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GENAI TOOLS WILL PERMEATE ALL AREAS OF THE ENTERPRISEGENAI TOOLS WILL PERMEATE
ALL AREAS OF THE ENTERPRISE

Many departments and groups see the benefits of using generative AI tools, which
will complicate the security teams' job of protecting the enterprise from data
leaks and compliance and privacy violations.

Dark Reading Staff

December 23, 2023

2 Min Read
Source: The State of Generative AI in the Enterprise, Dark Reading Research,
2023


There is significant interest among organizations in using generative AI (GenAI)
tools for a wide range of use cases, according to Dark Reading's first-ever
survey about GenAI. Many different groups within enterprises can use this
technology, but these tools seems to be most commonly in use by data analytics,
cybersecurity, research, and marketing teams.

Almost a third of the respondents say their organizations have pilot programs or
are otherwise exploring the use of GenAI tools, while 29% say they are still
considering whether to use these tools. Just 22% say their organizations are
actively using GenAI tools and 17% say they are in the process of
implementation. In terms of how their organizations use or plan to use
generative AI, respondents point to actions such as analyzing data and
identifying trends, crafting documents, writing code or boilerplate text in
software development projects, automating repetitive tasks, forecasting trends
and anomalies, and researching complex topics.



Marketing and sales groups most often use AI generators to create first drafts
of text documents or develop personalized marketing messages and summarize text
documents. Product and service groups have begun leaning on GenAI for
identifying trends in customer needs and creating new designs, while service
groups are focused on forecasting trends and integrating technology into
customer-facing applications, such as chatbots.



Security teams are also looking at how these activities can be incorporated into
their day-to-day operations, especially for writing code, looking for reference
information related to specific threat indicators and issues, and automating
investigative tasks.



In addition, respondents cite increased speed for completing tasks (71%) and
automated routine tasks (56%) as the top two ways their organizations hope to
use generative AI. Both are areas that could make a huge different for the
overworked and under-resourced security analyst, as well.

GenAI adoption within the enterprise is expected to be widespread, as many
different departments see ways to benefit from the technology. That means
security teams will be relying on GenAI to improve their operations and shield
the rest of their organizations from potential problems, such as data leakage;
potential privacy, copyright, and compliance violations; and security issues
tied to malicious and poisoned AI tools.

Learn how Dark Reading readers anticipate using generative AI in the enterprise.




ABOUT THE AUTHOR(S)

Dark Reading Staff

Dark Reading

Dark Reading is a leading cybersecurity media site.

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