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PRICING BEST PRACTICES, RESEARCH REPORTS, TRAINING COURSES AND WEBINARS

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SUBSCRIBER-ONLY ON-DEMAND WEBINAR

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PRICING CONFIGURED PRODUCTS


STRATEGIES AND TACTICS FOR MORE EFFECTIVE PRICING OF CONFIGURED AND CUSTOM
PRODUCTS

From a pricing perspective, configured and custom products present some major
challenges. After all, even a small handful of options can generate a seemingly
unmanageable number of combinations. And many of the resulting configurations
will have never been sold before and will likely never be sold again. So how do
you price configured and custom products effectively? How do you ensure that
your costs and margin minimums are covered? And beyond that, how do you capture
even more of the value being delivered? In this on-demand webinar, you'll learn
about:


 * Accurately estimating material and labor costs to achieve "planned profit"
   targets.
 * Understanding, maximizing, and capturing the perceived value of various
   configurations.
 * Leveraging technology to manage the complexity and enable more sophisticated
   pricing.
 * Identifying "close enough" benchmark configurations to utilize for relevant
   comparisons.

This webinar is just one of hundreds of educational resources you get access to
as a PricingBrew Journal subscriber.

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MORE SUBSCRIBER-ONLY RESOURCES FROM OUR LIBRARY

 * Getting Started in B2B Pricing
   
   This 8-part course focuses on the critical concepts that B2B pricing
   professionals need to know. Whether you're trying to figure out where to
   begin or just want to ensure everyone on your team understands the
   fundamentals, this course can help.
   
   View This Tutorial
   

 * Understanding How B2B Pricing Is Different
   
   It's dangerous to assume that the pricing principles are the same whether the
   buyer is an individual consumer or a business. This guide explains five
   important differences between B2B and B2C pricing and how you can use them to
   your advantage.
   
   View This Guide
   

 * How Strict Pricing Enforcement Killed a Product
   
   Strict enforcement of pricing policies can seem like a great idea. But this
   comical case study sheds some light on the perils of enforcing policies that
   are lacking (and somewhat ridiculous).
   
   View This Case Study
   

 * Using The "Measurement Effect" to Improve Margins
   
   When it comes to finding problems or failings with pricing and discounting,
   the sales department is a prime target. But the relatively simple effort of
   getting your own house in order can have a positive influence on pricing
   outcomes.
   
   View This Tutorial
   




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   That” through our Expert Interview Series
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Leveraging Price Testing

Concepts and Considerations for More Accurate and Effective Price Testing

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