www.highlandsolutions.com
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Submitted URL: https://hello.highlandsolutions.com/acton/ct/45528/s-00d4-2411/Bct/l-004b/l-004b:325/ct2_0/1/lu?sid=TV2%3A72fFqIzhu
Effective URL: https://www.highlandsolutions.com/insights/essential-guide-launching-digital-product-for-experts-and-expert-firms?utm_term=Downloa...
Submission: On November 18 via manual from IN — Scanned from US
Effective URL: https://www.highlandsolutions.com/insights/essential-guide-launching-digital-product-for-experts-and-expert-firms?utm_term=Downloa...
Submission: On November 18 via manual from IN — Scanned from US
Form analysis 5 forms found in the DOM
Name: email-form — GET
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<p><span style="font-size: 10pt;">By submitting this form, you acknowledge our <a href="/legal" style="text-decoration: underline!important;" target="_blank" rel="noopener">Privacy Notice</a>.</span></p>
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<h2 class="intro">Download “A Complete Guide to Developing Your Digital Product: The 10 Most Important Things to Know.”</h2>
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<option value="Cuba">Cuba</option>
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<option value="Gambia">Gambia</option>
<option value="Georgia">Georgia</option>
<option value="Germany">Germany</option>
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<option value="Gibraltar">Gibraltar</option>
<option value="Greece">Greece</option>
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<option value="Isle of Man">Isle of Man</option>
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The Essential Guide to Launching a Digital Product for Experts & Expert Firms
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THE ESSENTIAL GUIDE TO LAUNCHING A DIGITAL PRODUCT FOR EXPERTS & EXPERT FIRMS
Author
Jon Berbaum
Jeff Blanchard
Published on
October 20, 2023
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Launching a product takes more than technology or design. Successful products
result from a disciplined approach including good strategy, sound research,
thoughtful design, reliable technology, and a smart go-to-market plan.
We’ve distilled our 25 years of experience into the most important things to
know in launching successful digital products.
This guide is designed to break down the steps and sequences to get from an
initial idea all the way into market, and is especially for those who haven’t
created a digital product before. Most experts, businesses, and entrepreneurs
launch a digital product just once. So let’s make that one count.
In it, you will learn why it’s important to:
* Conduct preliminary research to validate the problem and market.
* Test ideas and concepts early through methods like paper prototypes and mock
sales.
* Develop financial models to assess viability and plan resourcing.
* Create a go-to-market strategy and identify pilot customers early in the
process.
* Use an iterative, user-focused development process and continue learning
after launch.
* Carefully define metrics you can measure regularly that indicate success.
* Plan for what happens after launch — products require ongoing refinement,
optimization, and support post-release.
* Follow a structured, iterative approach to help ensure your digital product
delivers maximum value to customers and businesses.
Download our guide to set your digital product up for success.
DOWNLOAD “A COMPLETE GUIDE TO DEVELOPING YOUR DIGITAL PRODUCT: THE 10 MOST
IMPORTANT THINGS TO KNOW.”
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