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AUTOMOTIVE MEDIA: IN-CAR ENTERTAINMENT AND LANDSCAPE

Report 01 Sep 2022 Daniel Sutton David Tett Matthew Bailey
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This Report is included in

Products

 * Addressable Consumer Devices Intelligence Service

This report was produced by the Omdia Addressable Devices service as part of the
wider visual entertainment service and is primarily aimed at understanding the
connected-car space and the provision and consumption of media.

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--------------------------------------------------------------------------------

THE ANALYST TEAM

DANIEL SUTTON

Principal Analyst, Visual Entertainment



Daniel Sutton is part of the media and entertainment team, specializing in
aggregating data and curating both custom and syndicated outputs across the
media and entertainment space. His work supports the development of new products
and the expansion of existing data sets at Omdia.

Daniel joined the television media service at Omdia (formerly IHS Markit) in
2014, specializing in IPTV and video-on-demand (VoD) technologies. Later, he
developed outputs for the TV and online video intelligence service and has since
worked with teams at Omdia to create the current service.

Prior to joining Omdia, Daniel worked predominantly as an analyst, supporting
the management of accounting functions in a range of industries, including
infrastructure, fashion, and housing.



Daniel Sutton

DAVID TETT

Principal Analyst, Addressable Consumer Devices



David is Omdia’s principal analyst looking into addressable consumer devices in
the visual entertainment team, providing media and telco clients with intel on
the device ownership landscape and hardware uptake across the world. Previously
he was responsible for Omdia’s forecasting into the mobile and telecoms market
within the market data analytics & modelling team.

David joined Omdia (formerly Ovum) in 2018, and before joining Omdia, he was a
market analyst, responsible for tracking, analyzing, and forecasting the
worldwide TV, home video, and media streamer markets at Futuresource Consulting.
David holds a Bachelor of Science in Economics from Cardiff University.



David Tett

MATTHEW BAILEY

Principal Analyst, Media and Entertainment



As part of the Omdia channels, programming and advertising team, Matthew Bailey
covers the global digital media sector, with a specific interest in digital
media monetization strategies, ad-supported online video, digital advertising,
ad-funded games, and games-related video content and platforms.

In his role as a Principal Analyst, his main research interests are in digital
content and advertising. This includes mobile, social, and ad-supported online
video (AVOD), within which Matthew provides analysis of key developments in
online video content creation, vendor monetization strategies, and digital video
advertising. He also writes on adjacent developments in the broader digital
advertising market, OTT video, digital publishing, social media, video games,
and next-generation forms of advertising, media and entertainment. Prior to
joining Omdia, formerly Ovum, in 2015, Matthew worked as a senior research
analyst at MarketLine. He holds a degree in English language and literature from
the University of Leeds.



Matthew Bailey
Show All

TAGS

 * Global


FURTHER READING

CES 2022: AUTOMOTIVE’S ANNOUNCEMENTS HIGHLIGHT ITS POTENTIAL FOR PLATFORM
VENDORS AND MEDIA PARTNERS ALIKE

Subscription Required

Analyst Opinion / 17 Jan 2022 / David Tett

A major theme at CES 2022 was development in the automotive space, which
continues to grow in importance. A variety of announcements came from a wide
gamut of companies, including Sony, Google, and Amazon.  



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