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You can find out more here DeclineGot it! * Home * About * Agencies * Results * Blog * Contact * Home * About * Agencies * Results * Blog * Contact Digital Advertising Agency Data and insights-driven Digital Advertising Agency specialising in Programmatic Advertising, Search Advertising and Social Media Advertising. digital advertising, digital media agency, digital advertising agency, digital media companies, digital advertising companies, programmatic advertising, programmatic marketing, programmatic advertising companies, programmatic agency, programmatic advertising agency, programmatic companies, programmatic marketing companies, programmatic media agency, programmatic media companies, programmatic marketing agency, programmatic media buying agency, programmatic media buying companies, social media advertising, social media agency, social media marketing companies, social media advertising companies, search marketing, search advertising, search agency, search marketing agency, search advertising agency 8 home,page-template,page-template-full_width,page-template-full_width-php,page,page-id-8,,qode-title-hidden,qode_grid_1200,qode-content-sidebar-responsive,qode-theme-ver-13.2,qode-theme-bridge,wpb-js-composer js-comp-ver-5.4.5,vc_responsive INSIGHT-FUELLED ADVERTISING DIGITAL ADVERTISING, AUDIENCE PROFILES, ADVERTISING INTELLIGENCE AND MORE. Get in touchExplore More WE MAKE DIGITAL ADVERTISING WORK FOR YOU BY FOCUSING ON KEY IMPACT AREAS TO DELIVER POSITIVE RESULTS FOR YOUR BRAND. ROI RESULTS THAT PROVIDE A POSITIVE RETURN ON YOUR MARKETING INVESTMENT. AUDIENCE UNDERSTAND YOUR CUSTOMERS AND FIND MORE OF THEM. MULTICHANNEL ENGAGE YOUR CUSTOMERS ALONG THE CUSTOMER JOURNEY. BRAND SAFE PRESENT YOUR BRAND IN A SAFE DIGITAL ADVERTISING ENVIRONMENT. ATTRIBUTION MEASURE THE CONTRIBUTION OF EVERY ADVERTISING CHANNEL. INSIGHTS GENERATE INSIGHTS THAT CAN LEAD A CHANGE IN YOUR BUSINESS. Get in touch PROGRAMMATIC ADVERTISING GUIDE Here’s what you will find in this guide – What is Programmatic Advertising – Programmatic Advertising Industry Overview – Why offer Programmatic Advertising – Top 10 Factors to consider for Programmatic Advertising – Going in-house vs a partnership model – Key Takeaways Download guide 2018 DIGITAL ADVERTISING TREND REPORT A Pureprofile research study in association with the Australian Marketing Institute (AMI) and Sparcmedia. Uncover current Digital Advertising Trends and unveil how marketers are using digital advertising to engage audiences, which channels, platforms and tools are being implemented, and if there are any missed opportunities. Download report PROGRAMMATIC ADVERTISING GUIDE Here’s what you will find in this guide – What is Programmatic Advertising – Programmatic Advertising Industry Overview – Why offer Programmatic Advertising – Top 10 Factors to consider for Programmatic Advertising – Going in-house vs a partnership model – Key Takeaways Download guide 2018 DIGITAL ADVERTISING TREND REPORT A Pureprofile research study in association with the Australian Marketing Institute (AMI) and Sparcmedia. Uncover current Digital Advertising Trends and unveil how marketers are using digital advertising to engage audiences, which channels, platforms and tools are being implemented, and if there are any missed opportunities. Download report 1. 1 2. 2 DIGITAL ADVERTISING SOLUTIONS TO HELP YOU AMPLIFY BRAND REACH, ENGAGE YOUR AUDIENCE, WIN NEW CUSTOMERS, AND MEASURE ADVERTISING IMPACT. PROGRAMMATIC ADVERTISING Build brand awareness by using Programmatic Display, Video, Mobile, Connected TV and Digital Outdoor to get people to search your brand online, find you on social or visit your store and website. SOCIAL MEDIA ADVERTISING Use popular social platforms such as Facebook, Instagram, LinkedIn, Twitter and Snapchat to build awareness, drive engagement, get qualified leads and find new customers. SEARCH ADVERTISING Put your brand in front of consumers when they are searching for your product or looking for useful information that can help them decide, to purchase from your business. ADVERTISING INTELLIGENCE Insights on your brand, competition, audience and media performance using research and in-depth strategic analysis. Get a clear and deep understanding of how these interlinking elements contribute to advertising success. BRAND IMPACT MEASUREMENT Understand how ad format, creative execution, advertising channel, view frequency and device, impact - brand awareness, consideration, consumer attitudes, key message communication and purchase intent. AUDIENCE PROFILES Bespoke profiles of your audience created by overlaying rich behavioural data from our Data Management Platform. Use Audience Profiles to understand your customers, engage, and find more of them. Enquire Now ADVERTISING FUELLED BY DATA AND INSIGHTS MEDIA CONSUMPTION Preferred channels and formats. Devices owned and used. DEMOGRAPHICS Age, gender, location, lifestyle and income. PRODUCTS & BRANDS Brands purchased, considered and aspired. ACTIVITIES Hobbies and interests. CONTENT INTERESTS Preferred content topics, movie genre, music genre, etc. PURCHASE BEHAVIOUR Transactional history and purchase frequency. VALUES Personal values and attitudes. ATTRIBUTES Influencing factors - friends, price, quality, etc. Get in touch WATCH VIDEO 175 happy clients 1023 campaigns and counting 2 billion monthly data points 45 ad tech partners HERE’S SOME OF OUR WORK FIND OUT HOW WE HELP OTHER BRANDS SUCCEED AND WHAT THEY HAVE TO SAY. * Case Study SPORTS BETTING BRAND GENERATES ROI OF 1000% FOR DEPOSITS AND 367% FOR NEW CUSTOMERS ACQUIRED Read More * Case Study AUSTRALIAN UNIVERSITY GENERATES 16,000+ LEADS WITH DIGITAL ADVERTISING Read More * Case Study CAR INSURANCE COMPANY LOWERS CPA TO $10 FOR QUOTES Read More * Case Study PET RETAILER MAKES $3 FOR EVERY $1 SPENT ON DIGITAL ADVERTISING Read More * Case Study COMIC CONVENTION SELLS 443 TICKETS WITH TARGETED DIGITAL ADVERTISING Read More * Case Study FOOD RECIPE WEBSITE UNCOVERS NEW ENGAGED AUDIENCES WITH DIGITAL ADVERTISING INSIGHTS Read More * Case Study FMCG BRAND DISCOVERS NEW AUDIENCE SEGMENTS WITH DIGITAL ADVERTISING INSIGHTS Read More * Case Study MAJOR SPORTING TOURNAMENT GENERATES AN ROI OF 677% ON TICKET SALES Read More * Case Study MEDICAL CENTRE INCREASES DIGITAL ADVERTISING ENGAGEMENT AND LOWERS CPA WITH AUDIENCE INSIGHTS Read More * Case Study FINANCE BRAND INCREASES AUDIENCE ENGAGEMENT BY 237% AND REDUCES CONVERSION WINDOW BY 50% Read More * Case Study BRAND RECALL OF THE COOK ISLANDS INCREASED BY 5% AND ONLINE DIGITAL ADVERTISING HAD A RECALL OF 20% Read More * * * Case Study SPORTS BETTING BRAND GENERATES ROI OF 1000% FOR DEPOSITS AND 367% FOR NEW CUSTOMERS ACQUIRED Read More * Case Study AUSTRALIAN UNIVERSITY GENERATES 16,000+ LEADS WITH DIGITAL ADVERTISING Read More * Case Study CAR INSURANCE COMPANY LOWERS CPA TO $10 FOR QUOTES Read More * Case Study PET RETAILER MAKES $3 FOR EVERY $1 SPENT ON DIGITAL ADVERTISING Read More * Case Study COMIC CONVENTION SELLS 443 TICKETS WITH TARGETED DIGITAL ADVERTISING Read More * Case Study FOOD RECIPE WEBSITE UNCOVERS NEW ENGAGED AUDIENCES WITH DIGITAL ADVERTISING INSIGHTS Read More * Case Study FMCG BRAND DISCOVERS NEW AUDIENCE SEGMENTS WITH DIGITAL ADVERTISING INSIGHTS Read More * Case Study MAJOR SPORTING TOURNAMENT GENERATES AN ROI OF 677% ON TICKET SALES Read More * Case Study MEDICAL CENTRE INCREASES DIGITAL ADVERTISING ENGAGEMENT AND LOWERS CPA WITH AUDIENCE INSIGHTS Read More * Case Study FINANCE BRAND INCREASES AUDIENCE ENGAGEMENT BY 237% AND REDUCES CONVERSION WINDOW BY 50% Read More * Case Study BRAND RECALL OF THE COOK ISLANDS INCREASED BY 5% AND ONLINE DIGITAL ADVERTISING HAD A RECALL OF 20% Read More * * * We were excited to trial a programmatic advertising campaign with Sparcmedia in our mission to increase awareness and change brand perception of the Cook Islands. It’s fantastic to see how programmatic advertising has been successful in changing consumer sentiment in such a short period. The addition of Pureprofile’s brand impact study has been an accurate way for us to measure our ROI. Karla Eggelton, Director of Sales and Marketing, Cook Islands * Sparcmedia have provided expert programmatic campaigns that resulted in increased client activity. They have worked closely with our staff, developing their skills and knowledge of the programmatic space to expand our business. Simon Godkin, Managing Director, Millmaine Entertainment * I have now partnered with Sparcmedia and the Pureprofile team on a number of projects. Not only are they knowledgeable and reliable, but they are able to connect the dots between data and media in ways that drive real-world results. The team is always upbeat and inventive - they constantly surprise me with solutions for problems that have made other people run away tearing their hair out. I highly recommend having a conversation with their team as you build your brief. They can help make the complex feel surprisingly simple. Alexandra McCarthy, Group Account Director, McCann Health * Sparcmedia is a company that not only believes in great customer service but also deliver on the promise. Sparcmedia’s technologies and insights mean my campaigns are effective from day one. The excellent Dashboard allows me to monitor campaigns hour by hour if necessary. With other companies, I have found a high-level reporting often lacking. Sparc is constantly evolving and offering new opportunities for my clients. They are always willing to look for a solution and happy to educate both the agency team and clients to ensure everyone understands the process. Bernadette Boyd, Principal, BMB Media 1. 1 2. 2 THE DIGITAL ADVERTISING BLOG STAY UPDATED WITH DIGITAL ADVERTISING NEWS, INSIGHTS AND CONTENT. * 05Mar WHAT IS PROGRAMMATIC ADVERTISING AND SHOULD YOU USE IT? * 01Mar GOOGLE TO BLOCK INTRUSIVE DISPLAY ADS * 08Jan SPOTIFY ADVERTISING FOR BRANDS * 13Oct AI ADVERTISING WITH GOOGLE * 03Oct HIGHLIGHTS FROM THE NEW YORK ADVERTISING WEEK * 29Sep 5 STEPS ON HOW TO OPTIMISE YOUR DIGITAL ADVERTISING CAMPAIGNS * 21Sep LEVERAGING FIRST-PARTY DATA FOR DIGITAL ADVERTISING SUCCESS * 26Jun AD BLOCKING TECHNOLOGY IN AUSTRALIA STABILISING * 18May TOP 10 TIPS FOR FACEBOOK ADVERTISING SUCCESS * 26Feb PROGRAMMATIC AND THE HUMAN ELEMENT * 28Oct THE GLOBAL PROGRAMMATIC ADVERTISING LANDSCAPE * 14Sep HOW TO USE FIRST-PARTY DATA IN PROGRAMMATIC ADVERTISING * 08Sep WHAT MAKES FOR A SUCCESSFUL DIGITAL ADVERTISING CAMPAIGN? * 29May INFORMATION AND INSIGHTS-FUELLED MARKETING STRATEGY * 12May AUTOMOTIVE CONSUMER INSIGHTS * 14Mar WHY YOU SHOULD USE MULTI-CHANNEL ATTRIBUTION? * 29Jan WHAT IS A CPMA? * 06Jan PROGRAMMATIC ADVERTISING SPEND ESTIMATED AT US$724M IN AUSTRALIA * 07Oct 7 EASY WAYS TO UPSKILL IN PROGRAMMATIC ADVERTISING * * * 05Mar WHAT IS PROGRAMMATIC ADVERTISING AND SHOULD YOU USE IT? Blog / Programmatic Advertising * 01Mar GOOGLE TO BLOCK INTRUSIVE DISPLAY ADS Blog / Digital Advertising / Programmatic Advertising * 08Jan SPOTIFY ADVERTISING FOR BRANDS Blog / Digital Advertising * 13Oct AI ADVERTISING WITH GOOGLE Blog / Digital Advertising * 03Oct HIGHLIGHTS FROM THE NEW YORK ADVERTISING WEEK Blog / Digital Advertising * 29Sep 5 STEPS ON HOW TO OPTIMISE YOUR DIGITAL ADVERTISING CAMPAIGNS Blog / Digital Advertising * 21Sep LEVERAGING FIRST-PARTY DATA FOR DIGITAL ADVERTISING SUCCESS Blog / Digital Advertising / Webinar * 26Jun AD BLOCKING TECHNOLOGY IN AUSTRALIA STABILISING Blog / Digital Advertising * 18May TOP 10 TIPS FOR FACEBOOK ADVERTISING SUCCESS Blog / Facebook Advertising * 26Feb PROGRAMMATIC AND THE HUMAN ELEMENT Blog / Programmatic Advertising * 28Oct THE GLOBAL PROGRAMMATIC ADVERTISING LANDSCAPE Blog / Programmatic Advertising * 14Sep HOW TO USE FIRST-PARTY DATA IN PROGRAMMATIC ADVERTISING Blog / Programmatic Advertising * 08Sep WHAT MAKES FOR A SUCCESSFUL DIGITAL ADVERTISING CAMPAIGN? Blog / Digital Advertising * 29May INFORMATION AND INSIGHTS-FUELLED MARKETING STRATEGY Blog / Digital Advertising / Programmatic Advertising * 12May AUTOMOTIVE CONSUMER INSIGHTS Blog / Digital Advertising / Infographics / Insights * 14Mar WHY YOU SHOULD USE MULTI-CHANNEL ATTRIBUTION? Blog / Digital Advertising * 29Jan WHAT IS A CPMA? Blog / Digital Advertising * 06Jan PROGRAMMATIC ADVERTISING SPEND ESTIMATED AT US$724M IN AUSTRALIA Blog / Programmatic Advertising * 07Oct 7 EASY WAYS TO UPSKILL IN PROGRAMMATIC ADVERTISING Blog / Programmatic Advertising * * Let's Talk View Blog WE LOVE TO CHAT ENTER YOUR DETAILS BELOW, AND WE WILL GET BACK TO YOU AS SOON AS POSSIBLE. RECENT POSTS * What is Programmatic Advertising and should you use it? March 5, 2018 * Google to block intrusive display ads March 1, 2018 SPARCMEDIA * About Us * Contact * Case Studies * Blog & Resource * Terms & Conditions * Privacy Policy KEEP IN TOUCH Sign up for news and blog update, special promotions and offers. 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