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 * Home
 * About
 * Our Members
 * Events
   * Call for Research Proposals with Grant – 2020
   * Call for Research Proposals with Grant – 2019
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FOUNDED IN 2009, THE ACADEMY OF INDIAN MARKETING (AIM) IS A CONSORTIUM OF
LEADING MANAGEMENT INSTITUTIONS OFFERING WORLD CLASS MANAGEMENT EDUCATION AND
RESEARCH ACTIVITIES THROUGH DOCTORAL CONSORTIUMS, ACADEMIC CONFERENCES AND
RESEARCH PUBLICATIONS.


MARK YOUR CALENDARS
THE 8TH AIM – AMA SHETH FOUNDATION DOCTORAL CONSORTIUM
WILL TAKE PLACE ON FRIDAY, JAN 3 - SUNDAY, JAN 5, 2020
FOLLOWED BY A ONE-DAY INTERNATIONAL CONFERENCE ON MON, JAN 6, 2020





LATEST NEWS



Foundation for Organisational Research and Education (FORE) has become a charter
member institution of AIM.

See All Members



2020 AWARD WINNERS ANNOUNCED

2020 CONSUMER BEHAVIOR

 * Priya Narayanan | Social Distance and Physical Distancing: Impact of
   Perceived Discrepancy in Distance on Adoption of Social Health Measures
 * Dr. Shveta Kalra, Prof. Kavita Sharma and Emmanuel Elioth Lulandala | Mobile
   Health Apps for sustainable health management

2020 MARKETING STRATEGY

 * Isha Sharma, Kokil Jain, Abhishek Behl and M S Balaji | Charting the course
   for inclusive services: Perspectives from the differently-abled consumers
 * Dhrithi Mahadevan | Blows for You and Bows for You: An Analysis of Customer
   Experience Attribution in Access-Based Services

2020 MARKETING ANALYTICS

 * Tripti Mahara and Lakshmi Shankar Iyer | Aspect Based Sentiment Analysis to
   determine the online purchase behaviour towards wooden toys in India
 * Anuj Kapoor and Salil Khetani | Interplay between humour and credibility of
   online influencers and its impact on user engagement and willingness to
   purchase




SIMULATION COMPETITION


SHETH RESEARCH GRANT PROPOSAL 2019 RESULT


INFORMATION ABOUT THE UPCOMING AIM AMA SHETH FOUNDATION DOCTORAL CONSORTIUM


CELEBRATING 80TH BIRTHDAY OF DR. JAGDISH SHETH FOUNDER OF ACADEMY OF INDIAN
MARKETING




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