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 * HOME
 * ABOUT
 * NEWS
 * ROI TRACKING
 * CLIENT BRIEF
 * CONTACT
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 * HOME
 * ABOUT
 * NEWS
 * ROI TRACKING
 * CLIENT BRIEF
 * CONTACT
 * In
 * Youtube

   
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DATA-DRIVEN EXPERIENCES

LATEST NEWS + CASE STUDIES


ABOUT US

A full-service experiential marketing agency, Encore creates engaging,
share-worthy brand experiences for Fortune 500 companies. Our work is balanced
almost equally between B2C experiences and B2B/trade-show experiences.

Encore delivers a completely unique, data-driven approach to solving our
clients’ problems. For example, our ROI Tracking process leverages third-party
data scientists to quantify our impact on each client’s business.

Better yet, by segmenting the ROI data we learn which elements of any given
experience boost the ROI and which elements do not, enabling us to improve our
effectiveness over time.

Those are just a couple of the reasons why our clients renew with Encore year
after year after year.

CONTACT US to learn more!




OUR CLIENTS




WHAT WE DO

A full-service experiential marketing agency, Encore creates engaging,
share-worthy brand experiences for Fortune 500 companies and brands.

 * B2B & B2C Experiences
 * Content Creation
 * Creative Campaign Development
 * Festival Activation
 * Guerilla Marketing
 * In-Store Events
 * In-Store Merchandising
 * Livestream & Webinar Events
 * Mobile Tours
 * On-Premise Marketing


EXPERIENTIAL
MARKETING

 * Pop-Up Shops
 * Product Sampling
 * Publicity Stunts
 * Retailtainment
 * Social Content
 * Social Experiments
 * Social Influencers
 * Sponsorship Activation
 * Tradeshows & Conferences
 * Venue-Based Sampling
 * Video Production


THE ENCORE DIFFERENCE

Most experiential agencies will tell you their success lies in fancy strategic
processes, top creative talent and their “seamless” execution.

The Encore difference, however, lies in the simple fact that our clients come
back to us again and again. That’s why we’re called Encore, and earning repeat
business from long-term clients is our top business priority.

Clients even take us with them as they change jobs over the course of their
careers. They’ve seen us in action, fallen in love with our team, and won’t work
with anyone else.

That’s the Encore difference.


OUR BELIEF

We love winning big, new clients. But Encore really succeeds by earning the
trust that brings them back again, year after year.

CONTACT US



WHAT OUR CLIENTS SAY


92% OF ENCORE'S CLIENTS ARE 'EXTREMELY SATISFIED' WITH OUR WORK.

From an independent
client satisfaction study (2020)


COME SEE US!


HEADQUARTERS:

3080 Northfield Place, Suite 116
Roswell, Georgia 30076


CHICAGO OFFICE:

111 West Illinois Street
Chicago, IL 60654


DATA-DRIVEN INSIGHTS

Experiential marketing lies at the intersection of art and science. Rather than
developing creative recommendations for the sake of being creative, we use
science to set the foundation from which the art flows.

That’s why we utilize data-driven insights to identify the most strategically
relevant ideas for our clients. Real research data helps define the audience,
laddering up to a concise strategy that drives creative development.

Just 29% of women believe brand name ice cream tastes better than private label.
Less than 20% of women can remember a single ad they’ve heard from their
streaming music provider.
Only 21% of Millennials shave every day, just half the rate of Baby Boomers.
Only 19% of men admit that exercise is low on their list of priorities.
On average, women spend 22 minutes on their morning personal care routine, just
three minutes more than their male counterparts.
41% of men don’t know the difference between Pinot Grigio and Pinot Noir.
37% of pet owners now buy their pet food online, more than double that of just
three years ago.
74% of consumers renew their cell phone every two years or less.
35% of millennials have at least one secret profile on social media.
What do dads really want for Father’s Day? 62% say it’s simply spending more
time with their kids and family.
73% of millennials wish everyone would stop talking about millennials.


OUR FOUNDERS


DENISE KAPLAN

Co-Founder

A 25+ year agency veteran, Denise was a VP Account Director at Havas Impact from
1994 -2017. During that time her responsibilities consisted of managing and
growing existing accounts as well as developing new client relationships with
clients such as Clorox, Keurig Green Mountain, Nestle, Procter & Gamble and
Reckitt Benckiser. Prior to that, Denise was a Senior Account Executive at News
America Marketing. Denise graduated from the University of Michigan with a
bachelor of arts degree in communications.


BILL MEYER

Co-Founder

From 2002 – 2016 Bill served as CEO of Havas Impact, one of the leading
experiential marketing agencies in the U.S. Prior to that Bill held senior
management positions at McCann-Erickson North America, Momentum, Contemporary
Marketing Group, and MarketSource. As a co-founder of Momentum, Bill is credited
with developing its strong presence in the Asia/Pacific region. A former athlete
and boxing promoter, Bill holds a Bachelor's Degree in economics from College of
the Holy Cross and a Master's of Business Administration in international sports
Management from the University of Rhode Island.


DAVE TESKA

Co-Founder

Dave began his experiential career in 2008 with Havas Impact. Bringing a broad
range of past experience in graphic design, finance and construction, Dave
quickly grew into a production and operational leader. He continued in his role
there as a Senior Production Manager through 2017. While there he managed
hundreds of large scale brand experience campaigns for dozens of Fortune 500
brands, handling all aspects from conception to completion. Dave graduated from
The Michael J. Coles School of Business at Kennesaw State University and played
for the KSU hockey team.


BRAD WIRZ

Co-Founder

A 20+ year agency veteran, Brad led the experiential marketing practice at Havas
Impact from 2004 – 2010. During that time he managed new business, strategy and
creative teams engaged with 125+ experiential marketing accounts across dozens
of Fortune 500 brands. From 2011 – 2016 he served as strategic advisor to a
range of experiential marketing agencies on how to engage, win and retain more
clients. Brad graduated from the Whitman School of Management at Syracuse
University with a Bachelor of Science degree in marketing management.


NEWS

By: Brad Wirz
  |   0  |   0


CALCULATING THE ROI OF AN EXPERIENCE

Every week I receive my Google Alert report for the term “experiential marketing
ROI” to see what the pundits have written about tracking the ROI of an
experience. And every week I’m disappointed to see Read More




By: Brad Wirz
  |   0  |   3


HELPING THE FORTUNE 500 RECRUIT TALENT: CUSTOM TRAVELING CAREER FAIRS

You can’t avoid the headlines these days: Facebook is looking for thousands of
engineers; Amazon needs 50,000 new recruits to staff it’s fulfillment centers;
the “great resignation” has 4 million people quitting their jobs every Read More




By: Brad Wirz
  |   0  |   43


THE 411 ON PHYSICIAN OFFICE SAMPLING

Although we don’t talk about it often enough, one of the tactics that we employ
for consumer packaged goods clients is the distribution of product samples and
marketing materials through our Physician Office Network. This Read More






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