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Submission: On September 27 via api from US — Scanned from CA
Effective URL: https://www.whowhatwear.com/beauty
Submission: On September 27 via api from US — Scanned from CA
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Who What Wear Who What Wear US Edition US Australia UK Subscribe × Search * * Trends Trends * * sub-nav-trends sub-nav-trends * View all Trends * Spring * Summer * Fall * Winter * Runway * Outfits Outfits * * sub-nav-outfits sub-nav-outfits * View all Outfits * Airport Style * Office * Street Style * Vacation * Party * Shopping Shopping * * sub-nav-shopping-guides sub-nav-shopping-guides * View all Shopping * Denim * Dresses * Handbags * Shoes * Luxury * Basics * Jewelry * Under $100 * Swim * Lingerie * Promo Codes * Livestream Shopping * Beauty Beauty * * sub-nav-beauty sub-nav-beauty * View all Beauty * Hair * Skin * Makeup * Nails * Fragrance * Living Living * * sub-nav-living sub-nav-living * View all Living * Travel * Home * Wedding * Podcast Podcast * * sub-nav-podcast sub-nav-podcast * View all Podcast * Who What Wear Podcast * Second Life * NEWSLETTER Lifestyle Magazine FromUS$0.99 View Deal When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. BEAUTY Because fashion girls love beauty, too. Find every essential you need for the most stylish hair, skin, makeup, and nails. * FRAGRANCE * HAIR * MAKEUP * NAILS * SKIN * RUN, DON'T WALK—CULT GAIA JUST LAUNCHED THREE NEW FRAGRANCES, AND THEY'RE INCREDIBLY GOOD Trust me, you won't want to skip these. By Shawna Hudson * WE RIGOROUSLY TESTED 13 OF THE BEST BB CREAMS—THESE 8 PASSED We test, you trust. By Katie Berohn * * THE 15 COOLEST NAIL DESIGNS FOR FALL 2024 From the bold to the more understated. By Drew Elovitz * THERE'S NO MAGICAL ELIXIR FOR HAIR GROWTH, BUT THIS UNDERRATED OIL COMES PRETTY CLOSE According to a hair-and-scalp expert. By Maya Thomas * I WAS BLONDE FOR 30 YEARS—THESE ARE THE ONLY PURPLE SHAMPOOS AND CONDITIONERS I RECOMMEND I have some experience. By Erin Jahns * THIS 89-YEAR-OLD LOOKS 25 YEARS YOUNGER—HERE ARE 14 SKINCARE ITEMS SHE USES Including the $8 product she's used for 40 years. By Erin Fitzpatrick * HAIRSTYLISTS ARE OBSESSED WITH THIS HAIRBRUSH—HERE'S WHY For smooth, shiny hair. By Kaitlyn McLintock * * DUA LIPA SHARED HER TRAVEL BEAUTY ESSENTIALS, AND I'VE NEVER HIT "ADD TO CART" SO FAST They're all so good. By Shawna Hudson * FROM FENDI TO CELINE, WE'RE WEARING THESE 7 FASHION-HOUSE FRAGRANCES ON REPEAT Guranteed to earn you compliments. By Eleanor Vousden * APPARENTLY, THIS IS THE BEST-KEPT SECRET TO UNLOCKING YOUR EYELINER'S POTENTIAL We're never going back. By Maya Thomas * OKAY, FINE—I'VE TOTALLY BEEN GATEKEEPING THESE NICHE, AUTOMATICALLY COOL FRAGRANCES They're almost too good to be true. By Maya Thomas * A MAKEUP ARTIST AND 5 BEAUTY EDITORS WALK INTO SEPHORA—THE 17 MASCARAS THEY BUY It's hard to pick a favorite, TBH. By Shawna Hudson * * HOW FOUNDER SYLVIA FU BROKE BARRIERS IN THE AFFORDABLE BEAUTY SPACE It's a viral sensation. By Aniyah Morinia * DERMS SAY TRETINOIN CAN DO MORE HARM THAN GOOD IF YOU DON'T KNOW THESE 4 THINGS Read this before you use it. By Kaitlyn McLintock * THIS WILDLY UNDERRATED INGREDIENT WILL HELP YOU ACHIEVE BOUNCY, CASHMERE SKIN From pop stars to beauty obsessives, everyone's on board. By Jamie Schneider * SABRINA CARPENTER'S ALBUM SMELLS LIKE THESE IRRESISTIBLE PERFUMES Twelve Short n' Sweet picks. By Maya Thomas * FROM THE RUNWAY TO MY VANITY: I RE-CREATED THIS FASHION WEEK LOOK FOR $41 Sponsor Content Created With SHEGLAM I'm ready for my close-up. By Aniyah Morinia * ANDIE MACDOWELL SAYS THIS $11 MAKEUP PRODUCT IS "JUST AS GOOD IF NOT BETTER" THAN EXPENSIVE OPTIONS An exclusive chat with the beauty icon. By Jamie Schneider * IT'S A DEMURE FALL—HERE ARE THE 4 MAKEUP AND NAIL LOOKS I'M *POLITELY* SKIPPING Sponsor Content Created With Walmart And of course, their mindful alts. By Emma Walsh * MAXIMALIST NAILS ARE KIND OF MY THING—6 CELEBRITY NAIL ARTISTS TOLD ME THE BEST UPCOMING TRENDS Bare nails? Don't know her. By Marie Lodi * CONSIDER THE TEASE: NINETIES VOLUME JUST MIGHT BE FALL'S MOST DEFINING HAIR TREND As Dolly Parton says, “Life is short; keep your dreams big and your hair bigger.” By Marie Lodi * EXPERTS SAY THIS UNEXPECTED KITCHEN STAPLE UNLOCKS STRONG, SHINY ITALIAN-GIRL HAIR It's probably in your pantry right now. By Kaitlyn McLintock * EXPERTS AGREE—THESE BAKUCHIOL SERUMS WORK JUST AS WELL (IF NOT BETTER!) THAN RETINOL I asked a derm and cosmetic chemist for their hot takes. By Jamie Schneider * FYI: SKIN PROS LOVE THIS NATURAL, FOUNTAIN-OF-YOUTH ALTERNATIVE TO RETINOL Don't sleep on this one. By Erin Jahns * THESE NORDSTROM BEAUTY AND HOME GOODS COLLECT COMPLIMENTS (AND THEY'RE ON SALE) I'm grabbing all 14 items before they're gone. By Kaitlyn McLintock * IF YOU WEAR ANY OF THESE MAKEUP TRENDS, I KNOW YOU HAVE FRENCH-GIRL FALL ON THE BRAIN Top makeup artists approve. By Jamie Schneider * I'M OVERHAULING MY ENTIRE ROUTINE THANKS TO GEORGIA MAY JAGGER'S BOTANICAL SKINCARE LINE By Shawna Hudson * I WENT ON A MISSION TO FIND THE BEST LIP BALMS—THESE 20 MADE THE CUT I'm never dealing with chapped lips again. By Kaitlyn McLintock * AN UNBALANCED MICROBIOME CAN CAUSE ACNE, INFLAMMATION, AND DRYNESS—HERE'S THE FIX Experts weigh in. By Kaitlyn McLintock * NORDSTROM ANNOUNCED A SECRET 7-DAY BEAUTY SALE, SO I COMPILED THE CHICEST PICKS UNDER $75 Act fast—it ends tomorrow. By Jamie Schneider 123456789Archives Who What Wear * about us * Contact Future's experts * Terms and conditions * Privacy policy * Cookies policy * Careers * Contact us * Contact Future's experts * Accessibility Statement * Advertise with us Who What Wear is part of Future plc, an international media group and leading digital publisher. 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