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Technology Brand Strategy Metaverse


AI BOLSTERS META’S Q3 REVENUE SURGE, AS ZUCKERBERG CONTINUES TO BET BIG ON THE
METAVERSE

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BY WEBB WRIGHT | REPORTER

October 27, 2023 | 9 min read

Listen to article 6 min 29 sec

The tech company was struggling amid layoffs, disgruntled investors and low
sales in late 2022. Now it seems that its ‘year of efficiency’ strategy is
paying off.

Launched in July, Threads quickly became one of the fastest-growing apps in
history. / Adobe Stock

Tech giant Meta – owner of Facebook, Instagram, Messenger and WhatsApp –
released its latest earnings report on Wednesday, revealing that the company
earned around $34.15b in the third quarter of 2023 – a 23% increase compared
with the same time period last year.

Following a rocky end to 2022, which included the laying off of roughly 13% of
the company’s workforce, Meta CEO Mark Zuckerberg vowed that 2023 would be the
company’s “year of efficiency.”

Zuckerberg clearly believes that Meta’s latest earnings report provides ample
evidence that his vow is starting to come to fruition: “This was a good
quarter,” he said on a call with investors Wednesday. “I'm pleased with our
progress on efficiency this year. We're a leaner organization, shipping faster
and advancing the state-of-the-art in all of our long-term initiatives.”



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He emphasized Meta’s growing capabilities in AI, a technology that has taken the
tech industry and much of popular culture by storm over the past year. “AI
advances are driving a lot of our product and business performance,” he noted on
the call.

It has indeed been a big year for Meta’s AI capabilities. The company unveiled
the latest iteration of its Ray-Ban smart glasses – which come with built-in
Meta AI features – at its annual Connect conference last month; the glasses hit
shelves on October 17. Zuckerberg also noted in the call with investors that
“AI-driven feed recommendations” are driving engagement with both Facebook and
Instagram (a 7% and 6% increase, respectively), and that “more than half of our
advertisers” are using the company’s Advantage+ Creative suite of AI tools to
hone images and copy in ads across Facebook, Instagram and Messenger. And
earlier this year, the company announced that it had open-sourced its Llama 2
large language model.

Reels, Instagram’s short-form video feature, which launched in 2020 to compete
with TikTok, has also been driving growth at Meta. “Reels has now driven more
than 40% increase in time spent on Instagram since launch,” Zuckerberg said on
Wednesday. “In many ways, Reels has now graduated from being an early initiative
to now being a core part of our app.”

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Following a financially lean 2022, businesses are once again starting to invest
more in digital ads, further strengthening Meta’s bottom line – as well as that
of other tech giants, such as Google. (Meta’s ads business was hit especially
hard last year by an iOS update from Apple which gave users the option to block
cross-app tracking.)

The recent launch of Threads was another notable achievement for the company in
2023. Released to the public on July 5 and developed to compete with X
(previously Twitter), the social messaging app reportedly attracted more than
100 million users in less than five days, making it one of the fastest-growing
apps in history.

During Wednesday‘s call, Zuckerberg pointed to Threads as evidence that the
company’s restructuring over the past year, geared towards efficiency, has
ultimately been worth the effort: “[Threads] was built by a relatively small
team on a tight timeline,” he said. “We’ve already seen a number of examples of
how our leaner organization and some of the cultural changes that we’ve made can
build higher quality products faster, and this is probably the biggest example
so far.”

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Forrester analyst Mike Proulx notes, however, that the future of Threads is far
from certain. “The launch of Threads was notably agile and flawless, but the
app’s future success depends on growing usage,” he says. Engagement with the app
dropped precipitously shortly after its early growth spurt, and CNN reported in
the first week of August that daily active users had dropped by more than 80%
since its launch.

Zuckerberg noted on Wednesday’s call that Threads currently has a little under
100 million monthly active users, “and we’re now getting to the point where
we’re going to be focusing on growing the community further.”

What about the company’s ambitions in the metaverse? Facebook’s rebranding into
Meta – almost two years ago to the day – was, after all, a reflection of the
company’s reorientation from being primarily a social media company to one
that’s mainly devoted to being a leading designer of hardware and software for
virtual experiences. But Zuckerberg’s vision of building a metaverse for the
masses seemed to run up against some fairly obstinate walls last year: The
company struggled to attract users to Horizon Worlds (its proprietary VR
platform); sales of its Quest 2 headset were underwhelming; Zuckerberg’s virtual
avatar was widely mocked on social media; and some investors clamored for
change, demanding that the company cut back on its huge metaverse-related
spending.




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SHOULD RETAIL MEDIA SIT WITH MARKETING OR TRADE TEAMS? 3 ORGANIZATIONAL
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Nonetheless, Zuckerberg told investors earlier this week that the metaverse
remains a priority at Meta – which means that the spending spree for Reality
Labs, the company’s AR and VR division, will continue. “[For] Reality Labs, we
expect operating losses to increase meaningfully year-over-year due to our
ongoing product development efforts in AR/VR and our investments to further
scale our ecosystem,” he said.

Zuckerberg describes the Quest 3 headset as “the first mainstream mixed reality
device.” It was publicly launched earlier this month with a $499 price tag,
compared with Apple’s soon-to-be-released $3,499 Vision Pro headset.

Proulx, however, isn’t taking this stated commitment to the metaverse at face
value. “There’s what Meta says about its commitment to the metaverse, and then
there’s what the numbers say,” he says. “Reality Labs continues to increasingly
hemorrhage money and, hence, losses for the company … Whether they admit it or
not, Meta is now an AI company, not a metaverse company.”

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While some investors may still be feeling some anxiety about Meta’s spending on
Reality Labs, Proulx points out that advertisers are probably looking at the
company’s latest earnings report with approval.

“While Meta continues to take heat for its metaverse losses, the reality is that
the company’s core family of apps are the mainstay on advertisers’ media plans,”
he says. “Instagram, in particular, is future-proofing its relevance with mass
audiences as Reels continues to scale. Scale and reach is, at the end of the
day, what’s important to advertisers.”

For more on the latest happenings in AI, web3 and other cutting-edge
technologies, sign up for The Emerging Tech Briefing newsletter.

Technology Brand Strategy Metaverse

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DOES THE METAVERSE STILL HOLD PROMISE FOR RETAIL BRANDS?

Some experts believe that the best is yet to come from this ever-evolving and
often misunderstood virtual space. We take a look as part of The Drum’s latest
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DOES CRYPTO NEED A REBRAND – OR IS IT TOO LATE?

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Cookie duration resets each session.


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ConsentLegitimate interesthelp_outline


ADVENTORI SAS

Cookie duration: 90 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Browsing and interaction data, IP addresses, Non-precise location
data, User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


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TRIPLELIFT, INC.

Cookie duration: 90 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Precise location data, Device identifiers, Browsing and interaction
data, Users’ profiles, IP addresses, Non-precise location data, Device
characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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XANDR, INC.

Cookie duration: 90 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Precise location data, Device identifiers, Browsing and interaction
data, Users’ profiles, IP addresses, Non-precise location data, Device
characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


NEORY GMBH

Cookie duration: 90 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Device identifiers, Browsing and interaction data, Users’ profiles,
IP addresses, Probabilistic identifiers, Non-precise location data, Device
characteristics, User-provided data

more

Cookie duration resets each session.


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ConsentLegitimate interesthelp_outline


UNRULY GROUP LLC

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Device identifiers, Users’
profiles, IP addresses, Probabilistic identifiers, Non-precise location data,
Device characteristics

more

Cookie duration resets each session.


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NEURAL.ONE

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data, IP
addresses, Probabilistic identifiers, Non-precise location data, Device
characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


ADITION (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Precise location data, Device
identifiers, Browsing and interaction data, Users’ profiles, IP addresses,
Probabilistic identifiers, Non-precise location data, Device characteristics,
User-provided data

more

Cookie duration resets each session.


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ConsentLegitimate interesthelp_outline


ACTIVE AGENT (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Precise location data, Device
identifiers, Browsing and interaction data, Users’ profiles, IP addresses,
Probabilistic identifiers, Non-precise location data, Device characteristics,
User-provided data

more

Cookie duration resets each session.


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ConsentLegitimate interesthelp_outline


TABOOLA EUROPE LIMITED

Cookie duration: 366 (days).

Data collected and processed: Privacy choices, Device identifiers, Browsing and
interaction data, Users’ profiles, IP addresses, Probabilistic identifiers,
Non-precise location data, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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SMART ADSERVER

Cookie duration: 396 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Precise location data, Device identifiers, Browsing and interaction
data, Users’ profiles, IP addresses, Probabilistic identifiers, Non-precise
location data, Device characteristics

more

Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


ADFORM A/S

Cookie duration: 1 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Device identifiers, Browsing and interaction data, Users’ profiles,
IP addresses, Probabilistic identifiers, Non-precise location data, Device
characteristics, User-provided data

more




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ConsentLegitimate interesthelp_outline


MAGNITE, INC.

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Precise location data, Device
identifiers, Browsing and interaction data, IP addresses, Probabilistic
identifiers, Non-precise location data, Device characteristics

more

Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


RATEGAIN ADARA INC

Cookie duration: 730 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Device identifiers, Browsing and interaction data, Users’ profiles,
IP addresses, Non-precise location data, Device characteristics, User-provided
data

more




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ConsentLegitimate interesthelp_outline


SIFT MEDIA, INC

Doesn't use cookies.

Data collected and processed: Precise location data, Device identifiers, IP
addresses, Non-precise location data, Device characteristics

more




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ConsentLegitimate interesthelp_outline


RAKUTEN MARKETING LLC

Cookie duration: 730 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Device identifiers, Browsing and interaction data, Users’ profiles,
IP addresses, Probabilistic identifiers, Non-precise location data, Device
characteristics, User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


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LUMEN RESEARCH LIMITED

Doesn't use cookies.

Data collected and processed: Browsing and interaction data, IP addresses,
Non-precise location data, Device characteristics

more




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ConsentLegitimate interesthelp_outline


AMAZON AD SERVER

Cookie duration: 396 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Device identifiers, Browsing and interaction data, Users’ profiles,
IP addresses, Non-precise location data, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


OPENX

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Device identifiers, Browsing and
interaction data, IP addresses, Non-precise location data, Device
characteristics

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


YIELDLAB (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Precise location data, Device
identifiers, Browsing and interaction data, Users’ profiles, IP addresses,
Non-precise location data, Device characteristics, User-provided data

more

Cookie duration resets each session.


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ConsentLegitimate interesthelp_outline


ROKU ADVERTISING SERVICES

Cookie duration: 396 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Precise location data, Device identifiers, Browsing and interaction
data, Users’ profiles, IP addresses, Probabilistic identifiers, Non-precise
location data, Device characteristics, User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


SIMPLIFI HOLDINGS INC

Cookie duration: 366 (days).

Data collected and processed: Precise location data, Device identifiers, IP
addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


PUBMATIC, INC

Cookie duration: 90 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Precise location data, Device identifiers, Browsing and interaction
data, Users’ profiles, IP addresses, Probabilistic identifiers, Non-precise
location data, Device characteristics, User-provided data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


COMSCORE B.V.

Cookie duration: 720 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Device identifiers, Browsing and interaction data, IP addresses,
Probabilistic identifiers, Device characteristics, User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


FLASHTALKING

Cookie duration: 730 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Device identifiers, Browsing and interaction data, Users’ profiles,
IP addresses, Probabilistic identifiers, Non-precise location data, Device
characteristics

more




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ConsentLegitimate interesthelp_outline


PULSEPOINT, INC.

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, IP addresses, Device
characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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SMAATO, INC.

Cookie duration: 21 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Precise location data, Device identifiers, Browsing and interaction
data, Users’ profiles, IP addresses, Non-precise location data, Device
characteristics, User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SEMASIO GMBH

Cookie duration: 366 (days).

Data collected and processed: Privacy choices, Device identifiers, Browsing and
interaction data, IP addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


CRIMTAN HOLDINGS LIMITED

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Precise location data, Device identifiers, Browsing and interaction
data, Users’ profiles, IP addresses, Probabilistic identifiers, Non-precise
location data, Device characteristics, User-provided data

more

Cookie duration resets each session.


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GENIUS SPORTS UK LIMITED

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Device identifiers, Browsing and interaction data, Users’ profiles,
IP addresses, Probabilistic identifiers, Non-precise location data, Device
characteristics

more

Cookie duration resets each session.


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Consent


CRITEO SA

Cookie duration: 390 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Device identifiers, Browsing and interaction data, Users’ profiles,
IP addresses, Probabilistic identifiers, Non-precise location data, Device
characteristics

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADLOOX SA

Doesn't use cookies.

Data collected and processed: Device identifiers, Browsing and interaction data,
IP addresses, Probabilistic identifiers, Non-precise location data, Device
characteristics

more

Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


BLIS GLOBAL LIMITED

Cookie duration: 400 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Precise location data, Device identifiers, Browsing and interaction
data, Users’ profiles, IP addresses, Probabilistic identifiers, Non-precise
location data, Device characteristics, User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


LOTAME SOLUTIONS, INC

Cookie duration: 274 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Device identifiers, Browsing and interaction data, Users’ profiles,
IP addresses, Probabilistic identifiers, Device characteristics, User-provided
data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


LIVERAMP

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Device identifiers, Browsing and interaction data, IP addresses,
Non-precise location data, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


GROUPM UK LIMITED

Cookie duration: 395 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Precise location data, Device identifiers, Browsing and interaction
data, IP addresses, Probabilistic identifiers, Non-precise location data, Device
characteristics

more

Cookie duration resets each session.


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ConsentLegitimate interesthelp_outline


LOOPME LIMITED

Cookie duration: 90 (days).

Data collected and processed: Privacy choices, Precise location data, Device
identifiers, Browsing and interaction data, Users’ profiles, IP addresses,
Probabilistic identifiers, Non-precise location data, Device characteristics,
User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


DYNATA LLC

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Device identifiers, Browsing and interaction data, Users’ profiles,
IP addresses, Non-precise location data, Device characteristics, User-provided
data

more

Cookie duration resets each session.


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Consent


ASK LOCALA

Doesn't use cookies.

Data collected and processed: Privacy choices, Precise location data, Device
identifiers, IP addresses, Non-precise location data, Device characteristics

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


NEAR INTELLIGENCE

Doesn't use cookies.

Data collected and processed: Precise location data, Device identifiers,
Browsing and interaction data, IP addresses, Non-precise location data, Device
characteristics

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DOUBLEVERIFY INC.

Doesn't use cookies.

Data collected and processed: Privacy choices, Browsing and interaction data, IP
addresses, Probabilistic identifiers, Non-precise location data, Device
characteristics

more




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ConsentLegitimate interesthelp_outline


BIDSWITCH GMBH

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Precise location data, Device identifiers, Browsing and interaction
data, IP addresses, Probabilistic identifiers, Non-precise location data, Device
characteristics

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


IPONWEB GMBH

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Device identifiers, Browsing and interaction data, IP addresses,
Non-precise location data, Device characteristics, User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


NEXTROLL, INC.

Cookie duration: 183 (days).

Data collected and processed: Privacy choices, Device identifiers, Browsing and
interaction data, Users’ profiles, IP addresses, Non-precise location data,
Device characteristics, User-provided data

more

Cookie duration resets each session.


View details | Privacy policylaunch
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TEADS FRANCE SAS

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Device identifiers, Browsing and
interaction data, Users’ profiles, IP addresses, Probabilistic identifiers,
Non-precise location data, Device characteristics

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


STRÖER SSP GMBH (SSP)

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Device identifiers, Browsing and
interaction data, Users’ profiles, IP addresses, Probabilistic identifiers,
Non-precise location data, Device characteristics

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


OS DATA SOLUTIONS GMBH & CO. KG

Cookie duration: 90 (days).

Data collected and processed: Privacy choices, Device identifiers, Browsing and
interaction data, Users’ profiles, IP addresses, Probabilistic identifiers,
Non-precise location data, Device characteristics, User-provided data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PERMODO GMBH

Doesn't use cookies.

Data collected and processed: Privacy choices, Device identifiers, Browsing and
interaction data, Users’ profiles, IP addresses, Non-precise location data,
Device characteristics

more

Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


PLATFORM161 B.V.

Cookie duration: 396 (days).

Data collected and processed: Privacy choices, Precise location data, Device
identifiers, Browsing and interaction data, Users’ profiles, IP addresses,
Probabilistic identifiers, Non-precise location data, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADACADO TECHNOLOGIES INC. (DBA ADACADO)

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data, IP
addresses, Non-precise location data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


BASIS GLOBAL TECHNOLOGIES, INC.

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Precise location data, Device identifiers, Browsing and interaction
data, Users’ profiles, IP addresses, Non-precise location data, Device
characteristics

more

Cookie duration resets each session.


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ConsentLegitimate interesthelp_outline


SMADEX, S.L.U.

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Device identifiers, Users’
profiles, IP addresses, Probabilistic identifiers, Non-precise location data,
Device characteristics, User-provided data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


BOMBORA INC.

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Browsing and interaction data, Users’ profiles, IP addresses,
Non-precise location data, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


EASYMEDIA GMBH

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Precise location data, Device
identifiers, Browsing and interaction data, Users’ profiles, IP addresses,
Probabilistic identifiers, Non-precise location data, Device characteristics

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


REMERGE GMBH

Doesn't use cookies.

Data collected and processed: Device identifiers, Browsing and interaction data,
IP addresses, Non-precise location data, Device characteristics

more

Uses other forms of storage.


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ADVANCED STORE GMBH

Cookie duration: 365 (days).

Data collected and processed: Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


MAGNITE CTV, INC.

Cookie duration: 366 (days).

Data collected and processed: Privacy choices, Precise location data, Device
identifiers, Browsing and interaction data, IP addresses, Probabilistic
identifiers, Non-precise location data, Device characteristics

more




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ConsentLegitimate interesthelp_outline


DELTA PROJECTS AB

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Precise location data, Device identifiers, Browsing and interaction
data, Users’ profiles, IP addresses, Probabilistic identifiers, Non-precise
location data, Device characteristics, User-provided data

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


USEMAX ADVERTISEMENT (EMEGO GMBH)

Cookie duration: 365 (days).

Data collected and processed: Users’ profiles

more

Cookie duration resets each session.


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ConsentLegitimate interesthelp_outline


EMETRIQ GMBH

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Device identifiers, Browsing and interaction data, Users’ profiles,
IP addresses, Probabilistic identifiers, Non-precise location data, Device
characteristics, User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


PUBLICIS MEDIA GMBH

Cookie duration: 90 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Device identifiers, Browsing and interaction data, Users’ profiles,
IP addresses, Probabilistic identifiers, Non-precise location data, Device
characteristics, User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


M.D. PRIMIS TECHNOLOGIES LTD.

Cookie duration: 25 (days).

Data collected and processed: Privacy choices, Device identifiers, Browsing and
interaction data, IP addresses, Probabilistic identifiers, Non-precise location
data, Device characteristics, User-provided data

more




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ConsentLegitimate interesthelp_outline


ONETAG LIMITED

Cookie duration: 396 (days).

Data collected and processed: Privacy choices, Device identifiers, Browsing and
interaction data, IP addresses, Non-precise location data, Device
characteristics

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


CLOUD TECHNOLOGIES S.A.

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Device identifiers, Browsing and interaction data, Users’ profiles,
IP addresses, Non-precise location data, Device characteristics

more

Cookie duration resets each session.


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SMARTOLOGY LIMITED

Doesn't use cookies.

Data collected and processed: IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


IMPROVE DIGITAL

Cookie duration: 90 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Precise location data, Device identifiers, Browsing and interaction
data, Users’ profiles, IP addresses, Probabilistic identifiers, Non-precise
location data, Device characteristics, User-provided data

more

Cookie duration resets each session.


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ConsentLegitimate interesthelp_outline


ADOBE ADVERTISING CLOUD

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Device identifiers, IP addresses

more




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ConsentLegitimate interesthelp_outline


BANNERFLOW AB

Cookie duration: 366 (days).

Data collected and processed: IP addresses

more




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ConsentLegitimate interesthelp_outline


TABMO SAS

Doesn't use cookies.

Data collected and processed: Privacy choices, Precise location data, Device
identifiers, Browsing and interaction data, Users’ profiles, IP addresses,
Probabilistic identifiers, Non-precise location data, Device characteristics,
User-provided data

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


INTEGRAL AD SCIENCE, INC.

Doesn't use cookies.

Data collected and processed: Privacy choices, Browsing and interaction data, IP
addresses, Non-precise location data, Device characteristics

more




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WIZALY

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Browsing and interaction data, IP addresses, Non-precise location
data, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


WEBORAMA

Cookie duration: 393 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Precise location data, Device identifiers, Browsing and interaction
data, Users’ profiles, IP addresses, Non-precise location data, Device
characteristics, User-provided data

more




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ConsentLegitimate interesthelp_outline


JIVOX CORPORATION

Cookie duration: 30 (days).

Data collected and processed: Privacy choices, Precise location data, Device
identifiers, Browsing and interaction data, Users’ profiles, IP addresses,
Non-precise location data

more

Cookie duration resets each session.


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ConsentLegitimate interesthelp_outline


MOBILE PROFESSIONALS BV / SAGE&ARCHER BV

Doesn't use cookies.

Data collected and processed: Non-precise location data

more




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Consent


ON DEVICE RESEARCH LIMITED

Cookie duration: 30 (days).

Data collected and processed: Precise location data, Device identifiers,
Browsing and interaction data, IP addresses, Non-precise location data, Device
characteristics, User-provided data

more




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Consent


EXACTAG GMBH

Cookie duration: 180 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Device identifiers, Browsing and interaction data, IP addresses,
Device characteristics

more

Cookie duration resets each session.


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Consent


CELTRA INC.

Doesn't use cookies.

Data collected and processed: Precise location data, Device identifiers, IP
addresses, Device characteristics

more

Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


MAINADV SRL

Cookie duration: 30 (days).

Data collected and processed: Privacy choices, Device identifiers, Browsing and
interaction data, IP addresses, Non-precise location data, Device
characteristics, User-provided data

more

Uses other forms of storage.


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GEMIUS SA

Cookie duration: 1825 (days).

Data collected and processed: Privacy choices, Device identifiers, Browsing and
interaction data, Users’ profiles, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


THE KANTAR GROUP LIMITED

Cookie duration: 914 (days).

Data collected and processed: Privacy choices, Device identifiers, Browsing and
interaction data, IP addresses, Non-precise location data, Device
characteristics

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


NIELSEN MEDIA RESEARCH LTD.

Cookie duration: 120 (days).

Data collected and processed: Privacy choices, Device identifiers, Browsing and
interaction data, IP addresses, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


SOLOCAL SA

Cookie duration: 396 (days).

Data collected and processed: Privacy choices, Precise location data, Device
identifiers, Browsing and interaction data, Users’ profiles, IP addresses,
Non-precise location data, Device characteristics, User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


PIXALATE, INC.

Doesn't use cookies.

Data collected and processed: Device identifiers, Browsing and interaction data,
IP addresses, Non-precise location data, Device characteristics

more




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ConsentLegitimate interesthelp_outline


ORACLE ADVERTISING

Cookie duration: 180 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Device identifiers, Browsing and interaction data, Users’ profiles,
Non-precise location data, Device characteristics, User-provided data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


NUMBERLY

Cookie duration: 180 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Device identifiers, Browsing and interaction data, Users’ profiles,
IP addresses, Non-precise location data, Device characteristics, User-provided
data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


AUDIENCEPROJECT APS

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Device identifiers, Browsing and interaction data, Users’ profiles,
IP addresses, Probabilistic identifiers, Non-precise location data, Device
characteristics, User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DEMANDBASE, INC.

Cookie duration: 730 (days).

Data collected and processed: Privacy choices, Precise location data, Device
identifiers, Browsing and interaction data, Users’ profiles, IP addresses,
Probabilistic identifiers, Non-precise location data, Device characteristics,
User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


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EFFILIATION / EFFINITY

Cookie duration: 2 (days).

Data collected and processed: Device characteristics

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Cookie duration resets each session. Uses other forms of storage.


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SEENTHIS AB

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics

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COMMANDERS ACT

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, IP addresses

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TRAVEL AUDIENCE GMBH

Cookie duration: 397 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device identifiers, Browsing and interaction data, Users’
profiles, IP addresses, Probabilistic identifiers, Non-precise location data,
Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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HUMAN

Doesn't use cookies.

Data collected and processed: Device identifiers, IP addresses, Probabilistic
identifiers, Non-precise location data, Device characteristics

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BLENDEE SRL

Cookie duration: 366 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Device identifiers, Browsing and interaction data, Users’ profiles,
IP addresses, Non-precise location data, Device characteristics, User-provided
data

more

Cookie duration resets each session. Uses other forms of storage.


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INNOVID LLC

Cookie duration: 90 (days).

Data collected and processed: Privacy choices, Device identifiers, Browsing and
interaction data, IP addresses, Non-precise location data, Device
characteristics

more

Cookie duration resets each session.


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PAPIRFLY AS

Doesn't use cookies.

Data collected and processed: Device characteristics

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NEUSTAR, INC., A TRANSUNION COMPANY

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Device identifiers, Browsing and interaction data, Users’ profiles,
IP addresses, Probabilistic identifiers, Non-precise location data, Device
characteristics, User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


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SALESFORCE.COM, INC.

Cookie duration: 180 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Device identifiers, Browsing and interaction data, Users’ profiles,
Non-precise location data, Device characteristics, User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


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VERVE GROUP EUROPE GMBH

Doesn't use cookies.

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Precise location data, Device identifiers, Browsing and interaction
data, Users’ profiles, IP addresses, Non-precise location data, Device
characteristics, User-provided data

more

Uses other forms of storage.


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KOCHAVA INC.

Doesn't use cookies.

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Device identifiers, Browsing and interaction data, IP addresses,
Probabilistic identifiers, Device characteristics

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OTTO (GMBH & CO KG)

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Device identifiers, Browsing and
interaction data, Users’ profiles, IP addresses, User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


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ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM

Cookie duration: 180 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Precise location data, Device identifiers, Browsing and interaction
data, Users’ profiles, IP addresses, Probabilistic identifiers, Non-precise
location data, Device characteristics, User-provided data

more

Cookie duration resets each session.


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LOCALSENSOR B.V.

Doesn't use cookies.

Data collected and processed: Privacy choices, Precise location data, Device
identifiers, IP addresses, Non-precise location data, Device characteristics

more

Uses other forms of storage.


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ONLINE SOLUTION

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Precise location data, Device
identifiers, Browsing and interaction data, Users’ profiles, IP addresses,
Probabilistic identifiers, Non-precise location data, Device characteristics,
User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


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RELAY42 NETHERLANDS B.V.

Cookie duration: 730 (days).

Data collected and processed: Privacy choices, Device identifiers, Browsing and
interaction data, Users’ profiles, IP addresses, Probabilistic identifiers,
Device characteristics, User-provided data

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GP ONE GMBH

Cookie duration: Uses session cookies.

Data collected and processed: Privacy choices, Browsing and interaction data, IP
addresses, Non-precise location data, Device characteristics, User-provided data

more

Uses other forms of storage.


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LIFTOFF MOBILE, INC.

Doesn't use cookies.

Data collected and processed: Privacy choices, Device identifiers, Browsing and
interaction data, IP addresses, Probabilistic identifiers, Non-precise location
data, Device characteristics

more

Uses other forms of storage.


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THE MEDIAGRID INC.

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Precise location data, Device
identifiers, Browsing and interaction data, IP addresses, Probabilistic
identifiers, Non-precise location data, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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MINDTAKE RESEARCH GMBH

Cookie duration: 180 (days).

Data collected and processed: Device identifiers, Browsing and interaction data,
Users’ profiles, IP addresses, Probabilistic identifiers, Device characteristics

more

Uses other forms of storage.


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CINT AB

Cookie duration: 730 (days).

Data collected and processed: Privacy choices, Device identifiers, Browsing and
interaction data, IP addresses, Device characteristics

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GOOGLE ADVERTISING PRODUCTS

Cookie duration: 396 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Device identifiers, Browsing and interaction data, Users’ profiles,
IP addresses, Non-precise location data, Device characteristics, User-provided
data

more

Uses other forms of storage.


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GFK SE

Cookie duration: 730 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Device identifiers, Browsing and interaction data, Users’ profiles,
IP addresses, Non-precise location data, Device characteristics, User-provided
data

more

Uses other forms of storage.


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REVJET

Cookie duration: 730 (days).

Data collected and processed: Privacy choices, Device identifiers, Users’
profiles, IP addresses, Non-precise location data

more

Cookie duration resets each session.


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PROTECTED MEDIA LTD

Doesn't use cookies.

Data collected and processed: Device identifiers, Browsing and interaction data,
IP addresses, Probabilistic identifiers, Device characteristics

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CLINCH LABS LTD

Cookie duration: 730 (days).

Data collected and processed: Privacy choices, Device identifiers, Browsing and
interaction data, Users’ profiles, IP addresses, Probabilistic identifiers,
Non-precise location data, Device characteristics

more

Cookie duration resets each session.


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ORACLE DATA CLOUD - MOAT

Doesn't use cookies.

Data collected and processed: IP addresses, Non-precise location data

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HEARTS AND SCIENCE MÜNCHEN GMBH

Cookie duration: 60 (days).

Data collected and processed: IP addresses

more

Cookie duration resets each session.


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AMAZON ADVERTISING

Cookie duration: 396 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Device identifiers, Browsing and interaction data, Users’ profiles,
IP addresses, Non-precise location data, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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MOLOCO, INC.

Cookie duration: 730 (days).

Data collected and processed: Device identifiers, IP addresses, Non-precise
location data, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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ADTRIBA GMBH

Cookie duration: 730 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Device identifiers, Browsing and interaction data, IP addresses,
Non-precise location data, Device characteristics

more

Cookie duration resets each session.


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OBJECTIVE PARTNERS BV

Cookie duration: 90 (days).

Data collected and processed: Device identifiers

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Cookie duration resets each session.


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ENSIGHTEN

Cookie duration: 1825 (days).

Data collected and processed: Privacy choices, Device identifiers, Browsing and
interaction data, IP addresses, Device characteristics

more

Cookie duration resets each session.


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EBAY INC

Cookie duration: 90 (days).

Data collected and processed: Privacy choices, IP addresses, Device
characteristics

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HURRA COMMUNICATIONS GMBH

Cookie duration: 366 (days).

Data collected and processed: Authentication-derived identifiers, Precise
location data, Device identifiers, IP addresses, Non-precise location data,
Device characteristics

more

Cookie duration resets each session.


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GSKINNER

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AKAMAI

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FACEBOOK

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AUNICA

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BOOKING.COM

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C3 METRICS

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IBM

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EVIDON

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IGNITION ONE

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OMNICOM MEDIA GROUP

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DIGISEG

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RESONATE

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SOJERN

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HAENSEL AMS

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BDSK HANDELS GMBH & CO. KG

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VIDEOLOGY

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TRADEDOUBLER AB

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TRUSTARC

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TRUEFFECT

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MARKETING SCIENCE CONSULTING GROUP, INC.

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DENTSU

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ESSENS

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TRAVEL DATA COLLECTIVE

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ADVOLUTION.CONTROL

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WIDESPACE

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LIFESTREET

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VIMEO

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ADMAXIM

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BATCH MEDIA

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VODAFONE GMBH

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MAGNITE

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SCENESTEALER

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NETQUEST

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MANAGE.COM

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CLOUDFLARE

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SCOOTA

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HAVAS MEDIA FRANCE - DBI

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NETFLIX

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MACROMILL GROUP

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EBUILDERS

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APPLOVIN CORP.

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NANO INTERACTIVE

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FRACTIONAL MEDIA

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RACKSPACE

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MSI-ACI

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