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POWERFUL CONTENT MARKETING PLATFORMS – BRAND EXAMPLES WE CAN ALL LEARN FROM

Online newsrooms have been the foundation for exceptional media relations for
many years. Companies that invested in newsroom technology were seen as media
savvy, helping them provide all the materials and assets a journalist would need
at the click of a button.

Fast forward to the present day, and it’s not just the media that brands now
need to communicate their news and stories to. Influencers, stakeholders,
producers, analysts, and consumers – all now search for content, information and
news online. As brands create content to meet these needs, traditional newsrooms
fall short.

Content marketing platform technology far out-performs newsrooms in helping
brands reach all their target audiences. Regardless of the business size,
content hubs like ContentBase are developed to meet the needs of every audience,
not simply one.

Here are some examples of brands that are making the most of the technology and
the new features available:

Genesis Motor Europe – Rotator Panel

Genesis is a relatively new name on the European car scene and getting its brand
and stories out there to the public as well as the media is essential. Genesis’
platform leads with a large rotator panel, keeping its most important stories at
the top of the newsroom – catching not only the eyes of journalists but also
ensuring that the company’s narrative reaches the general public.

TaylorMade – Social Wall

As one of America’s most recognisable golf brands, TaylorMade knows the
importance of social media in communicating with its fan base.

That’s why TaylorMade implemented a social wall on its ContentBase platform.
Here, customers, journalists, influencers, and more can easily view everything
that the company has been up to via its public-facing comms.

ASICS – Media Gallery

For sportswear manufacturer ASICS, influencers and content creators play an
important role in the company narrative.

A key feature is its content platform is a super slick Media Gallery. The area
allows content creators, media, and broadcasters instant access to their own
content, with a one-click download and a filter option that puts the power of
the technology right into the hands of the users.

IMF – Variety of Content

As a global financial institution, when the IMF releases news, the whole world
needs to know.

Recognising the breadth of its audience base, the IMF creates a whole range of
content for its main reports, including videos, soundbites, b-roll, stills,
shortlists, scripts, press releases and original reports. As such, it’s vital
that the technology it uses to host the content is the most powerful and
intuitive available. Its ContentBase content marketing platform makes its
content easy to find, peruse and download, giving the user the content they need
– easily and speedily.

If you’d like to find out more about ContentBase, our advanced content platform
technology for next-level brand communications, click here.

 

HEATHER PERCIVAL

Published: November 28, 2022

About the author:
With an analytical mindset that she developed during her degree in Classics,
Heather conducts research and analysis to identify and pursue new growth
opportunities globally.

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"Everyone was super happy with the process and ease of uploading to the site!"


JESSE WILLIAMS


PUBLIC RELATIONS SPECIALIST AT WYNN

"Winner of a silver Digital Impact Awards in the Best Online Newsroom category,
Kia have also seen huge increases in engagement and downloads on the media
centre since the upgrade. 92% Increase in downloads, 248% Increase in users,
243% Increase in sessions and 267% Increase in page views. "

"Reebok have seen huge year-on-year increases in engagement and downloads on the
News Stream in the last year. 283% Increase in downloads, 46% Increase in users,
52% Increase in sessions and 44% Increase in page views. "

"Your professionalism gave me immediate confidence that this would be something
great. And it was."


ALASTAIR MOFFITT


MARKETING, EVENTS AND COMMUNICATIONS MANAGER, TOYOTA GAZOO RACING EUROPE

"For the creation and launch of adidas news, TheNewsMarket has been awarded
silver for ‘Best Online Newsroom’ at the Digital Impact Awards"


DIGITAL IMPACT AWARDS


SILVER AWARD FOR ‘BEST ONLINE NEWSROOM’

"Our expectations were met and exceeded through the manner with which you drove
the agenda, continually consulting and informing us while listening to us and
infusing our opinion. We found this respectful and realize that there is a
well-oiled machine that was working tirelessly to support us."


ELSIE MBERA


HEAD GROUP COMMUNICATIONS, CONTINENTAL REINSURANCE

"TheNewsMarket has been awarded an intermedia-globe silver award at the
WorldMediaFestivals 22nd Television & Corporate Media Awards for the series of
'Diplomacy in Dialogue' virtual events for the German Federal Foreign Office"


WORLDMEDIAFESTIVALS 22ND TELEVISION & CORPORATE MEDIA AWARDS


INTERMEDIA-GLOBE SILVER AWARD FOR 'PUBLIC RELATIONS: LIVE FEEDS'

"Thanks to you, we really could present the Foreign Office in an interactive,
digital and still approachable way and break down complicated topics into easily
understandable and fun-to-watch video clips."


REBECCA KAŠĒNS


DEPUTY HEAD OF UNIT, CITIZENS' DIALOGUE AND DOMESTIC PUBLIC RELATIONS - FOREIGN
POLICY IN GERMANY, GERMAN FEDERAL FOREIGN OFFICE

"Auto Futures has been awarded an intermedia-globe silver award by the
WorldMediaFestivals. The award – in the website category for 'Web-Based Mixed
Media' – recognises outstanding solutions in modern media "


WORLDMEDIAFESTIVALS 20TH TELEVISION & CORPORATE MEDIA AWARDS


INTERMEDIA-GLOBE SILVER AWARD FOR 'WEB-BASED MIXED MEDIA'

"Everyone was super happy with the process and ease of uploading to the site!"


JESSE WILLIAMS


PUBLIC RELATIONS SPECIALIST AT WYNN

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