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THE MARKETPLACE SUITE SPOT℠


FOURTH EDITION OF THE ORIGINAL MARKETPLACE DEVELOPMENT PLATFORM COMPARISON
REPORT



EVALUATE THE 9 TOP MARKETPLACE DEVELOPMENT PLATFORMS

Learn more about the marketplace offerings from Commercehub, Logicbroker,
Marketplacer, Mirakl, Nautical Commerce, Spryker, Virto Commerce, Vtex and
Webkul.

COMPARE FEATURES AND CAPABILITIES

Updated for Q4 2023, this new version takes a deeper dive into
marketplace-specific platform features

MAKE AN INFORMED MULTI-VENDOR PLATFORM DECISION

Gain insight into overall capabilities and evaluate features based on scale and
maturity.







THE REPORT

The Marketplace Suite Spot℠ report evaluates the top marketplace development
technologies businesses can use to create, launch, and grow an ecommerce
marketplace. Some of these marketplace enablement technologies require
integration with a standalone ecommerce platform to operate, some include that
customer-facing catalog/cart/checkout functionality along with
marketplace-specific functionality. The report contains vendor information,
platform capabilities, ideal market fit, and more including several comparison
visuals in order to gain a clearer understanding of the leading options in this
space.




DOWNLOAD THE REPORT









The Marketplace Suite Spot process evaluates the platform features in relation
to marketplace scale and by seller-facing capability in terms of the Marketplace
Maturity Model scale (ability to iterate, expand, and grow). These evaluations
are based on a combination of vendor surveys, multi-hour demonstrations, the
author’s own knowledge of the platforms, conversations with both retail and
business Ecommerce merchants, opinions of industry experts, and publicly
available information.

Our goal is to provide useful information and opinions from industry veterans
that can be used as a conversation starting point for those looking to take part
in the platform economy. To further an understanding of the marketplace vendor
landscape in relation to their specific use case. We encourage dialogue and
further exploration of all platforms and technologies referenced in this report.





THE VENDORS

If your organization is considering creating and launching your own online
marketplace, these vendors should be on your short list. The Suite Spot Report
contains a two-page profile of each vendor in addition to the comparison plots,
graphs, and other visualizations. Hover over each logo to learn a bit more...


COMMERCEHUB

Founded: 1997
Major Offices: US
# of Employees: 1100+
# of Clients: 2000+
Market-Level: SMB or POC/MVP Enterprise
Commerce Model: B2C
Offering Types: Products
Platform Type: SaaS
Certifications: —
3P Seller Sourcing: ChannelAdvisor was acquired by CommerceHub
Cost Model: Monthly/Annual Subscription
Investment: —
Website: www.commercehub.com

 

 


LOGICBROKER

Founded: 2010
Major Offices: US, GERMANY, INDIA, THAILAND
# of Employees: 80+
# of Clients: 300+
Market-Level: Mid Market to Enterprise
Commerce Model: Drop Ship or Marketplace
Offering Types: Products and Digital Products
Platform Type: SaaS
Certifications: SOC-2, ISO 27001, A.17
3P Seller Sourcing: Direct and VANs
Cost Model: Setup + Monthly + GMV%
Investment: Total of $136.6M over 2 rounds including a $135M PE Round from K1
Invstmt. Mgmt. in 2021
Website: www.logicbroker.com


MARKETPLACER

Founded: 2012
Major Offices: AUS, USA
# of Employees: 161
# of Clients: 100+
Market-Level: SMB, Mid Market, Enterprise
Commerce Model: B2C, C2C, B2B2C
Offering Types: Products
Platform Type: SaaS
Certifications: ISO27001 certified. All data is encrypted at rest along with use
of SSL.
3P Seller Sourcing: Direct or via VANs like ChannelAdvisor.M-Connect eases
seller integ.
Cost Model: Setup + Monthly + GMV %
Investment: $100 Million in total funds raised. Investors include Salesforce
Ventures.
Website: www.marketplacer.com


MIRAKL

Founded: 2012
Major Offices: FR, US, UK, AUS, ES, DE, BR
# of Employees: 795
# of Clients: 300+ Marketplace & Drop Ship
Market-Level: Mid-Market to Large Enterprise
Commerce Model: B2C, B2B, B2B2C
Offering Types: Products and/or Services
Platform Type: SaaS
Certifications: SOC 2 Type 2, ISO 27001, ISO 27018, GDPR
3P Seller Sourcing: Direct, via Mirakl Connect, or via VANs like ChannelAdvisor
Cost Model: Setup + Monthly + GMV %
Investment: $948M total funding including$555M in 2021 at $3.5B valuation
Website: www.mirakl.com

 


NAUTICAL COMMERCE

Founded: 2020
Major Offices: US
# of Employees: 30+
# of Clients: 2000+
Market-Level: SMB to Mid-level
Commerce Model: B2C, B2B, B2B2C, P2P
Offering Types: Products and/or Services
Platform Type: PaaS
Certifications: —
3P Seller Sourcing: Direct or via VANs like ChannelAdvisor
Cost Model: Monthly/Annual Subscription
Investment: Funded by 3 investors. Golden Ventures and Accomplice are the most
recent investors.
Website: www.nauticalcommerce.com/

 


SPRYKER

Founded: 2014
Major Offices: GER, Ukraine, UK, US
# of Employees: 575
# of Clients: 100+ total, 22 marketplaces
Market-Level: SMB to Mid-Market
Commerce Model: B2C, B2B, B2B2C
Offering Types: Products and/or Services
Platform Type: SaaS or PaaS
Certifications: ISO/IEC 27001:2013, 27017:2015, 27018:2019, 9001:2015, PCI DSS
Level 1, SOC 1, SOC 2, SOC 3
3P Seller Sourcing: Direct or VANs
Cost Model: Monthly + GMV %
Investment: $152M total funding including $130M lead by TCV in 2020.
Website: www.spryker.com

 

 


VIRTO COMMERCE

Founded: 2011
Major Offices: CYPRUS, US, LITHUANIA
# of Employees: 52
# of Clients: 109 Commerce, 9 Marketplaces
Market-Level: SMB to Mid Market
Commerce Model: B2C, B2B, Marketplaces
Offering Types: Products, Services, Digital
Platform Type: Commerce + Marketplace PaaS
Certifications: SOC2
3P Seller Sourcing: Direct and VANs
Cost Model: Setup + Monthly + GMV % Optional per-order pricing
Investment: Privately founded by ecommerce industry veterans
Website: www.virtocommerce.com

 


VTEX

Founded: 2000
Major Offices: BR, US, MX, CO, UK (20 total)
# of Employees: 1,420
# of Clients: 2400 clients, 400+ marketplaces
Market-Level: Mid-Market to some Enterprise
Commerce Model: B2C, B2B, B2B2C
Offering Types: Products & Services
Platform Type: SaaS
Certifications: PCI DSS certified and SOC 2 Type 2 compliant. MACH Alliance
certified.
3P Seller Sourcing: VTEX Seller Network & external
Cost Model: Setup + Monthly + GMV %
Investment: $726 Million total investment raised, including 2021 IPO at $3.6
Billion valuation.
Website: www.vtex.com


WEBKUL

Founded: 2010
Major Offices: India
# of Employees: 450 with +10% growth past 2 yrs
# of Clients: 80,000 (across all extensions)
Market-Level: SMB or POC/MVP Enterprise
Commerce Model: B2C, B2B
Offering Types: Products
Platform Type: Platform Extension Plug-ins
Certifications: Salesforce Certified, Adobe Professional, ISO 9001:2008
3P Seller Sourcing: Direct or via VANs like Channel Advisor
Cost Model: One time fee (open source)Monthly subscription (SaaS)
Investment: 11-year operating history and extensive client base off of a
bootstrapped founding.
Website: www.webkul.com




THE AUTHOR

About McFadyen Digital, author of The Marketplace Suite Spot℠ Report

McFadyen Digital is the leading global agency for ecommerce marketplace
strategy, implementation, and performance management. Supporting the complete
marketplace operator journey, we take a collaborative approach to composable
digital marketplace technology, strategy, architecture, and integrations,
working with leading enterprises to ensure their customers are delighted by
scalable and profitable shopping experiences.

As a truly global firm with active clients spanning five continents, we offer
the competitive advantages of rapid deployment, world-class quality, and reduced
costs. Global collaboration is ingrained into our culture, so we know how to
make this flexible delivery model result in value for our clients and partners.

McFadyen’s Marketplace Enablement Services take clients from the strategy and
discovery phase, through launch and ongoing optimization and beyond. In addition
to the technical implementation, this methodology contains a complete
go-to-market engagement strategy that includes audience identification, vendor
recruiting and engagement, consumer recruiting and engagement, pilot testing
processes and communications, and go-live digital engagement campaigns.

To learn more please visit us at mcfadyen.com or check out our Ecommerce +
Marketplaces Blog at mcfadyen.com/blog.

35

Years Building Integrations

25

Years Building Ecommerce

16

Years Building Marketplaces


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Copyright © 2023 All Rights Reserved by McFadyen Digital

 

The format and contents of the Marketplace Suite Spot report are copyright 2021
McFadyen Digital. Marketplace Suite Spot and Marketplace Maturity Model are
Service Marks of McFadyen Digital. All marks, logos, and brand identifiers are
property of their respective owners. Distribution of the content in this report
is only permitted with proper attribution to McFadyen Digital. Please write to
info@mcfadyen.com for reuse or media inquiries.





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