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B.A.R. IS A UNIQUE SPIRITS INCUBATOR DEDICATED TO THE CREATION AND
COMMERCIALIZATION OF MEANINGFUL BRANDS.


COMMERCIALIZATION

B.A.R. is designed to be a full front-end brand development and launch engine
with a leverageable and scalable multi-state deployment/distribution support
platform and dedicated Brand Ambassadors in all states.

Logistics and legal infrastructure in place to offer business model flexibility
on a state-to-state basis per brand.

Employee infrastructure at the corporate and state levels provide the ability to
leverage sales and marketing costs across multiple brands.

Investment thesis is centered around efficiently and profitably creating and
launching brands.


VALUE CREATION

B.A.R. is defined by the brands we create. In certain situations we will take
over an existing brand that has a unique story to tell and roll it into our
commercialization footprint. This may involve new design, rebranding and
positioning. In these situations we will take on a monthly fee structure and a
back-end payment upon exit.

In most cases B.A.R. will generate brands from scratch and create the
wholly-owned intellectual property assets.


PORTFOLIO





SUNSHINE PUNCH

HERE’S TO SUNNY DAYS, SPARKLING NIGHTS, AND FAST FRIENDS.

Sunshine Punch is a ready-to-pour burst of energy. A cheerful wake up call. It’s
a refreshing splash of cold water on a hot day. Consumed cold and quick, by the
time you’ve finished your first sip, it tastes like another. This low ABV
“sessionable” beverage offers a nostalgic flavor profile that is fun, inclusive
and social. Sunshine Punch is meant to be enjoyed with friends any time memories
need to be made, whether your toes are in the sand or you want to bring the
beach to you. Just pour over ice and enjoy.

sunshinepunch.me




MONTANA WHISKEY CO.

STRAIGHT UP LIQUOR FROM A STRAIGHT UP PLACE.

When we founded Montana Whiskey Co., the goal was to craft something beyond
special that truly reflected the essence of what Montana is all about. Something
inspired by, and inspired as, the beauty, wildlife, wide open spaces, unbridled
spirit and fine hardworking and hard playing people of this great state. It is
our firm belief that a pour of our whiskey should speak directly to the part of
you that recognizes, and savors, things done right.

In the spirit of Montana, our bottle isn’t a bottle, but something tough enough
to ride fearlessly downriver in a drift boat, be leaned against some campfire
rocks, or take a beating in a saddlebag when you’re at full gallop.

montanawhiskeyco.com



NOT EXACTLY HOLY. NOT EXACTLY WATER.

The Reverend Sour Mash Whiskey is produced by the Call Family Distillers, a
fifth generation whiskey making family and descendants of American whiskey
history. In the mid-1800s, Reverend Dan Call operated a still on his family farm
outside of Lynchburg, Tennessee. The distiller was the enslaved Nathan “Nearest”
Green, hired from an agency, and who in Call’s words was, “The best whiskey
maker I’ve ever known.” During the Civil War, The Reverend introduced the young
Jack Daniel to Green to teach him the art of distilling sour mash whiskey. Jack
had been taken in as an orphan by the Call’s, and showed much interest in the
still as a teenager.

Eventually, Reverend Dan and Jack Daniel formed a distillery together—Daniel &
Call Distillery No. 7. As the temperance movement began to sweep across the
nation, the Reverend chose to commit to his congregation and sold his stake in
the distillery to Jack Daniel, making him the sole owner. Then, as a free man,
Nearest Green became the master distiller. In time, Call family members moved
across the Appalachians to North Carolina, and became famous moonshiners in
Wilkes County, continuing the whiskey making legacy started by the Reverend to
this day.

reverendwhiskey.com




TO LEARN MORE:

To learn more, email us at
contact@barbrands.com

Copyright ©2024 B.A.R. Brands. All Rights Reserved.