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 1. News


ESPN BET SET TO LAUNCH NOV. 14

By Jon Lafayette
( Broadcasting & Cable )
published 1 day ago


Teaser spots feature ‘SportsCenter' anchor Scott Van Pelt

 * 
 * 
 * 



Scott Van Pelt in promo for ESPN Bet (Image credit: ESPN)


ESPN said ESPN BET, the sports betting service run by Penn Entertainment, will
launch Tuesday, November 14.



Teaser spots for the sportsbook feature SportsCenter anchor Scott Van Pelt
receiving alerts from the ESPN and ESPN Bet Apps. A full ad campaign will be
rolled out closer to launch and also feature SportsCenter’s Elle Duncan.



ESPN Bet will provide the odds used in ESPN content. 

ESPN’s Daily Wager program is being rebranded as ESPN BET Live beginning Nov. 10

ESPN is also offering a sweepstakes offering a trip to ESPN headquarters in
scenic Bristol, Connecticut, to the winner.



ESPN reached a deal with Penn Entertainment to rebrand Penn’s sportsbooks as
ESPN Bet in August.

The sportsbooks had been operating under the Barstool Sports brand.

Penn is paying $1.5 billion in cash over 10 years. ESPN also receives $500 in
warrants that will convert to Penn stock. There are options to receive bonus
warrants depending on the performance of ESPN Bet.

Subject to final approvals, ESPN BET will go live in 17 states, including
Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana,
Maryland, Massachusetts, Michigan, New Jersey, Ohio, Pennsylvania, Tennessee,
Virginia, and West Virginia.


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Jon Lafayette
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on
revenue-generating activities, including advertising and distribution, as well
as executive intrigue and merger and acquisition activity. Just about any story
is fair game, if a dollar sign can make its way into the article. Before B+C,
Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising
Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in
the suburbs of Chicago.

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