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Effective URL: https://business.adobe.com/products/audience-manager/adobe-audience-manager.html
Submission: On January 22 via api from ZA — Scanned from DE
Effective URL: https://business.adobe.com/products/audience-manager/adobe-audience-manager.html
Submission: On January 22 via api from ZA — Scanned from DE
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Adobe Experience Cloud
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ADOBE AUDIENCE MANAGER
DATA MANAGEMENT IS CHANGING. IT’S JUST THE WAY THE COOKIE CRUMBLES.
As data collection and management continue to evolve, Adobe has you covered —
yesterday, today, and into a third-party cookieless tomorrow.
Discover Real-Time CDP
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#4413CF
TECHNOLOGY IS MOVING FORWARD. YOUR STRATEGY SHOULD BE TOO.
Adobe has always been a leader in data management platforms, and Adobe Audience
Manager has been crucial for connecting data and creating marketing
opportunities.
Now Adobe is leading the way as we enter a world with fewer third-party cookies
and more focus on privacy and personalized experiences. Introducing Adobe
Real-Time CDP, the advanced customer data platform (CDP) that connects known and
pseudonymous data to create real-time, unified profiles ready for cross-channel
activation — plus so much more — letting marketers continue to find and reach
customers even as third-party cookies crumble.
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HERE’S A PEEK AT WHAT ADOBE REAL-TIME CDP CAN DO.
DATA STRATEGY TRANSFORMATION
Use anonymous and known identifiers from first- and third-party sources to build
a data management program without third-party cookies.
ROBUST CUSTOMER PROFILES
Use streaming data to build real-time consumer or account profiles that update
automatically — all while maintaining privacy-ready status.
RAPID ACTIVATION
Activate real-time B2B and B2C profiles instantly across channels and
touchpoints — from social media and CRMs — to your proprietary platforms.
BUILT-IN GOVERNANCE
Give teams peace of mind and access to the data they need with configurable and
customizable security tools.
AI AND MACHINE LEARNING
Develop similar audiences and raise propensity scores with AI and machine
learning (ML) for better customer behavior insights.
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#F5F5F5
Learn more about Real-Time CDP
LOOKING FOR AUDIENCE MANAGER HELP? VISIT OUR SUPPORT SITE.
Go to Experience League
RECOMMENDED FOR YOU
Content as a Service - audience-manager - Monday, August 28, 2023 at 22:03
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SEE WHAT REAL-TIME CDP CAN DO FOR YOUR CUSTOMER DATA.
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title
Find and activate ideal audiences with Adobe Audience Manager
CardDescription
With Audience Manager it’s easy to create and engage audiences across every
channel — and deliver the experiences they demand.
cardDate
2022-06-14
altCardImageText
cardImage
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caas:content-type/product
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caas:content-type/product, caas:content-type/product-page,
caas:topic/data-management, caas:role/marketing,
caas:topic/data-management-platform, caas:products/adobe-real-time-cdp
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