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Data & Forecasts


WHAT INTEREST RATE CUTS MEAN FOR THE AG EQUIPMENT INDUSTRY

By Ben Thorpe
In this episode of On the Record, brought to you by Associated Equipment
Distributors, we talk to an analyst and dealers on how interest rate cuts could
impact the ag equipment industry. In the Technology Corner, Noah Newman shows us
how cover crop planting could be done autonomously. Also in this episode, the
Baltimore bridge collapse, planter sales forecasts, leasing volumes and Titan
Machinery's latest earnings report.


FARM EQUIPMENT NEWS


 * FARM EQUIPMENT'S BEST OF THE WEB: MARCH 29, 2024
   
   Farm Equipment editors encounter a variety of articles, social media posts,
   podcasts and videos that offer a unique look at various aspects of our great
   farm machinery industry. Here is our favorite content from the past week. The
   Best of the Web This Week series is brought to you by Dealership Minds
   Summit.


 * CHANGE TO FAA REGULATION ALLOWS 1 OPERATOR TO FLY 3 SPRAYER DRONES
   
   The FAA recently granted Texas-based drone manufacturer Hylio a regulatory
   exemption that allows 1 operator to simultaneously pilot 3 heavy-lift drones
   instead of requiring an operator and observer per 1 drone over 55 pounds. 


 * SLOAN IMPLEMENT PURCHASES ALLIANCE TRACTOR LLC
   
   This partnership symbolizes our shared dedication to the agricultural
   community and our customers' success.


 * JOHN DEERE LAYS OFF 308 EMPLOYEES AT WATERLOO WORKS
   
   This follows a March 12 layoff of 150 employees at its Ankeny, Iowa,
   facility.

View More



MUST READ FREE EGUIDES

Download these helpful knowledge building tools

 * Ag Equipment Intelligence Book of Lists (2nd Edition)
 * Ag Equipment Intelligence Book of Lists
 * 7 Different Technician Pay Rates eGuide by Skill Level
 * Export with Confidence: Tools and Opportunities for the Agriculture Industry

View More


FREE NEWSLETTERS

Join our community for unlimited access to the latest tips, news and
information.

 * E-Watch Daily
   Thousands of dealers rely on Farm Equipment's E-Watch Daily to start their
   day informed with the latest industry news. As important to them as their
   first cup of coffee!
 * Weekly Digest
   The Weekly Digest is delivered every Sunday from Farm Equipment editors to
   provide you with important industry news and popular farm equipment content
   from the past week.
   
   


THIS MONTH'S DIGITAL SPONSORS:



Farm Equipment Resources



FUNDAMENTALS FOR DEALERS

FEELING OVERWHELMED?

Start with these information-packed articles hand-picked by our editors:

How Dealers Can Use ROI to Sell More than Farm Equipment
To successfully sell customers on ROI, determine the numbers that are important
to them — hours saved, fuel savings, yield increases — and go from there.

8 Factors for Cultivating & Promoting a Professional Culture of Excellence
These facets are all tied closely to developing your dealership’s image, which
in turn goes hand-in-hand with high customer satisfaction.

The Washout Cycle — A Better Way to Manage & Sell Used Equipment
Casey Seymour swears by this strategy for managing used — and new — inventory
for the best cashflow.

How Leverage & Inventory Turnover Keep the Balance Sheet in Order
This executive shares his approach to teaching employees throughout the
dealership the importance of leverage and turnover, the guard rails for keeping
the balance sheet — and dealership — on track.




THOUGHT LEADERS

MERGING AN AGCO & A SHORTLINE DEALER INTO A NEW COMPANY

In this episode of Farm Equipment's Thought Leader Series, Associate Editor Ben
Thorpe sits down with Parallel Ag President and CEO Shawn Skaggs.

The Thought Leaders video series is brought to you by Laforge.




CURRENT ISSUE


FARM EQUIPMENT

5 Dealers Share Latest Facility Projects


DEALERS BETTER PREPARED FOR SOFTENING IN USED MARKET


STRONG CUSTOMER RELATIONSHIPS, PARTS INVENTORY CENTRAL TO SPRING SUCCESS


DON’T GET CAUGHT FIGHTING THE LAST WAR

View More



DEALERS ON THE MOVE

 * Sloan Implement Purchases Alliance Tractor LLC
 * SNP Acquires Cazenovia Equipment
 * Sydenstricker Nobbe Partners Breaks Ground on New Store in Waterloo, Ill.
 * Ohio Valley Ag Moves Headquarters to New Location
 * Linder Purchases Southern Tractor & Outdoors

View More
Farm Equipment Videos



WHAT RAY MCCORMICK VALUES IN HIS DEALER

Award-winning farmer and No-Till Farmer Conservation Ag Operator Fellow Ray
McCormick talks about his long history of working with Alliance Tractor,
particularly Sales Representative Ryan Seger, with whom he shares a passion for
no-till farming and cover crops.


THE DANGERS OF BECOMING 'EMOTIONALLY ATTACHED' TO USED INVENTORY

In this episode of Farm Equipment’s Used Equipment University video series, Tom
Healy, Dealer Development Manager at the North American Equipment Dealers Assn.,
tells the story of how he made a tough decision with his dealership's rising
used forage harvester inventory in 2018. He warns about the dangers of becoming
emotionally attached to used equipment in pursuit of a margin that may never
materialize.


FEBRUARY USED EQUIPMENT PRICING MIXED AT AUCTIONS & DEALER LOTS

In this episode of On the Record, brought to you by Associated Equipment
Distributors, we look at how used dealer and auction prices are trending. In the
Technology Corner, Noah Newman shows up Trimble’s new Bilberry Smart Spraying
System. Also in this episode, dealers report few department manager retirements
coming, AGI earnings, the Farm Equipment Hall of Fame and Mahindra's North
America CEO talks 2024 market share goals.


HOW WE DID IT DOCUSERIES: LANDOLL COMPANY (PART 3)

Watch part one of an extended three-part video interview with Don Landoll in
this episode of the “How We Did it” Docuseries.

Click here to watch Part 1.
Click here to watch Part 2.
Full Docuseries: farm-equipment.com/innovators-docuseries

View More


INDUSTRY INSIDER


 * FINANCIAL METRICS THAT WILL HELP YOU MANAGE RISK
   
   Our industry is cyclical in nature, and what goes up must come down. So how
   do we prepare for a cycle that we know cannot continue?


 * DEALER PRINCIPAL TURNED DMS PROVIDER TALKS TECH & CUSTOMER SERVICE
   
   While many suppliers can trace its history to a farmer building a better
   piece of equipment, Sean McLaughlin’s career took a different, albeit
   parallel, path: an ag equipment dealer who built a better piece of
   technology.


 * PRECISION AG’S MULTI-FRONT BLITZ
   
   Major M&A activity, investment in tech stacks & retrofit kits are securing
   the beachfront for a whole new era for ag production.


 * HOW PRIVATE EQUITY CAN HELP FARM EQUIPMENT DEALERS GROW
   
   During a Feb. 28 Farm Equipment webinar in conjunction with Franchise Equity
   Partners, George Russell, a founding member of the Machinery Advisors
   Consortium (MAC), shared some options dealers have when it comes to private
   equity investment and how those options tie into what he calls the “second
   machine age dealer.”

View More


COLUMNS & OPINIONS


 * WHO PACKED YOUR PARACHUTE? TASKS, TRUST & TALENT TO BUILD THE BEST TEAMS
   
   Dealerships are built on teamwork. And as a leader, you may not always know
   who and what contributes to your success. You can learn from others to build
   great teams to be the employer of choice. You can also learn from those who
   aren’t so great.


 * SHARP RISE IN INVENTORY, SOME MORE THAN OTHERS
   
   Combines are the last to the party and the first to leave — every time. When
   new equipment started to get tight and used equipment was selling at a record
   pace and price, combines lagged in the rear.


 * DON’T GET CAUGHT FIGHTING THE LAST WAR
   
   This phrase refers to a tendency of militaries to engage an opponent in the
   same way as the “last war fought.”


 * EVS ON THE HOMESTEAD: WHY WE NEED HEALTHY SKEPTICISM BEFORE EMBRACING THE
   ‘NEXT BIG THING’
   
   On Jan. 18, a Thai government official announced a large deposit of lithium
   had been discovered in the country, billing it as the third-largest in the
   world.

View More


CAREER CENTER

OPEN JOB POSITIONS



Check out the latest industry job postings! Farm Equipment is your valuable
resource for individuals seeking employment opportunities within the
agricultural machinery and equipment sector, connecting job seekers with
relevant positions in the industry.

 * Montag Manufacturing Parts & Service Manager
 * Montag Manufacturing Ag Technician for Customer Support
 * Deutz-Fahr Brand Manager

Want to list a job posting? Learn more here and contact Logan Fitch today.


2024 DEALERSHIP MINDS SUMMIT

REGISTER FOR THE 2024 DEALERSHIP MINDS SUMMIT



Join top farm equipment dealerships from around North America on August 6-7,
2024 in Madison, Wis., for 2-days of unrivaled learning and networking during
the 2024 Dealership Minds Summit. No other event gives you a FOR DEALERS ONLY
learning opportunity featuring targeted sessions that deliver the latest
research, ideas and tools to help your dealership reach its top potential.

Learn More

Top Directory Listings



YETTER FARM EQUIPMENT

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture
industry in designing effective and innovative equipment for residue management,
seedbed preparation, precision fertilizer placement, harvest attachments,
strip-tillage, and more.


MONTAG MFG

Montag is the industry’s innovative leader for precise, accurate metering of
fertilizer, seed and other nutrients. The Montag system has become the standard
for deep banding of fertilizer. Montag is also pioneering the technology for
cover crop seed application. The new Cover Crop+ is able to meter the smallest
seed, and can be mounted to tillage implements, combines, plus Hagie sprayers
and detasselers.


FINANCE SCOPE

Finance Scope is able to provide the best financing opportunities for equipment
dealers and customers through a diverse mix of lending companies under one
single platform. Our large group of lenders, allows for competitive rates
regardless of credit scores. Additionally, dealers and customers have access to
the industry’s best expertise surrounding finance and lease structures, for all
purposes, within the agricultural and construction industries. We provide all of
this into one online platform to provide our customers with the best available
tailored finance solution for their equipment.
View More


BEST OF THE WEB

EDITORS' PICKS FOR THIS WEEK

Farm Equipment editors encounter a variety of articles, social media posts,
podcasts and videos that offer a unique look at various aspects of our great
farm machinery industry. Here is our favorite content from the past week.

Read More

The Best of the Web This Week series is brought to you by CLEANFIX.

--------------------------------------------------------------------------------


TRADES VALUES & TRENDS

SPRAYER/HIGH CLEARANCE VALUES GUIDE

This month's equipment value guide highlights high clearance sparyers from
Apache, Case IH, John Deere, Miller, New Holland and RoGator. All of the
sprayers included in the selection are model year 2020 units and appeared in the
Summer 2022 IronGuides issue.

Read More

Values shown in the tables listed here represent the most commonly equipped
options with typical usage hours on equipment of this age. For more detailed
values use IronGuides.com, an online appraisal tool for agricultural equipment
that adjusts for your machine’s unique region, options and usage.


FARM INNOVATIONS REVIEW

DEALER PRODUCT SHOWCASE

This month's featured products geared towards equipment dealers.

Learn More

--------------------------------------------------------------------------------


SPECIAL COVERAGE

FARM EQUIPMENT DEALER 100™

The Farm Equipment Dealer 100™ (a ranking of the top 100 North American farm
equipment dealers — by number of locations) provides information on total and ag
stores, brands, geographies served, employees, history, executives and
ownership/company profile information.

This interactive content is compiled by the editors of Ag Equipment
Intelligence and Farm Equipment in collaboration with Machinery Advisors
Consortium (MAC).

Click to Access




PRODUCT ROUNDUPS


 * FERTILIZER APPLICATION PRODUCT ROUNDUP 2024
   
   Check out the latest fertilizer application products from some of the
   industry's leading suppliers.


 * NATIONAL FARM MACHINERY SHOW EXHIBITOR ROUNDUP 2024
   
   Check out the latest offerings from these exhibitors scheduled to be at the
   2023 National Farm Machinery Show.


 * PLANTER & DRILL ATTACHMENTS PRODUCT ROUNDUP 2024
   
   Check out the latest planter and drill attachments from some of the
   industry’s leading suppliers.

View More
Top Store Items



BIG SHORTLINE REPORT: A LISTING OF SPECIALTY AG EQUIPMENT MANUFACTURERS (PFD)

This first-of-its-kind report, "The Big Shortline Report: A Listing of Specialty
Ag Equipment Manufacturers" is the result of an exhaustive 2-year project by Ag
Equipment Intelligence editors to aggregate the key business metrics of more
than 120 shortline equipment manufacturers throughout the U.S.


HOW NEW EQUIPMENT TECHNOLOGIES ARE RESHAPING FARMING

For decades, farmers equated machine control with having two hands on the
steering wheel, navigating their field on instinct and tradition. But the next
generation of machine automation is imminent, offering the ag industry
promising, yet unproven opportunities.


BRAND LOYALTY IN THE FARM EQUIPMENT BUSINESS (PDF)

Every three years since 2011, Ag Equipment Intelligence editors have extensively
surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana,
Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern
Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to
gauge the level of loyalty they hold toward equipment. The culmination of a
nearly a decade-long study, Ag Equipment Intelligence has now combined this
extensive primary research into an insightful, comprehensive and unique
dealership management report, Brand Loyalty in the Farm Equipment Business. 


2018 BIG DEALER REPORT

Since 2009, the editors of Ag Equipment Intelligence in collaboration with the
Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to
provide the ag equipment industry with a thorough, by-the-numbers analysis into
the shifts in dealer ownership, along with insight into the implications these
shifts have on the industry. It's the most detailed source of information on
ownership changes and consolidation trends of North America's largest farm
equipment dealers.

 

 

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