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PlatformBrand SafetyResultsNewsTeamCMO CONFIDENTIAL
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News: PwC Selects Props for 2024 AdTech Accelerator


WIN THE PEOPLE WHO IGNORE YOUR ADS.


UNREAL RESULTS.


™


Props is a performance-driven content platform.

NEWS: NBA CTO Joins Props Board
Services

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FLASH: Ollie is the New AI Brand Safety Tool from Props
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WE TAKE RESPONSIBILITY FOR BUSINESS RESULTS.

Imagine a performance marketing agency and an influencer platform had a kid who
then married a software company.

That's us.

We combine the attraction of creator content with the performance of paid media.


Watch the video to see how it works.


STOP ADVERTISING. TELL STORIES INSTEAD.

The Props creator media platform drives traffic that converts.

BY INVITATION ONLY.


TELL REAL STORIES WITH
JOURNALISM-QUALITY CREATORS

Props vets and selects independent creators across industry niches with
expertise in their fields of passion. They create authentic content based on
their real experiences that align with your mission at every level of the
funnel.

Our Works
EXCLUSIVE STORIES FOR YOUR AUDIENCE ONLY


PUBLISH STORIES ON YOUR BRAND'S WEBSITE

Creators' content lives on your site, adjacent to your commercial activity.

Our Services

HIGH CREDIBILITY. HIGH CONTROL.


PERSONAL STORIES RESONATE WITH AUDIENCES 5X MORE THAN TRADITIONAL ADVERTISING

By combining the high response of authentic stories with the scale and control
of paid media, Props builds trust, increases responses, and attracts high-intent
audiences from each creator’s content.

Contact Us
WE TAKE RESPONSBILITY


WE DON'T STOP UNTIL WE BEAT YOUR BENCHMARKS

As far as we know, Props is the only content platform that takes responsibility
to deliver leads and customers to clients.

Our Services

Authentic Content. Artificial Intelligence.


OPTIMIZE CREATORS AND THEIR CONTENT WITH AI.

Powered by IBM Watson, creators and brands are aligned and optimized based on
personality, subject-matter, themes, demographics, region, sentiment, and
emotion.


Our Services

Book a Demo
"Thanks to their strategy, we've seen improvements in engagement from younger
audiences and a surge in our member’s interest in new products."
JUSTIN HUTCHINSON
Digital Marketing
“Props is an extraordinary platform - one that we've never seen before. Through
authentic content, they've proven that brands can drive awareness and
conversions in one campaign."
ANGELA COLATRIANO
Chief Marketing Officer
“The Props model and approach is truly unique. We are able to accomplish both
awareness and conversions through their highly efficient platform.”
JAKE ABRAMS
Director of Marketing
“I want to say how thrilled I am with the engagement that you are driving to our
site via the curated content from Props creators...I plan to make Props the
primary vehicle for driving our B2C direct sales...”
ASA SIEGAL
Chief Exective Officer
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SELECTED CLIENTS

Savvy marketers at upstarts and institutions count on Props to help them drive
growth.




RESULTS YOUR CFO CAN UNDERSTAND.

To learn more about Props, our results and how we can help you surpass your
goals, please reach out to Holly and Tessa at Props.
Holly Lanahan
Head of Sales
holly@props.us
Tessa Queri
Growth Manager
tessa@props.us
Book a Call with Holly & Tessa



PROPS NEWS AND POV


FROM INFLUENCE TO AUTHENTICITY

Quinn Gawronski


THIS IS A SALES PITCH

Joseph Perello


TRUE CONTENT CREATORS PULL INFLUENCERS AWAY FROM BRANDS

Patrick Hanlon


CLIENT SUCCESS STORIES

Set Sail to Success with AAA Travel and Props
From Story to Stay: Boosting Snowmass Visits with Props
Understanding the almost-empty nester

REAL STORIES. UNREAL RESULTS.™

New York  - Princeton - Dallas - London


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