matthewkukuk.com Open in urlscan Pro
3.234.189.133  Public Scan

Form analysis
0 forms found in the DOM

Text Content

MATTHEW KUKUK


























PORTFOLIO GRAPHIC DESIGN


























ABOUT


























CONTACT


PROJECT 01

2024

SEATTLE SONICS REBRANDWith the emergence of discussion about the return of the
Seattle SuperSonics, this project aims to blend the world of sports with
contemporary design. To make a contemporary brand, means to think about every
single aspect and detail of the brand with a reason. This rebrand explores the
vintage feel of the team that ran the court in the late 20th century as well as
influences from modern day branding. With references such as the Utah Jazz,
Cleveland Cavaliers, Athens Kallithea F.C., Borussia Dortmund and Venezia FC–the
new Seattle SuperSonics use expressive typography, modernized colors, and
contemporary references to the Sonics of the olden days.


PROJECT 02

2022

BURTON WEBSITE This project aims to redesign the Burton Snowboards website in a
brutalist style. Brutalism aims to capture the deliberate plainness, crudity,
and transparency of graphic design. It emphasizes the building blocks of design
and purposefully breaks the rules. Specifically, the Burton Snowboards website
states that “the path forward is clear: Minimize harm to the environment,
positively impact the lives we touch, and have as much fun as possible.” This
redesign reflects that minimal style while having as much fun as possible.



PROJECT 03

2024

! BFA SHOW DESIGN The goal of this project was to create a brand identity for
Utah State’s senior graphic design BFA show. The result was a flexible brand
system centered around “!” and playful typography to create a fun and memorable
show. The typography represents the class–some bold, some elegant, some...basic.
This brand system allowed us to create unique wayfinding, brochures, postcards
and other assets to the brand.



PROJECT 04

2024

CLASSIC ZINE The goal of this project was to create a design history/theory zine
that encapsulates research and projects such as “Practice From Everyday Life” by
James Goggin, WhammyMag, a school shooting poster, and research about Massimo
Vignelli and tie them together with a common conceptual theme. The common
conceptual theme that I landed on was: timeless and classic design.



PROJECT 05

2023

SARDINA Introducing Sardina, the wild-caught Moroccan sardine brand that offers
a flavor experience like no other. Sardina comes in three distinct flavors:
Extra-virgin lemon infused olive oil, organic tomato and basil sauce, and red
chili spiced. Sardina is the perfect choice for the health-conscious foodie. Our
sardines are unique in that they are the richest in omega-3 fats, boasting an
impressive 3000 mg per can (1500 mg EPA and 1500 mg DHA per serving).
Sustainably sourced and carefully packaged, Sardina is the perfect blend of
taste and nutrition. Sardina wants to be perceived as: fresh, flavorful,
zesty/vibrant, natural, healthy, sustainable/responsible, premium, artisanal.




PROJECT 06

2023

UFO OF GOD COVER A successful book cover must be two things: true and arresting.
For this project, the goal was to create a book cover that is true to the story
of UFO of God by Chris Bledsoe, while arresting the reader. The manipulation of
the photo combined with the typography capture the essence of the story told.  





PROJECT 07

2023

REYES CHOCOLATE Seasoned chocolate for anybody that wants to taste hispanic
tradition in a bold and regal way. REYES is a chocolaterie located in Southern
California. REYES is unique in the chocolate business in that it is made with
cacao beans farmed in Mexico seasoned with Tajin to give the extra kick of spice
and flavor. REYES wants to be perceived by its audiences as Hispanic, strong,
regal, classic, and passionate.  





PROJECT 08

2022-PRESENT

LOGOS A curated collection of emblematic designs that distill brands’ essence
into visual identities. Each logo encapsulates unique narratives, blending
creativity with strategy to craft memorable brand marks. From sleek minimalism
to vibrant illustrations, my logofolio showcases versatility and craftsmanship,
embodying the diverse identities I’ve brought to life through design. 





PROJECT 09

2022

9/11 MEMORIAL & MUSEUM REBRAND The 9/11 Memorial & Museum is a somber, but also
inspirational one. The attacks on 9/11 unified the lives of U.S. citizens–in the
lives of those who fought so graciously to honor those victims. President George
W. Bush declared, “One of the worst days in America’s history saw some of the
bravest acts in Americans’ history. We’ll always honor the heroes of 9/11.” For
this reason, it is important to be sophisticated and reverent while maintaining
the unity and pride that comes with U.S. citizens. This brand should become a
celebration of the victims and the heroes. The result of this rebrand is an
identity that relies on reverence, but also weighs heavily on the feeling of
unity and pride that ignited during and after the attacks on 9/11.






PROJECT 10

2023

CRACK OF DAWN COFFEE Crack of Dawn is an independent coffee roaster located in
California. Crack of Dawn is unique in the indie coffee roasting business in
that it is packed with extra caffeine to get you through whatever the day has in
store. Crack of Dawn wants to be perceived by its audiences as bold, energetic,
obnoxious, striking, strong, and packed with a punch.