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 * Products
     
   * * Contact Center & Customer Service
         
       * * InGenius
           * –
             
             Computer Telephony Integration (CTI) powering personalized customer
             service.
             
             eBook
             
             The Value of Connecting Your Phone System and CRM
             
             Case Study
             
             United Wholesales Mortgage Ignites Agent Productivity and Increases
             NPS with InGenius
             
             Request a Demo
             
             See InGenius in Action
             
             Learn More
             
         * Panviva
           * –
             
             Compliant, omnichannel knowledge management for highly regulated
             industries.
             
             Blog
             
             How to Create a Knowledge Sharing Culture in Your Contact Center
             
             Podcast
             
             Learnings from Contact Center Leaders
             
             Request a Demo
             
             See Panviva in Action
             
             Learn More
             
         * Rant & Rave
           * –
             
             Customer engagement software that turns insight into action.
             
             Blog
             
             5 Ways to Go Above & Beyond for Your Customers
             
             Case Study
             
             HomeServe Leverages Customer Engagement Software to Improve
             Customer Experience and Satisfaction
             
             Request a Demo
             
             See Rant & Rave in Action
             
             Learn More
             
         * RightAnswers
           * –
             
             Connected Knowledge Management for enterprise contact centers and
             help desks.
             
             Blog
             
             5 Essential Features of a Modern Knowledge Management Platform
             
             Podcast
             
             Connected Knowledge via Integrations, Delivery, and Self-Service
             with Stin Mattu
             
             Request a Demo
             
             See RightAnswers in Action
             
             Learn More
             
         
     * Content Lifecycle Automation
         
       * * AccuRoute
           * –
             
             Secure document capture, fax, and delivery for the enterprise.
             
             Datasheet
             
             Document Capture, Fax, and Workflow with Upland AccuRoute
             
             Case Study
             
             Post & Schell Digitizes Records and Sees Big Results
             
             Request a Demo
             
             See AccuRoute in Action
             
             Learn More
             
         * BA Insight
           * –
             
             AI-driven intelligent search that delivers relevant, personalized,
             and actionable results.
             
             Datasheet
             
             Intelligent Web-Like Search to Improve Employee Productivity
             
             Case Study
             
             California Consulting Firm Transforms Information Access with
             Simplified Search.
             
             Request a Demo
             
             See BA Insight in Action
             
             Learn More
             
         * FileBound
           * –
             
             Document management system for reliable, user-friendly content
             workflow.
             
             Blog
             
             11 Key Steps to a Successful Digital Transformation
             
             Report
             
             FileBound Named Leader in ECM Data Quadrant
             
             Request a Demo
             
             See FileBound in Action
             
             Learn More
             
         * InterFAX
           * –
             
             Cloud-based fax service that delivers securely.
             
             Datasheet
             
             Secure Cloud Faxing with Upland InterFAX
             
             Request a Demo
             
             See InterFAX in Action
             
             Request a Free Trial
             
             Get 30 days* of Free Credits Now
             
             Learn More
             
         * Objectif Lune
           * –
             
             Optimize transactional and promotional documents and automate
             manual processes.
             
             eBook
             
             Digitize, Optimize, and Automate Your Most Important Documents
             
             Datasheet
             
             Objectif Lune Connect Overview
             
             Request a Demo
             
             See ObjectifLune in Action
             
             Learn More
             
         * Qvidian
           * –
             
             RFP response and proposal management software to win new business
             faster.
             
             Blog
             
             5 Signs You Need RFP Automation Software
             
             ROI Calculator
             
             Calculate your RFP Automation RPOI with Qvidian
             
             ROI Calculator
             
             Calculate your RFP Automation RPOI with Qvidian
             
             Learn More
             
         
     * Digital & Mobile Marketing
         
       * * Adestra
           * –
             
             Full lifecycle email marketing and automation for enterprise
             organizations.
             
             Case Study
             
             How Immediate Media Co. gave BBC Good Food Consumers a Personalized
             Email Experience
             
             eBook
             
             Your Ultimate ESP Migration Guide
             
             Request a Demo
             
             See Adestra in Action
             
             Learn More
             
         * Kapost
           * –
             
             Create and distribute content to convert buyers.
             
             Blog
             
             Implementing Full-Funnel Content
             
             Case Study
             
             Commvault Defines the Difference Between Making Content and Making
             Content Work
             
             Request a Demo
             
             See Kapost in Action
             
             Learn More
             
         * Localytics
           * –
             
             Drive engagement, loyalty, and conversions on mobile apps.
             
             Blog
             
             Mobile App Strategies to Grow Customer Loyalty
             
             On Demand Webinar
             
             How to Create Personalized Campaigns that Deliver Big Results
             
             Request a Demo
             
             See Localytics in Action
             
             Learn More
             
         * Mobile Commons
           * –
             
             SMS software for nonprofits built to mobilize supporters and raise
             donations.
             
             Blog
             
             Top 10 SMS Marketing Statistics Nonprofits Need to Know
             
             eBook
             
             Buyer’s Guide to Text Messaging Software
             
             Request a Demo
             
             See Mobile Commons in Action
             
             Learn More
             
         * PostUp
           * –
             
             Email marketing software purpose-built for publishers and media
             companies.
             
             eBook
             
             Supercharge Your Email List: 6 Proven Tactics for Publishers &
             Media Organizations
             
             Blog
             
             Expand Your Audience and Grow Revenue Through Targeted Email
             
             Request a Demo
             
             See PostUp in Action
             
             Learn More
             
         * Second Street
           * –
             
             Interactive contest & promotions software to grow your database and
             drive revenue.
             
             Seller's Guide
             
             The Media Seller’s Guide: Interactive Retail Promotions
             
             Case Study
             
             How Second Street Helped Boone Newspapers Drive $1.2MM in Revenue
             Using Digital Ballots
             
             Request a Demo
             
             See Second Street in Action
             
             Learn More
             
         * Waterfall
           * –
             
             Text messaging software designed to improve the customer
             experience.
             
             Video
             
             See what Waterfall Can Do For You
             
             Blog
             
             4 Ideas for Triggered SMS Campaigns
             
             Request a Demo
             
             See Waterfall in Action
             
             Learn More
             
         
     * IT and Supply Chain Management
         
       * * Cimpl
           * –
             
             Simplify technology expense management for telecom, mobility, and
             cloud.
             
             Blog
             
             5 Best Practices in Technology Expense Management (TEM)
             
             On-Demand Webinar
             
             Optimize and Reduce Your Cloud Costs in 30 Days or Less!
             
             Request a Demo
             
             See Cimpl in Action
             
             Learn More
             
         * ComSci
           * –
             
             Optimize IT investments to support business growth.
             
             Blog
             
             What Is a Bill of IT and Why Is It Important?
             
             Whitepaper
             
             Find The IT Financial Management Software That Fits Your Needs
             
             Request a Demo
             
             See ComSci in Action
             
             Learn More
             
         * Ultriva
           * –
             
             Manufacture what your customers need when they need it.
             
             Datasheet
             
             Balance Supply Chain Planning and Execution with Upland Ultriva
             
             Case Study
             
             Trane Technologies Improves Supply Chain Visibility, Collaboration,
             and Execution
             
             Request a Demo
             
             See Ultriva in Action
             
             Learn More
             
         
     * Knowledge Management
         
       * * BA Insight
           * –
             
             AI-driven intelligent search that delivers relevant, personalized,
             and actionable results.
             
             Datasheet
             
             Intelligent Web-Like Search to Improve Employee Productivity
             
             On-Demand Webinar
             
             A Law Firm’s Playbook for Implementing Enterprise Search
             
             Request a Demo
             
             See BA Insight in Action
             
             Learn More
             
         * Panviva
           * –
             
             Compliant, omnichannel knowledge management for highly regulated
             industries.
             
             Whitepaper
             
             Switch Your Contact Center Into High Gear with Consistent Knowledge
             Built for Compliance
             
             Infographic
             
             Customer Service Metrics for Omni-channel Customer Journeys
             
             Request a Demo
             
             See Panviva in Action
             
             Learn More
             
         * RightAnswers
           * –
             
             Connected Knowledge Management for enterprise contact centers and
             help desks.
             
             Blog
             
             The Importance of Knowledge Management Systems by the Numbers
             
             Blog
             
             5 Essential Features of a Modern Knowledge Management Platform
             
             Request a Demo
             
             See RightAnswers in Action
             
             Learn More
             
         
     * Project Management
         
       * * Eclipse PPM
           * –
             
             Set priorities, manage resources, and get things done.
             
             Blog
             
             5 Major Benefits of Implementing a Project Portfolio Management
             Solution
             
             Case Study
             
             Eclipse PPM helps Georgia State University’s IT department excel in
             project governance.
             
             Request a Demo
             
             See Eclipse PPM in Action
             
             Learn More
             
         * PowerSteering
           * –
             
             Oversee transformation and continuous improvement projects from
             idea to execution.
             
             Blog
             
             Three Pillars to Continuous Improvement
             
             Case Study
             
             Upland’s PowerSteering Empowers Best Practice Deployment at Johnson
             Controls, Inc
             
             Request a Demo
             
             See PowerSteering in Action
             
             Learn More
             
         * PSA
           * –
             
             Professional services automation software to help grow your
             services business.
             
             Blog
             
             The Secret to Profitability: Resource Forecasting
             
             Case Study
             
             How DRA Saves Hours Every Week with Automation
             
             Request a Demo
             
             See PSA in Action
             
             Learn More
             
         
     * Sales Productivity
         
       * * Altify
           * –
             
             Earn trust and grow revenue with account-based sales software.
             
             eBook
             
             The Practice of Account Planning
             
             Watch Interactive Demo
             
             See the Power of Altify Insights
             
             Request a Demo
             
             See Altify in Action
             
             Learn More
             
         * Qvidian
           * –
             
             RFP response and proposal management software to win new business
             faster.
             
             Blog
             
             5 Signs You Need RFP Automation Software
             
             ROI Calculator
             
             Calculate your RFP Automation RPOI with Qvidian
             
             Request a Demo
             
             See Qvidian in Action
             
             Learn More
             
         * RO Innovation
           * –
             
             Amplify customer references to increase brand awareness and win
             more deals.
             
             Blog
             
             Take Your Customer Reference Program from Reactive to Proactive
             
             Case Study
             
             Informatica Enhances Reference-Based Sales Efforts Across Multiple
             Global Teams
             
             Request a Demo
             
             See RO Innovation in Action
             
             Learn More
             
         
     * All Products
     
 * Solutions
     
   * * Technology
         
       * * Contact Center & Customer Service
           * –
             
             Answer questions easily. Resolve issues quickly. Drive agent
             productivity.
             
             Computer Telephony Integration (CTI)
             
             Connected Knowledge Management
             
             Customer Feedback Capture and Insights
             
             Omnichannel Knowledge Management
             
             
         * Content Lifecycle Automation
           * –
             
             Automate business workflows, document processes and transactions.
             
             Cloud-Based Fax Service
             
             Content Capture, Routing, and Fax
             
             Document Composition and Automation
             
             Document Management and Workflow Automation
             
             
         * Digital & Mobile Marketing
           * –
             
             Grow your audience, increase engagement, and drive action.
             
             Email & Newsletter Software for Publishers
             
             Email Marketing & Lifecycle Automation
             
             Interactive Content & Contests
             
             SMS for Fundraising & Advocacy
             
             Text Messaging for Brands
             
             
         * IT and Supply Chain Management
           * –
             
             Optimize technology investments and precisely manage procure-to-pay
             processes.
             
             IT Financial Management
             
             Supply Chain Execution
             
             Technology Expense Management
             
             
         * Knowledge Management
           * –
             
             Deliver the right answers, to the right person, at the right time.
             
             Connected Knowledge Management
             
             AI Content Search
             
             Omnichannel Knowledge Management
             
             
         * Project Management
           * –
             
             Prioritize, plan, and execute projects from start to finish.
             
             Business Transformation & Continuous Improvement
             
             Professional Services Automation
             
             Project Portfolio Management
             
             
         * Sales Productivity
           * –
             
             Build pipeline and close more deals.
             
             Account Planning & Insights and Opportunity Management
             
             Customer Reference Management
             
             Proposal Management and RFP Response
             
             
         
     
 * Success Stories
 * Resources
 * Events
 * News
 * Contact Us

 * Why Adestra?
 * Integrations
 * Training
 * Log In
 * Support
 * Request a Demo

Adestra
 * Why Adestra?
 * Integrations
 * Training
 * Log In
 * Support
 * Request a Demo

×


EMAIL AUTOMATION SOFTWARE THAT INSPIRES ENGAGEMENT

Engage your email audience with personalized content and optimized send times
that drive conversions.

Request a demo
See why we’re loved




DELIVER ENGAGING EMAILS AT EVERY STEP OF THE CUSTOMER JOURNEY.

DEEPEN CUSTOMER RELATIONSHIPS WITH AUTOMATED AND PERSONALIZED EMAIL PROGRAMS

Increase engagement while saving time using a visual journey builder that
enables drag-and-drop creation of complex multi-touch journeys.

 * Powerful segmentation allows you to deliver the appropriate next message
   based on customer behavior
 * Dynamic content increases engagement at every step of the journey

DELIVER EMAIL THAT STANDS OUT ON EVERY DEVICE

Design beautiful emails without knowing a line of code using an intuitive email
builder and built-in render previews.

 * Create new email layouts  with flexible templates and a modular editor
 * Customize based on the subscribers’ device or email client

TAILOR MESSAGES TO EVERY SUBSCRIBER.

Personalize each email with demographic and behavioral data and deliver product
and content recommendations powered by machine learning.

MAXIMIZE THE SUCCESS OF EVERY SEND.

Continually optimize your email with personalized delivery time, multi-variant
testing and device render previews.

UNCOVER CLEAR INSIGHTS WITH RICH REPORTING AND ANALYTICS.

Dig deeper into the data with click-to-conversion tracking, cart abandonment
reporting, click quality mitigation, and more.



> We needed a reliable partner in this endeavour, and that’s why we’ve been a
> long-time partner and advocate of [Upland] Adestra. Their continued focus on
> development, advanced technology capabilities, and support through customer
> service is unrivaled in their industry.
> 
> Andrew Hinton
> Head of Procurement, UBM



Award-Winning Solutions


UNLOCK EFFORTLESS SUCCESS WITH ADESTRA

At Adestra, we’re dedicated to simplifying your email marketing journey. Awarded
two G2 badges, including the ‘Easiest To Do Business With’ badge, we strive to
create effortless experiences for our clients. Discover why Adestra is your
go-to email service provider for stress-free, personalized emails that hit the
mark.

Request a Demo

CREATING EFFECTIVE CUSTOMER JOURNEYS WITH EMAIL: A STEP-BY-STEP GUIDE

Everything you need to know about crafting successful customer journeys,
including both a conceptual framework and actionable strategies for getting
started.

Read the guide




EMAIL SOFTWARE THAT MEETS YOUR UNIQUE NEEDS.

Our enterprise software delivers results for leading brands across diverse
industries.

MEDIA & PUBLISHING

Connect your audience with their favorite content.

 * Deliver curated newsletters tailored to readers’ interests
 * Automate newsletter creation

Read more

NONPROFIT ORGANIZATIONS

Motivate your subscribers to take action for your cause.

 * Drive donations with targeted fundraising emails
 * Deliver personalized content about the issues and causes that matter most to
   your supporters

AGENCIES

Manage multiple brands effortlessly with a flexible account structure

 * Say goodbye to siloed activity and data use with total control over your
   account structure
 * Manage cross-brand email campaigns and reporting all in one place

Read more


RELIABLE PRODUCTS.
REAL RESULTS.

 * Immediate Media
 * Incisive Media
 * Naked Wines

Adestra

IMMEDIATE MEDIA CO GIVES BBC GARDENERS’ WORLD MAGAZINE READERS A COMPLETELY
TAILORED DIGITAL EXPERIENCE



Immediate Media needed to curate email content based on individuals' online
behavior. See why they implemented Upland Adestra



Read more

133% More likely to click on a personalized content

Read more

Adestra

INCISIVE MEDIA GETS MORE EMAIL TO THE INBOX WITH DELIVERABILITY WORKSHOPS



One of the world's most established publishers in the finance and technology
sectors, Incisive Media, needed expert advice for improving inbox placement.



Read more

400% more leads

Read more

Adestra

NAKED WINES DRIVES CUSTOMER LOYALTY WITH PERSONALIZED EMAILS.



Naked Wines needed an automated way to deliver highly personalized wine
recommendations at scale.



Read more

7.9% gross profit/customer increase

Read more




AN EMAIL MARKETING SOFTWARE TO DELIGHT YOUR SUBSCRIBERS WITH EVERY SEND.

Get the features you need to make your email program a success.

CAMPAIGN MANAGEMENT

 * Drag-and-drop automation builder
 * Multi-touch journeys
 * Calendar view – see entire email program at-a-glance

EMAIL DESIGN

 * Modular email builder
 * Device-specific design for mobile and desktop-optimized email
 * Flexible templates enable multiple emails from one master template

PERSONALIZATION & TARGETING

 * Send targeted emails based on behavioral or demographic data
 * Dynamic content, personalized with user data points
 * Machine learning assigns contacts to user personas and delivers personalized
   content/product recommendations

EMAIL OPTIMIZATION

 * Render testing – preview emails across devices/clients
 * A/B test up to 26 variables simultaneously
 * Automatically deploy winning version
 * Test subject lines, copy, creative, and more

REPORTING & ANALYTICS

 * User-friendly data visualization, including heatmaps and geographic reporting
 * Track user journeys from click to conversion
 * Prevent bots from skewing metrics with click quality mitigation

FLEXIBLE ACCOUNT STRUCTURE

 * Set permissions for each user level
 * Multi-level account structure enables brand management
 * Scalable and tailored to fit your business needs


ELEVATE YOUR CUSTOMER EXPERIENCE WITH EMAIL MARKETING SERVICES.

Pair Upland Adestra with other products for engaging customers across every
marketing touchpoint.

MOBILE COMMONS

SMS software for nonprofits built to mobilize supporters and raise donations.

Learn more

WATERFALL

Text messaging software designed to improve the customer experience.

Learn more

See all Marketing products


NEED MORE SUPPORT? WE’VE GOT YOU. 

Our Premier Success Plans provide personalized training, custom integrations,
template creation, and more. 

Let’s talk


RESOURCES TO DRIVE IMPACT

Article

BULK SENDER BEST PRACTICES FOR GOOGLE & YAHOO: 2024 CHANGES & RECOMMENDATIONS

4 minute read

Webinar

PURPOSEFUL PERSONALISATION: HOW TO ENGAGE AND MONETISE YOUR EMAIL AUDIENCE

Article

MANAGING EMAIL HYGIENE AND ENGAGEMENT

6 minute read

See all resources


READY TO GET THINGS DONE?

Let’s get to work

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