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FYI - We use cookies to optimize your experience, analyze traffic and personalize content. To learn more, please see our Privacy Policy. Learn more I Agree * Home * Channels * Customer Data Platforms * Customer Experience * Digital Experience * Digital Workplace * Digital Marketing * Content Marketing * Marketing Automation * Call Centers * Web CMS * SharePoint & Office 365 * Information Management * Research * Webinars * Software Directory * Events Calendar * About Us * Editorial Calendar * Contact Us * Advertise Here * * * * * Podcasts * Editorial Calendar * About Us * Advertising * Channels * Customer Data Platforms * Customer Experience * Digital Experience * Digital Workplace * Digital Marketing * Content Marketing * Marketing Automation * Call Centers * Web CMS * SharePoint & Office 365 * Information Management * Hot Topics * Popular Articles * Latest Articles * Press Releases What is a CDP Exactly? A customer data platform (CDP) is a data management solution that imports customer data from multiple sources, integrates, cleans and organizes it, and creates a unified profile of every single customer. CDPs then take that structured data and push it out to other martech platforms and web systems to enable advanced customer-centric functionality like personalization. CDPs are becoming mission-critical for any organization that is serious about adopting customer-centric business and marketing strategies, and will be a core component in a company’s ability to serve up a holistic, consistent experience to your customers. Visit the Customer Data Platforms Channel › SPONSORED BY CDP Trends: The Market Bounces Back After a Slow 2020 Doubling Down on Customer Identity Management Innovate, Pivot or Stay the Course: How Customer Experience Responds to Disruption CMSWire's customer experience (CXM) channel gathers the latest news, advice and analysis about the evolving landscape of customer-first marketing, commerce and digital experience design. Visit the Customer Experience Channel › SPONSORED BY What a Customer Relationship Platform Is and What It Can Do For Your Business Adobe Acquires Frame.io, Talkdesk Funding Values Company at $10B, More CX News Is Austin Emerging as the New American Technology Hub? CMSWire's digital experience (DX) channel gathers the latest news, advice and analysis on driving leadership, platform and tool selection and swiftly growing trends in digital customer experience. Visit the Digital Experience Channel › SPONSORED BY Adobe Acquires Frame.io, Talkdesk Funding Values Company at $10B, More CX News Is Austin Emerging as the New American Technology Hub? What Marketers Need for the Digital Experience Platforms Multivendor Reality CMSWire's digital workplace channel gathers focused resources and the latest thinking around enterprise collaboration, digital workplace culture, the modern intranet and other practices defining the new workplace. This channel includes the latest news, related white papers and the leading CMSWire voices in the space. Visit the Digital Workplace Channel › SPONSORED BY Microsoft’s Secret Cloud Is No Longer Secret, Google Improves Chat Security, More News The Invisible Components of Digital Workplace Success Salesforce Wants Marketing, Sales and Services Leaders Living in a Slack-First World News and best practices about Digital Marketing, consumer and stakeholder engagement, and the various forms of digital media. Visit the Digital Marketing Channel › How Low-Code/No-Code Platforms Bring a Marketing Team’s Dreams to Life How Google Analytics Tech Report Can Inform an App Launch or Marketing Strategy 5 Hard-Earned Lessons on Account-Based Strategy CMSWire's content marketing channel provides you with focused content marketing resources, including the latest news, related white papers and range of best practices articles — from getting started with content marketing to more sophisticated strategies. Visit the Content Marketing Channel › 5 Areas to Factor Into Your 2022 Content Marketing Planning What Bakers and Cooks Can Teach Us About Content Analytics Everything You Should Know About Headless CMS CMSWire's marketing automation channel gathers the latest advice, analysis and best practices related to marketing automation platforms, content marketing practices and related digital marketing strategies. Daily updates keep you informed of the latest marketing technology knowledge. Visit the Marketing Automation Channel › A Look at the Top 5 Marketing Automation Software by Market Share How SMBs Are Joining the Automation Race Invoca Announced Its Acquisition of DialogTech Call Centers help power organization's sales and support departments across the globe, delivering a broad range of direct customer interactions, across the spectrum of business operations. Get up-to-the-minute call center-related news, information, advice, trends and best practices. Visit the Call Centers Channel › We've Forgotten the Most Important Part of Personalization Why Are More CIOs Focusing on Customer Experience? Customer Experience Strategies to Annoy or Delight Your Customers CMSWire's Web CMS channel gathers the latest news, advice and analysis about web content management systems (Web CMS) and solutions for delivering compelling, modern digital customer experiences. Visit the Web CMS Channel › Everything You Should Know About Headless CMS 3 Obstacles to a Great CMS Migration (And How To Overcome Them) WordPress Turns 18, Drupal Adds to the Team & More Open Source News News and best practices about Microsoft SharePoint and Office 365 for collaboration, document management and workflow automation. Visit the SharePoint & Office 365 Channel › SharePoint On-Premises Goes Into Preview, Facebook Outlines ‘Metaverse’ & More News Google Set to Compete With Microsoft Teams for the Enterprise Microsoft Takes Collaborative Tools Stand, Atos’ Digital Hub Is Launched and More News CMSWire’s enterprise information management (EIM) channel gathers the latest news, advice and analysis about the evolving landscape of data management, data protection and compliance. Visit the Information Management Channel › Exploring the Positive Side of Risk Why CIO Success Starts With Building Effective Partnerships Difficulty Recruiting for Security Professional Skills Is Increasing * Customer Experience * Digital Experience * DAM * Digital Workplace * SharePoint & Office 365 * Web CMS * Mobile * Document Mgt * 5 Areas to Factor Into Your 2022 Content Marketing Planning * Why Is Starbucks so Successful Despite Its Mediocre Coffee? * Is Marketing Facing a Tech Knowledge Deficit? * Is Austin Emerging as the New American Technology Hub? * Agile vs DevOps: What's the Difference? * What a Customer Relationship Platform Is and What It Can Do For Your Business * How Low-Code/No-Code Platforms Bring a Marketing Team’s Dreams to Life * Exploring the Positive Side of Risk * Adobe Acquires Frame.io, Talkdesk Funding Values Company at $10B, More CX News * How Google Analytics Tech Report Can Inform an App Launch or Marketing Strategy * Datalliance Enhances Cloud-based Supply Chain Platform * Zuora Recognized as a Leader in “Recurring Customer and Billing Management” Report by Independent Research Firm * Featured Products * Featured Products * Alida CXM: The Customer Experience Management Platform * Contentstack Agile CMS * Progress Sitefinity * Solodev Web Experience Platform * Ingeniux Web Experience Management * Research * Digital Experience / MarTech * Customer Experience * Digital Workplace * Information Management * The State of Digital Customer Experience - 2021 * How to Build and Deliver a Successful Modular Content Strategy * 4 Reasons MXP Apps Need to Be in Your Strategy * Taking Back Control During Cyber Week * A Roadmap to Adaptive and Agile Enterprise Content Management * 2021 Q2 Edition The State of Digital Customer Experience * MACH in Business: The Era of the Agile * Digital Experience Platforms (DXP) Market Guide * Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021 * The Rise of Content Experience Platforms Actions * View All * The State of Digital Customer Experience - 2021 * A CX Roadmap That Puts Customers in the Driver’s Seat * 3 Ways AI is Powering Customer Experience * How to Build and Deliver a Successful Modular Content Strategy * Q3 2021 Customer Data Platforms Market Guide * 4 Reasons MXP Apps Need to Be in Your Strategy * A First-Party Data Strategy Takes the Cake * Taking Back Control During Cyber Week * When the Third-Party Cookie Party is Over * Forrester: What You Need to Thrive in Autonomous Finance Actions * View All * Return-to-Work Best Practices for Business, Government, and Higher Ed * Survey Reveals Demand for a Modern Intranet * Moving from Intranets to Experience Platforms * Does Your Task Management Still Work in 2021 * The Definitive Guide to Employee Experience * The Employee Technology Experience Playbook * 3 Steps to Empowering Your Frontline Teams with Tech * 2021 Q1 Edition: The State of the Digital Workplace * How to Build a Better Employee Email * 5 Signs it's Time for an Employee Mobile App Actions * View All * Enterprise Search and AI - Better Together? * Future-Proofing the Workforce's Technology Experience * The Admin’s Guide To M365 Security And Compliance * MSFT365 Security Control Checklist Actions * View All * Webinars * Upcoming Webinars * Recent (View-On-Demand) * Aug 31 Why Exceptional Customer Experiences Demand Superior Digital Experience Tools * Sep 16 Growing eCommerce Sales with Predictive Modeling and the Right Data * Sep 23 Unleashing the Power of AI to Boost WFH Agent Happiness and Productivity * Aug 4 The Power of Incrementalism and Effective Content Technology * Aug 3 These Companies Excel at BPM and Process Automation and You Can Too * Jul 28 Improve Your Customer Experience Through Web Accessibility and Inclusion 2021 * Jul 28 Reimagine Your Customer Experience with an Intelligent Cloud Contact Center * Jul 22 How to Create a Successful Hybrid Enterprise Using Slack * Jul 21 The ROI of Customer Experiences * Jul 21 Mondelēz: 3 Steps to a Data-Informed, More Proactive IT Department * Software Directory * Software Directory * Web CMS Software * Marketing Automation Software * Document Management Software * Enterprise Search Software * DAM Software List * Social Media Marketing * Content Migration Tools * View All Products * Events * Featured Events * Aug 31 Why Exceptional Customer Experiences Demand Superior Digital Experience Tools * Sep 16 Growing eCommerce Sales with Predictive Modeling and the Right Data * Sep 23 Unleashing the Power of AI to Boost WFH Agent Happiness and Productivity * Oct 14 Digital Workplace Experience: Fall 2021 * Oct 28 DX Summit: Fall 2021 Actions * View All Events * Add Your Event * Events RSS * Adobe Acquires Frame.io, Talkdesk Funding Values Company at $10B, More CX News * How Low-Code/No-Code Platforms Bring a Marketing Team’s Dreams to Life * The Top 4 Digital Marketing Categories * Exploring the Positive Side of Risk * What a Customer Relationship Platform Is and What It Can Do For Your Business * The Latest * Most Popular * A Look at the Top 4 Digital Marketing Categories * What a Customer Relationship Platform Is and What It Can Do For Your Business * How Low-Code/No-Code Platforms Bring a Marketing Team’s Dreams to Life * Exploring the Positive Side of Risk * Adobe Acquires Frame.io, Talkdesk Funding Values Company at $10B, More CX News > View All Latest * 5 Areas to Factor Into Your 2022 Content Marketing Planning * Why Is Starbucks so Successful Despite Its Mediocre Coffee? * Is Austin Emerging as the New American Technology Hub? * Is Marketing Facing a Tech Knowledge Deficit? * Agile vs DevOps: What's the Difference? DIGGING DEEPER * The Tech Cult of Collecting and Hoarding Data Gerry McGovern @gerrymcgovern * Remote Work Driving Automation Initiatives, Google May Reduce WFH Pay & More News David Roe @druadh20 * The Role of Serendipity in Marketing Results Dennis Shiao @dshiao * How Marketers Can Get Started With Google Apps Scripts Pierre DeBois @zimanaanalytics * Making Digital Waste Visible Gerry McGovern @gerrymcgovern * 7 Factors That Determine Email Deliverability Chad S. White @chadswhite * Customer Experience Starts – and Stops – With Emotions Kristi Knight @kristiknight91 * New to Customer Experience? 3 Keys to Getting Started Inge De Bleecker @cmswire FEATURED PRODUCTS * CONTENTSTACK AGILE CMS by Contentstack Web CMS & Experience Platforms * PROGRESS SITEFINITY by Progress Web CMS & Experience Platforms * SOLODEV WEB EXPERIENCE PLATFORM by Solodev Web CMS & Experience Platforms * INGENIUX WEB EXPERIENCE MANAGEMENT by Ingeniux Web CMS & Experience Platforms * ALIDA CXM: THE CUSTOMER EXPERIENCE MANAGEMENT PLATFORM By Alida CXM Get Featured! WHAT'S HAPPENING * Events * Webinars * Aug 31 Why Exceptional Customer Experiences Demand Superior Digital Experience Tools In a world where personalized experiences have become commonplace ... * Sep 16 Growing eCommerce Sales with Predictive Modeling and the Right Data eCommerce client-side marketers and agency professionals recogniz ... * Sep 23 Unleashing the Power of AI to Boost WFH Agent Happiness and Productivity After more than a year of customer support agents working from ho ... * Oct 14 Digital Workplace Experience: Fall 2021 We are pleased to announce our fifth year of Digital Workplace Ex ... * Oct 28 DX Summit: Fall 2021 We are pleased to announce our seventh year of DX Summit, the pre ... * Aug 31 Why Exceptional Customer Experiences Demand Superior Digital Experience Tools In a world where personalized experiences have become commonplace ... * Sep 16 Growing eCommerce Sales with Predictive Modeling and the Right Data eCommerce client-side marketers and agency professionals recogniz ... * Sep 23 Unleashing the Power of AI to Boost WFH Agent Happiness and Productivity After more than a year of customer support agents working from ho ... View All Events FEATURED RESEARCH * The State of Digital Customer Experience - 2021 Data and insights from 400+ executives * Google Workspace: How to leverage AI through metadata Gain deeper organizational insights and take action * The Modern Customer Experience Stack A smart-hub approach to customer experience management * Q3 2021 Customer Data Platforms Market Guide Get the help you need when choosing a CDP * The Complete Guide to Customer Data Platforms Unify, analyze and activate customer data * 11 Reasons to Switch to a Multiexperience Development Platform Not sure whether this suite of tools is right for you? Read on to find out View All Research Resources * Digital Workplace Conference * Customer Experience Conference * How to Select a Web CMS * Sitecore Consultant * What is the Digital Workplace? CUSTOMER EXPERIENCE * What a Customer Relationship Platform Is and What It Can Do For Your Business * Adobe Acquires Frame.io, Talkdesk Funding Values Company at $10B, More CX News * Is Austin Emerging as the New American Technology Hub? * 4 Ways Conversational AI Is Improving the Customer Experience * We've Forgotten the Most Important Part of Personalization DIGITAL WORKPLACE * Microsoft’s Secret Cloud Is No Longer Secret, Google Improves Chat Security, More News * The Invisible Components of Digital Workplace Success * Remote Work Driving Automation Initiatives, Google May Reduce WFH Pay & More News * Why Facebook's Metaverse Is Still Only A Pipedream * Microsoft Insists on Vaccinated Workplaces, Google, Miro Get Together & More News DIGITAL MARKETING * A Look at the Top 4 Digital Marketing Categories * How Low-Code/No-Code Platforms Bring a Marketing Team’s Dreams to Life * How Google Analytics Tech Report Can Inform an App Launch or Marketing Strategy * 5 Hard-Earned Lessons on Account-Based Strategy * Is Marketing Facing a Tech Knowledge Deficit? MARKETING AUTOMATION * A Look at the Top 5 Marketing Automation Software by Market Share * How SMBs Are Joining the Automation Race * Invoca Announced Its Acquisition of DialogTech * Klaviyo Raises $320 Million in Series D Funding * CX Newsbyte: Acquisitions Abound, Google Cloud & LivePerson Partner up and More News SHAREPOINT & OFFICE 365 * SharePoint On-Premises Goes Into Preview, Facebook Outlines ‘Metaverse’ & More News * Google Set to Compete With Microsoft Teams for the Enterprise * Microsoft Takes Collaborative Tools Stand, Atos’ Digital Hub Is Launched and More News * Viva Connections vs. SharePoint: A Primer * Why Cloud Should Be Your Default Setting CUSTOMER DATA PLATFORMS (CDP) * What a Customer Relationship Platform Is and What It Can Do For Your Business * Adobe Acquires Frame.io, Talkdesk Funding Values Company at $10B, More CX News * Is Austin Emerging as the New American Technology Hub? * 4 Ways Conversational AI Is Improving the Customer Experience * We've Forgotten the Most Important Part of Personalization AI & MACHINE LEARNING * 4 Ways Conversational AI Is Improving the Customer Experience * How Conversational AI Works and What It Does * AI in Marketing: Use Cases and Examples in Content Marketing * Why Humans Should Remain Central to Digital Recruiting * How to Use GA4's Features to Unlock Marketing and Conversion Insights ANALYTICS & METRICS * How Google Analytics Tech Report Can Inform an App Launch or Marketing Strategy * Why Companies Should Rethink How They’re Using Customer Sentiment * How Marketers Can Get Started With Google Apps Scripts * Hootsuite Acquires Heyday, HubSpot Names New CEO and More CX News * How to Coordinate Google Analytics Reporting Access WEB CMS * Everything You Should Know About Headless CMS * 3 Obstacles to a Great CMS Migration (And How To Overcome Them) * WordPress Turns 18, Drupal Adds to the Team & More Open Source News * WordPress Builds Design Assets Library, Plone Moves Toward Plone 6 and More News * Joomla Changes Workflows, Drupal Needs Feedback & More Open Source News INFORMATION MANAGEMENT * Exploring the Positive Side of Risk * Difficulty Recruiting for Security Professional Skills Is Increasing * Here's Where to Start With Your Information Security Program * Content Management in the Age of Misinformation: Fighting the 'Misinfodemic' * Why ECM Can't Replace Digital Asset Management Platforms DIGITAL ASSET MANAGEMENT (DAM) * Search Makes the DAM and Metadata Oils the Search * 'Something Else' and Why Metadata Matters * Welcome to the Data-Driven Business * The Power of DAM Positive Change at a Time of Disruption * DAM Governance Practices for the Long Haul About Us SMG/CMSWire is a leading, native digital publication produced by Simpler Media Group, Inc. Our CMSWire and Reworked publications provide articles, research and events for sophisticated digital professionals. Our editorial team produces 150+ authoritative articles per month for our 3 million+ community members. Join us as a subscriber. Read more about us or learn how to advertise here. We also have a Reader Advisory Board. More: Monthly Editorial Calendar Article Submission Guidelines DW Experience Conference DX Summit Conference Advertiser Media Kit Press Releases Stay In the Loop * * * * Get Our Newsletter Most Popular Articles * 5 Areas to Factor Into Your 2022 Content Marketing Planning Start commenting... * Why Is Starbucks so Successful Despite Its Mediocre Coffee? Start commenting... * Is Austin Emerging as the New American Technology Hub? Start commenting... * Is Marketing Facing a Tech Knowledge Deficit? Start commenting... * Agile vs DevOps: What's the Difference? 7 Comments Recent Comments * Worksnaps Thanks for the informative write-up, Scott! BYOD in the workplace really has tons of benefits to the company and employees alike. Definitely sharing! How to Support BYOD in the Remote and Hybrid Workplace · 1 hour ago * johngriffin0928 Excellent points. We've Forgotten the Most Important Part of Personalization · 3 days ago * Worksnaps Great tips, Laura! Doing all these goes to show that you care for your employees and their well-being and success. 3 Ways to Put More Control in the Hands of Your Remote Employees · 4 days ago * scottfasser Great insight. I totally agree that organizations need to treat digital as part of their core DNA (ALL organizations) vs a "project" to complete. Digital capabilities will only accelerate so having... Forget Digital Transformation – Just Become Digital · 6 days ago * dlavenda I agree. My point is that there a lot of technology options out there. We as managers need to direct people to use them in a way that is both productive AND humane. The idea that technology can be... Can Asynchronous Collaboration Survive Our Always-On Workplaces? · 1 week ago © 2021 Simpler Media Group, Inc. All rights reserved. Privacy Policy. Terms of Use. Powered by Sitecore and Coveo. SMGP v3.0.0.9. Sumo