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Retail Banking

Business Banking

Wealth Management

Platform

Digital Sales

Digital Banking

Digital Assist

Digital Engagement

Partner Program

Find partners

Marketplace

Services

Professional services

Backbase Academy

Support & community

Product Support

Backbase Community

Knowledge

Analyst reports

Webinars

Videos

Blog

About

Press

Events

Careers

Contact


FORRESTER: DIGITAL TRANSFORMATION IN BANKING NEEDS A PLATFORM APPROACH

Download infographic




BANKS RECOGNIZE THE NEED TO OWN THE ENGAGEMENT LAYER,
BUT THEIR ATTEMPTS SO FAR HAVE FAILED. 

Banks are currently accelerating massive infrastructure updates in order to
adapt to the changing times, but many are taking the wrong approach. Rather than
focusing on engagement, they’ve prioritized core banking solutions, and that’s
one of the reasons their attempts so far have been unsuccessful. As a result,
the vast majority of banks don’t feel prepared to offer the exceptional
experiences that customers demand.

Backbase’s exclusive Forrester infographic makes the situation clear: whether
financial institutions choose to adopt out-of-the-box digital infrastructure
products or custom-build their own solutions, the only way forward is learning
to own the customer engagement layer.

So, what will your path to Engagement Banking be?

View the infographic to discover the options

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