www.kids2.com Open in urlscan Pro
23.227.38.74  Public Scan

Submitted URL: http://babyeinstein.com/
Effective URL: https://www.kids2.com/pages/baby-einstein
Submission: On June 09 via manual from CA — Scanned from CA

Form analysis 3 forms found in the DOM

POST /cart

<form action="/cart" method="post" id="cc-checkout-form">
</form>

GET /search

<form action="/search" method="get" class="search-form" role="search">
  <!--<input type="hidden" name="type" value="product">-->
  <div class="inline-mini-form inline-mini-form--arrow">
    <input type="text" name="q" placeholder="Type to search" class="focus-me" value="" aria-label="Search" autocomplete="off" required="">
    <button class="compact no-hover" type="submit" aria-label="Search"><svg width="62px" height="35px" viewBox="0 0 62 35" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink">
        <title>Right arrow long</title>
        <g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round">
          <g transform="translate(2.000000, 2.000000)" stroke-width="4">
            <g transform="translate(41.000000, 0.000000)">
              <polyline points="-2.7385153e-12 30.8 15.4 15.4 -2.7385153e-12 -3.34373052e-13"></polyline>
            </g>
            <line x1="54.5" y1="15.5" x2="0.5" y2="15.5" stroke-linejoin="round"></line>
          </g>
        </g>
      </svg>
    </button>
  </div>
</form>

POST #

<form class="acsb-form" data-acsb-search="form" enctype="multipart/form-data" action="#" method="POST"> <input type="text" tabindex="0" name="acsb_search" autocomplete="off" placeholder="Unclear content? Search in dictionary..."
    aria-label="Unclear content? Search in dictionary..."> <i class="acsbi-search"></i> <i class="acsbi-chevron_down"></i> </form>

Text Content

Skip to Content
↵ENTER
Skip to Menu
↵ENTER
Skip to Footer
↵ENTER
This website uses cookies to ensure you get the best experience. Learn more
PreferencesAccept
✕
Manage consent preferences
Reject all Accept all
We use cookies to optimize website functionality, analyze the performance, and
provide personalized experience to you. Some cookies are essential to make the
website operate and function correctly. Those cookies cannot be disabled. In
this window you can manage your preference of cookies.
Strictly necessary cookies
Always allowed
These cookies are essential in order to enable you to move around the website
and use its features, such as accessing secure areas of the website. The website
cannot function properly without these cookies.
Cookies details
 * NamecartProviderShopifyDomainwww.kids2.comPath/TypeFirst-partyRetention1
   year(s)PurposeNecessary for the shopping cart functionality on the website.
 * Namecart_verProviderShopifyDomainwww.kids2.comPath/TypeFirst-partyRetention1
   year(s)PurposeUsed in connection with shopping cart.
 * Namesecure_customer_sigProviderShopifyDomainwww.kids2.comPath/TypeFirst-partyRetention1
   year(s)PurposeUsed in connection with customer login.
 * Name_shopify_mProviderShopifyDomain.kids2.comPath/TypeThird-partyRetention1
   year(s)PurposeUsed for managing customer privacy settings.
 * Namecart_tsProviderShopifyDomainwww.kids2.comPath/TypeFirst-partyRetention1
   year(s)PurposeUsed in connection with checkout.
 * Name_shopify_tmProviderShopifyDomain.kids2.comPath/TypeThird-partyRetention1
   year(s)PurposeUsed for managing customer privacy settings.
 * Name_tracking_consentProviderShopifyDomain.kids2.comPath/TypeThird-partyRetention1
   year(s)PurposeTracking preferences.
 * Name_shopify_twProviderShopifyDomain.kids2.comPath/TypeThird-partyRetention1
   year(s)PurposeUsed for managing customer privacy settings.
 * Namecart_currencyProviderShopifyDomainwww.kids2.comPath/TypeFirst-partyRetention1
   year(s)PurposeThe cookie is necessary for the secure checkout and payment
   function on the website. This function is provided by shopify.com.
 * Namecart_sigProviderShopifyDomainwww.kids2.comPath/TypeFirst-partyRetention1
   year(s)PurposeShopify analytics.

Functional cookies

These cookies enable the site to provide enhanced functionality and
personalisation. They may be set by us or by third party providers whose
services we have added to our pages. If you do not allow these cookies then some
or all of these services may not function properly.
Cookies details
 * Name_shopify_sa_tProviderShopifyDomain.kids2.comPath/TypeThird-partyRetention1
   year(s)PurposeShopify analytics relating to marketing & referrals.
 * Name_shopify_yProviderShopifyDomain.kids2.comPath/TypeThird-partyRetention1
   year(s)PurposeShopify analytics.
 * Name_yProviderShopifyDomain.kids2.comPath/TypeThird-partyRetention1
   year(s)PurposeShopify analytics.
 * Name_orig_referrerProviderShopifyDomain.kids2.comPath/TypeThird-partyRetention1
   year(s)PurposeTracks landing pages.
 * Name_landing_pageProviderShopifyDomain.kids2.comPath/TypeThird-partyRetention1
   year(s)PurposeTracks landing pages.
 * Name_sProviderShopifyDomain.kids2.comPath/TypeThird-partyRetention1
   year(s)PurposeShopify analytics.
 * Name_shopify_sProviderShopifyDomain.kids2.comPath/TypeThird-partyRetention1
   year(s)PurposeShopify analytics.
 * Name_shopify_sa_pProviderShopifyDomain.kids2.comPath/TypeThird-partyRetention1
   year(s)PurposeShopify analytics relating to marketing & referrals.

Performance cookies

These cookies enable us to monitor and improve the performance of our website.
For example, they allow us to count visits, identify traffic sources and see
which parts of the site are most popular.
Cookies details
 * Name_gidProviderGoogleDomain.kids2.comPath/TypeThird-partyRetention1
   year(s)PurposeCookie is placed by Google Analytics to count and track
   pageviews.
 * Name_gatProviderGoogleDomain.kids2.comPath/TypeThird-partyRetention1
   year(s)PurposeCookie is placed by Google Analytics to filter requests from
   bots.
 * Name_gaProviderGoogleDomain.kids2.comPath/TypeThird-partyRetention1
   year(s)PurposeCookie is set by Google Analytics with unknown functionality

Targeting cookies

These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites. They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.
Cookies details
 * Name_fbpProviderFacebookDomain.kids2.comPath/TypeThird-partyRetention1
   year(s)PurposeCookie is placed by Facebook to track visits across websites.

Close
Save preferences
Powered by Pandectes
Skip to content
Menu
 * Brands
   * Our Brands
     * Baby Einstein™
     * Bright Starts™
     * ingenuity™
     * ity by ingenuity™
   * Partner Brands
     * Disney Baby
     * Sesame Street
     * Ford
     * John Deere
   * Introducing
     
     
     ITY BY INGENUITY™
   
   
   * BABY EINSTEIN
 * Products
   * Toys & Play
     * Activity Centers & Jumpers
     * Toys
     * Walkers
     * Play Gyms & Mats
   * Gear & Nursery
     * Bassinets
     * Playards
     * Bouncers & Rockers
     * High Chairs
     * Swings
     * Accessories
     * Booster Seats
   
   
   * TOYS
     
     Explore
   
   
   * SWINGS
     
     Explore
 * Corporate
   * About
     * About Us
     * Corporate Giving
   * Careers
     * Working at Kids2
     * Career Benefits
     * Career Opportunities
     * Diversity & Inclusion
   
   
   * CAREER OPPORTUNITIES
     
     LEARN MORE
   
   
   * DIVERSITY & INCLUSION
     
     #AllforAll

Search Search
 * Brands
   * Our Brands
   * Baby Einstein™
   * Bright Starts™
   * ingenuity™
   * ity by ingenuity™
   * Partner Brands
   * Disney Baby
   * Sesame Street
   * Ford
   * John Deere
 * Products
   * Toys & Play
   * Activity Centers & Jumpers
   * Toys
   * Walkers
   * Play Gyms & Mats
   * Gear & Nursery
   * Bassinets
   * Playards
   * Bouncers & Rockers
   * High Chairs
   * Swings
   * Accessories
   * Booster Seats
 * Corporate
   * About
   * About Us
   * Corporate Giving
   * Careers
   * Working at Kids2
   * Career Benefits
   * Career Opportunities
   * Diversity & Inclusion


Introducing


ITY BY INGENUITY™


BABY EINSTEIN


TOYS

Explore


SWINGS

Explore


CAREER OPPORTUNITIES

LEARN MORE


DIVERSITY & INCLUSION

#AllforAll


CURIOUS TODAY. EXTRAORDINARY TOMORROW. ™


WE BELIEVE THE FUTURE BELONGS TO THE CURIOUS™.

Baby Einstein™ inspires curiosity within parents and equips them with the tools
to create an environment of curiosity for their children.


THE EINSTEIN WAY™

We use “The Einstein Way” learning philosophy, backed by science and built from
the best childhood development research, to inform everything we do.

LEARN MORE



OUR ROOTS

Discover the origins of Baby Einstein™ from its start in 1996 to present day.

LEARN MORE



THE TOOLS WE USE TO INSPIRE CURIOSITY


TOYS & GEAR

From activity centers to soothers, we design open-ended, multi-sensory
experiences to support cognitive development, creative thinking skills, and
cultural appreciation.

VIEW ALL PRODUCTS


VIDEO & MUSIC

Stream Baby Einstein™ video to discover new favorite storylines & characters
(and rediscover the classics!) Then take music on-the-go with curated playlists.

WATCH AND LISTEN


BOOKS

Words, illustrations, and real-world imagery come together to introduce
fundamentals, as well as early conversations around topics like kindness and
compassion.

LEARN MORE


THE BABY EINSTEIN™ COLLECTION

Baby Einstein™ Award Winners & Best Sellers View
Baby Einstein™ Take Along Toys View
Baby Einstein™ Toys & Gear View
Baby Einstein™ Musical Toys View



KID-FRIENDLY ACTIVITIES TO SPARK CURIOSITY AT HOME

LEARN MORE



ROCK OUT WITH OUR TOGETHER IN TUNE™ CONNECTED INSTRUMENTS!

Learn More


SHARE YOUR DISCOVERIES WITH BABY EINSTEIN™

Follow along as we provide tips & inspiration to equip parents in their role as
#BabysFirstTeacher





ABOUT

 * About Us
 * Careers
 * Newsroom
 * Partners
 * Privacy Policies
 * California Privacy Notice
 * Terms of Use
 * Supplier Responsibility
 * Patents

NEED HELP

 * Contact Us
 * Replacement Parts
 * FAQs
 * Warranty
 * Product Registration
 * Recalls
 * Accessibility Statement
 * Employment Verification

CONNECT 2 KIDS2

Call us 1-800-230-8190 | Monday-Friday, 8AM-5PM EST (closed on U.S. federal
holidays)

It takes a village. Connect with other moms & dads and share your #tinywins

 * Twitter
 * 
 * Youtube
 * Instagram
 * 

© 2022 Kids2 Inc. All rights reserved. Use of this site signifies your
acceptance of the Terms of Use.
Right arrow long






English
Accessibility Adjustments
Reset Settings Statement Hide Interface

Choose the right accessibility profile for you
OFF ON
Seizure Safe Profile Clear flashes & reduces color
This profile enables epileptic and seizure prone users to browse safely by
eliminating the risk of seizures that result from flashing or blinking
animations and risky color combinations.
OFF ON
Vision Impaired Profile Enhances website's visuals
This profile adjusts the website, so that it is accessible to the majority of
visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract,
Glaucoma, and others.
OFF ON
ADHD Friendly Profile More focus & fewer distractions
This profile significantly reduces distractions, to help people with ADHD and
Neurodevelopmental disorders browse, read, and focus on the essential elements
of the website more easily.
OFF ON
Cognitive Disability Profile Assists with reading & focusing
This profile provides various assistive features to help users with cognitive
disabilities such as Autism, Dyslexia, CVA, and others, to focus on the
essential elements of the website more easily.
OFF ON
Keyboard Navigation (Motor) Use website with the keyboard
This profile enables motor-impaired persons to operate the website using the
keyboard Tab, Shift+Tab, and the Enter keys. Users can also use shortcuts such
as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics)
to jump to specific elements.

Note: This profile prompts automatically for keyboard users.
OFF ON
Blind Users (Screen Reader) Optimize website for screen-readers
This profile adjusts the website to be compatible with screen-readers such as
JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software that is
installed on the blind user’s computer and smartphone, and websites should
ensure compatibility with it.

Note: This profile prompts automatically to screen-readers.
Content Adjustments
Content Scaling
Default

Readable Font
Highlight Titles
Highlight Links
Text Magnifier
Adjust Font Sizing
Default

Align Center
Adjust Line Height
Default

Align Left
Adjust Letter Spacing
Default

Align Right
Color Adjustments
Dark Contrast
Light Contrast
Monochrome
High Saturation
Adjust Text Colors
Cancel
High Contrast
Adjust Title Colors
Cancel
Low Saturation
Adjust Background Colors
Cancel
Orientation Adjustments
Mute Sounds
Hide Images
Read Mode
Reading Guide
Useful Links
Select an option Home Header Footer Main Content
Stop Animations
Reading Mask
Highlight Hover
Highlight Focus
Big Black Cursor
Big White Cursor
HIDDEN_ADJUSTMENTS
Keyboard Navigation
Accessible Mode
Screen Reader Adjustments
Read Mode
Web Accessibility Solution By accessiBe
Choose the Interface Language
English
Español
Deutsch
Português
Français
Italiano
עברית
繁體中文
Pусский
عربى
عربى
Nederlands
繁體中文
日本語
Accessibility StatementCompliance status

We firmly believe that the internet should be available and accessible to anyone
and are committed to providing a website that is accessible to the broadest
possible audience, regardless of ability.

To fulfill this, we aim to adhere as strictly as possible to the World Wide Web
Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA
level. These guidelines explain how to make web content accessible to people
with a wide array of disabilities. Complying with those guidelines helps us
ensure that the website is accessible to blind people, people with motor
impairments, visual impairment, cognitive disabilities, and more.

This website utilizes various technologies that are meant to make it as
accessible as possible at all times. We utilize an accessibility interface that
allows persons with specific disabilities to adjust the website’s UI (user
interface) and design it to their personal needs.

Additionally, the website utilizes an AI-based application that runs in the
background and optimizes its accessibility level constantly. This application
remediates the website’s HTML, adapts its functionality and behavior for
screen-readers used by blind users, and for keyboard functions used by
individuals with motor impairments.

If you wish to contact the website’s owner please use the website's form

Screen-reader and keyboard navigation

Our website implements the ARIA attributes (Accessible Rich Internet
Applications) technique, alongside various behavioral changes, to ensure blind
users visiting with screen-readers can read, comprehend, and enjoy the website’s
functions. As soon as a user with a screen-reader enters your site, they
immediately receive a prompt to enter the Screen-Reader Profile so they can
browse and operate your site effectively. Here’s how our website covers some of
the most important screen-reader requirements:

 1. Screen-reader optimization: we run a process that learns the website’s
    components from top to bottom, to ensure ongoing compliance even when
    updating the website. In this process, we provide screen-readers with
    meaningful data using the ARIA set of attributes. For example, we provide
    accurate form labels; descriptions for actionable icons (social media icons,
    search icons, cart icons, etc.); validation guidance for form inputs;
    element roles such as buttons, menus, modal dialogues (popups), and others. 
    
    Additionally, the background process scans all of the website’s images. It
    provides an accurate and meaningful image-object-recognition-based
    description as an ALT (alternate text) tag for images that are not
    described. It will also extract texts embedded within the image using an OCR
    (optical character recognition) technology. To turn on screen-reader
    adjustments at any time, users need only to press the Alt+1 keyboard
    combination. Screen-reader users also get automatic announcements to turn
    the Screen-reader mode on as soon as they enter the website.
    
    These adjustments are compatible with popular screen readers such as JAWS,
    NVDA, VoiceOver, and TalkBack.
    
    
 2. Keyboard navigation optimization: The background process also adjusts the
    website’s HTML and adds various behaviors using JavaScript code to make the
    website operable by the keyboard. This includes the ability to navigate the
    website using the Tab and Shift+Tab keys, operate dropdowns with the arrow
    keys, close them with Esc, trigger buttons and links using the Enter key,
    navigate between radio and checkbox elements using the arrow keys, and fill
    them in with the Spacebar or Enter key.
    
    Additionally, keyboard users will find content-skip menus available at any
    time by clicking Alt+2, or as the first element of the site while navigating
    with the keyboard. The background process also handles triggered popups by
    moving the keyboard focus towards them as soon as they appear, not allowing
    the focus to drift outside.
    
    Users can also use shortcuts such as “M” (menus), “H” (headings), “F”
    (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.

Disability profiles supported on our website
 * Epilepsy Safe Profile: this profile enables people with epilepsy to safely
   use the website by eliminating the risk of seizures resulting from flashing
   or blinking animations and risky color combinations.
 * Vision Impaired Profile: this profile adjusts the website so that it is
   accessible to the majority of visual impairments such as Degrading Eyesight,
   Tunnel Vision, Cataract, Glaucoma, and others.
 * Cognitive Disability Profile: this profile provides various assistive
   features to help users with cognitive disabilities such as Autism, Dyslexia,
   CVA, and others, to focus on the essential elements more easily.
 * ADHD Friendly Profile: this profile significantly reduces distractions and
   noise to help people with ADHD, and Neurodevelopmental disorders browse,
   read, and focus on the essential elements more easily.
 * Blind Users Profile (Screen-readers): this profile adjusts the website to be
   compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A
   screen-reader is installed on the blind user’s computer, and this site is
   compatible with it.
 * Keyboard Navigation Profile (Motor-Impaired): this profile enables
   motor-impaired persons to operate the website using the keyboard Tab,
   Shift+Tab, and the Enter keys. Users can also use shortcuts such as “M”
   (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to
   jump to specific elements.

Additional UI, design, and readability adjustments
 1. Font adjustments – users can increase and decrease its size, change its
    family (type), adjust the spacing, alignment, line height, and more.
 2. Color adjustments – users can select various color contrast profiles such as
    light, dark, inverted, and monochrome. Additionally, users can swap color
    schemes of titles, texts, and backgrounds with over seven different coloring
    options.
 3. Animations – epileptic users can stop all running animations with the click
    of a button. Animations controlled by the interface include videos, GIFs,
    and CSS flashing transitions.
 4. Content highlighting – users can choose to emphasize essential elements such
    as links and titles. They can also choose to highlight focused or hovered
    elements only.
 5. Audio muting – users with hearing devices may experience headaches or other
    issues due to automatic audio playing. This option lets users mute the
    entire website instantly.
 6. Cognitive disorders – we utilize a search engine linked to Wikipedia and
    Wiktionary, allowing people with cognitive disorders to decipher meanings of
    phrases, initials, slang, and others.
 7. Additional functions – we allow users to change cursor color and size, use a
    printing mode, enable a virtual keyboard, and many other functions.

Assistive technology and browser compatibility

We aim to support as many browsers and assistive technologies as possible, so
our users can choose the best fitting tools for them, with as few limitations as
possible. Therefore, we have worked very hard to be able to support all major
systems that comprise over 95% of the user market share, including Google
Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS, and NVDA
(screen readers), both for Windows and MAC users.

Notes, comments, and feedback

Despite our very best efforts to allow anybody to adjust the website to their
needs, there may still be pages or sections that are not fully accessible, are
in the process of becoming accessible, or are lacking an adequate technological
solution to make them accessible. Still, we are continually improving our
accessibility, adding, updating, improving its options and features, and
developing and adopting new technologies. All this is meant to reach the optimal
level of accessibility following technological advancements. If you wish to
contact the website’s owner, please use the website's form

Hide Accessibility Interface? Please note: If you choose to hide the
accessibility interface, you won't be able to see it anymore, unless you clear
your browsing history and data. Are you sure that you wish to hide the
interface?
Accept Cancel

Continue



Processing the data, please give it a few seconds...