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BEST PRACTICES IN PUBLIC OUTREACH: PUTTING THEORY INTO PRACTICE
Customer Service / Marketing, Transmission
BEST PRACTICES IN PUBLIC OUTREACH: PUTTING THEORY INTO PRACTICE
Jon Brown
July 1, 2023
BEST PRACTICES IN PUBLIC OUTREACH: PUTTING THEORY INTO PRACTICE
OCTOBER 1-2, 2024 | RICHMOND, VA :: EASTERN TIME
1024-public-engagement
> “This conference was outstanding! The panel of speakers provided valuable
> insight, tools and techniques on addressing the public’s concerns and
> opposition!” Project Manager II, Tampa Electric
>
> “The conference provided a platform of seasoned professional who shared their
> insights, real-life experiences and their findings pertaining to best
> practices in public participation for transmission projects.” Manager, Area
> Government and Community Affairs, ITC Holdings Corp.
>
> “The conference was a wonderful opportunity to learn from an impressive array
> of speakers representing utilities from across the nation.” Corporate
> Communications, American Transmission Company
>
> Read more
>
> “I really enjoyed the EUCI 12th Annual Conference on Best Practices in Public
> Participation for Transmission Projects. This was a great opportunity to
> connect with practitioners across the nation and compare notes on best
> practices, challenges, and successes. It was very useful to get the
> perspectives of utility providers in different parts of the country.”
> Director, Horizon Water and Environment
>
> “Understanding and hearing other utilities discuss real world experience and
> what works and lessons learned is excellent insight to improve how we handle
> projects in the future” Project Outreach Specialist, Eversource
>
> “The conference exceeded my expectations. Great topics, speakers, and
> networking opportunities. I will recommend this to coworkers.” Real Estate
> Representative, NorthWestern Energy
>
> “Best conference I have attended in some time. Great topics.” Land Specialist,
> Grant PUD
>
> “Great topics and materials for Project Managers, many tools and models not
> used by my company. This will help us think out of the box more.” Project
> Manager, SCE
>
> “The pros who attend this conference have a lot to share about how to do
> community relations right, even in trying circumstances. I heard a lot of
> relevant case studies, got tips on the latest techniques, and realized all
> over again how important it is to be a good listener when dealing with the
> public. I hope to join this group next year, and I’ll be using these insights
> meanwhile to help get more clean energy onto the grid.” Public Affairs,
> American Wind Energy Association
>
> “This conference is an excellent opportunity to learn effective & successful
> techniques to work with stakeholders and agencies alike, highlighting case
> studies & lessons learned from projects across the country” Sr. Project
> Manager, TRC
At this year’s EUCI Best Practices in Public Outreach Conference, we will dive
into the theory behind our methods to better understand the “why” of what we do.
We will then dig into the practical applications of the theory to answer “how”
we can implement best practices into our work. You will learn the strategies and
methods used by numerous utilities public engagement experts to positively
engage stakeholders, build trust with the community, and overcome project
obstacles.
Participants will leave this conference with practical tools and techniques that
can be immediately implemented within your own organization to improve the
efficiency and effectiveness of your public engagement program.
Learning Outcomes
* Discover how other industries handle communications for controversial
projects
* Gain insights into methods for emergency communications during an extreme
event
* Review valuable lessons from listening to as well as creating stories in your
outreach
* Acquire communication methods for Infrastructure Investment and Jobs Act
projects
* List ways to create engagement with equity as the focus
* Identify how the words selected in communication can impact outreach
* Gain unique communication approaches to find success navigating a difficult
project
* Review the best digital tools and their uses for your outreach goals
* Discover how to tell positive stories as part of the communication cycle
* Make note of how to ensure your message gets heard in the media
* Review how to make a lasting impact in the community after project completion
AGENDA
8:00 – 8:30 a.m.
Registration and Continental Breakfast
12:00 – 1:00 p.m.
Group Luncheon
8:30 a.m. – 4:45 p.m.
Conference Timing
Tuesday, October 1, 2024
8:30 – 8:45 a.m. :: Welcome and Opening Remarks
Greg Mathe, Manager – Electric Transmission Communications, Dominion Energy
8:45 – 9:15 a.m. :: Executive Remarks
Jason Williams, Vice President – Corporate Communications, Dominion Energy
9:15 – 10:15 A.M. :: COMMUNICATING THROUGH CONTROVERSY: PERSPECTIVES BEYOND THE
ENERGY INDUSTRY
Communications, outreach, and public relations professionals from industries
outside of the utility and energy world share insight on how they handle
communications for controversial projects and challenging topics.
Moderator: Bonita Billingsley Harris, Director of Media Relations, Dominion
Energy
Bill Martin, Director, The Valentine
Brantley Tyndall, Director – Bike Walk RVA, Sports Backers
10:15 – 10:30 a.m. :: Networking Break
10:30 – 11:30 A.M. :: EMERGENCY EVENT PLANNING AND COMMUNICATIONS
This session will explore how we should think about emergency communications and
provide insight into real-world emergency responses and lessons learned from
communicating through an extreme event.
Kimberly Williams, Director – Government and Community Affairs, Con Edison
Virginia Limmiatis, Communications Manager, National Grid Ventures US
11:15 A.M. – 12:00 P.M. :: LEARNING THROUGH STORIES
In this session, we will explore the valuable lessons of learning through
stories that are being told to you as well as stories you are telling others
through your outreach.
Jon Berkin, PhD, Partner, ERM
Aimee Gourlay, JD, Collaboration Services Manager, League of MN Cities
12:00 – 1:00 p.m. :: Group Luncheon
1:00 – 2:00 P.M. :: COMMUNITY BENEFITS PLANNING FOR INFRASTRUCTURE PROJECTS
Through the Infrastructure Investment and Jobs Act, the U.S. Department of
Energy has made funding available for large infrastructure projects that will
help transform the energy grid, enable the renewable transition, and benefit
disadvantaged communities. This session will focus on community engagement for
these projects.
Moderator: Ella Beale, Energy Market Consultant, Dominion Energy
Danielle Aretz, Manager – Stakeholder Engagement, National Grid
Drew Gilmore, Director of Public Involvement, POWER Engineers
Renee Hoyos, Principal Consultant – Environmental Justice and Impact Assessment,
ERM
2:30 – 2:45 p.m. :: Networking Break
2:00 – 2:30 P.M. :: EQUITY-FOCUSED ENGAGEMENT
In this session, attendees will learn why we should focus on equity in our
engagement, how to design engagement with an equity focus, and what equity
focused engagement looks like.
Kimberly Horndeski, Executive Director, Community Consulting LLC
2:45 – 3:15 P.M. :: LANGUAGE, WORDS, AND HOW WE COMMUNICATE WITH STAKEHOLDERS
This session focuses on an essential communication element: the words we choose
and how we put them together. Participants will get a short overview of the
rhetoric of public outreach and engagement and better understand how the words
we select impact outreach.
Catherine Farr, Senior Vice President, Maslansky + Partners
3:15 – 4:45 P.M. :: UNIQUE APPROACHES NAVIGATING DIFFICULT PROJECTS
This session is a classic case-study approach familiar to anyone who has
attended the conference in the past. It serves as an opportunity for engagement
professionals to showcase a unique approach or were able find success navigating
a difficult project.
Chelsey Falk, Manager, Community Activation, Salt River Project
Megan Cesiel, Senior Manager, Community Activation, Salt River Project
Heather Mumaw, Manager – NC Infrastructure Engagement, Duke Energy
Carter Jones, Managing Consultant, Strategic Communications and Stakeholder
Engagement, ERM
Brian Lathrop, Project Manager, Visualization Services, POWER Engineers
Jenna Brown, Communications Specialist, Dominion Energy
Wednesday, October 2, 2024
8:00 – 8:30 a.m.
Continental Breakfast
8:30 – 12:00 p.m.
Conference Timing
8:30 – 9:15 A.M. :: DIGITAL COMMUNICATIONS TRENDS
This session dives into current trends in digital, social, and web-based
outreach. As our digital tools evolve, what should communicators focus on?
Kimm Boyd, VP, Media and Insights, Charles Ryan Associates
Matt Isner, Chief Strategy Officer, Charles Ryan Associates
9:15 – 10:15 A.M. :: FINDING AND TELLING YOUR POSITIVE STORIES
This session focuses on how to tell positive stories in a profession that is
heavily based on issues-management and responding to concerns. What stories are
you telling? How are you telling them? What are the impacts in the communities?
How has your focus shifted in your outreach approach to be more positive?
Jon Callaway, Local Relations, American Transmission Company
Mike White, Local Relations, American Transmission Company
Kelsey Leavey, Communications Strategic Advisor, Dominion Energy
Aaron Ruby, Director, Virginia and Offshore Wind Media, Dominion Energy
10:15 – 10:30 a.m. :: Networking Break
10:30 – 11:00 A.M. :: CUTTING THROUGH THE NOISE OF THE POLITICAL CYCLE
News-dominating subjects such as political events and controversy often bury the
information we are trying to share. This session will focus on how we can ensure
our message gets heard.
Abigail T. Floyd, Vice President, Digital Advocacy, McGuireWoods Consulting LLC
11:00 A.M. – 12:00 P.M. :: CLOSING THE LOOP: CREATING A LASTING IMPACT IN THE
COMMUNITY
This session will focus on answering the question, “How do we make a lasting
impact in our community when a project is complete?”
Moderator: Lindsey W. Norfolk, External Affairs Manager, Dominion Energy
Kimberly Williams, Director – Government and Community Affairs, Con Edison
Jessica Kirby, Director – Community & Government Relations Central Region, New
York Power Authority
Tonya D. Byrd, Senior Policy Director, Dominion Energy
Katie Barrett, Northeast Director of Public Involvement, POWER Engineers
12:00 P.M. :: FINAL REMARKS AND ADJOURNMENT
SPEAKERS
Danielle Aretz, Manager – Stakeholder Engagement, National Grid
Katie Barrett, Northeast Director of Public Involvement, POWER Engineers
Ella Beale, Energy Market Consultant, Dominion Energy
Jon Berkin, PhD, Partner, ERM
Bonita Billingsley Harris, Director of Media Relations, Dominion Energy
Kimm Boyd, VP, Media and Insights, Charles Ryan Associates
Jenna Brown, Communications Specialist, Dominion Energy
Tonya D. Byrd, Senior Policy Director, Dominion Energy
Jon Callaway, Local Relations, American Transmission Company
Megan Cesiel, Senior Manager, Community Activation, Salt River Project
Chelsey Falk, Manager, Community Activation, Salt River Project
Catherine Farr, Senior Vice President, Maslansky + Partners
Abigail T. Floyd, Vice President, Digital Advocacy, McGuireWoods Consulting LLC
Drew Gilmore, Director of Public Involvement, POWER Engineers
Aimee Gourlay, JD, Collaboration Services Manager, League of MN Cities
Kimberly Horndeski, Executive Director, Community Consulting LLC
Renee Hoyos, Principal Consultant – Environmental Justice and Impact Assessment,
ERM
Matt Isner, Chief Strategy Officer, Charles Ryan Associates
Carter Jones, Managing Consultant, Strategic Communications and Stakeholder
Engagement, ERM
Jessica Kirby, Director – Community & Government Relations Central Region, New
York Power Authority
Brian Lathrop, Project Manager, Visualization Services, POWER Engineers
Kelsey Leavey, Communications Strategic Advisor, Dominion Energy
Virginia Limmiatis, Communications Manager, National Grid Ventures US
Bill Martin, Director, The Valentine
Greg Mathe, Manager – Electric Transmission Communications, Dominion Energy
Heather Mumaw, Manager – NC Infrastructure Engagement, Duke Energy
Lindsey W. Norfolk, External Affairs Manager, Dominion Energy
Aaron Ruby, Director, Virginia and Offshore Wind Media, Dominion Energy
Brantley Tyndall, Director – Bike Walk RVA, Sports Backers
Mike White, Local Relations, American Transmission Company
Jason Williams, Vice President – Corporate Communications, Dominion Energy
Kimberly Williams, Director – Government and Community Affairs, Con Edison
LOCATION
DOMINION ENERGY VIRGINIA
600 E CANAL ST
RICHMOND, VA 23219
NEARBY HOTELS
Delta Hotels Richmond Downtown
555 E Canal St.
Richmond, VA 23219
+1-804-788-0900
~400 ft from venue
A room block has been arranged with Delta Hotels Richmond Downtown @ $182.00 per
night for the nights of September 30 and October 2. Last Day to Book: Tuesday,
September 16, 2024
Omni Richmond Hotel
100 S 12th St, Richmond, VA 23219
+1-804-344-7000
~0.5 walking miles from the venue
Residence Inn by Marriott Richmond Downtown
1320 E Cary St, Richmond, VA 23219
+1-804-225-5550
~0.6 walking miles from the venue
REGISTER
Please Note: Confirmed speakers do not need to register and are encouraged to
participate in all sessions of the event. If you are a speaker and have any
questions please contact our offices at 1.303.770.8800
REGISTER NOW FOR THIS EVENT:
BEST PRACTICES IN PUBLIC OUTREACH: PUTTING THEORY INTO PRACTICE
OCTOBER 1-2, 2024 | RICHMOND, VA
Individual attendee(s) - $ 1695.00 each
Add to Order
Buy 4 in-person seats and only pay for 3! For this event every fourth in-person
attendee is free!
Your registration may be transferred to a member of your organization up to 24
hours in advance of the event. Cancellations must be received on or before
August 30, 2024 in order to be refunded and will be subject to a US $195.00
processing fee per registrant. No refunds will be made after this date.
Cancellations received after this date will create a credit of the tuition (less
processing fee) good toward any other EUCI event. This credit will be good for
six months from the cancellation date. In the event of non-attendance, all
registration fees will be forfeited. In case of conference cancellation, EUCIs
liability is limited to refund of the event registration fee only. For more
information regarding administrative policies, such as complaints and refunds,
please contact our offices at 303-770-8800
CEUS
Credits
EUCI is accredited by the International Accreditors for Continuing Education and
Training (IACET) and offers IACET CEUs for its learning events that comply with
the ANSI/IACET Continuing Education and Training Standard. IACET is recognized
internationally as a standard development organization and accrediting body that
promotes quality of continuing education and training.
EUCI is authorized by IACET to offer 1.0 CEUs for this event.
Verify our IACET accreditation
Who recognizes IACET Credits?
Requirements for Successful Completion of Program
Participants must sign in/out each day and be in attendance for the entirety of
the conference to be eligible for continuing education credit.
Instructional Methods
Case Studies, PowerPoint presentations and Classroom exercises will be used in
this event
--------------------------------------------------------------------------------
Upon successful completion of this event, program participants interested in
receiving CPE credits will receive a certificate of completion.
Course CPE Credits: 12.0
There is no prerequisite for this Course.
Program field of study: Specialized Knowledge
Program Level: Basic
Delivery Method: Group Internet Based
Advanced Preparation: None
EUCI is registered with the National Association of State Boards of Accountancy
(NASBA) as a sponsor of continuing professional education on the National
Registry of CPE Sponsors. State boards of accountancy have final authority on
the acceptance of individual courses for CPE credit. Complaints regarding
registered sponsors may be submitted to the National Registry of CPE Sponsors
through its web site: www.nasbaregistry.org
Who Should Attend
* Transmission planners and developers
* Utility real estate specialists and managers
* Renewable project developers
* Transmission contractors and construction managers
* Transmission communications staff
* Public relations staff
* Transmission engineers and designers
HOST UTILITY
SPONSORS
For sponsorship opportunities please contact:
Mark Waldrop
720-988-1260
mwaldrop@euci.com
* ← Working with Electric Utility Contracts
* Energy Storage Fundamentals →
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Event Details
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* questions@euci.com
* 6400 S. Fiddlers Green Cir, Ste 1620, Greenwood Village CO 80111
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