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Effective URL: https://www.wsj.com/articles/beyond-meat-ethan-brown-stock-layoffs-sausages-11668963839?siteid=yhoof2
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Skip to Main ContentSkip to SearchSkip to... Select * Listen to Article * What To Read Next SubscribeSign In https://www.wsj.com/articles/beyond-meat-ethan-brown-stock-layoffs-sausages-11668963839 Ethan Brown, Beyond Meat’s CEO, talks with a laboratory technician in their ‘color lab’ in El Segundo, Calif., in 2020. JESSE CHEHAK FOR WSJ. MAGAZINE Business BEYOND MEAT’S VERY REAL PROBLEMS: SLUMPING SAUSAGES, MOUNTING LOSSES FOUNDER AND CEO ETHAN BROWN HAS STRUGGLED TO MANAGE GROWTH, SOME CURRENT AND FORMER EMPLOYEES SAY. ‘PUSHING BACK ON ETHAN WAS VERY HARD.’ Ethan Brown, Beyond Meat’s CEO, talks with a laboratory technician in their ‘color lab’ in El Segundo, Calif., in 2020. JESSE CHEHAK FOR WSJ. MAGAZINE By Jesse Newman Nov. 21, 2022 11:29 am ET Share Text 804 Responses Your browser does not support the audio tag. Listen to article Length (2 minutes) AD Loading advertisement... 00:00 / 01:47 1x This article is in your queue. Open Queue Beyond Meat Inc. was moving into its new 300,000-square-foot headquarters in the Los Angeles area last month when it laid off about one-fifth of its workforce, the second round this year. Ethan Brown, the company’s chief executive and founder, assured employees at a town hall a day later that a more focused version of his plant-based food company would thrive. He compared Beyond to Starbucks Corp. and Martin Cooper, an inventor of the cellphone, saying people thought they would fail, too. CONTINUE READING YOUR ARTICLE WITH A WSJ MEMBERSHIP SPECIAL OFFER €2 PER MONTH FOR 1 YEAR View Membership Options Already a member? Sign In RESUME SUBSCRIPTION We are delighted that you'd like to resume your subscription. You will be charged $ + tax (if applicable) for The Wall Street Journal. You may change your billing preferences at any time in the Customer Center or call Customer Service. You will be notified in advance of any changes in rate or terms. You may cancel your subscription at anytime by calling Customer Service. Please click confirm to resume now. Confirm Customer CenterSubscriber AgreementPrivacy NoticeCookie NoticeManage Cookies© 2022 Dow Jones & Company, Inc. All Rights Reserved.