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Home / Technology / Tech Reviews / HP EliteBook Ultra G1q review: Coming of age
for Microsoft Windows on ARM?


HP ELITEBOOK ULTRA G1Q REVIEW: COMING OF AGE FOR MICROSOFT WINDOWS ON ARM?


HP ELITEBOOK ULTRA EXCELS WITH ITS LIGHTWEIGHT DESIGN, PRODUCTIVITY-FOCUSED
DISPLAY, PERFORMANCE, AND BATTERY LIFE, MAKING IT A GOOD OPTION FOR
PROFESSIONALS SEEKING AN EFFICIENT WORKSTATION

Advertisement



HP EliteBook Ultra

Khalid Anzar New Delhi
6 min read Last Updated : Aug 02 2024 | 2:41 PM IST

The HP EliteBook Ultra G1q is an enterprise-oriented laptop focusing on
artificial intelligence (AI) features, performance, design, and battery life. It
is among the first wave of AI laptops in India powered by the Qualcomm
Snapdragon X Elite chip. This Windows 11 ARM-based laptop introduces Microsoft’s
inaugural AI PC features, dubbed Copilot+, exclusively available on Qualcomm
platforms, alongside a software suite from HP for a tailored user experience.
But does this make it a superior work machine, especially considering the price
tag of Rs 169,934? Let us find out:

Design
Click here to connect with us on WhatsApp

The EliteBook Ultra exudes a premium appearance, particularly in the blue colour
(review unit). It is a thin-and-lightweight laptop donning a familiar HP design
language, and for better. The laptop boasts aluminium chassis and plastic
keycaps, which HP said are made from 50 per cent recycled materials. The
fit-and-finish is top-notch and the overall build quality is in line with what
you expect from a premium laptop. 


Display and audio

The HP EliteBook Ultra sports a 14-inch 2.2K LED touch display. The display
offers decent colours and brightness. However, it requires frequent adjustments
due to suboptimal viewing angles worsened by a slightly weak display hinge.
Moreover, the glossy property of the display makes it reflective and less
suitable for use in bright environments.

Despite these minor niggles, the display is good and suited for work purpose.
Featuring a 16:10 aspect ratio, the display accommodates more vertical content
within a single view compared to traditional 16:9 screens. This characteristic
reduces the need for excessive scrolling, proving advantageous for work-related
tasks.


Coming to the audio, the laptop has a pair of bottom-firing stereo speakers that
deliver loud, balanced, and clear sound. These speakers are well-suited for
regular everyday use.


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Windows 11 on ARM

As stated above, the EliteBook Ultra is among the first-generation AI laptops
based on Windows 11 on ARM platform from Microsoft. It is essentially the
Windows 11 experience tailored to leverage the unique architecture of ARM-based
processors for enhanced performance without compromising on battery life.

The core difference between Windows on ARM and regular Windows is in app
compatibility. While regular Windows 11 supports a wide range of legacy
applications designed for x86/x64 (32-bit and 64-bit) architectures, Windows 11
on ARM relies on emulation or native ARM64 support for apps. This means not all
apps designed for the regular version of Windows 11 may run natively on ARM
devices without additional compatibility considerations.


Most of the software and apps required in general everyday use – the
productivity suite from Microsoft such as Word, Excel, and Powerpoint; browsers
such as Chrome, Firefox, and Opera; and creator-focused software such as Adobe
Photoshop and Photoshop Lightroom – run perfectly fine because these are
available in native ARM64 form. Then there are applications such as Adobe
Acrobat and Reader, which are not available in native ARM64 form yet runs fine
on the laptop as these get emulated by the Windows 11 on ARM.

But, there is still a long list of apps and software not yet ready for Windows
11 on ARM. Among the most crucial are the Adobe Creative Cloud apps such as
Illustrator, InDesign, After Effects, Premiere Pro, and Media Encoder. Native
ARM64 apps for these are in the works, but there is no defined timeline for the
availability.


Outside apps, it is important to check if you have third-party hardware such as
printers, scanners, etc. that require software for connectivity and functioning.
During testing, I figured that the old Canon printer I have been using for over
a decade is not compatible because the software it required for establishing
connection with the laptop is based on X86 (32-bit) architecture and could not
run even through emulated version.

Software and artificial intelligence features

Based on Microsoft Copilot+ AI PC platform, the EliteBook Ultra is packed with
AI features from Microsoft – Studio Effects to uplift video conferencing
experience, Cocreate for content generation capabilities in built-in Paint and
Photos applications, and live captions to translate audio and video content into
English subtitles from 44 languages.


The EliteBook Ultra also comes pre-loaded with an HP software suite, which
encompasses tools – HP AI Companion – to generate content using text prompts and
the Poly Camera Pro app for enhanced video conferencing experience. The Poly
Camera Pro app offers features similar to Microsoft Studio Effects, and both use
on-device AI. However, the app drains battery even when it is working in the
background. 

Now, the important thing here is that some of these tasks tasks are offloaded to
an integrated Neural Processing Unit (NPU), enhancing performance and battery
efficiency by reducing CPU and GPU load.

Performance and battery 


Powered by Qualcomm Snapdragon X Elite, the EliteBook Ultra is offered in 16GB
of soldered LPDDR5x RAM and up to 1TB PCIe NVMe SSD storage. This on-paper
specification may not look power-packed, but the Qualcomm chip is a
performance-powerhouse that delivers on most counts. Be it regular operations or
AI-related workloads supported by the platform, there is enough performance to
keep you going.

Complementing the swift performance is the impressive battery life. During
typical operations, the laptop effortlessly endures through a full day,
providing approximately fourteen hours of on-battery time on a single charge.
For mixed usage scenarios, the battery life stabilises at around ten hours,
which should suffice for most professionals. As noted above, Poly Cam Pro app
drains battery even when it is working in the background. Therefore, you might
want to force disable it from start-up settings to get the best battery life.


Verdict

The EliteBook Ultra is a capable Windows laptop complemented by AI features from
Microsoft and HP. From thin-and-lightweight construction to
productivity-oriented display, smooth performance, and lasting battery life, the
laptop ticks all the right boxes of a good workbook. However, prospective buyers
should scrutinise app compatibility to ensure all necessary software aligns with
ARM architecture.


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TECH WRAP JUL 25: HP LAPTOPS, GOOGLE MAPS, APPLE MAPS, PHONE 2A PLUS, MORE


HP LAUNCHES ELITEBOOK ULTRA, OMNIBOOK X COPILOT PLUS AI LAPTOPS IN INDIA


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TECH WRAP JUN 19: COPILOT+ PCS, WHATSAPP NEW FEATURE, ANDROID 15 BETA, MORE


HP ELITEBOOK, OMNIBOOK COPILOT+ AI PCS NOW AVAILABLE FOR PRE-ORDER IN INDIA

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First Published: Aug 02 2024 | 2:41 PM IST




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LUMEN RESEARCH LIMITED

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
Browsing and interaction data, IP addresses

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


AMAZON AD SERVER

Cookie duration: 396 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


OPENX

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, Privacy choices, IP
addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


YIELDLAB (VIRTUAL MINDS GMBH)

Cookie duration: 90 (days).

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Browsing and interaction data,
Users’ profiles, Privacy choices, User-provided data, Probabilistic identifiers,
IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ROKU ADVERTISING SERVICES

Cookie duration: 396 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Users’ profiles, Privacy choices,
User-provided data, Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


NANO INTERACTIVE GROUP LTD.

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
Browsing and interaction data

more




View details | Privacy policylaunch
Consent


SIMPLIFI HOLDINGS LLC

Cookie duration: 366 (days).

Data collected and processed: Precise location data, Device identifiers, IP
addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


PUBMATIC, INC

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Users’ profiles, Privacy choices,
User-provided data, Probabilistic identifiers, IP addresses

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


COMSCORE B.V.

Cookie duration: 720 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Browsing and interaction data, Privacy
choices, User-provided data, Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


FLASHTALKING

Cookie duration: 730 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers,
IP addresses

more




View details | Privacy policylaunch
Consent


PULSEPOINT, INC.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers, IP
addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


SMAATO, INC.

Cookie duration: 21 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Users’ profiles, Privacy choices,
User-provided data, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SEMASIO GMBH

Cookie duration: 366 (days).

Data collected and processed: Device identifiers, Browsing and interaction data,
Privacy choices, IP addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


CRIMTAN HOLDINGS LIMITED

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Users’ profiles, Privacy choices,
User-provided data, Probabilistic identifiers, IP addresses

more

Cookie duration resets each session.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


GENIUS SPORTS UK LIMITED

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers,
IP addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


CRITEO SA

Cookie duration: 390 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers,
IP addresses

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ADLOOX SA

Doesn't use cookies.

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, Probabilistic
identifiers, IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


BLIS GLOBAL LIMITED

Cookie duration: 400 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Users’ profiles, Privacy choices,
User-provided data, Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


LOTAME SOLUTIONS, INC

Cookie duration: 274 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Browsing and interaction data, Users’
profiles, Privacy choices, User-provided data, Probabilistic identifiers, IP
addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


LIVERAMP

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


GROUPM UK LIMITED

Cookie duration: 395 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Privacy choices, Probabilistic identifiers,
IP addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


LOOPME LIMITED

Cookie duration: 90 (days).

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Browsing and interaction data,
Users’ profiles, Privacy choices, User-provided data, Probabilistic identifiers,
IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


DYNATA LLC

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, User-provided data, IP
addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


ASK LOCALA

Doesn't use cookies.

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Privacy choices, IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


AZIRA

Doesn't use cookies.

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Browsing and interaction data,
Users’ profiles, Privacy choices, IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DOUBLEVERIFY INC.

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
Browsing and interaction data, Privacy choices, Probabilistic identifiers, IP
addresses

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


BIDSWITCH GMBH

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Privacy choices, Probabilistic identifiers,
IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


IPONWEB GMBH

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Privacy choices, User-provided data, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


NEXTROLL, INC.

Cookie duration: 183 (days).

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, Users’ profiles,
Privacy choices, User-provided data, IP addresses

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


TEADS FRANCE SAS

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, Users’ profiles,
Privacy choices, Probabilistic identifiers, IP addresses

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


STRÖER SSP GMBH (SSP)

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, Users’ profiles,
Privacy choices, Probabilistic identifiers, IP addresses

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


OS DATA SOLUTIONS GMBH & CO. KG

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, Users’ profiles,
Privacy choices, User-provided data, Probabilistic identifiers, IP addresses

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PERMODO GMBH

Doesn't use cookies.

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, Users’ profiles,
Privacy choices, IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


PLATFORM161 B.V.

Cookie duration: 396 (days).

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Browsing and interaction data,
Users’ profiles, Privacy choices, Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


BASIS GLOBAL TECHNOLOGIES, INC.

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Users’ profiles, Privacy choices, IP
addresses

more

Cookie duration resets each session.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SMADEX, S.L.U.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Users’ profiles, Privacy choices, User-provided data,
Probabilistic identifiers, IP addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


BOMBORA INC.

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


EASYMEDIA GMBH

Cookie duration: 365 (days).

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Browsing and interaction data,
Users’ profiles, Privacy choices, Probabilistic identifiers, IP addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


REMERGE GMBH

Doesn't use cookies.

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADVANCED STORE GMBH

Cookie duration: 365 (days).

Data collected and processed: Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


MAGNITE CTV, INC.

Cookie duration: 366 (days).

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Browsing and interaction data,
Privacy choices, Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DELTA PROJECTS AB

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Users’ profiles, Privacy choices,
User-provided data, Probabilistic identifiers, IP addresses

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


USEMAX ADVERTISEMENT (EMEGO GMBH)

Cookie duration: 365 (days).

Data collected and processed: Users’ profiles, IP addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


EMETRIQ GMBH

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, User-provided data,
Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


PUBLICIS MEDIA GMBH

Cookie duration: 1825 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, User-provided data,
Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


M.D. PRIMIS TECHNOLOGIES LTD.

Cookie duration: 25 (days).

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, Privacy choices,
User-provided data, Probabilistic identifiers, IP addresses

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ONETAG LIMITED

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, Privacy choices, IP
addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


CLOUD TECHNOLOGIES S.A.

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, IP addresses

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


SMARTOLOGY LIMITED

Doesn't use cookies.

Data collected and processed: IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


IMPROVE DIGITAL

Cookie duration: 90 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Users’ profiles, Privacy choices,
User-provided data, Probabilistic identifiers, IP addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADOBE ADVERTISING CLOUD

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Privacy choices, IP addresses

more




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ConsentLegitimate interesthelp_outline


BANNERFLOW AB

Cookie duration: 366 (days).

Data collected and processed: Device characteristics, Non-precise location data,
Privacy choices, IP addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


TABMO SAS

Doesn't use cookies.

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Browsing and interaction data,
Users’ profiles, Privacy choices, User-provided data, Probabilistic identifiers,
IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


INTEGRAL AD SCIENCE (INCORPORATING ADMANTX)

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
Browsing and interaction data, Privacy choices, IP addresses

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


WIZALY

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, Browsing and interaction data,
Privacy choices, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


WEBORAMA

Cookie duration: 393 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Users’ profiles, Privacy choices,
User-provided data, Probabilistic identifiers, IP addresses

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


JIVOX CORPORATION

Cookie duration: 30 (days).

Data collected and processed: Precise location data, Device identifiers,
Non-precise location data, Browsing and interaction data, Users’ profiles,
Privacy choices, IP addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


VISTAR MEDIA EMEA BV

Doesn't use cookies.

Data collected and processed: Non-precise location data

more




View details | Privacy policylaunch
Consent


ON DEVICE RESEARCH LIMITED

Cookie duration: 30 (days).

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Browsing and interaction data,
User-provided data, IP addresses

more




View details | Storage details | Privacy policylaunch
Consent


ROCKABOX MEDIA LTD

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
Browsing and interaction data, IP addresses

more




View details | Storage details | Privacy policylaunch
Legitimate interesthelp_outline


EXACTAG GMBH

Cookie duration: 180 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Browsing and interaction data, Privacy
choices, IP addresses

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


CELTRA INC.

Doesn't use cookies.

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, IP addresses

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


MAINADV SRL

Cookie duration: 30 (days).

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, Privacy choices,
User-provided data, IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


GEMIUS SA

Cookie duration: 1825 (days).

Data collected and processed: Device characteristics, Device identifiers,
Browsing and interaction data, Users’ profiles, Privacy choices, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


THE KANTAR GROUP LIMITED

Cookie duration: 914 (days).

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, Privacy choices, IP
addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


NIELSEN MEDIA RESEARCH LTD.

Cookie duration: 120 (days).

Data collected and processed: Device characteristics, Device identifiers,
Browsing and interaction data, Privacy choices, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SOLOCAL SA

Cookie duration: 396 (days).

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Browsing and interaction data,
Users’ profiles, Privacy choices, User-provided data, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PIXALATE, INC.

Doesn't use cookies.

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, IP addresses

more




View details | Storage details | Privacy policylaunch
Consent


ORACLE ADVERTISING

Cookie duration: 180 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, User-provided data, IP
addresses

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


NUMBERLY

Cookie duration: 180 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, User-provided data, IP
addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


AUDIENCEPROJECT A/S

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, User-provided data,
Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DEMANDBASE, INC.

Cookie duration: 730 (days).

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Browsing and interaction data,
Users’ profiles, Privacy choices, User-provided data, Probabilistic identifiers,
IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


EFFILIATION / EFFINITY

Cookie duration: 30 (days).

Data collected and processed: Device characteristics

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


ARRIVALIST CO.

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, IP addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


SEENTHIS AB

Doesn't use cookies.

Data collected and processed: Device characteristics, IP addresses

more




View details | Privacy policylaunch


COMMANDERS ACT

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, IP addresses

more




View details | Storage details | Privacy policylaunch
Consent


TRAVEL AUDIENCE GMBH

Cookie duration: 397 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Users’ profiles, Probabilistic identifiers,
IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


HUMAN

Doesn't use cookies.

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Probabilistic identifiers, IP addresses

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


ADLUDIO LTD.

Doesn't use cookies.

Data collected and processed: Precise location data, Device characteristics,
Device identifiers

more




View details | Privacy policylaunch
Consent


BLENDEE SRL

Cookie duration: 366 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, User-provided data, IP
addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


INNOVID LLC

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, Browsing and interaction data, Privacy choices, IP
addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PAPIRFLY AS

Doesn't use cookies.

Data collected and processed: Device characteristics

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


NEUSTAR, INC., A TRANSUNION COMPANY

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Device identifiers, Non-precise location data, Browsing and
interaction data, Users’ profiles, Privacy choices, User-provided data,
Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


VERVE GROUP EUROPE GMBH

Doesn't use cookies.

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Users’ profiles, Privacy choices,
User-provided data, IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


OTTO (GMBH & CO KG)

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Browsing and interaction data,
Users’ profiles, Privacy choices, User-provided data, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM

Cookie duration: 180 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device characteristics, Device identifiers, Non-precise location
data, Browsing and interaction data, Users’ profiles, Privacy choices,
User-provided data, Probabilistic identifiers, IP addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


LOCALSENSOR B.V.

Doesn't use cookies.

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Privacy choices, IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


ONLINE SOLUTION

Cookie duration: 365 (days).

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Browsing and interaction data,
Users’ profiles, Privacy choices, User-provided data, Probabilistic identifiers,
IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


RELAY42 NETHERLANDS B.V.

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Device identifiers,
Browsing and interaction data, Users’ profiles, Privacy choices, User-provided
data, Probabilistic identifiers, IP addresses

more




View details | Storage details | Privacy policylaunch
Consent


GP ONE GMBH

Cookie duration: Uses session cookies.

Data collected and processed: Device characteristics, Non-precise location data,
Browsing and interaction data, Privacy choices, User-provided data, IP addresses

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


THE MEDIAGRID INC.

Cookie duration: 365 (days).

Data collected and processed: Precise location data, Device characteristics,
Device identifiers, Non-precise location data, Browsing and interaction data,
Privacy choices, Probabilistic identifiers, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


MINDTAKE RESEARCH GMBH

Cookie duration: 180 (days).

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CINT AB

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GOOGLE ADVERTISING PRODUCTS

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GFK GMBH

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REVJET

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PROTECTED MEDIA LTD

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CLINCH LABS LTD

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ORACLE DATA CLOUD - MOAT

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HEARTS AND SCIENCE MÜNCHEN GMBH

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AMAZON ADVERTISING

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MOLOCO, INC.

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ADTRIBA GMBH

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OBJECTIVE PARTNERS BV

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ENSIGHTEN

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EBAY INC

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METRIXLAB NEDERLAND B.V.

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HURRA COMMUNICATIONS GMBH

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