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Democracy Dies in Darkness
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Democracy Dies in Darkness
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Well+BeingBody Food Fitness Mind Life



THINK YOU ARE SICK? IT MAY BE THE NOCEBO EFFECT.

Negative beliefs or expectations about a treatment or experience may elicit
symptoms of feeling sick, even when the intervention is a sham.

7 min
102

Key takeaways

Summary is AI-generated, newsroom-reviewed.

 * The nocebo effect leads people to experience symptoms even when the treatment
   they got was a sham.
 * Some theories suggest that conditioning, misattribution and anxiety may be
   behind the effect.
 * It also can happen when health-care professionals provide information about
   possible side effects.
 * Having positive expectations and keeping an open mind are two ways to avoid
   the nocebo effect.

Did our AI help? Share your thoughts.

(iStock)
By Stacey Colino
August 7, 2024 at 7:00 a.m. EDT

Have you ever walked out of a jam-packed concert or restaurant with a scratchy
throat, worried that you just caught a virus? Or swallowed a medication and felt
immediately unwell?

If yes, you’re personally familiar with the nocebo effect, though you probably
didn’t know that’s what it’s called.

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The nocebo effect is the opposite of the placebo effect — “the evil twin or the
dark side of the placebo effect,” said John Kelley, distinguished professor of
psychology at Endicott College in Beverly, Mass., and deputy director of the
program in placebo studies at Beth Israel Deaconess Medical Center. “It’s a
negative version of the placebo effect, where people are suffering more than
they otherwise would because of their negative expectations.”


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