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1843 Magazine - long reads and life
1843 magazine


BRAND ILLUSIONS
IF YOU’RE HAPPY AND YOU KNOW IT...PRESS THE BUTTON


HOW HAPPYORNOT CHANGED CUSTOMER FEEDBACK



--------------------------------------------------------------------------------


Sep 21st 2020

by Amelia Tait

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You’ve probably seen them in the airport, or perhaps at your local bank or
hospital, while buying a jumper at a shop, or even at a football game: four
plastic faces with expressions ranging from smiley to cross, like a children’s
toy, that beg you to push them. Sometimes you do press one – it only takes a
second or so – the bright green delighted one, maybe, or the paler-green happy
one, the light red sad face, or, worst of all, the dark-red, distressed one.

Over the past decade these Smiley Terminals, as they are known, have become
ubiquitous. They are the invention of a Finnish company, HappyOrNot, which has
sold more than 30,000 of them in 135 countries. Each one weighs 1kg, has four
years of battery life and can be assembled in just two minutes. Soon every
terminal will be fitted with an anti-microbial coating to help limit the spread
of coronavirus.



The Extraordinary Story


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