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HOW TO NAVIGATE GOOGLE’S SPAM POLICIES

There are dark clouds ahead for bulk senders.  As of February 1, 2024, Google
and Yahoo have implemented dramatic new policies for Bulk Email Senders that
will punish an entire Company’s ability to reach Gmail and Yahoo inboxes.

Stack Moxie is here to help you navigate the coming requirements.  And, of
course, we’ve built a free spam rate monitor to keep you and every department
informed and connected.




YOU AREN'T ALONE IN NOT KNOWING

Results from the Spam Policy Update Survey show that most bulk senders are ill
prepared.




YOU CAN'T FIX WHAT YOU DON'T KNOW

Stack Moxie is the fastest, easiest and most cost effective way to keep every
sender informed about where your company stands.


GET YOUR STATUS

Stack Moxie’s Postmaster Starter will show you your authority score and spam
rates so you know where you stand.

Stack Moxie’s simple-to-understand checklist and detailed logging will help you
understand where your company stands. You can share with the click of a button
so everyone can work together to fix problems.


MONITOR DAILY

Keep yourself informed so you can catch changes in your reputation and spam
rates before they throttle your deliverability.  Stack Moxie will automatically
notify you call when your spam rates creep up.

Create notifications so all the senders and executives are notified when
something goes wrong.  Now everyone has the same information and can solve
faster.


SET ALERTS

Being caught unaware is a bad look.  Register for a free account now and
automatically monitor your two most critical metrics. 

Set alerts for changes to Spam Rate and Domain Reputation.

Get free monitoring


WHAT SHOULD YOU DO NEXT?

No Matter Your Role – Here’s What to do first
A quick start guide for anyone who owns a system that sends mass or bulk email.

How Do I Know If I’m a Bulk Sender?
The policy changes only apply to Bulk Senders. Is that you?

How Marketing Ops Can Navigate the Bulk Email Apocalypse
One thing we know for sure, whatever happens, is that it probably means more
work for marketing operations

Why Taking Point is a Bold Career Move
Some points to consider before you raise your hand to lead your company into the
world of consequences for spammers.

Are There REALLY Risks to Me?
The default approach for most is to stick your head in the sand. Here, MH
discusses the risks of these changes, and the upside (there is one!).

How to Take Point for Your Company
A centralized approach to monitoring is the best approach to streamline efforts
… and should the worst happen … remediation.


HOW TO SET UP GOOGLE POSTMASTER TOOLS MONITORING

Stack Moxie has multiple ways to monitor and manage the critical systems that
impact your Postmaster deliverability.

 * Setting up a Google Postmaster Authority Monitor
 * Automatically Testing your Unsubscribe Flow
 * How to Test SPF Records Document
 * How to Monitor SPF Records Video
 * How to Test DKIM Records
 * How to Monitor SPF Records Video


OTHER GREAT RESOURCES

 * Google’s Policy Page
 * Advice from Outreach
 * Spam Policy Update’s survey results
 * SaaS Marketers Guide by Inflection.io
 * Specific to Marketo by Balkar Singh Rao
 * Housingwire: How to keep your emails out of the spam box
 * Essential strategies to survive the NEW Yahoo and Google (Yahoogle!)
   technical requirements Webinar


TEMPLATES FOR COMMUNICATING INTERNALLY

 * A Sample Note to your Leadership About Taking Point
 * A Sample Note to Organize All Bulk Senders at your Company
 * A Template for Creating an Inventory of Bulk Senders at your Company
 * A Sample Note to the Functional Owners of Bulk Email Systems at your Company
 * Note to the DNS System owner about Regression Testing

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