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UNLOCKING THE POTENTIAL: OECD'S WORK ON TRUSTWORTHY AI AND DATA VALUE

Home / AI News / Unlocking the Potential: OECD's Work on Trustworthy AI and Data
Value

Updated on Feb 26,2024

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UNLOCKING THE POTENTIAL: OECD'S WORK ON TRUSTWORTHY AI AND DATA VALUE

Table of Contents:

1. Introduction to OECD and its Mission
2. The Importance of Technology Policy 2.1. Addressing the Gap between
Technology and Policy 2.2. Tech 4.0 Policy: Creating a Stable and
Predictable Environment 2.3. Assisting Policy Makers in Filling the Gap
3. OECD's Work on Artificial Intelligence (AI) 3.1. AI Principles: A Core Focus
3.2. The Policy Observatory 3.3. The OECD Network of Experts 3.4. Global
Partnership on AI (GPI) 3.5. The Global Parliamentary Group on AI 3.6. The
Future of Work and AI
4. Implementing the OECD AI Principles 4.1. The OECD.AI Policy Observatory 4.2.
The OECD Network of Experts (ONE AI)
5. The Challenges of Data Governance 5.1. The Value of Data 5.2. Measuring Data
and Its Economic Impact 5.3. Data Governance for Growth and Well-being
6. Conclusion
7. References

INTRODUCTION TO OECD AND ITS MISSION

The Organisation for Economic Co-operation and Development (OECD) is a
multinational intergovernmental organization based in Paris, consisting of 37
member countries. The organization's motto, "Better Policies for Better Lives,"
underscores its mission to promote economic and social well-being on a global
Scale. As the Director for Science, Technology, and Innovation at the OECD, I am
honored to speak to you today about the important work we are doing in the field
of technology policy, specifically focusing on artificial intelligence (AI).

THE IMPORTANCE OF TECHNOLOGY POLICY

ADDRESSING THE GAP BETWEEN TECHNOLOGY AND POLICY

In an era where technology advancements often outpace policy development, it is
crucial to bridge the gap between the two. This disparity, which I refer to as
"Tech 4.0 Policy," must be narrowed to create a stable and predictable
environment for businesses to invest in and allow policymakers to Shape these
technologies for beneficial outcomes.

TECH 4.0 POLICY: CREATING A STABLE AND PREDICTABLE ENVIRONMENT

Tech 4.0 Policy seeks to create an environment where businesses can confidently
invest and innovate, knowing that policies are in place to mitigate risks and
address societal concerns. By narrowing the gap between technology and policy,
we can foster a collaborative ecosystem that supports responsible technological
advancements.

ASSISTING POLICY MAKERS IN FILLING THE GAP

The OECD plays a pivotal role in assisting policymakers in filling the gap
between technology and policy. Our work is centered around evidence gathering,
policy analysis, and setting international standards. By providing a platform
for sharing expertise and facilitating a global dialogue, we aim to ensure that
policies are informed by comprehensive analysis and best practices from around
the world.

OECD'S WORK ON ARTIFICIAL INTELLIGENCE (AI)

AI PRINCIPLES: A CORE FOCUS

At the core of our work on AI are the OECD AI Principles. These principles were
adopted in May 2019 and represent the first intergovernmental standard for
responsible stewardship of trustworthy AI. Developed in a multi-stakeholder and
inclusive manner, these principles serve as a blueprint for addressing the
ethical, social, and economic implications of AI deployment.

THE POLICY OBSERVATORY

The OECD.AI Policy Observatory serves as an online platform for evidence-based
policy analysis on AI. It encompasses four key pillars: AI Principles, AI Policy
Areas, Trends and Data Analysis, and Country Initiatives. This observatory
fosters multi-disciplinary dialogue and knowledge sharing, shaping AI policies
for better societal outcomes.

THE OECD NETWORK OF EXPERTS

The OECD Network of Experts, known as One AI, consists of over 200 experts from
various stakeholder groups. They provide invaluable policy, technical, and
business insights to inform the analysis and recommendations presented to the
OECD's Committee on Digital Economy Policy. This network plays a crucial role in
developing policies and implementation strategies for the OECD AI Principles.

GLOBAL PARTNERSHIP ON AI (GPI)

The OECD also hosts the Secretariat for the Global Partnership on AI (GPI), an
initiative launched in June 2020 under the leadership of France and Canada. The
GPI aims to advance cutting-edge research and pilot projects on AI priorities.
Japan, as one of the 15 founding members of the GPI, has exhibited exemplary
leadership in AI policy at both national and global levels.

THE GLOBAL PARLIAMENTARY GROUP ON AI

In addition, the OECD coordinates a Global Parliamentary Group on AI, composed
of legislators from around the world working on AI-related issues. This
inclusive platform facilitates the exchange of ideas and best practices among
lawmakers, enabling effective policy development and governance of AI.

THE FUTURE OF WORK AND AI

Acknowledging the transformative impact of AI on the future of work, the OECD
conducts dedicated work on AI's influence on innovation, productivity, and
skills. Known as AI Work on Innovation, Productivity, and Skills (AI WHIPS),
this program explores the intersections of AI, the workforce, and economic
growth. Germany has been instrumental in supporting this initiative, emphasizing
the need for human-centered AI policies.

IMPLEMENTING THE OECD AI PRINCIPLES

To ensure the effective implementation of the OECD AI Principles, the OECD has
established two key initiatives: the OECD.AI Policy Observatory and the OECD
Network of Experts (ONE AI).

THE OECD.AI POLICY OBSERVATORY

The OECD.AI Policy Observatory serves as an online platform for evidence-based
policy analysis on AI. It encompasses AI policy areas, trends and data analysis,
and showcases country initiatives. Through this observatory, policymakers can
access comprehensive resources and policy guidelines to inform their
decision-making processes.

THE OECD NETWORK OF EXPERTS (ONE AI)

ONE AI, comprising over 200 experts from stakeholder groups, is dedicated to
providing technical expertise and business insights to shape the policy
recommendations presented to the OECD. Through their contributions, the network
plays a crucial role in facilitating the implementation of the OECD AI
Principles and ensuring responsible and trustworthy AI development.

THE CHALLENGES OF DATA GOVERNANCE

THE VALUE OF DATA

Data has emerged as a valuable asset for firms, governments, and individuals.
Its economic impact is significant, driving innovation, productivity, and
competitiveness. Recognizing the value of data and establishing robust data
governance frameworks are essential for leveraging data-driven technologies such
as AI.

MEASURING DATA AND ITS ECONOMIC IMPACT

Measuring the economic impact of data presents challenges due to its
heterogeneous nature and the diversity of data types. The OECD is working
diligently to refine measurement approaches and develop reliable statistics that
capture the value of data and its impact on economic growth and societal
well-being.

DATA GOVERNANCE FOR GROWTH AND WELL-BEING

To address the complexities of data governance, the OECD has embarked on a
horizontal project titled "Data Governance for Growth and Well-being." This
project aims to develop policies and frameworks for data governance that promote
responsible data sharing and access, unlocking the full potential of data-driven
technologies, including AI.

CONCLUSION

In an era of rapid technological advancements, it is crucial to bridge the gap
between technology and policy. The OECD plays a pivotal role in shaping
technology policies, particularly in the field of artificial intelligence.
Through initiatives such as the OECD AI Principles, the OECD Network of Experts,
and the Global Partnership on AI, we strive to ensure the responsible and
ethical development of AI technologies. By addressing the challenges of data
governance, we can unlock the full potential of data-driven innovation for
sustainable economic growth and societal well-being.

REFERENCES:

* OECD.AI - https://www.oecd.ai
* Institute for Information and Communications Policy -
https://www.soumu.go.jp/johotsusintokei/eng/index.html
* Akashi Publishing - https://www.akashic.jp
* Joseph Stefan Institute - https://www.ijs.si
* LinkedIn Economic Graph - https://economicgraph.linkedin.com

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SOVRN, INC.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data, Users’
profiles, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy
Consent

ADIKTEEV

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Non-precise location data, Users’ profiles

Uses other forms of storage.

View details | Privacy policy
ConsentLegitimate interest

RTB HOUSE S.A.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data, Users’
profiles, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

THE UK TRADE DESK LTD

Cookie duration: 365 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

NEXXEN INC.

Cookie duration: 180 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

EPSILON

Cookie duration: 184 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Users’ profiles, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy
Consent

YAHOO EMEA LIMITED

Cookie duration: 397 (days).

Cookie duration resets each session.

View details | Storage details | Privacy policy
Consent

ADVENTORI SAS

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device identifiers, Probabilistic
identifiers, Browsing and interaction data, User-provided data, Non-precise
location data, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy
Consent

TRIPLE LIFT, INC.

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
Non-precise location data, Precise location data, Users’ profiles, Privacy
choices

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy
ConsentLegitimate interest

XANDR, INC.

Cookie duration: 90 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

NEORY GMBH

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Users’ profiles, Privacy choices

Cookie duration resets each session.

View details | Privacy policy
Consent

NEXXEN GROUP LLC

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Non-precise location data, Users’
profiles, Privacy choices

Cookie duration resets each session.

View details | Privacy policy
ConsentLegitimate interest

NEURAL.ONE

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics,
Probabilistic identifiers, Browsing and interaction data, Non-precise location
data, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy
Consent

ADITION (VIRTUAL MINDS GMBH)

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
User-provided data, Non-precise location data, Precise location data, Users’
profiles, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

ACTIVE AGENT (VIRTUAL MINDS GMBH)

Cookie duration: 90 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

TABOOLA EUROPE LIMITED

Cookie duration: 366 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

EQUATIV

Cookie duration: 396 (days).

Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

ADFORM A/S

Cookie duration: 3650 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Users’ profiles, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

MAGNITE, INC.

Cookie duration: 365 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

RATEGAIN ADARA INC

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
User-provided data, Non-precise location data, Users’ profiles, Privacy choices

View details | Storage details | Privacy policy
Consent

SIFT MEDIA, INC

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Non-precise location data, Precise location data

View details | Privacy policy
Consent

RAKUTEN MARKETING LLC

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Users’ profiles, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy
ConsentLegitimate interest

LUMEN RESEARCH LIMITED

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Browsing and
interaction data, Non-precise location data

View details | Privacy policy
Legitimate interest

AMAZON AD SERVER

Cookie duration: 396 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

OPENX

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data, Privacy
choices

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

YIELDLAB (VIRTUAL MINDS GMBH)

Cookie duration: 90 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

ROKU ADVERTISING SERVICES

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

NANO INTERACTIVE GROUP LTD.

Doesn't use cookies.

Data collected and processed: Device characteristics, Browsing and interaction
data, Non-precise location data

View details | Privacy policy
Consent

SIMPLIFI HOLDINGS LLC

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Device identifiers, Precise location
data

Uses other forms of storage.

View details | Privacy policy
Consent

PUBMATIC, INC

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

COMSCORE B.V.

Cookie duration: 720 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy
Consent

FLASHTALKING

Cookie duration: 730 (days).

View details | Privacy policy
Consent

PULSEPOINT, INC.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy
Consent

SMAATO, INC.

Cookie duration: 21 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

SEMASIO GMBH

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Privacy choices

Cookie duration resets each session.

View details | Storage details | Privacy policy
Consent

CRIMTAN HOLDINGS LIMITED

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

Cookie duration resets each session.

View details | Privacy policy
ConsentLegitimate interest

GENIUS SPORTS UK LIMITED

Cookie duration: 365 (days).

Cookie duration resets each session.

View details | Storage details | Privacy policy
Consent

CRITEO SA

Cookie duration: 390 (days).

Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

ADLOOX SA

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
Non-precise location data

Uses other forms of storage.

View details | Privacy policy
ConsentLegitimate interest

BLIS GLOBAL LIMITED

Cookie duration: 400 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

LOTAME SOLUTIONS, INC

Cookie duration: 274 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Users’ profiles, Privacy
choices

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy
Consent

LIVERAMP

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
Non-precise location data, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

GROUPM UK LIMITED

Cookie duration: 395 (days).

Cookie duration resets each session.

View details | Storage details | Privacy policy
ConsentLegitimate interest

LOOPME LIMITED

Cookie duration: 90 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

DYNATA LLC

Cookie duration: 365 (days).

Cookie duration resets each session.

View details | Storage details | Privacy policy
Consent

ASK LOCALA

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Non-precise location data, Precise location data, Privacy choices

Uses other forms of storage.

View details | Privacy policy
Consent

AZIRA

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data, Precise
location data, Users’ profiles, Privacy choices

Uses other forms of storage.

View details | Privacy policy
ConsentLegitimate interest

DOUBLEVERIFY INC.

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics,
Probabilistic identifiers, Browsing and interaction data, Non-precise location
data, Privacy choices

View details | Privacy policy
Legitimate interest

BIDSWITCH GMBH

Cookie duration: 365 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

IPONWEB GMBH

Cookie duration: 365 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

NEXTROLL, INC.

Cookie duration: 183 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, User-provided data, Non-precise
location data, Users’ profiles, Privacy choices

Cookie duration resets each session.

View details | Privacy policy
Consent

TEADS FRANCE SAS

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data, Users’
profiles, Privacy choices

Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

STRÖER SSP GMBH (SSP)

Cookie duration: 365 (days).

Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

OS DATA SOLUTIONS GMBH

Cookie duration: 90 (days).

Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

PERMODO GMBH

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data, Users’
profiles, Privacy choices

Uses other forms of storage.

View details | Privacy policy
Consent

PLATFORM161 B.V.

Cookie duration: 396 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

BASIS GLOBAL TECHNOLOGIES, INC.

Cookie duration: 365 (days).

Cookie duration resets each session.

View details | Privacy policy
ConsentLegitimate interest

SMADEX, S.L.U.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, User-provided data, Non-precise location
data, Users’ profiles, Privacy choices

Cookie duration resets each session.

View details | Storage details | Privacy policy
Consent

BOMBORA INC.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
Non-precise location data, Users’ profiles

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

EASYMEDIA GMBH

Cookie duration: 365 (days).

Cookie duration resets each session.

View details | Storage details | Privacy policy
Consent

REMERGE GMBH

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data

Uses other forms of storage.

View details | Privacy policy
ConsentLegitimate interest

ADVANCED STORE GMBH

Cookie duration: 365 (days).

Data collected and processed: Device identifiers

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

MAGNITE CTV, INC.

Cookie duration: 366 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

DELTA PROJECTS AB

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

View details | Storage details | Privacy policy
ConsentLegitimate interest

USEMAX ADVERTISEMENT (EMEGO GMBH)

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Users’ profiles

Cookie duration resets each session.

View details | Storage details | Privacy policy
Consent

EMETRIQ GMBH

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Users’ profiles, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

PUBLICIS MEDIA GMBH

Cookie duration: 1825 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Users’ profiles, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy
Consent

M.D. PRIMIS TECHNOLOGIES LTD.

Cookie duration: 25 (days).

View details | Storage details | Privacy policy
ConsentLegitimate interest

ONETAG LIMITED

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data, Privacy
choices

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

CLOUD TECHNOLOGIES S.A.

Cookie duration: 365 (days).

Cookie duration resets each session.

View details | Privacy policy
Consent

SMARTOLOGY LIMITED

Doesn't use cookies.

Data collected and processed: IP addresses

Uses other forms of storage.

View details | Privacy policy
ConsentLegitimate interest

IMPROVE DIGITAL

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

Cookie duration resets each session.

View details | Storage details | Privacy policy
ConsentLegitimate interest

ADOBE ADVERTISING CLOUD

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers,
Authentication-derived identifiers, Privacy choices

View details | Storage details | Privacy policy
ConsentLegitimate interest

BANNERFLOW AB

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Device characteristics, Non-precise
location data, Privacy choices

Cookie duration resets each session.

View details | Privacy policy
Consent

TABMO SAS

Doesn't use cookies.

Uses other forms of storage.

View details | Privacy policy
Consent

INTEGRAL AD SCIENCE (INCORPORATING ADMANTX)

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Browsing and
interaction data, Non-precise location data, Privacy choices

View details | Privacy policy
Legitimate interest

WIZALY

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics,
Authentication-derived identifiers, Browsing and interaction data, Non-precise
location data, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

WEBORAMA

Cookie duration: 393 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

JIVOX CORPORATION

Cookie duration: 30 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Non-precise location data, Precise location data, Users’
profiles, Privacy choices

Cookie duration resets each session.

View details | Storage details | Privacy policy
Consent

VISTAR MEDIA EMEA BV

Doesn't use cookies.

Data collected and processed: Non-precise location data

View details | Privacy policy
Consent

ON DEVICE RESEARCH LIMITED

Cookie duration: 30 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, User-provided data, Non-precise
location data, Precise location data

View details | Storage details | Privacy policy
Consent

ROCKABOX MEDIA LTD

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Browsing and
interaction data, Non-precise location data

View details | Storage details | Privacy policy
Legitimate interest

EXACTAG GMBH

Cookie duration: 180 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
Privacy choices

Cookie duration resets each session.

View details | Privacy policy
Consent

CELTRA INC.

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Precise location data

Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

MAINADV SRL

Cookie duration: 30 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, User-provided data, Non-precise
location data, Privacy choices

Uses other forms of storage.

View details | Privacy policy
Consent

GEMIUS SA

Cookie duration: 1825 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Users’ profiles, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

THE KANTAR GROUP LIMITED

Cookie duration: 914 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data, Privacy
choices

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy
Consent

NIELSEN MEDIA RESEARCH LTD.

Cookie duration: 120 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

SOLOCAL SA

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, User-provided data, Non-precise
location data, Precise location data, Users’ profiles, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

PIXALATE, INC.

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data

View details | Storage details | Privacy policy
Consent

NUMBERLY

Cookie duration: 180 (days).

Cookie duration resets each session.

View details | Storage details | Privacy policy
Consent

AUDIENCEPROJECT A/S

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Users’ profiles, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

DEMANDBASE, INC.

Cookie duration: 730 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

EFFILIATION / EFFINITY

Cookie duration: 30 (days).

Data collected and processed: Device characteristics

Cookie duration resets each session.

View details | Storage details | Privacy policy
Consent

ARRIVALIST CO.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Non-precise location data

Cookie duration resets each session.

View details | Storage details | Privacy policy
Consent

SEENTHIS AB

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics

View details | Privacy policy

COMMANDERS ACT

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers

View details | Storage details | Privacy policy
Consent

TRAVEL AUDIENCE GMBH

Cookie duration: 397 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy
Consent

HUMAN

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Non-precise location data

View details | Privacy policy
Legitimate interest

BLENDEE SRL

Cookie duration: 366 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

INNOVID LLC

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data, Privacy
choices

Cookie duration resets each session.

View details | Storage details | Privacy policy
ConsentLegitimate interest

PAPIRFLY AS

Doesn't use cookies.

Data collected and processed: Device characteristics

View details | Privacy policy
Legitimate interest

NEUSTAR, INC., A TRANSUNION COMPANY

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Users’ profiles, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy
ConsentLegitimate interest

VERVE GROUP EUROPE GMBH

Doesn't use cookies.

Uses other forms of storage.

View details | Privacy policy
Consent

OTTO (GMBH & CO KG)

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, User-provided data, Users’ profiles, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM

Cookie duration: 180 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

Cookie duration resets each session.

View details | Storage details | Privacy policy
Consent

LOCALSENSOR B.V.

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Non-precise location data, Precise location data, Privacy choices

Uses other forms of storage.

View details | Privacy policy
Consent

ONLINE SOLUTION

Cookie duration: 365 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy
Consent

RELAY42 NETHERLANDS B.V.

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
User-provided data, Users’ profiles, Privacy choices

View details | Storage details | Privacy policy
Consent

GP ONE GMBH

Cookie duration: Uses session cookies.

Data collected and processed: IP addresses, Device characteristics, Browsing and
interaction data, User-provided data, Non-precise location data, Privacy choices

Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

LIFTOFF MONETIZE AND VUNGLE EXCHANGE

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

Uses other forms of storage.

View details | Privacy policy
ConsentLegitimate interest

THE MEDIAGRID INC.

Cookie duration: 365 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

REPPUBLIKA RESEARCH & ANALYTICS AUSTRIA GMBH

Cookie duration: 180 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data, Users’
profiles

Uses other forms of storage.

View details | Privacy policy
Consent

CINT AB

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Privacy choices

Uses other forms of storage.

View details | Privacy policy
Consent

GOOGLE ADVERTISING PRODUCTS

Cookie duration: 396 (days).

Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

GFK GMBH

Cookie duration: 730 (days).

Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

REVJET

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Non-precise
location data, Users’ profiles, Privacy choices

Cookie duration resets each session.

View details | Storage details | Privacy policy
Consent

PROTECTED MEDIA LTD

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data

View details | Privacy policy
Legitimate interest

CLINCH LABS LTD

Cookie duration: 730 (days).

Cookie duration resets each session.

View details | Storage details | Privacy policy
ConsentLegitimate interest

ORACLE DATA CLOUD - MOAT

Doesn't use cookies.

Data collected and processed: IP addresses, Non-precise location data

View details | Privacy policy
Legitimate interest

HEARTS AND SCIENCE MÜNCHEN GMBH

Cookie duration: 60 (days).

Data collected and processed: IP addresses

Cookie duration resets each session.

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Consent

AMAZON ADVERTISING

Cookie duration: 396 (days).

Cookie duration resets each session. Uses other forms of storage.

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Consent

MOLOCO, INC.

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Non-precise location data

Cookie duration resets each session. Uses other forms of storage.

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ConsentLegitimate interest

ADTRIBA GMBH

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
Non-precise location data, Privacy choices

Cookie duration resets each session.

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Consent

ENSIGHTEN

Cookie duration: 1825 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Privacy choices

Cookie duration resets each session.

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Legitimate interest

EBAY INC

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Privacy
choices

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Consent

METRIXLAB NEDERLAND B.V.

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, User-provided data

Uses other forms of storage.

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Consent

HURRA COMMUNICATIONS GMBH

Cookie duration: 366 (days).

Cookie duration resets each session.

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Consent

Ad partners

AKAMAI

www.toolify.ai Open in urlscan Pro 2606:4700:20::681a:de8 Public Scan

Form analysis 0 forms found in the DOM

Text Content

www.toolify.ai Open in urlscan Pro
2606:4700:20::681a:de8 Public Scan

Form analysis
0 forms found in the DOM