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 * Home
 * People First Data
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Creating ROI with:
Engagement.
Data.
Understanding. Creating ROI with:
Engagement.
Data.
Understanding. Why People First Data?

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CREATING A WORLD-CLASS BUSINESS DELIVERING THE TECHNOLOGY AND DATA ADVERTISERS
NEED TO BUILD MEANINGFUL CONSUMER CONNECTIONS.


ADVERTISING HAS CHANGED.


PRIVACY CONCERNS ARE GROWING AND BY THE END OF NEXT YEAR OVER 90% OF 3RD PARTY
COOKIES - THE LIFEBLOOD OF DIGITAL TARGETING - WILL BE BLOCKED. BUT, AT THE SAME
TIME, CONSUMER EXPECTATIONS OF MORE MEANINGFUL CONNECTIONS WITH BRANDS ARE
GROWING.


THIS MEANS ADVERTISERS' ACCESS TO INFORMATION MUST INCREASINGLY RELY ON A
TRUSTED RELATIONSHIP WITH CONSUMERS FOR THEIR DATA TO CREATE MUTUAL BENEFIT.


WELCOME TO THE PEOPLE FIRST ERA.

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More on People First
 
 
People First era

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SYNERGIES

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ACQUIRING WORLD-CLASS BUSINESSES AND CAPABILITIES.


SCALE

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INVESTING IN TECHNOLOGY AND TALENT TO ACHIEVE GLOBAL SCALE.


NETWORK

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GROWING THROUGH WIDE-RANGING NETWORKS IN MULTIPLE INDUSTRIES.

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THE NEW WORLD OF ADVERTISING IS PEOPLE FIRST


ENGAGING COMMUNICATION.


TRANSPARENT 1ST PARTY DATA.


HUMAN UNDERSTANDING.

 


MEANINGFUL CONSUMER CONNECTIONS.

 

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THE NEW WORLD OF ADVERTISING IS PEOPLE FIRST


ENGAGING COMMUNICATION.


TRANSPARENT 1ST PARTY DATA.


HUMAN UNDERSTANDING.

 


MEANINGFUL CONSUMER CONNECTIONS.

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OUR MARKET SIZE

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ACTUAL 2022

$47bn

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FORECAST 2026

$64.5bn

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CAGR

8.3%

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AS 1ST PARTY DATA BECOMES THE LIFEBLOOD OF MARKETING, FORWARD-THINKING
BUSINESSES WILL TRANSFORM THEIR RELATIONSHIPS TO PEOPLE FIRST

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Identity, Data, Data Tech services (Source: Market analysis conducted by
Winterberry Group on behalf of Electric Guitar)

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OUR MARKET SIZE

ACTUAL 2022

$47bn

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FORECAST 2026

$64.5bn

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CAGR

8.3%

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AS 1ST PARTY DATA BECOMES THE LIFEBLOOD OF MARKETING, FORWARD-THINKING
BUSINESSES ARE TRANSFORMING THEIR CONSUMER RELATIONSHIPS TO PEOPLE FIRST.

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Identity, Data, Data Tech services (Source: Market analysis conducted by
Winterberry Group on behalf of Electric Guitar)

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