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Submitted URL: http://innovid.com/
Effective URL: https://www.innovid.com/
Submission: On January 05 via manual from US — Scanned from DE
Effective URL: https://www.innovid.com/
Submission: On January 05 via manual from US — Scanned from DE
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<p>Innovid needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and
commitment to protecting your privacy, please review our <span style="text-decoration: underline;"><a href="https://www.innovid.com/privacy-policy/" rel=" noopener">Privacy Policy</a></span>.</p>
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Necessary (31) Preferences (7) Statistics (23) Marketing (60) Unclassified
(4)
Necessary cookies help make a website usable by enabling basic functions like
page navigation and access to secure areas of the website. The website cannot
function properly without these cookies.
NameProviderPurposeExpiryTypecheckForPermissionBeeswaxDetermines whether the
user has accepted the cookie consent box. 1 dayHTTPcCisionUsed in order to
detect spam and improve the website's security. 6
monthsHTTPtest_cookieGoogleUsed to check if the user's browser supports
cookies.1 dayHTTPembed/v3/counters.gif [x2]HubspotUsed to implement forms on the
website.SessionPixel__cf_bm [x7]Glassdoor
Hubspot
Tvsquared
Innovid
Cision
Typeform
VimeoThis cookie is used to distinguish between humans and bots. This is
beneficial for the website, in order to make valid reports on the use of their
website.1 dayHTTPASP.NET_SessionIdWestPreserves the visitor's session state
across page requests.SessionHTTPincap_ses_#WestPreserves users states across
page requests.SessionHTTPnlbi_#WestUsed to ensure website security and fraud
detection.SessionHTTPvisid_incap_#WestPreserves users states across page
requests.1 yearHTTP_GRECAPTCHAGoogleThis cookie is used to distinguish between
humans and bots. This is beneficial for the website, in order to make valid
reports on the use of their website.179 daysHTTPCONSENT [x2]Google
YouTubeUsed to detect if the visitor has accepted the marketing category in the
cookie banner. This cookie is necessary for GDPR-compliance of the website. 2
yearsHTTPrc::aGoogleThis cookie is used to distinguish between humans and bots.
This is beneficial for the website, in order to make valid reports on the use of
their website.PersistentHTMLrc::bGoogleThis cookie is used to distinguish
between humans and bots. SessionHTMLrc::cGoogleThis cookie is used to
distinguish between humans and bots. SessionHTMLBIGipServer#TvsquaredUsed to
distribute traffic to the website on several servers in order to optimise
response times.SessionHTTP__cfruidInnovidThis cookie is a part of the services
provided by Cloudflare - Including load-balancing, deliverance of website
content and serving DNS connection for website operators.
SessionHTTPCookieConsentCookiebotStores the user's cookie consent state for the
current domain1 yearHTTPli_gcLinkedInStores the user's cookie consent state for
the current domain179 daysHTTP_splunk_rum_sidSurveyMonkeyDetects and logs
potential errors on third-party provided functions on the website.1
dayHTTPJSESSIONIDAmobeePreserves users states across page
requests.SessionHTTPAWSALBTGTypeformRegisters which server-cluster is serving
the visitor. This is used in context with load balancing, in order to optimize
user experience. 7 daysHTTPAWSALBTGCORSTypeformRegisters which server-cluster is
serving the visitor. This is used in context with load balancing, in order to
optimize user experience. 6 daysHTTPOptanonConsentTypeformDetermines whether the
visitor has accepted the cookie consent box. This ensures that the cookie
consent box will not be presented again upon re-entry. 1 yearHTTP
Preference cookies enable a website to remember information that changes the way
the website behaves or looks, like your preferred language or the region that
you are in.
NameProviderPurposeExpiryTypelang [x2]LinkedInRemembers the user's selected
language version of a
websiteSessionHTTPCookieConsentBulkSetting-#CookiebotEnables cookie consent
across multiple websitesPersistentHTMLloglevelplay.hubspotvideo.comMaintains
settings and outputs when using the Developer Tools Console on current
session.PersistentHTMLplayerVimeoSaves the user's preferences when playing
embedded videos from Vimeo.1 yearHTTPsync_activeVimeoContains data on visitor's
video-content preferences - This allows the website to remember parameters such
as preferred volume or video quality. The service is provided by
Vimeo.com.PersistentHTMLyt-player-bandwidthYouTubeUsed to determine the optimal
video quality based on the visitor's device and network settings. PersistentHTML
Statistic cookies help website owners to understand how visitors interact with
websites by collecting and reporting information anonymously.
NameProviderPurposeExpiryTypeaka_debugAkamai TechnologiesUsed by Vimeo to track
usage of their embedded video player.SessionHTTPjserrors/1/#New
RelicPendingSessionPixelcollect [x2]Google
LinkedInUsed to send data to Google Analytics about the visitor's device and
behavior. Tracks the visitor across devices and marketing
channels.SessionPixel__hsscHubspotIdentifies if the cookie data needs to be
updated in the visitor's browser.1 dayHTTP__hssrcHubspotUsed to recognise the
visitor's browser upon reentry on the website.SessionHTTP__hstcHubspotSets a
unique ID for the session. This allows the website to obtain data on visitor
behaviour for statistical purposes.179 daysHTTP_gaGoogleRegisters a unique ID
that is used to generate statistical data on how the visitor uses the
website.399 daysHTTP_ga_#GoogleUsed by Google Analytics to collect data on the
number of times a user has visited the website as well as dates for the first
and most recent visit. 399 daysHTTP_gatGoogleUsed by Google Analytics to
throttle request rate1 dayHTTP_gidGoogleRegisters a unique ID that is used to
generate statistical data on how the visitor uses the website.1
dayHTTP_hjAbsoluteSessionInProgressHotjarThis cookie is used to count how many
times a website has been visited by different visitors - this is done by
assigning the visitor an ID, so the visitor does not get registered twice.1
dayHTTP_hjFirstSeenHotjarThis cookie is used to determine if the visitor has
visited the website before, or if it is a new visitor on the website.1
dayHTTP_hjIncludedInPageviewSampleHotjarUsed to detect whether the user
navigation and interactions are included in the website’s data analytics. 1
dayHTTP_hjIncludedInSessionSampleHotjarRegisters data on visitors'
website-behaviour. This is used for internal analysis and website optimization.
1 dayHTTP_hjSession_#HotjarCollects statistics on the visitor's visits to the
website, such as the number of visits, average time spent on the website and
what pages have been read.1 dayHTTP_hjSessionUser_#HotjarCollects statistics on
the visitor's visits to the website, such as the number of visits, average time
spent on the website and what pages have been read.1
yearHTTP_hjTLDTestHotjarRegisters statistical data on users' behaviour on the
website. Used for internal analytics by the website operator.
SessionHTTPhubspotutkHubspotSets a unique ID for the session. This allows the
website to obtain data on visitor behaviour for statistical purposes.179
daysHTTPln_orLinkedInRegisters statistical data on users' behaviour on the
website. Used for internal analytics by the website operator. 1
dayHTTPAnalyticsSyncHistoryLinkedInUsed in connection with data-synchronization
with third-party analysis service. 29 daysHTTPvuidVimeoCollects data on the
user's visits to the website, such as which pages have been read.399
daysHTTPyt-player-headers-readableYouTubeUsed to determine the optimal video
quality based on the visitor's device and network settings. PersistentHTML
Marketing cookies are used to track visitors across websites. The intention is
to display ads that are relevant and engaging for the individual user and
thereby more valuable for publishers and third party advertisers.
NameProviderPurposeExpiryTypesp.plOathRegisters user behaviour and navigation on
the website, and any interaction with active campaigns. This is used for
optimizing advertisement and for efficient retargeting.
SessionPixelevents/1/#New RelicPresents the user with relevant content and
advertisement. The service is provided by third-party advertisement hubs, which
facilitate real-time bidding for advertisers.SessionPixelbitoBeeswaxSets a
unique ID for the visitor, that allows third party advertisers to target the
visitor with relevant advertisement. This pairing service is provided by third
party advertisement hubs, which facilitates real-time bidding for advertisers.1
yearHTTPbitoIsSecureBeeswaxPresents the user with relevant content and
advertisement. The service is provided by third-party advertisement hubs, which
facilitate real-time bidding for advertisers.1
yearHTTPtv2track.phpTvsquaredCollects data on visitor behaviour from multiple
websites, in order to present more relevant advertisement - This also allows the
website to limit the number of times that they are shown the same advertisement.
SessionPixeltuuidDemandBaseCollects visitor data related to the user's visits to
the website, such as the number of visits, average time spent on the website and
what pages have been loaded, with the purpose of displaying targeted ads.399
daysHTTPtuuid_luDemandBaseContains a unique visitor ID, which allows
Bidswitch.com to track the visitor across multiple websites. This allows
Bidswitch to optimize advertisement relevance and ensure that the visitor does
not see the same ads multiple times. 399 daysHTTPvalidateCookieDemandBaseUsed in
context with Account-Based-Marketing (ABM). The cookie registers data such as
IP-addresses, time spent on the website and page requests for the visit. This is
used for retargeting of multiple users rooting from the same IP-addresses. ABM
usually facilitates B2B marketing purposes.SessionPixelIDEGoogleUsed by Google
DoubleClick to register and report the website user's actions after viewing or
clicking one of the advertiser's ads with the purpose of measuring the efficacy
of an ad and to present targeted ads to the user.1
yearHTTPpagead/landing [x3]GoogleCollects data on visitor behaviour from
multiple websites, in order to present more relevant advertisement - This also
allows the website to limit the number of times that they are shown the same
advertisement.
SessionPixelpagead/viewthroughconversion/820393088GooglePendingSessionPixelfrMeta
Platforms, Inc.Used by Facebook to deliver a series of advertisement products
such as real time bidding from third party advertisers.3
monthsHTTPads/ga-audiencesGoogleUsed by Google AdWords to re-engage visitors
that are likely to convert to customers based on the visitor's online behaviour
across websites.SessionPixelNIDGoogleRegisters a unique ID that identifies a
returning user's device. The ID is used for targeted ads.6
monthsHTTPpagead/1p-conversion/#GoogleCollects data on visitor behaviour from
multiple websites, in order to present more relevant advertisement - This also
allows the website to limit the number of times that they are shown the same
advertisement. SessionPixelpagead/1p-user-list/#GoogleTracks if the user has
shown interest in specific products or events across multiple websites and
detects how the user navigates between sites. This is used for measurement of
advertisement efforts and facilitates payment of referral-fees between
websites.SessionPixel__ptq.gifHubspotSends data to the marketing platform
Hubspot about the visitor's device and behaviour. Tracks the visitor across
devices and marketing channels.SessionPixel_fbp Meta Platforms, Inc.Used by
Facebook to deliver a series of advertisement products such as real time bidding
from third party advertisers.3 monthsHTTP_gcl_auGoogleUsed by Google AdSense for
experimenting with advertisement efficiency across websites using their
services. 3
monthsHTTPconversion/1hk1a3InnovidPendingSessionPixelconversion/1hk26iInnovidPendingSessionPixelconversion/1hk26jInnovidPendingSessionPixelconversion/1hk26kInnovidPendingSessionPixelconversion/1hk26lInnovidPendingSessionPixelconversion/1hk26mInnovidPendingSessionPixelconversion/1hk26pInnovidPendingSessionPixelconversion/1hk35lInnovidPendingSessionPixelsmcx_0_last_shown_atSurveymonkeyUsed
in context with the website’s pop-up questionnaires and messengering. The data
is used for statistical or marketing purposes.SessionHTTPuuid [x2]Google
MediMathThis cookie is used to optimize ad relevance by collecting visitor data
from multiple websites – this exchange of visitor data is normally provided by a
third-party data-center or ad-exchange.3 monthsHTTPbcookieLinkedInUsed by the
social networking service, LinkedIn, for tracking the use of embedded services.1
yearHTTPbscookieLinkedInUsed by the social networking service, LinkedIn, for
tracking the use of embedded services.1 yearHTTPli_sugrLinkedInCollects data on
user behaviour and interaction in order to optimize the website and make
advertisement on the website more relevant. 3 monthsHTTPlidcLinkedInUsed by the
social networking service, LinkedIn, for tracking the use of embedded services.1
dayHTTPUserMatchHistoryLinkedInEnsures visitor browsing-security by preventing
cross-site request forgery. This cookie is essential for the security of the
website and visitor. 29 daysHTTP__hmplplay.hubspotvideo.comCollects information
on user preferences and/or interaction with web-campaign content - This is used
on CRM-campaign-platform used by website owners for promoting events or
products.PersistentHTMLep#SurveyMonkeySaves user states across page requests
when completing a web-based survey.1 dayHTTPuidAmobeeCollects anonymous data
related to the user's visits to the website, such as the number of visits,
average time spent on the website and what pages have been loaded, with the
purpose of displaying targeted ads.179
daysHTTP_trackingplan_initialTypeformPendingPersistentHTML_trackingplan_is_sampled_userTypeformCollects
user data through quiz/survey-like content. This allows the website to promote
relevant products or services.
PersistentHTML_trackingplan_sample_rateTypeformCollects user data through
quiz/survey-like content. This allows the website to promote relevant products
or services. PersistentHTML_trackingplan_sample_rate_tsTypeformCollects user
data through quiz/survey-like content. This allows the website to promote
relevant products or services. PersistentHTMLdismissedBannersTypeformCollects
user data through quiz/survey-like content. This allows the website to promote
relevant products or services.
PersistentHTMLexperiments-fingerprintTypeformCollects user data through
quiz/survey-like content. This allows the website to promote relevant products
or services. 6 monthsHTTPexperiments-rawTypeformCollects user data through
quiz/survey-like content. This allows the website to promote relevant products
or services. 6 monthsHTTPsessionInitiatedTypeformCollects user data through
quiz/survey-like content. This allows the website to promote relevant products
or services. SessionHTMLA3OathCollects information on user behaviour on multiple
websites. This information is used in order to optimize the relevance of
advertisement on the website.1 yearHTTPVISITOR_INFO1_LIVEYouTubeTries to
estimate the users' bandwidth on pages with integrated YouTube videos.179
daysHTTPYSCYouTubeRegisters a unique ID to keep statistics of what videos from
YouTube the user has seen.SessionHTTPytidb::LAST_RESULT_ENTRY_KEYYouTubeStores
the user's video player preferences using embedded YouTube
videoPersistentHTMLyt-player-bandaid-hostYouTubeUsed to determine the optimal
video quality based on the visitor's device and network settings.
PersistentHTMLyt-remote-cast-availableYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-cast-installedYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-connected-devicesYouTubeStores the user's video player
preferences using embedded YouTube
videoPersistentHTMLyt-remote-device-idYouTubeStores the user's video player
preferences using embedded YouTube
videoPersistentHTMLyt-remote-fast-check-periodYouTubeStores the user's video
player preferences using embedded YouTube
videoSessionHTMLyt-remote-session-appYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-session-nameYouTubeStores the user's video player
preferences using embedded YouTube videoSessionHTML
Unclassified cookies are cookies that we are in the process of classifying,
together with the providers of individual cookies.
NameProviderPurposeExpiryType1x1.gifAmazonPendingSessionPixelnewsroom/tiWestPendingSessionPixel_tq_id.TV-#-1.01efTvsquaredPending399
daysHTTPCX_252690361SurveyMonkeyPending1 yearHTTP
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THE CPG GUIDE TO CTV: UNCOVER THE LATEST ACTIONABLE INSIGHTS & BEST PRACTICES
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INTRODUCING INNOVIDXP: THE MEASUREMENT PLATFORM BUILT FOR CONVERGED TV
Discover More
INTRODUCING INNOVIDXP: THE MEASUREMENT PLATFORM BUILT FOR CONVERGED TV
Discover More
PRESENTING OUR GLOBAL BENCHMARKS REPORT
CTV BEATS MOBILE AND MORE INSIGHTS
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PRESENTING OUR GLOBAL BENCHMARKS REPORT
CTV BEATS MOBILE AND MORE INSIGHTS
Download Now
REIMAGINE TV MEASUREMENT
INNOVID COMPLETES ACQUISITION OF TVSQUARED
Learn More
REIMAGINE TV MEASUREMENT
INNOVID COMPLETES ACQUISITION OF TVSQUARED
Learn More
INNOVID IS A PUBLIC COMPANY!
NYSE:CTV
Learn More
INNOVID IS A PUBLIC COMPANY!
NYSE:CTV
Learn More
THE GREAT UNIFICATION OF CONVERGED TV IS HERE
View the Insights
THE GREAT UNIFICATION OF CONVERGED TV IS HERE
View the Insights
THE CPG GUIDE TO CTV: UNCOVER THE LATEST ACTIONABLE INSIGHTS & BEST PRACTICES
Download Now
THE CPG GUIDE TO CTV: UNCOVER THE LATEST ACTIONABLE INSIGHTS & BEST PRACTICES
Download Now
INTRODUCING INNOVIDXP: THE MEASUREMENT PLATFORM BUILT FOR CONVERGED TV
Discover More
INTRODUCING INNOVIDXP: THE MEASUREMENT PLATFORM BUILT FOR CONVERGED TV
Discover More
PRESENTING OUR GLOBAL BENCHMARKS REPORT
CTV BEATS MOBILE AND MORE INSIGHTS
Download Now
PRESENTING OUR GLOBAL BENCHMARKS REPORT
CTV BEATS MOBILE AND MORE INSIGHTS
Download Now
REIMAGINE TV MEASUREMENT
INNOVID COMPLETES ACQUISITION OF TVSQUARED
Learn More
REIMAGINE TV MEASUREMENT
INNOVID COMPLETES ACQUISITION OF TVSQUARED
Learn More
INNOVID IS A PUBLIC COMPANY!
NYSE:CTV
Learn More
INNOVID IS A PUBLIC COMPANY!
NYSE:CTV
Learn More
* Converged TV Insights
* CPG Guide to CTV
* Meet InnovidXP–Our Converged TV Measurement Platform
* Global Benchmarks Report
* Reimagine TV Measurement
with Innovid
* Innovid is a Public Company
AN INDEPENDENT ADVERTISING AND
MEASUREMENT PLATFORM FOR THE WORLD'S LARGEST BRANDS
Effortlessly engage your audiences with scaled ad serving, data-driven
personalization, and converged TV measurement across linear, CTV and digital.
Connected TV Advertising Ad Serving Creative Management Advertising Measurement
Identity Resolution Publisher Solutions
CONNECTED TV ADVERTISING MADE SIMPLE
There’s no such thing as one-size-fits-all in CTV advertising. Dozens of
devices, shifting specs, and new platforms launching every month means that you
need technology you can trust to help navigate creative, activate campaigns, and
calculate impact. Our built-for-television technology helps marketers
confidently navigate the streaming landscape through open integrations and
unmatched delivery scale.
Learn Morecaret
GLOBAL AD SERVING BUILT FOR THE BIGGEST SCREEN
Simplify global ad delivery with instant validation and automatic encoding to
unique publisher requirements in more than 70 countries — all from a single
asset. As audiences make the switch from linear to connected TV, our
built-for-television approach helps marketers confidently follow suit while
connecting across channels.
Learn Morecaret
SEAMLESS CREATIVE MANAGEMENT FOR CTV AND BEYOND
The impact of engaging, personalized creative cannot be overstated, but bringing
that to life — at scale — can be intimidating. That’s where our award-winning
creative management solutions come into play. Use our interactive and dynamic
creative optimization (DCO) tools to create customized ads designed to improve
performance and deliver against your unique business objectives.
Learn Morecaret
TV MEASUREMENT, REVOLUTIONIZED
Now more than ever, advertisers need a comprehensive view of audiences and
independent, real-time TV ad measurement across devices and platforms. InnovidXP
delivers what advertisers want: powerful cross-platform measurement that
surfaces the always-on insights needed to make strategic decisions for reaching
and engaging audiences everywhere, including walled gardens.
Discover Morecaret
A FORWARD-THINKING APPROACH TO IDENTITY RESOLUTION
Identity is a critical component to advertising, but our evolving ecosystem will
never adapt to a one-solution-to-rule-them-all approach. To help you better
understand and target audiences, Innovid Key unlocks numerous identity
solutions, anchored in an unparalleled ad serving footprint across over 95
million CTV homes, in a secure, privacy-compliant manner. The result is identity
resolution at scale that allows you to reach the right people with the right
message while ensuring data transparency and ownership.
Learn Morecaret
PUBLISHER SOLUTIONS TO MAXIMIZE ADVERTISING REVENUE
Navigate the streaming world with an independent partner that's trusted by
publishers, agencies, and brands. Our leading creative and measurement
solutions, proprietary SDK technology, and seamless integrations with tools you
already know and love will help improve campaign performance, enhance the viewer
experience, and maximize revenue across all screens — including the biggest
screen in the home.
Learn Morecaret
YOU'LL BE IN GOOD COMPANY
INNOVIDXP DELIVERS SINGLE SOURCE OF TRUTH FOR CONVERGED TV
39%
Uplift in Engaged
Linear TV Households
78%
Incremental Reach Beyond Linear
4x
CTV Response Rate
Read the Case Study
GSK CONSUMER HEALTHCARE TAPS INTO PERSONALISATION TO IMPROVE ROI NEARLY 20%
19.4%
Increase in Media Efficiency
Vs. Previous Year's ROI
60%
Increase in Purchase Intent
30%
Lower CPM Across
Social vs. Planned
Read the Case Study
INNOVID INSIGHTS MEASURES 80% UNIQUE REACH PERCENTAGE FOR GENERAL MOTORS
80%
Unique Reach Percentage
3.7x
Average Campaign Frequency
76MM
CTV Household Impressions
Read the Case Study
MONDELĒZ RITZ PERSONALIZES AROUND SOCIAL GATHERINGS FOR A 340% BOOST IN CTR
340%
Higher Video
Click-Through Rate
30%
Higher Video
Completion Rate
108%
Higher Video
Engagement
Read the Case Study
ANHEUSER-BUSCH BENEFITS FROM 45% DECREASE IN COST PER UNIQUE REACH
88%
Unique Household Reach
2x
Average Household Frequency
45%
Decreased Average
Cost Per Unique Reach
Read the Case Study
AMERICAN HONDA MOTOR CO., INC.
“
Innovid Insights allowed us a new and interesting view into how our CTV
investments work together. Innovid gave us the ability to leverage a single
platform to gain a streamlined view of our campaigns. We appreciate their
agnostic perspective and we are excited to see them continue their unique
measurement of the video ecosystem.
Phil Hruska
Media Department Head
MONDELEZ DELIVERS EMOTIONALLY RESONANT EXPERIENCES OR A 29% LIFT IN AD RECALL
29%
Lift in Ad Recall
38%
View-Through Rate
on YouTube
1.5x
Lift over Display
Benchmark for CTR
Read the Case Study
INNOVID INSIGHTS MEASURES 87% UNIQUE REACH PERCENTAGE FOR WHIRLPOOL
87%
Unique Reach Percentage
3.3x
Average Campaign Frequency
+2.5%
Benchmark Reach
of US CTV Universe
Read the Case Study
DAVIS ELEN ADVERTISING TAPS INNOVID INSIGHTS TO DRIVE UNIQUE REACH FOR TOYOTA
96%
Unique Reach Percentage
~4.3x
Average Campaign Frequency
~35%
Decreased Average
Cost Per Unique Reach
Read the Case Study
RENAULT SEES 301% LIFT IN ENGAGEMENT THROUGH PERSONALIZED VIDEO GALLERY
291%
Higher Video
Click-Through Rate
43
Seconds Additional Time
Earned Over a 30-Second Pre-Roll
301%
Higher Video
Engagement
Read the Case Study
INNOVIDXP DELIVERS SINGLE SOURCE OF TRUTH FOR CONVERGED TV
39%
Uplift in Engaged
Linear TV Households
78%
Incremental Reach Beyond Linear
4x
CTV Response Rate
Read the Case Study
GSK CONSUMER HEALTHCARE TAPS INTO PERSONALISATION TO IMPROVE ROI NEARLY 20%
19.4%
Increase in Media Efficiency
Vs. Previous Year's ROI
60%
Increase in Purchase Intent
30%
Lower CPM Across
Social vs. Planned
Read the Case Study
INNOVID INSIGHTS MEASURES 80% UNIQUE REACH PERCENTAGE FOR GENERAL MOTORS
80%
Unique Reach Percentage
3.7x
Average Campaign Frequency
76MM
CTV Household Impressions
Read the Case Study
MONDELĒZ RITZ PERSONALIZES AROUND SOCIAL GATHERINGS FOR A 340% BOOST IN CTR
340%
Higher Video
Click-Through Rate
30%
Higher Video
Completion Rate
108%
Higher Video
Engagement
Read the Case Study
ANHEUSER-BUSCH BENEFITS FROM 45% DECREASE IN COST PER UNIQUE REACH
88%
Unique Household Reach
2x
Average Household Frequency
45%
Decreased Average
Cost Per Unique Reach
Read the Case Study
AMERICAN HONDA MOTOR CO., INC.
“
Innovid Insights allowed us a new and interesting view into how our CTV
investments work together. Innovid gave us the ability to leverage a single
platform to gain a streamlined view of our campaigns. We appreciate their
agnostic perspective and we are excited to see them continue their unique
measurement of the video ecosystem.
Phil Hruska
Media Department Head
MONDELEZ DELIVERS EMOTIONALLY RESONANT EXPERIENCES OR A 29% LIFT IN AD RECALL
29%
Lift in Ad Recall
38%
View-Through Rate
on YouTube
1.5x
Lift over Display
Benchmark for CTR
Read the Case Study
INNOVID INSIGHTS MEASURES 87% UNIQUE REACH PERCENTAGE FOR WHIRLPOOL
87%
Unique Reach Percentage
3.3x
Average Campaign Frequency
+2.5%
Benchmark Reach
of US CTV Universe
Read the Case Study
DAVIS ELEN ADVERTISING TAPS INNOVID INSIGHTS TO DRIVE UNIQUE REACH FOR TOYOTA
96%
Unique Reach Percentage
~4.3x
Average Campaign Frequency
~35%
Decreased Average
Cost Per Unique Reach
Read the Case Study
RENAULT SEES 301% LIFT IN ENGAGEMENT THROUGH PERSONALIZED VIDEO GALLERY
291%
Higher Video
Click-Through Rate
43
Seconds Additional Time
Earned Over a 30-Second Pre-Roll
301%
Higher Video
Engagement
Read the Case Study
INNOVIDXP DELIVERS SINGLE SOURCE OF TRUTH FOR CONVERGED TV
39%
Uplift in Engaged
Linear TV Households
78%
Incremental Reach Beyond Linear
4x
CTV Response Rate
Read the Case Study
WHAT'S NEW AT INNOVID
News
INNOVID APPOINTS DAVID HELMREICH AS GLOBAL CHIEF COMMERCIAL OFFICER
News
INNOVID BOLSTERS CROSS-PLATFORM TV DATASET WITH KINETIQ INTEGRATION
News
NEW STUDY: 92% OF SURVEYED ADVERTISERS SAY GAINING A UNIFIED VIEW OF CONVERGED
TV IS IMPORTANT
News
INNOVID DEBUTS NEW TECHNOLOGY TO ALGORITHMICALLY OPTIMIZE CREATIVE IN REAL-TIME,
IMPROVING PERFORMANCE ACROSS CTV, VIDEO & DISPLAY
Want to Learn How We Can Make Your Advertising Easier?
Let's Talk
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