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Marketing Digital Advertising Media Cannes Lions 2024 Interviews Martequity
People Report More
Business of BrandsBE CafeStrategygramBE Saal BaadSolologues
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BRAND WORLD SUMMIT 2024


WE LIVE IN AN AGE OF NETWORKED ECONOMY WHERE BUSINESS PARADIGMS AND TRADITIONAL
NOTIONS OF MARKETING AND BRAND BUILDING ARE UNDER SCRUTINY, THOUGH THINK TANKS
AROUND THE WORLD HAVE EARMARKED THIS AS THE DECADE OF CMOS.


ALIA BHATT: SPARKLING 'ETERNAL SUNSHINE' BEYOND BOUNDARIES


FROM GROUNDBREAKING ROLES TO SHAPING GLOBAL FASHION TRENDS AS GUCCI'S FIRST
INDIAN AMBASSADOR, HER JOURNEY REDEFINES CROSS-BORDER INFLUENCE.


SHARK AWARDS 2024


GOOD MARKETERS OFTEN HAVE THE CHARACTERISTICS OF A SHARK INSIDE THEM: THEY ARE
COMPETITIVE, HAVE A SINGLE-MINDED FOCUS ON RESULTS, AND ARE INNOVATIVE TO THE
POINT WHERE NO ONE SEES THEM COMING.


ET RAJASTHAN AWARDS 2024


ENTRIES OPEN FOR GOVERNMENT | HEALTH | RETAIL | BFSI | REALTY | MARKETING |
TRAVEL | HOSPITALITY | AUTO | ENERGY


 * WINNING WORK AND THE INTERDEPENDENCY ON CULTURE: CANNES LIONS’24
   
   
   HARSH KAPADIA, CHIEF CREATIVE OFFICER, MRM NEW YORK SPOKE EXCLUSIVELY TO
   ETBRANDEQUITY ABOUT THE WORK THAT INSPIRED HIM ON THE THIRD DAY OF THE
   FESTIVAL. THE ADS RANGED FROM THE FUN BETWEEN BRANDS AND THEIR CUSTOMERS TO
   THE USE OF UTILITY WHICH LATER LEADS TO DEEP HUMAN EMOTIONS. HERE ARE HIS TOP
   PICKS FROM DAY THREE OF CANNES LIONS 2024.


 * THE NEW CREATIVITY, MEDIA AND COMMERCE FLYWHEEL


 * WHERE CREATIVITY IS NOT ENOUGH: CANNES LIONS’24


 * MY FIRST TIME AT CANNES LIONS: NINE ILLUMINATING NUGGETS OF GOLD


 * WHEN THE CUBS ROAR, THE VERDICT CHANGES: CANNES LIONS’24

View More
Latest Most Read


 * FMCG SPENDS UP 18% IN TWO YEARS DUE TO INFLATION- KANTAR


 * A THIRD OF THE 30 FASTEST GROWING SPIRITS BRANDS IN THE WORLD ARE INDIAN:
   DRINKS INTERNATIONAL


 * SHOPPERS STOP TO LAUNCH ARMANI MAKEUP RANGE IN INDIA


 * NIKON INDIA AIMS FOR 10 PC GROWTH IN FY25


 * CITI BETS ON EUROPE DESPITE POLITICAL UNCERTAINTY


 * UBER GREEN ELECTRIC CABS LAUNCHED IN KOLKATA


 * RECORD BEER SALES BOOST EXCISE REVENUE


 * BRANDS HARNESS THE POWER OF QUORA ADS FOR MARKETING


 * NVIDIA’S NEW HARDWARE PLANS MAY BE BAD NEWS FOR OTHERS


 * APPLE INTELLIGENCE LAUNCH IN CHINA MAY FACE CHALLENGES

View More


 * SELF CERTIFICATION PUSHES ADVERTISING TO THE BRINK OF A DEEP-FREEZE


 * THE ENDURING CHARM OF APSARA PENCILS


 * CANNES LIONS 2024: MCCANN OPENS THE GOLD TALLY FOR INDIA


 * CANNES LIONS 2024; WHERE AUDIO OUTNUMBERED RADIO 10:1


 * HYGIENE BREACHES AT BLINKIT WAREHOUSE HIGHLIGHT CRITICAL ISSUES IN THE
   QUICK-COMMERCE INDUSTRY


 * BRITANNIA CMO’S JOURNEY FROM OXFORD TO CANNES: CANNES LIONS’24


 * CANNES LIONS 2024 UPDATES: INDIA SECURES FIVE MORE SHORTLISTS


 * SELF DECLARATION PORTALS IMPACT CONFIDENTIALITY: ISA


 * BETWEEN BEERS AND PLAYING BALL WITH HEINEKEN
   
    * Exclusive

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BUSINESS OF BRANDS


 * AIM TO REDUCE MARKETING SPENDS TO UNDER 20% OF REVENUE: GOOD GLAMM’S DARPAN
   SANGHVI


 * NIKON INDIA AIMS FOR 10 PC GROWTH IN FY25


 * CITI BETS ON EUROPE DESPITE POLITICAL UNCERTAINTY

View More
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