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 1. News
 2. Technology
 3. Artificial Intelligence
 4. AI readiness on the decline as only 18% of companies fully prepared to
    embrace AI: Cisco report


AI READINESS ON THE DECLINE AS ONLY 18% OF COMPANIES FULLY PREPARED TO EMBRACE
AI: CISCO REPORT


THE AI READINESS OF INDIAN COMPANIES HAS SIGNIFICANTLY DECLINED WHEN COMPARED TO
A YEAR AGO.

By: Tech Desk
New Delhi | Updated: November 13, 2024 18:02 IST

3 min read
 * 
 * 
 * 
 * 
 * 

The report by Cisco is based on a survey of 3,660 senior business leaders from
companies with over 500 employees across 14 markets in the APJC region. (Image:
FreePik)

Even as AI is dominating industries with more companies scrambling to cash-in on
the wave, the reality paints a different picture. Only 18 per cent of companies
in India are fully prepared to deploy and use AI-powered technologies. The
recently published Cisco 2024 AI Readiness Index report shows that AI readiness
was significantly down compared to a year ago when it was 20 per cent.

“As companies accelerate their AI journeys, it’s critical they adopt a
comprehensive approach to implementation and connect the dots to link AI
ambition with readiness,” said Dave West, president, APJC, Cisco. According to
the report, the decline in AI readiness highlights the challenges companies face
while adopting, deploying, and fully leveraging AI. This readiness gap is
critical considering the rapid market evolution and the impact of AI on business
operations. 

The report by Cisco, a leading networking and security provider, is based on a
survey of 3,660 senior business leaders from companies with over 500 employees
across 14 markets in the APJC region. The leaders surveyed are responsible for
AI integration within their organisations. The company said that the AI
readiness index is measured based on six pillars – strategy, infrastructure,
data, governance, talent, and culture.

Advertisement




Also Read | Chegg vs ChatGPT: How an edtech giant lost its business to AI


According to West, this year’s AI Readiness Index shows that to fully harness
the potential of AI, companies need a modern digital infrastructure that is
capable of meeting evolving power needs and network latency requirements from
growing AI workloads. “This must be supported with the right visibility to
achieve their business objectives.” 



The report cites infrastructure as a key pain point as only 21 per cent
organisations have the necessary GPUs to meet the current and future AI demands.
Around 36 per cent have the capabilities to protect data in AI models with
end-to-end encryption, security audits, continuous monitoring, and instant
threat response. AI investments by companies were focussed in three areas: 47
per cent are into full or advanced deployment, 44 per cent focused on data
analysis, and 43 per cent into data management. They aspire to achieve enhanced
efficiency of systems, processes, operations and profitability. 



The study also underscores the mounting pressure from the C suite. According to
the report, 48 per cent of the companies reported that CEO and leadership teams
were driving the deployment, while 39 per cent were driven by the board of
directors. About 39 per cent of companies also revealed they have plans to
allocate over 40 per cent of their IT budget to AI investments in the next four
to five years. 

© IE Online Media Services Pvt Ltd


First uploaded on: 13-11-2024 at 17:53 IST
 * Tags:
 * artificial intelligence


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Probabilistic identifiers, Precise location data, Non-precise location data, IP
addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


TABOOLA EUROPE LIMITED

Cookie duration: 366 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Non-precise location data, IP addresses, Users’
profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


EQUATIV

Cookie duration: 396 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Precise location
data, Non-precise location data, IP addresses, Users’ profiles, Privacy choices,
Browsing and interaction data

more

Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


ADFORM A/S

Cookie duration: 3650 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Non-precise
location data, IP addresses, User-provided data, Users’ profiles, Privacy
choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


MAGNITE, INC.

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Precise location data, Non-precise location data, IP
addresses, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


RATEGAIN ADARA INC

Cookie duration: 730 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Non-precise location data, IP addresses,
User-provided data, Users’ profiles, Privacy choices, Browsing and interaction
data

more




View details | Storage details | Privacy policy
Consent


SIFT MEDIA, INC

Doesn't use cookies.

Data collected and processed: Device identifiers, Device characteristics,
Precise location data, Non-precise location data, IP addresses

more




View details | Privacy policy
Consent


RAKUTEN MARKETING LLC

Cookie duration: 730 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Non-precise
location data, IP addresses, User-provided data, Users’ profiles, Privacy
choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
ConsentLegitimate interest


LUMEN RESEARCH LIMITED

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Browsing and interaction data

more




View details | Privacy policy
Legitimate interest


AMAZON AD SERVER

Cookie duration: 396 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Non-precise location data, IP addresses,
Users’ profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


OPENX

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Device characteristics,
Non-precise location data, IP addresses, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


YIELDLAB (VIRTUAL MINDS GMBH)

Cookie duration: 90 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Precise location data, Non-precise location data, IP
addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


ROKU ADVERTISING SERVICES

Cookie duration: 396 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Precise location
data, Non-precise location data, IP addresses, User-provided data, Users’
profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


NANO INTERACTIVE GROUP LTD.

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
Browsing and interaction data

more




View details | Privacy policy
Consent


SIMPLIFI HOLDINGS LLC

Cookie duration: 366 (days).

Data collected and processed: Device identifiers, Precise location data, IP
addresses

more

Uses other forms of storage.


View details | Privacy policy
Consent


PUBMATIC, INC

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Precise location
data, Non-precise location data, IP addresses, User-provided data, Users’
profiles, Privacy choices, Browsing and interaction data

more

Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


COMSCORE B.V.

Cookie duration: 720 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, IP addresses,
User-provided data, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


FLASHTALKING

Cookie duration: 730 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Non-precise
location data, IP addresses, Users’ profiles, Privacy choices, Browsing and
interaction data

more




View details | Privacy policy
Consent


SHARETHROUGH, INC

Cookie duration: 30 (days).

Data collected and processed: Device identifiers, Device characteristics,
Non-precise location data, IP addresses, Users’ profiles, Privacy choices,
Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


PULSEPOINT, INC.

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Device characteristics, IP
addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


SMAATO, INC.

Cookie duration: 21 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Precise location data, Non-precise location
data, IP addresses, User-provided data, Users’ profiles, Privacy choices,
Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


SEMASIO GMBH

Cookie duration: 366 (days).

Data collected and processed: Device identifiers, IP addresses, Privacy choices,
Browsing and interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


CRIMTAN HOLDINGS LIMITED

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Precise location
data, Non-precise location data, IP addresses, User-provided data, Users’
profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


View details | Privacy policy
ConsentLegitimate interest


GENIUS SPORTS UK LIMITED

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Non-precise
location data, IP addresses, Users’ profiles, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


CRITEO SA

Cookie duration: 390 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Non-precise
location data, IP addresses, Users’ profiles, Privacy choices, Browsing and
interaction data

more

Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


ADLOOX SA

Doesn't use cookies.

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Non-precise location data, IP addresses, Browsing and
interaction data

more

Uses other forms of storage.


View details | Privacy policy
ConsentLegitimate interest


BLIS GLOBAL LIMITED

Cookie duration: 400 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Precise location
data, Non-precise location data, IP addresses, User-provided data, Users’
profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


LOTAME SOLUTIONS, INC

Cookie duration: 274 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, IP addresses,
User-provided data, Users’ profiles, Privacy choices, Browsing and interaction
data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


LIVERAMP

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Non-precise location data, IP addresses,
Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


GROUPM UK LIMITED

Cookie duration: 395 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Precise location
data, Non-precise location data, IP addresses, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
ConsentLegitimate interest


SONOBI, INC

Cookie duration: 60 (days).

Data collected and processed: Device identifiers, Non-precise location data, IP
addresses

more




View details | Storage details | Privacy policy
ConsentLegitimate interest


LOOPME LIMITED

Cookie duration: 90 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Precise location data, Non-precise location data, IP
addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


DYNATA LLC

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Non-precise location data, IP addresses,
User-provided data, Users’ profiles, Privacy choices, Browsing and interaction
data

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


ASK LOCALA

Doesn't use cookies.

Data collected and processed: Device identifiers, Device characteristics,
Precise location data, Non-precise location data, IP addresses, Privacy choices

more

Uses other forms of storage.


View details | Privacy policy
Consent


AZIRA

Doesn't use cookies.

Data collected and processed: Device identifiers, Device characteristics,
Precise location data, Non-precise location data, IP addresses, Users’ profiles,
Privacy choices, Browsing and interaction data

more

Uses other forms of storage.


View details | Privacy policy
ConsentLegitimate interest


DOUBLEVERIFY INC.

Doesn't use cookies.

Data collected and processed: Device characteristics, Probabilistic identifiers,
Non-precise location data, IP addresses, Privacy choices, Browsing and
interaction data

more




View details | Privacy policy
Legitimate interest


BIDSWITCH GMBH

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Precise location
data, Non-precise location data, IP addresses, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


IPONWEB GMBH

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Non-precise location data, IP addresses,
User-provided data, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


NEXTROLL, INC.

Cookie duration: 183 (days).

Data collected and processed: Device identifiers, Device characteristics,
Non-precise location data, IP addresses, User-provided data, Users’ profiles,
Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


View details | Privacy policy
Consent


TEADS FRANCE SAS

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Device characteristics,
Non-precise location data, IP addresses, Users’ profiles, Privacy choices,
Browsing and interaction data

more

Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


STRÖER SSP GMBH (SSP)

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Non-precise location data, IP addresses, Users’
profiles, Privacy choices, Browsing and interaction data

more

Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


OS DATA SOLUTIONS GMBH

Cookie duration: 90 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Non-precise location data, IP addresses,
User-provided data, Users’ profiles, Privacy choices, Browsing and interaction
data

more

Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


PERMODO GMBH

Doesn't use cookies.

Data collected and processed: Device identifiers, Device characteristics,
Non-precise location data, IP addresses, Users’ profiles, Privacy choices,
Browsing and interaction data

more

Uses other forms of storage.


View details | Privacy policy
Consent


PLATFORM161 B.V.

Cookie duration: 396 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Precise location data, Non-precise location data, IP
addresses, Users’ profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


MEDIA.NET ADVERTISING FZ-LLC

Cookie duration: 2190 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Non-precise
location data, IP addresses, User-provided data, Users’ profiles, Privacy
choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
ConsentLegitimate interest


BASIS GLOBAL TECHNOLOGIES, INC.

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Precise location data, Non-precise location
data, IP addresses, Users’ profiles, Privacy choices, Browsing and interaction
data

more

Cookie duration resets each session.


View details | Privacy policy
ConsentLegitimate interest


SMADEX, S.L.U.

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Non-precise location data, IP addresses,
User-provided data, Users’ profiles, Privacy choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


BOMBORA INC.

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Non-precise location data, IP addresses,
Users’ profiles, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


EASYMEDIA GMBH

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Precise location data, Non-precise location data, IP
addresses, Users’ profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


YIELDMO, INC.

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Non-precise
location data, IP addresses, Users’ profiles, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
ConsentLegitimate interest


REMERGE GMBH

Doesn't use cookies.

Data collected and processed: Device identifiers, Device characteristics,
Non-precise location data, IP addresses, Browsing and interaction data

more

Uses other forms of storage.


View details | Privacy policy
ConsentLegitimate interest


ADVANCED STORE GMBH

Cookie duration: 365 (days).

Data collected and processed: Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


MAGNITE CTV, INC.

Cookie duration: 366 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Precise location data, Non-precise location data, IP
addresses, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


DELTA PROJECTS AB

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Precise location
data, Non-precise location data, IP addresses, User-provided data, Users’
profiles, Privacy choices, Browsing and interaction data

more




View details | Storage details | Privacy policy
ConsentLegitimate interest


USEMAX ADVERTISEMENT (EMEGO GMBH)

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Users’ profiles

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


EMETRIQ GMBH

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Non-precise
location data, IP addresses, User-provided data, Users’ profiles, Privacy
choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


PUBLICIS MEDIA GMBH

Cookie duration: 1825 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Non-precise
location data, IP addresses, User-provided data, Users’ profiles, Privacy
choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


M.D. PRIMIS TECHNOLOGIES LTD.

Cookie duration: 25 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Non-precise location data, IP addresses,
User-provided data, Privacy choices, Browsing and interaction data

more




View details | Storage details | Privacy policy
ConsentLegitimate interest


ONETAG LIMITED

Cookie duration: 396 (days).

Data collected and processed: Device identifiers, Device characteristics,
Non-precise location data, IP addresses, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


CLOUD TECHNOLOGIES S.A.

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Non-precise location data, IP addresses,
Users’ profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


View details | Privacy policy
Consent


SMARTOLOGY LIMITED

Doesn't use cookies.

Data collected and processed: IP addresses

more

Uses other forms of storage.


View details | Privacy policy
ConsentLegitimate interest


IMPROVE DIGITAL

Cookie duration: 90 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Precise location
data, Non-precise location data, IP addresses, User-provided data, Users’
profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
ConsentLegitimate interest


DT EXCHANGE (FYBER MONETIZATION LTD.)

Doesn't use cookies.

Data collected and processed: Device identifiers, Device characteristics, IP
addresses, Privacy choices

more

Uses other forms of storage.


View details | Privacy policy
Consent


ADOBE ADVERTISING CLOUD

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, IP addresses, Privacy choices

more




View details | Storage details | Privacy policy
ConsentLegitimate interest


BANNERFLOW AB

Cookie duration: 366 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Privacy choices

more

Cookie duration resets each session.


View details | Privacy policy
ConsentLegitimate interest


TABMO SAS

Doesn't use cookies.

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Precise location data, Non-precise location data, IP
addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and
interaction data

more

Uses other forms of storage.


View details | Privacy policy
Consent


INTEGRAL AD SCIENCE (INCORPORATING ADMANTX)

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Privacy choices, Browsing and interaction data

more




View details | Privacy policy
Legitimate interest


WIZALY

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Privacy choices,
Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


WEBORAMA

Cookie duration: 393 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Precise location
data, Non-precise location data, IP addresses, User-provided data, Users’
profiles, Privacy choices, Browsing and interaction data

more

Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


JIVOX CORPORATION

Cookie duration: 30 (days).

Data collected and processed: Device identifiers, Precise location data,
Non-precise location data, IP addresses, Users’ profiles, Privacy choices,
Browsing and interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


VISTAR MEDIA EMEA BV

Doesn't use cookies.

Data collected and processed: Non-precise location data

more




View details | Privacy policy
Consent


ON DEVICE RESEARCH LIMITED

Cookie duration: 30 (days).

Data collected and processed: Device identifiers, Device characteristics,
Precise location data, Non-precise location data, IP addresses, User-provided
data, Browsing and interaction data

more




View details | Storage details | Privacy policy
Consent


ROCKABOX MEDIA LTD

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Browsing and interaction data

more




View details | Storage details | Privacy policy
Legitimate interest


MOBFOX US LLC

Cookie duration: 14 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Precise location data, Non-precise location data, IP
addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


EXACTAG GMBH

Cookie duration: 180 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, IP addresses, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session.


View details | Privacy policy
Consent


CELTRA INC.

Doesn't use cookies.

Data collected and processed: Device identifiers, Device characteristics,
Precise location data, IP addresses

more

Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


MAINADV SRL

Cookie duration: 30 (days).

Data collected and processed: Device identifiers, Device characteristics,
Non-precise location data, IP addresses, User-provided data, Privacy choices,
Browsing and interaction data

more

Uses other forms of storage.


View details | Privacy policy
Consent


GEMIUS SA

Cookie duration: 1825 (days).

Data collected and processed: Device identifiers, Device characteristics, IP
addresses, Users’ profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


INMOBI PTE LTD

Doesn't use cookies.

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Precise location data, Non-precise location data, IP
addresses, User-provided data, Users’ profiles, Browsing and interaction data

more

Uses other forms of storage.


View details | Privacy policy
Consent


THE KANTAR GROUP LIMITED

Cookie duration: 914 (days).

Data collected and processed: Device identifiers, Device characteristics,
Non-precise location data, IP addresses, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


NIELSEN MEDIA RESEARCH LTD.

Cookie duration: 120 (days).

Data collected and processed: Device identifiers, Device characteristics, IP
addresses, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


SOLOCAL SA

Cookie duration: 396 (days).

Data collected and processed: Device identifiers, Device characteristics,
Precise location data, Non-precise location data, IP addresses, User-provided
data, Users’ profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


PIXALATE, INC.

Doesn't use cookies.

Data collected and processed: Device identifiers, Device characteristics,
Non-precise location data, IP addresses, Browsing and interaction data

more




View details | Storage details | Privacy policy
Consent


NUMBERLY

Cookie duration: 180 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Non-precise location data, IP addresses,
User-provided data, Users’ profiles, Privacy choices, Browsing and interaction
data

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


AUDIENCEPROJECT A/S

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Non-precise
location data, IP addresses, User-provided data, Users’ profiles, Privacy
choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


DEMANDBASE, INC.

Cookie duration: 730 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Precise location data, Non-precise location data, IP
addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


EFFILIATION / EFFINITY

Cookie duration: 30 (days).

Data collected and processed: Device characteristics

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


ARRIVALIST CO.

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, IP addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


SEENTHIS AB

Doesn't use cookies.

Data collected and processed: Device characteristics, IP addresses

more




View details | Privacy policy


COMMANDERS ACT

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, IP addresses

more




View details | Storage details | Privacy policy
Consent


TRAVEL AUDIENCE GMBH

Cookie duration: 397 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Precise location
data, Non-precise location data, IP addresses, Users’ profiles, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


HUMAN

Doesn't use cookies.

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Non-precise location data, IP addresses

more




View details | Privacy policy
Legitimate interest


BLENDEE SRL

Cookie duration: 366 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Non-precise location data, IP addresses,
User-provided data, Users’ profiles, Privacy choices, Browsing and interaction
data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


INNOVID LLC

Cookie duration: 90 (days).

Data collected and processed: Device identifiers, Device characteristics,
Non-precise location data, IP addresses, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
ConsentLegitimate interest


PAPIRFLY AS

Doesn't use cookies.

Data collected and processed: Device characteristics

more




View details | Privacy policy
Legitimate interest


NEUSTAR, INC., A TRANSUNION COMPANY

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Non-precise
location data, IP addresses, User-provided data, Users’ profiles, Privacy
choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


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ConsentLegitimate interest


VERVE GROUP EUROPE GMBH

Doesn't use cookies.

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Precise location data, Non-precise location
data, IP addresses, User-provided data, Users’ profiles, Privacy choices,
Browsing and interaction data

more

Uses other forms of storage.


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Consent


OTTO (GMBH & CO KG)

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, IP addresses, User-provided
data, Users’ profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


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ConsentLegitimate interest


ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM

Cookie duration: 180 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Precise location
data, Non-precise location data, IP addresses, User-provided data, Users’
profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


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Consent


LOCALSENSOR B.V.

Doesn't use cookies.

Data collected and processed: Device identifiers, Device characteristics,
Precise location data, Non-precise location data, IP addresses, Privacy choices

more

Uses other forms of storage.


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ONLINE SOLUTION

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Precise location data, Non-precise location data, IP
addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


RELAY42 NETHERLANDS B.V.

Cookie duration: 730 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, IP addresses, User-provided data, Users’ profiles,
Privacy choices, Browsing and interaction data

more




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Consent


GP ONE GMBH

Cookie duration: Uses session cookies.

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, User-provided data, Privacy choices, Browsing and interaction data

more

Uses other forms of storage.


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ConsentLegitimate interest


LIFTOFF MONETIZE AND VUNGLE EXCHANGE

Doesn't use cookies.

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Precise location
data, Non-precise location data, IP addresses, User-provided data, Users’
profiles, Privacy choices, Browsing and interaction data

more

Uses other forms of storage.


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ConsentLegitimate interest


THE MEDIAGRID INC.

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Precise location data, Non-precise location data, IP
addresses, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


REPPUBLIKA RESEARCH & ANALYTICS AUSTRIA GMBH

Cookie duration: 180 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, IP addresses, Users’ profiles, Browsing and
interaction data

more

Uses other forms of storage.


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Consent


CINT AB

Cookie duration: 730 (days).

Data collected and processed: Device identifiers, Device characteristics, IP
addresses, Privacy choices, Browsing and interaction data

more

Uses other forms of storage.


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GOOGLE ADVERTISING PRODUCTS

Cookie duration: 396 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Non-precise location data, IP addresses,
User-provided data, Users’ profiles, Privacy choices, Browsing and interaction
data

more

Uses other forms of storage.


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ConsentLegitimate interest


GFK GMBH

Cookie duration: 730 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Non-precise location data, IP addresses,
User-provided data, Users’ profiles, Privacy choices, Browsing and interaction
data

more

Uses other forms of storage.


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Consent


REVJET

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Non-precise location data, IP
addresses, Users’ profiles, Privacy choices

more

Cookie duration resets each session.


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Consent


PROTECTED MEDIA LTD

Doesn't use cookies.

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, IP addresses, Browsing and interaction data

more




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Legitimate interest


CLINCH LABS LTD

Cookie duration: 730 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Non-precise location data, IP addresses, Users’
profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
ConsentLegitimate interest


ORACLE DATA CLOUD - MOAT

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses

more




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Legitimate interest


HEARTS AND SCIENCE MÜNCHEN GMBH

Cookie duration: 60 (days).

Data collected and processed: IP addresses

more

Cookie duration resets each session.


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Consent


AMAZON ADVERTISING

Cookie duration: 396 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Non-precise location data, IP addresses,
Users’ profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


MOLOCO, INC.

Cookie duration: 730 (days).

Data collected and processed: Device identifiers, Device characteristics,
Non-precise location data, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


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ConsentLegitimate interest


ADTRIBA GMBH

Cookie duration: 730 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Non-precise location data, IP addresses,
Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


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Consent


ENSIGHTEN

Cookie duration: 1825 (days).

Data collected and processed: Device identifiers, Device characteristics, IP
addresses, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


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Legitimate interest


EBAY INC

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, IP addresses, Privacy
choices

more




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Consent


BRID VIDEO DOO

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data

more

Uses other forms of storage.


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Consent


METRIXLAB NEDERLAND B.V.

Cookie duration: 730 (days).

Data collected and processed: Device identifiers, Device characteristics, IP
addresses, User-provided data, Browsing and interaction data

more

Uses other forms of storage.


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Consent


BYTEDANCE PTE. LTD.

Doesn't use cookies.

Data collected and processed: Device characteristics, Probabilistic identifiers,
Non-precise location data, IP addresses, Privacy choices

more

Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


HURRA COMMUNICATIONS GMBH

Cookie duration: 366 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Precise location
data, Non-precise location data, IP addresses, Browsing and interaction data

more

Cookie duration resets each session.


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AKAMAI

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BOOKING.COM

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C3 METRICS

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IBM

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EVIDON

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INTELLIAD

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DSTILLERY

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MEDIAMATH

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ZMS

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OMNICOM MEDIA GROUP

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PLATFORMONE

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RESONATE

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SOJERN

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TRADEDOUBLER AB

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TRUSTARC

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TRUEFFECT

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TRAVEL DATA COLLECTIVE

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ADVOLUTION.CONTROL

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LIFESTREET

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BATCH MEDIA

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VODAFONE GMBH

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MAGNITE

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SCENESTEALER

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NETQUEST

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MAIL.RU

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MANAGE.COM

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CLOUDFLARE

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SALESFORCE DMP

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NETFLIX

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EBUILDERS

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APPLOVIN CORP.

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EMX DIGITAL

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FRACTIONAL MEDIA

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RACKSPACE

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MSI-ACI

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CHOCOLATE PLATFORM

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NAVEGG

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ADMEDO

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KOCHAVA

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F@N COMMUNICATIONS

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SFR

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CABLATO

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CUBED

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OPTOMATON

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ZUCKS

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DENTSU AEGIS NETWORK

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DIGISEG

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HAENSEL AMS

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BDSK HANDELS GMBH & CO. KG

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OBJECTIVE PARTNERS

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MARKETING SCIENCE CONSULTING GROUP, INC.

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SNAP INC.

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KOBLER

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ORACLE DATA CLOUD

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