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EMOTIONS, BEHAVIORS
& CONTEXT IN REAL TIME

In hyper competitive markets, brands need to continuously engage with consumers
and stakeholders to maintain an accurate understanding of attitudes, opinions
and preferences.

But the way most research agencies do this—via boring email survey—is too slow &
outdated for the modern enterprise. Today, mobile messaging platforms have
become the killer app—the number one way people young & old communicate, and the
channel where they reveal their deepest thoughts and personal opinions.

To make truly consumer-centric decisions, you need to engage people through the
channels they themselves use. Our proven process blends conversational research
design principles with the power of mobile messaging platforms to get you closer
to the authentic insights of your customers.


STEP 1 ENGAGE CUSTOMERS IN THE MOMENT

Connect with your audience via modern messaging platforms rather than email,
using a wide range of demographic, behavioral, attitudinal and psychographic
variables.


TRIMMING THE FAT OF TRADITIONAL ONLINE RESEARCH

At the core of our solutions are mobile agile communities. An evolution of the
traditional insight community model, a mobile agile community is made up of
consumers, fans or employees who opted in and subscribed to answer your chat
surveys.


TRIMMING THE FAT OF TRADITIONAL INSIGHT APPROACHES


THE OLD WAY

 * METHOD
   Traditional formal surveys
 * CONNECT
   Email Surveys
 * QUESTION TYPES
   Closed & Open-ended questions
 * DIALOGUE
   One-way dialogue
 * DEVICES
   Desktop first
 * EXPERIENCES
   Overly reliant on recall
 * PHILOSOPHY
   “You come to us”


THE REACH3 WAY

 * METHOD
   Conversational qual/quant approaches
 * CONNECT
   Connect via messaging apps & SMS
 * QUESTION TYPES
   +Photos, images, videos, emojis & locations
 * DIALOGUE
   Two-way conversations + implicit + context
 * DEVICES
   Mobile first
 * EXPERIENCES
   Instant, in-the-moment, immersive
 * PHILOSOPHY
   “We come to you”

Conversational approaches drive immediate engagement, with 60% response and
recontact rates making this a powerful way to capture ongoing, iterative
insights and deep consumer understanding

 * 
 * 

 * 
 * 

 * 
 * 
 * 


STEP 2 UNLOCK DEEPER, MORE EXPERIENTIAL INSIGHTS

Capture rich, authentic stream-of-consciousness feedback via conversational
qualitative and quantitative research approaches.


GETTING PEOPLE OUT OF “RESEARCH MODE”

We believe that to get the genuine feedback of respondents, you have to get them
out of “research mode.” Traditional research approaches tend to make people
rationalize their responses and are overly reliant on recall. Conversational
approaches help address this challenge by capturing feedback in-the-moment in
the channels people already use to talk to their friends and family.


700%

more content compared to traditional, text-based open-ends




STEP 3 INSPIRE STAKEHOLDERS WITH DIGITAL STORYTELLING

Deliver fast actionable insights and impact throughout the enterprise via
dynamic and modern storytelling deliverables


INSPIRING DECISION-MAKERS TO TAKE ACTION

We leverage modern storytelling techniques to make it easy for clients to
activate the most important insights. Our deliverables include highly curated
mobile dashboards that reveal the “so what” behind the “why.” These deliverables
feature both robust quantitative data along with immersive videos and
photos—rich content that reveals both the decision dynamics and emotions of your
audience.

Previous
CURATED
DIGITAL
STORYTELLING



ROBUST
QUANTITATIVE
INSIGHTS



RICH
QUALITATIVE
CONTEXT



CURATED
DIGITAL
STORYTELLING



ROBUST
QUANTITATIVE
INSIGHTS



RICH
QUALITATIVE
CONTEXT



CURATED
DIGITAL
STORYTELLING



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1-833-4REACH3info@reach3insights.com



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