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TON
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DOT
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Ad
Arijit Sarkar
Dec 19, 2024


AI COULD SPUR TOURISM IN G7 NATIONS — OECD

The OECD’s policy paper highlights AI’s potential to reshape G7 tourism,
enhancing sustainability and visitor experiences while addressing risks.

1532 Total views
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Tourism in the Group of Seven (G7) countries can potentially benefit from the
adoption of artificial intelligence tools, according to the Organisation for
Economic Co-operation and Development (OECD). Still, the opportunities come with
certain risks.

“Artificial Intelligence and tourism,” an OECD policy paper issued on Dec. 18,
examined the growing relevance of AI in supporting innovation and tourism
sustainability. The G7 countries comprise Canada, France, Germany, Italy, Japan,
the United Kingdom and the United States.

The OECD’s analysis of existing AI applications in tourism found several
potential benefits, including enhanced visitor experience, improved
accessibility and audience engagement, and automation of internal processes and
customer service.

The paper said: “AI can support efforts to promote sustainable tourism practices
through its ability to assist in managing resources more efficiently, including
energy use, waste reduction, skill-oriented workforce allocation and optimizing
tourist flows.”


AI TOOLS CAN RESHAPE TOURISM PROCESSES AND POLICIES

While AI tools could help local communities to better manage tourism flows, the
OECD recommended “continuous evaluation and adaptation of AI technologies” to
ensure its successful implementation.

Related: UK seeks feedback on AI’s use of copyrighted material in training

Granular data collected from AI tools can enhance the tourism policy-making
process. The data sets can also train AI models for specific use cases in
tourism. “However, there are risks associated with AI adoption in tourism,
including concerns about data quality, security, and environmental impacts,” the
paper added.


CALL FOR AI POLICY-MAKING THROUGH INTERNATIONAL COLLABORATION

The OECD advised policymakers to consider key issues when adopting AI
technologies in tourism. These include implementing robust data protection and
consumer-safeguarding measures, analyzing job impact and conducting AI training
and education for all tourism industry stakeholders.

The OECD said that legal and regulatory frameworks for AI will significantly
impact tourism, its businesses and future policy-making.

On an end note, the paper recommended that the G7 Tourism Working Group enable
knowledge-sharing on specific issues among the seven economies.

Source: Saudi Press Agency

On Dec. 17, Abdullah bin Sharaf Alghamdi, president of the Saudi Data and
Artificial Intelligence Authority, announced that Saudi Arabia was ranked third
in OECD’s AI Policy Observatory after the US and UK.

As a result, Saudi Arabia stands as the top destination in the Middle East for
building trustworthy AI tools and policies.

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 * #Italy
 * #Germany
 * #United States
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 * #AI
 * #Applications
 * #OECD
 * #Developers
 * #Policies
 * #Tourism
 * #Data Exchange
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