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 * Home
 * Skills
   * Dental Marketing
   * B2B
   * Media Buying
   * OTT Television
   * Digital Marketing
   * Creative
   * Video
   * Retail/Environmental
 * Case Studies
 * Connect
 * News






Navigation
 * Home
 * Skills
   * Dental Marketing
   * B2B
   * Media Buying
   * OTT Television
   * Digital Marketing
   * Creative
   * Video
   * Retail/Environmental
 * Case Studies
 * Connect
 * News

 * Home
 * Skills
   
   * Dental Marketing
   * B2B
   * Media Buying
   * OTT Television
   * Digital Marketing
   * Creative
   * Video
   * Retail/Environmental
 * Case Studies
 * Connect
 * News

 * Media Buying
 * Digital Strategy
 * Development
 * Optimization
 * Branding
 * Creative
 * Design
 * Content
 * Web
 * Video
 * Photo
 * Audio
 * Experential
 * Environmental
 * Social

Digital Marketing

Media Buying

Let's face it. Every media buy is a test to drive better sales results, and do
it as efficiently as possible. That's why it's essential to have experience in
your corner. Some buying services out there have agency experience, but
respectfully, it's a limited understanding if they've always been on the buyer's
side.

We at Medina Communications worked in media sales at CBS, NBC and iHeart radio.
That's in-the-trenches experience in both Television and Radio. And by selling
media, we know how to negotiate and add value, and we've been doing it
for years. Our CPMs are not only well below SQUAD, but well below rate card.
Saving a new Client 10%-20% on media costs is what we do.

Medina Communications is on top of emerging trends in media.  Check out our OTT
page for insights into this exciting new medium, and learn how we're taking the
lead to make Television advertising work better.

Our planning is thorough and strategic. Clients have a detailed media plan with
goals and analytics, dates, stations, days/dayparts and target reach.  We
monitor a Client's buy to ensure it runs smoothly.  Invoices are accurately, and
pain-staking reconciled to ensure that schedules ran as planned.

If you need experienced, hard-working media expertise on your team, call Medina
Communications now 720-261-2058. Results. No Excuses.

Digital Strategy
With the internet and smartphones dominating our media consumption, brands
require a strong digital presence. But with so many options from PPC to social,
SEO to YouTube, where should you focus your efforts? Medina relies on our core
strengths of value and results. Knowing your target market and defining
conversion goals are the key components of successful digital strategy. (get in
touch with a digital strategy expert for some free advice and customized
proposal)
Dental Marketing

Development
We build custom dashboards and mobile apps, and manage database integration so
clients can maximize their marketing and operational efficiencies. Like they
say, time is money, and this is where custom digital development can be a real
competitive advantage. Most importantly, custom development platforms can
provide the customer with a better brand experience that results in more sales
conversions. Prior to the pandemic in 2021, we built out Comfort Dental's HIPAA
compliant on-line scheduler platform. While on-line scheduling was nothing new,
other dentists who offered on-line scheduling didn't properly utilize the asset.
In some cases, these platforms were not HIPAA compliant. Other dentists had no
on-line scheduler at all, and couldn't operate effectively during the pandemic.
Long story short, due to a well executed on-line scheduling platform, Comfort
Dental patients could easily schedule dental care during the pandemic quickly
and easily. The result was the biggest new patient increase in the company's
history during the summer of 2021. A perfect example of how custom platforms can
grow sales. Medina Communications favors utilizing in-house and trusted staff
for front-end development projects which provides a layer of security and
consistency . We don't favor out-of-house developers. The last thing you want is
some dude with a skateboard leaving town with your passwords and code. If your
agency farms out your development and digital management, you may want to think
about who holds the keys.
OTT Television
Every brand has a unique core story. We approach branding with a deep dive into
that core story to uncover unique positioning and target market research. Medina
works with clients to define their brands and continually refers back to that
mission to stay consistent with messaging from logo icon, to standardized fonts
and colors, to language and media choices.
Branding
Every brand has a unique core story. We approach branding with a deep dive into
that core story to uncover unique positioning and target market research. Medina
works with clients to define their brands and continually refers back to that
mission to stay consistent with messaging from logo icon, to standardized fonts
and colors, to language and media choices.
Creative

See our Video samples

Before writing copy or designing ads, we drill down to understand the emotional
appeal to your target, and why your brand is different and better than the
competition. Something called Unique Selling Proposition. Your core strength is
your positioning in the marketplace, and Medina Communication's creative strives
to be both irrelevant and relevant to make your message impactful. We understand
you must break through a crowded marketplace with striking executions. Catch a
viewer’s eye with compelling headlines and concepts, mix with bold colors or a
custom music jungle, and reinforce the ad with relevant, easy-to-get copy. This
is how we pull consumers down the sales funnel for real, measured results. We
think through every link in the creative chain. Most agencies start with pretty
pictures and funny ideas, but in the end, don't deliver effective ads that
actually sell. Medina has been in business since 1996 -- we know a few things.

Medina Communications has the talent and resources to create beautifully
memorable images and videos to represent your brand. We employ font nerds that
fight for serifs, layout ninjas who boil down messaging for the sake of
hierarchy, and UX experts that obsess over the conversion funnel. Tell us your
vision, or give our team free reign to blow your mind with pretty pictures that
drive sales.

Design

Social Content
Content isn’t king, content is everything. We never settle for the expected and
love to push boundaries to get noticed. It’s not just a social media post, it’s
your window to the world, so we work to make every post count with calls to
action and creativity that encourages sharing and increases organic reach.
Web
Your website is the cornerstone of your marketing. While ads are a place to be
brief and simple, your website is the place to flesh out those ideas. Let’s blog
and go in-depth with your expertise. Tell your story in an engaging medium using
video, graphics, and targeted copy. Then we’ll take it a step further with
custom functionality to increase efficiency and communication between you and
your staff.
Video
If a picture tells a thousand words, moving pictures are a novel. But a novel
that you can read in 30 seconds. Media will craft a storyline and send our
on-staff videographers to your location to shoot and concisely edit an engaging
resource for your website and social media. We also produce TV spots for
traditional broadcast media along with training and event recap videos that will
live on forever in your library and showcase the evolution of your business.
Click here to view all videos
Photo
From product to lifestyle photography, Medina generates customized assets that
can be used again and again in your marketing to reinforce your brand. We’re
also self proclaimed Photoshop experts that can composite just about anything or
make your vacation photo look like a supermodel if you want to impress your
acquaintances on social media with a bold faced lie.
Audio
Fun fact about us: everyone on staff is a music aficionado. Rob Medina has been
playing music for over 30 years and our younger team members are producers. We
tap into this collective expertise to craft jingles and unique music beds that
are far superior to stock audio or amateur mastering.
Experiential
We’ve been marketing events since our inception 20+ years ago. Reach your target
demo with mass media, and get more granular with personalized invitations and
guerilla marketing. Medina knows how to drive foot traffic and deliver the
experience that lives up to the promotional hype.
Environmental
LED billboards, digital signage, interior design and large format graphics all
contribute to customer perceptions of your brick and mortar business. Consistent
branding, engaging calls to action and on-site video create an inviting 3D space
where customers can interact with your company in the flesh.
Social
Social media is a mature media that requires strategy and planning like any
other media tactic. Utilizing video content helps your brand break through.
Medina develops a content plan and calendar, delegates access and duties to
client staff, then plans which posts to boost and how to drive views. Then we
track response and measure cost-per-conversion. Social media can have a profound
and positive impact on a brand's image if managed well. In today's digital
landscape, well executed social media is a must.
Geo
We know how to reach the right people at the right time to drive sales. We
deploy a variety or geotargeting and geofencing technologies to push offers to
potential customers when they are in the vicinity of your business. Plus we can
learn a lot about people and their buying habits by observing their movement via
mobile application and presenting a polished listing on a real time maps search.
Optimization
SEO and SEM are some of the most cost efficient ways to drive traffic to your
website. Medina starts with goal setting and competitor research to gather as
much information as possible before defining a strategy. Then we move to on-page
optimization and link building backed up by Google’s Keyword tool and SEM Rush.


IN BUSINESS SINCE 1996, MEDINA COMMUNICATIONS HAS EIGHT DECADES OF COMBINED
STAFF EXPERIENCE. WE HAVE A PROVEN TRACK RECORD OF INCREASING SALES AND GROWING
BRANDS.

Medina offers over 23 years experience in Dental Marketing, growing a small,
Colorado DSO into the largest dental franchise in America with 180 offices and
$300 million in annual sales. That didn't happen by accident.

We're unique because we have insider knowledge of the media business based on
prior work experience with NBC, CBS and IHeart. We also have prior work
experience with Albertson's, Kraft, General Foods, Planters and Nabisco. We know
how to connect advertising with retail.

If you're looking to consolidate your business, you've come to the right place.
Our services are comprehensive, from mass media to digital, and from production
to retail promotion, it's all in one place for consistency, speed and scale.

 * Comfort Dental
   
   With partner recruitment marketing, all facets of digital, media buying and
   creative, we helped Comfort Dental grow from 30 offices to 180 offices and
   become the largest dental franchise in America.
   View
   
 * Dish Network
   
   Struggling to find impactful and effective designs, DISH engaged us to
   produce materials for their direct marketing and retail POS.
   View
   
 * Red Robin
   
   We increased radio reach and frequency by 40% without additional budget and
   helped national sales reach record levels.
   View
   
 * Gates
   
   Gates Corporation engaged us to buy national trade publications. Our
   tenacious negotiation style saved Gates 45% on the total media buy.
   View
   
 * Bandimere Speedway
   
   A client since 1996, we manage radio, digital media and graphic design.
   View
   
 * Alpha Bay
   
   Medina implemented a full rebranding campaign for this POS company including
   logo, website, UX, icon pack and supporting materials.
   View
   
 * O'Toole's Garden Centers
   
   Branding, TV, Radio, Outdoor, PPC, SEO, Retail, Ops
   View
   
 * Extra Hop
   
   Strategic media buying breaks through the tech industry clutter in key
   markets.
   View
   






RESULTS. NO EXCUSES.

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