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WIN-LOSS ANALYSIS

Learn how win-loss will increase your win rate.


CHURN ANALYSIS

Boost customer retention by partnering with Clozd.

Clozd for ...
Sales
Product Marketing
Executives
Marketing
Sales Ops


EXPLORE OUR PROVEN WIN-LOSS SOLUTIONS

Win more revenue by understanding deeply why your buyers buy and customers
churn.

Product


PLATFORM OVERVIEW

Learn what the Clozd Platform can do for you.


CONSULTING

Work with the industry's top win-loss experts.

Product Features
Gather Feedback
Analyze Data
Share Insights


FLEX INTERVIEWS

Give your buyers the flexibility to respond when and where it’s most convenient
for them.

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Resources
Learn Win-Loss: Resources
Customer Stories
ROI Calculator
Win Loss Week
Win-Loss Roadshow


HEADING

The annual conference that helps you win more.

Win-Loss Week
Win-Loss Week Roadshow
Company
About Us
Careers


LEARN MORE ABOUT WHO WE ARE

Explore what it would be like to work at Clozd, and browse our current job
openings.

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SOLUTIONS

Win more revenue by understanding deeply why your buyers buy and customers
churn.


PRODUCT

Clozd's tech and people help you drive strategic change from win-loss insights.


RESOURCES


COMPANY

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SOLUTIONS

Use Case


WIN-LOSS ANALYSIS

Learn how win-loss with Clozd will increase your win rate.


CHURN ANALYSIS

Boost customer retention by partnering with Clozd

Clozd for ...


SALES LEADERS


PRODUCT MARKETERS


EXECUTIVES


MARKETING LEADERS


SALES OPERATIONS

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PRODUCT


CLOZD PLATFORM

Learn how we automate win-loss, deliver actionable insights, and help you win
more.


OUR CONSULTANTS

Passionate win-loss experts to help guide your program.

Product Features
Gather Feedback
Analyze Data
Share Insights
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RESOURCES


LEARN WIN-LOSS: RESOURCES


CUSTOMER STORIES


ROI CALCULATOR


WIN-LOSS WEEK


WIN-LOSS ROADSHOW

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COMPANY


ABOUT US


CAREERS

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WIN-LOSS ANALYSIS WITH CLOZD


UNCOVER THE REAL REASONS YOU WIN AND LOSE

Win-loss analysis with Clozd provides detailed and unbiased feedback directly
from your buyers—so you can make strategic decisions with confidence.

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INTRODUCING CLOZD


HOW DOES CLOZD HELP YOU WIN MORE?

Win-loss analysis is the practice of systematically capturing and analyzing the
reasons why you win and lose sales opportunities. It’s an essential practice for
any organization that wants to improve its sales win rate. If you have a sales
team and a CRM system, then you should be conducting disciplined win-loss
analysis on an ongoing basis.

Your browser does not support the video tag.

Clozd analyzes the outcomes of closed opportunities to uncover the driving
trends behind those wins and losses. The data-driven clarity about why you win
and lose helps you maximize your win rate, keep pace with evolving buyer needs,
and identify win-back opportunities.

Show Me How


LEARN WIN-LOSS


THE CLOZD WIN-LOSS PROCESS. HOW YOU’LL KEEP WINNING.

Learn More



INGEST

Understanding your business and pipeline. Lorem ipsum dolor sit amet,
consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat.




WE'RE BUILDING THE FUTURE OF WIN-LOSS ANALYSIS

Clozd is the leading innovator in the win-loss category. We've created an
entirely new way for businesses to deeply understand their strengths and
weaknesses, and make strategic decisions to improve their weaknesses and double
down on their strengths.


SUPPORTING YOU TO DO YOUR BEST WORK

We believe that good ideas can come from anywhere—no matter the job title, or
what team you are on. All of our leaders are approachable and empathetic.

We want to give you opportunities to grow, shine, and meaningfully contribute in
a way that aligns with your values without having to sell your soul to "The
Man."

I love working at Clozd. I feel like my contributions are valued and truly make
a difference in determining the success of the company. That feeling and culture
makes it so I never want to leave."

Name | Sales Director







BENEFITS OF CLOZD


THE VALUE OF WIN-LOSS ANALYSIS FOR YOUR TEAM

Winning is a collective effort, and Clozd delivers critical revenue intelligence
to every revenue-influencing team. Empower your teams with the win-loss insights
they need to improve win rates by up to 50% (Gartner).

Sales

Get the truth about why you win and lose—and then use that data to make sure you
hit your target.

Every professional sports team reviews their footage to understand where they
need to improve. Winning deals is our sport, and Clozd is our video review.
Everybody needs to be making every effort to get clients sharing feedback with
this program."

Ravi Kumaraswami
President of Worldwide Field Operations, Riskified
Sales Overview
Product Marketing

Influence your product roadmap and help your sales team close more deals.

You can't live without this tool. Make the budget for it. With the results from
Clozd, you can spend your time enabling your team to win more and close the gaps
on why you lose.”

Stacey Wright
Product Marketing Manager, Loopio
Product Marketing Overview
Executives

Align your teams, make strategic decisions, and drive revenue.

We’ve made packaging changes, pricing changes, GTM messaging changes,
positioning changes, and churn-reduction changes. Anecdotally, we’re sporting a
50+% win rate, up from the 30% range in the pre-Clozd era.”

Craig Clark
CMO, Riskalyze
Executives Overview
Marketing

Create optimal go-to-market strategies that improve revenue outcomes for their
business.

It’s unfathomable why more people don't do this. I mean, it’s literally
company-changing to get this data on a consistent basis."

Diana Massaro
CMO, Skyhigh Security
Marketing Overview
Sales Ops

Drive changes to sales execution and enablement that empower your team to hit
their revenue targets.

I’ve been thoroughly impressed by the extensive and pertinent insights provided
by Clozd. Every review from Clozd teaches me new ways to improve our sales
process.”

James Erickson
Market Intelligence Manager, AppFolio
Sales Ops Overview

Every professional sports team reviews their footage to understand where they
need to improve. Winning deals is our sport, and Clozd is our video review.
Everybody needs to be making every effort to get clients sharing feedback with
this program."

Ravi Kumaraswami
President of Worldwide Field
Operations, Riskified
Read Reviews

You can't live without this tool. Make the budget for it. With the results from
Clozd, you can spend your time enabling your team to win more and close the gaps
on why you lose.”

Stacey Wright
Product Marketing Manager,
Loopio
Read Reviews

We’ve made packaging changes, pricing changes, GTM messaging changes,
positioning changes, and churn-reduction changes. Anecdotally, we’re sporting a
50+% win rate, up from the 30% range in the pre-Clozd era.”

Craig Clark
CMO, Nitrogen
Read Reviews

It’s unfathomable why more people don't do this. I mean, it’s literally
company-changing to get this data on a consistent basis."

Diana Massaro
CMO, Skyhigh Security
Read Reviews

I’ve been thoroughly impressed by the extensive and pertinent insights provided
by Clozd. Every review from Clozd teaches me new ways to improve our sales
process.”

James Erickson
Market Intelligence Manager,
AppFolio
Read Reviews
Sales


Get the truth about why you win and lose—and then use that data to make sure you
hit your target.

Sale Overview
Product Marketing


Influence your product roadmap and help your sales team close more deals.

Product Marketing Overview
Executives


Align your teams, make strategic decisions, and drive revenue.

Executives Overview
Marketing Leaders


Create optimal go-to-market strategies that improve revenue outcomes for their
business.

Marketing Overview
Sales Operators


Drive changes to sales execution and enablement that empower your team to hit
their revenue targets.

Sale Ops Overview

Every professional sports team reviews their footage to understand where they
need to improve. Winning deals is our sport, and Clozd is our video review.
Everybody needs to be making every effort to get clients sharing feedback with
this program."

Ravi Kumaraswami
President of Worldwide Field
Operations, Riskified
Read Reviews

You can't live without this tool. Make the budget for it. With the results from
Clozd, you can spend your time enabling your team to win more and close the gaps
on why you lose.”

Stacey Wright
Product Marketing Manager,
Loopio
Read Reviews

We’ve made packaging changes, pricing changes, GTM messaging changes,
positioning changes, and churn-reduction changes. Anecdotally, we’re sporting a
50+% win rate, up from the 30% range in the pre-Clozd era.”

Craig Clark
CMO, Nitrogen
Read Reviews

It’s unfathomable why more people don't do this. I mean, it’s literally
company-changing to get this data on a consistent basis."

Diana Massaro
CMO, Skyhigh Security
Read Reviews

I’ve been thoroughly impressed by the extensive and pertinent insights provided
by Clozd. Every review from Clozd teaches me new ways to improve our sales
process.”

James Erickson
Market Intelligence Manager,
AppFolio
Read Reviews





PROVEN EXPERTISE


A TEAM (AND INSIGHTS) YOU CAN TRUST

With Clozd, you’ll have a dedicated expert to help you scope, implement, and
execute your win-loss program. Our proven methodology delivers win-loss insights
you can trust, and our experienced team provides the guidance and support you
need to succeed.

Learn More


POWERFUL SOFTWARE


REAL-TIME WIN-LOSS ANALYSIS AT SCALE

Win-loss at scale is impossible without purpose-built technology. The Clozd
Platform integrates with your CRM, automates data collection, synthesizes key
insights, and engages your key stakeholders. It’s the only solution that can
deliver comprehensive, continuous win-loss analysis for the global enterprise.

Check It Out


Looking for tips and best practices? Need help building a business case? Clozd
can help. Get answers to commonly asked questions and access valuable content
like The Definitive Guide to Win-Loss Analysis and The State of Win-Loss
Analysis Report.


HELPFUL RESOURCES


LEARN WIN-LOSS: RESOURCES

Get answers to all your questions about win-loss analysis.

Learn More


CUSTOMER STORIES

See what our customers have to say about how we’ve helped them.

Read Now



WE PROVIDE B2B SOLUTIONS IN EVERY INDUSTRY, INCLUDING:


SOFTWARE & TECHNOLOGY


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SERVICES


HEALTHCARE & LIFE SCIENCES


HARDWARE & MANUFACTURING


PROFESSIONAL SERVICES & MORE


READY TO GET STARTED?

Explore how win-loss analysis can help your buiness win more. Last chance plug
for clozd.

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WIN-LOSS ANALYSIS

Explore how win-loss analysis can help your business win more.

Learn More


CHURN ANALYSIS

Explore how churn analysis can help your business win more.

Learn More


READY TO GET STARTED?

Try out Clozd for free to analyze one of your own wins or losses.

Try Clozd Free


WIN-LOSS ANALYSIS

Clozd will help you improve your sales win rate

Explore How


CHURN ANALYSIS

Boost customer retention by partnering with Clozd

Show Me


WHY
THEY
BUY.

Steve Singh
VP of sales at instructure



WHY THEY BUY PODCAST - EPISODE 4


CATCH ME IF YOU CAN.

Watch the newest episode about blah blah blah and learn how to blah blah blah
starting blah blah.

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REVIEWS


CLOZD HELPS US UNDERSTAND, WITH CONFIDENCE, WHY WE WIN AND LOSE DEALS."


AMELIE SUTSAKHAN


  | SENIOR PRODUCT MARKETING MANAGER AT LAUNCHDARKLY

Read Review


EVERY REVIEW FROM CLOZD THAT I READ TEACHES ME NEW WAYS TO IMPROVE OUR SALES
PROCESS.


JAMES ERICKSON


  | HEAD OF MARKET INTELLIGENCE AT APPFOLIO

Read Review


DEPTH OF KNOWLEDGE WE COULD NEVER ACHIEVE ON OUR OWN."


GARY C.


  |  VP OF PRODUCT MARKETING

Read Review




©2023 Clozd Inc.


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WIN-LOSS CONTENT

Learn Win-Loss: Resources
Win-Loss Analysis Guide
State of Win-loss Analysis Report
The four pillars of effective win-loss


COMPANY

About UsCareersTalk With UsLog In


RESOURCES

Win-Loss GuideGDPR CompliancePrivacy PolicyTerms Of Use


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Learn Win-Loss: ResourcesWin-Loss Analysis GuideState Of Win-Loss Analysis
ReportFour Pillars Of Effective Win-Loss
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