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Open Menu
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 * On Demand Content
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 * HOME
 * Events
   * Global Events Calendar
   * RetailLoco Munich 24
   * SocialCEO Workshops 24 (DACH)
   * RetailLoco Mall of America® 2024
   * POS connect Cologne 23
   * RetailLoco Atlanta 23
   * RetailLoco Sponsoring
 * On Demand Content
   * RetailLoco Munich 23
 * Podcasts
 * Europe
 * Japan
 * News
 * Login

|







11. April 2024
Munich Airport


RETAILLOCO MUNICH



Hosted by the Location Based Marketing Association, this two day event will
feature speakers exploring the location based marketing over the course of a
customer’s day – in coproduction with Munich Airport






Best Retail Cases

Awards

Winners from 2023

Networking

Munich

LBMA Members & Guests

Side-Event

SocialCEO

Special Workshops

Retail Store-Tour

2.Day

 Member & Guest Benefit



6Days
19Hours
56Mins
27Secs




RETAILLOCO 11. APRIL 2024
TOGETHER WITH CO-HOST EUROTRADE RETAIL, MUNICH AIRPORT





 

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In April 2024, shop & trade managers, shopping & city representatives,
technology solutions experts and many more will gather in Munich for the
RetailLoco event, a two-day meeting with over 120+ participants. This event
provides a unique opportunity to explore Innovative Technologies KI & XR, Retail
Media & Marketing Technology, City & Facility Management.

During this event, high-profile speakers will focus on location-based marketing
and demonstrate how it can be shaped throughout a customer’s day. Be a part of
this groundbreaking event where industry leaders exchange ideas, discuss
innovative approaches, and shape the future of retail.



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Note:70% GERMAN speaking sessions & attendees.



Tickets 2024 here

 






THANKS TO OUR PARTNERS 2024

GERMAN: Die Location Based Marketing Association, in Zusammenarbeit mit ihren
Mitgliedern wie PAYBACK, Co-Gastegeber Eurotrade – Flughafen München oder
Ariadne Maps, lädt zum exklusiven Treffen vom 11. bis 12. April 2024 zur
RetailLoco direkt am Flughafen München ein. Diese zweitägige Veranstaltung
bringt ➥ Shop- und Handelsmanager, Vertreter von Einkaufszentren und Städten
sowie Experten für Technologielösungen und viele mehr zusammen. 

ENGLISH: The Location Based Marketing Association, in collaboration with its
members such as PAYBACK, co-host Eurotrade – Munich Airport, or Ariadne Maps,
invites you to the exclusive RetailLoco event directly at Munich Airport from
April 11th to 12th, 2024. This two-day event brings together shop and retail
managers, representatives from shopping centers and cities, as well as experts
in technology solutions and many others.






BECOME A GUEST TICKET.

Call for Interest






SPEAKERS & PARTNERS RETAILLOCO




SIMONE STRELLER

Geschäftsführerin
Handelsverband Bayern e. V. 


KATHRIN SCHÜRMANN

Rechtsanwältin, Schürmann Rosenthal Dreyer


ASIF KHAN

Founder & Chairman
The LBMA - Location Based Marketing Assocation


ISKENDER ÖLMEZKAYA

Head of Retail at FC Bayern München



ILKAY ÖZKISAOGLU

Der SocialCEO Trainer und erfolgreicher LinkedIN® Content-Creator


ARNE SCHÖNLEBEN

CEO
svarmony - your XR expert


MARCEL KILICALP

Product Design & Projecting, VuKo Software Solutions
myGastro.App: Schlüsselsäulen für den Erfolg in digitalen Business


FABIAN BURGEY

Director SME Business Europe,
RTL AdAlliance



LAUREN SELMAN

Member-Managin, Industry Matchmaker


DAVID SPORER

Managing Director
Passcreator by Fobi


KLAUS STIERINGER

Stadtmarketing-Chef, Stadt Bamberg
Zukunftsfähige Städte im digitalen Zeitalter


DENIS KLIEFKEN

Partner Retail, THE LBMA Services und Geschäftsführer spotilike GmbH



DAVID AKINJISE

LBMA-Expert AI
Künstliche Intelligenz im Business-Alltag


NATHAN PETTYJOHN

President
VR/AR Association


OTTMAR NEUBURGER

Geschäftsführer I Experte DOI-Chain
WEBanizer AG


FLORIAN ECKERT

Teamleiter PAYBACK GO & Location Based Services
PAYBACK



TANJA LAUB

Buchautorin Community-Management, Walkabout Media


DAVID KAPLAN

Brand and Performance Marketing Editor at Adweek


ALEXANDER HAHN

VP & Country Manager D-A-CH
VusionGroup


THOMAS ÖTINGER

Geschäftsführer
marcapo GmbH



JUDITH BÜCHLE

Omnichannel Business Lead,
Google Germany


JACQUELINE ALTHALLER, M.A.

Herausgeberin Social-Media Studie, Geschäftsführerin Althaller Communication
GmbH


PHILIPP DÖBELI

Business Development,
Brame AG


MARK ENGELFRIED

Director Mobile and Innovation at PAYBACK



SEBASTIAN DEPPE

VP DACH by Ariadne Maps


DEUTSCHE TELEKOM


STEFAN U. KOENEN

Director Retail/ -Marketing, -Developments & -Technical Services; Flughafen
München


CARLA LEDERMANN

Trade Marketing Manager, Schleich GmbH



FLORIAN HIESS

Online-Marketer
swat.io


KAI FLAD

Digital POS Manager,
Schleich GmbH


ANGELIQUE SZAMEITAT

Best Retail Cases-Publisher & Juryleitung mit GFM Nachrichten – Digital im
Handel und Marketing


KUNI KAWASHIMA

Head of LBMA, Japan



THOMAS HINTERLEITHNER

Managing Director, RETAIL-Place GmbH, LBMA AT/ CEE Region


GABY FLATINGER

Inhaber, Filialen Schwesterherzen-mode.de
Persönliche Mitarbeiterkommunikation in einer digitalen Welt.


MARIO RAATZ

Chief Sales Officer (CSO), REMIRA
Omnichannel: Store-Optimierung Stadt-Parfümerie Pieper mit 140 Stores+ 1
Onlineshop


CARSTEN SZAMEITAT

President The LBMA
CRO (Chief Revenue Officer) at svarmony




WE WILL SHOW THE USE-CASE STORIES OF OUR BRAND PARTNERS

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RETAILLOCO PROGRAM 2024




UPCOMING TOPICS



Location Technology

-EVERYTHING IS LOCAL – EXPERIENTIAL STORE – REVOLUTIONIZING AIRPORT COMMERCE –
XR

Retail Storytelling

Best Retail Cases: Use-Case-Stories Technologien / Marketing /
Customer-Experience in Stores & Omnichannel with E-Commerce

City-Management – Activation

Data analysis, loyalty and real estate and insights in relation to RETAIL /
HOSPITALITY 

Retail Media

C-TV and Location-based Advertising Retail Media @Point of Sales: What moves the
industry?  XR in retail – application examples

KI / AI & Automation

Drive into the Innovations I Realisations related to retail / hospitality
solutions I AI optimisation of work processes

XR for Retail

Impact of Extended Reality (XR) technologies in the retail sector. Through XR,
retailers can provide their customers with information and insights into the
products and services they want to purchase.



Day 1
11 Apr 2024
08:30 - 09:30
Main Stage
Carsten Szameitat



DOORS OPEN & REGISTRATION

Welcome to RetailLoco Conference 2024!
We are thrilled to open the doors to RetailLoco 2024, the premier event for
retail and location-based marketing enthusiasts, innovators, and professionals.
As you step into this dynamic conference, prepare to immerse yourself in a world
where the latest trends, technologies, and strategies in retail and
location-based marketing converge. What Awaits You: ...
Carsten Szameitat

09:20 - 09:50
MAIN STAGE
Asif Khan



LOCATION TECHNOLOGY: EVERYTHING IS LOCAL – EXPERIENTIAL STORE

The world presents new technologies and experiences! A trip around the world
reveals fascinating technologies, urban and functional shopping environments,
and leisure and entertainment areas that captivate with advanced digital themes!

++ TheLBMA Global & North America, Asif Kahn ++
Asif Khan

09:50 – 10:40
Main Stage
Arne Schönleben
Stefan U. Koenen



REVOLUTIONIZING: AIRPORT COMMERCE – SHOPPING-AREAS – FUTURE-VIEW XR!

1. REVOLUTIONIZING: AIRPORT COMMERCE – Shopping-Areas!
Dank innovativer Technologien werden Einkaufsbereiche zu dynamischen Umgebungen,
die das Reiseerlebnis verbessern, neue Chancen für Einzelhändler und die Travel
Industrie schaffen.

2. Future NOW: XR-Technologien und Smart Devices Revolutionieren das
Kundenerlebnis In dieser Session erleben Sie, wie Extended Reality (XR) und
innovative Smart Devices sowie Smart Glasses wie die Apple Vision Pro und
MagicLeap das Kundenerlebnis grundlegend verändern.

++ Flughafen München, Lufthansa, svarmony ++
Arne Schönleben
Stefan U. Koenen

10:40 - 11:10
Main Stage
Florian Eckert
Ottmar Neuburger
Denis Kliefken



LOCATION BASED SERVICES: LOYALTY UND KUNDENBINDUNGEN MIT BLICK AUF KRYPTOWÄHRUNG

Zwischen Wallets, Bezahl-Optionen und Customer-Experience:
Online- und Offline-Verschmelzungen von Kundenbindungsprogrammen diverser
Retail-Partnern und wie neue digitale Bezahl-Coins “Doi-Chain: Wie Bitte, was?”
sich einen Platz ergattern!

++ PAYBACK & WEBanizer AG ++
Florian Eckert
Ottmar Neuburger
Denis Kliefken

11:10 – 11:30
Lobby



MORNING COFFEE BREAK

Thanks to our partners that make the event happen! +++ Flughafen München,
Ariadne Maps, brame.io, RTL AdAlliance, PAYBACK, svarmony, REMIRA and 20 further
member of THE LBMA +++

11:30-12:20
Main Stage
Simone Streller
Marcel Kilicalp
Klaus Stieringer
Sebastian Deppe



SERVICE & MARKETING CITY-MANAGEMENT: THE RISE OF CITY MANAGEMENT BY KPIS

DER AUFSTIEG DES STADTMANAGEMENTS DURCH KPIs. Wie steigern Städte und Politik
den Freizeit- und Shopping-Konsum durch gezielte Steuerung und
Retail-Unterstützung?

*City-Analytics Use-Case: Traunstein, Waldkirchen und Innenstadt München
*Stadtmarketing Bayern & VuKo, Gastro Use-Case (Hospitality)

++ Ariadne Maps, Handelsverband Bayern e.V. (HBE), CIMA Beratung + Management,
AKCS Stadtmarketing-Verband, VUKO ++
Simone Streller
Marcel Kilicalp
Klaus Stieringer
Sebastian Deppe

12:20 - 13:05
Main Stage
Alexander Hahn
Thomas Ötinger
Fabian Burgey



LOCATION BASED MARKETING: RETAIL-MEDIA AM POS I CONNECT ADVERTISING

Gezielte Ansprachen, neue Technologien und diverse gewinnbringende
Umsetzungsmöglichkeiten!
Location-Based Marketing und Retail-Media am Point of Sale (POS) revolutionieren
die Werbelandschaft. Durch gezielte Ansprachen und den Einsatz neuer
Technologien bieten sich vielfältige Möglichkeiten zur profitablen Umsetzung.
Von personalisierten Angeboten über interaktive Displays bis hin zu Augmented
Reality-Anwendungen eröffnen sich spannende Wege, um Kunden direkt am Kaufort
anzusprechen und ihre Kaufentscheidungen positiv zu beeinflussen.

1. Session: Das Unmögliche möglich machen: TV-Werbung für den Mittelstand.
++ RTL AdAlliance mit marcapo GmbH ++

2. Session: Poco startet Retail Media
++ VisionGroup mit POCO ++
Alexander Hahn
Thomas Ötinger
Fabian Burgey

13:05 - 14:00
01:05 PM – 02:00 PM
Lobby



LUNCH BREAK



14:00-14:20
Main Stage
Judith Büchle



OMNICHANNEL NOW & FUTURE

Omnichannel-Zukunft: Wo Händler*innen heute investieren sollten, um morgen
erfolgreich zu bleiben!
Omnichannel-Champions: MediaMarkt, Modehaus Breuninger und Decathlon - Was tun
diese? Die Session umfasst die Wichtigkeit von Omnichannel im Handel,
Schlüsselerkenntnisse aus der Google Omnichannel Excellence Study, aktuelle
Erfolgsfaktoren und konkrete Handlungsempfehlungen für Händler, unterstützt
durch reale Beispiele aus DACH.

++ Google, Modehaus Breuninger (i.A.) ++

Judith Büchle

14:20 - 16:00
02:20 PM - 04:00 PM
Main Stage
Philipp Döbeli
Kai Flad
Carla Ledermann
Sergei Brehm
Best Retail Cases
Angelique Szameitat
Frank Noß



RETAIL STORYTELLING BEST RETAIL CASES: CREATING GREAT CUSTOMER EXPERIENCES

Use-Case-Stories Technologien / Marketing / Customer-Experience in Stores &
Omnichannel mit E-Commerce

+++ Brame.io, Witt Weiden (Online- und POS-Stores) mit “Gamification-Marketing:
In-Store-POS & Online-Marketing für eine optimale Customer Experience - young
generation”
+++ Remira, Parfümerie Piper mit “Omnichannel für Kleinere und was macht dies so
besonders?”+++
+++ Schleich (Spielwarenhersteller) “New Touch Store-Technology Use-Case-Story”
+++
Philipp Döbeli
Kai Flad
Carla Ledermann
Sergei Brehm
Best Retail Cases
Angelique Szameitat
Frank Noß

16:00 - 16:20
04:00 PM - 04:20 PM
Lobby



AFTERNOON COFFEE BREAK

Thanks +++ Flughafen München, Ariadne Maps, brame.io, RTL AdAlliance, PAYBACK,
svarmony, REMIRA and 20 further member of THE LBMA +++

16:30 - 17:00
04:30 PM - 05:00 PM
Main Stage
Ilkay Özkisaoglu



IMPULSGEBER SOCIALCE0: SOZIALE MEDIEN UND DIE WIRKUNG IM BUSINESS

Insights zur Umsetzung über einen professionellen Linkedin-Auftritt vor allem
für Management-Ebene! Beispiel aus dem Retail-Sektor.

++ Samir Ayoub, Geschäftsführender Inhaber von “Designfunktion” & Speaker, Ilkay
Özkisaoglu (DER Social CEO) - Excellence Trainer / Speaker ++
Ilkay Özkisaoglu

17:00 – 18:00
05:00 PM-06:00 PM
Mainstage
Deutsche Telekom
David Akinjise
Kathrin Schürmann



AI AUTOMATION: REVOLUTIONIZING WORK- AND CUSTOMER ENGAGEMENT

KI-Tools in der Anwendung in Work- und Arbeitsumfeld! Einsatz in diversen
Bereichen, doch wie und wo? KI und Automatisierung finden vielfältige
Anwendungen im Kundenservice, der Datenanalyse und der Prozessautomatisierung.
Die Herausforderung besteht darin, die besten Einsatzbereiche zu identifizieren,
um maximalen Nutzen zu erzielen.

++ LBMA KI-Consultant, Microsoft, Telekom, Der Social CEO-Experte, Schürmann
Rechtsanwalt ++
Deutsche Telekom
David Akinjise
Kathrin Schürmann

18:30 - 21:00
06:30 - 09:00
Matthias Kurz



TRANSFER & DINNER

18:30-19:00: Transfer zum Dinner
19:00-21:00: Speaker- und LBMA-Dinner
Matthias Kurz





FROM BEST RETAIL CASES AWARDS


WE SHOW THE SOLUTIONS!





WE 38 USE-CASES STORIES

GERMAN: Digitalisierung im Handel betrifft sowohl die stationären Flächen als
auch den Onlinebereich. Mit der Best Retail Cases Plattform und den Preisträgern
bieten wir auf der RetailLoco einen Einblick in die verschiedenen Lösungen, die
der Markt präsentiert.

Digitalization in retail affects both physical stores and the online sphere.
With the Best Retail Cases platform and the award winners, we provide insights
into the various solutions that the market presents at RetailLoco. Here, some
use-case stories from the latest Best Retail Cases Awards are being showcased.

Award Cases






SIDE EVENT: SOCIALCEO – 11. APRIL 2024 – WORKSHOPS




  11th April 2024
  6 speakers
  6 Workshop topics
  Workshops only in GERMAN Language

 



NETWORKING FOR EXECUTIVES ON THE TOPIC OF FUTURE-ORIENTED COMMUNICATION THROUGH
SOCIAL MEDIA: BRAND BUILDING, CEO POSITIONING, AND REPUTATION MANAGEMENT.

The side event “Social CEO 2024” from April 11, 2024, is an exclusive annual
gathering for mid-sized C-level executives and takes place in conjunction with
RetailLoco. The main theme is the enhancement of corporate reputation through a
dialogue-oriented HR culture and contemporary social media communication. The
conference offers workshops and discussions on topics such as leadership in
social media, corporate influencers, corporate reputation, network building, and
community management. The goal is to assist executives in adapting to the
evolving social media landscape and strengthening corporate reputation. The
target group includes CEOs, CTOs, CMOs, CFOs, and HR management of mid-sized
companies in the service and production sectors.

Click Me



 
 
 



 * ILKAY ÖZKISAOGLU
   
   Der SocialCEO Trainer und erfolgreicher LinkedIN® Content-Creator


 * SVEN BLAUKAT
   
   GoTo Market Strategist, VP Sales B2B Media Group


 * FLORIAN HIESS
   
   Online-Marketer
   swat.io


 * PHILIPP PUDELKO
   
   Content-Stratege, Geschäftsführer, Drunk Octopus Communications


 * JACQUELINE ALTHALLER, M.A.
   
   Herausgeberin Social-Media Studie, Geschäftsführerin Althaller Communication
   GmbH


 * TANJA LAUB
   
   Buchautorin Community-Management, Walkabout Media






Tickets



Brands and Retailer can pick the free sponsored ticket










GLOBAL MEDIA PARTNERS








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RETAILLOCO BY



 

RetailLoco is organized by the international trade association for
location-based technology solutions and marketing. With 1,400 members from 20
countries, it promotes exchange in the digital stationary retail world.

 

Every RetailLoco partner is automatically listed in the Best Retail Cases
database. The initiative of the LBMA collects and shows cases around retail. In
addition, the best applications and installations are honored with the Best
Retail Cases Award.





QUESTIONS




Angie Szameitat
Product Owner RetailLoco Europe & North America

Mail: angie@thelbma.services
Tel.: +49 (8122) 5536-440




SPONSORING OPTIONS



KEYNOTE, LEADS, MASTER CLASSES





KEYNOTES

As headline sponsor, they get the undivided attention of all participants,
whether on-site, streamed or on-demand.

 * 30 min KEYNOTE
 * Stand alone Newsletter
 * Logo at all media 

You will also receive the participant data / leads of RetailLoco

Ask for!

>>>contact us now


MASTER CLASSES

As part of your own masterclass, you can generate qualified leads on site and
also in the on-demand area of The LBMA.

 * 45 min digital Master Class
 * Stand alone Newsletter 
 * Participation at one panel

You will also receive the participant data / leads of RetailLoco

Ask for!

>>>contact us now


SPONSORING

You can sponsor our RetailLoco Event and our digital platform

 * Dinner
 * Panel
 * Breakfast 
 * Live Tour
 * Badges / Lanyards 

You will also receive the participant data / leads of RetailLoco

each 2,900 USD/EUR

>>>contact us now




Become a Partner







ABOUT US



Headquater: The LBMA Inc
1080 Brock Rd Unit 11,
Pickering, ON L1W 3X4, Canada

Office DACH: THE LBMA
Location Bases Marketing Association e.V.
ST. Paul 15, 85435 Erding, Germany


GET IN TOUCH:



Angelique Szameitat
Office@thelbma.services
Tel.: (+49) 8122 5536-440


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