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 * Products
 * Solutions
 * Resources
 * Customers
 * Company
 * Partners
   Competitive Data
   
   including matching, scrapping and crawling
   
   Pricing Automation
   
   with self-service pricing configuration
   
   Price Optimization
   
   with elasticity-based price setting
   
   SKU Journey
   
   explore product mission of every SKU in your portfolio
   
   How it works
   
   discover how the latest retail software works
   
   by need
   Increase Margin by 6%
   Save 40 hours on repricing
   +2% margin by following rivals
   +3% margin on stock clearance
   Competitive Pricing
   Market-based Pricing
   Dynamic Pricing
   by industry
   Apparel & Footwear
   Consumer electronics
   Health & Beauty
   Sporting Goods
   Pet Supplies
   Home Improvement
   Toys & Hobbies
   Automotive supplies
   Open All Solutions
   
   Individual business case needs individual solution
   
   Answer 5 retail questions
   
   Get a 8-step pricing checklist for retailers to win in 2021
   
   Blog
   Pricing Hub
   Case Studies
   Use Cases
   Academy
   Click and download the story of Wiggle
   See all resources
   Vision
   About us
   Press
   Careers
   Contacts

Market Test

 * Products
   Competitive Data
   
   including matching, scrapping and crawling
   
   Pricing Automation
   
   with self-service pricing configuration
   
   Price Optimization
   
   with elasticity-based price setting
   
   SKU Journey
   
   explore product mission of every SKU in your portfolio
   
   How it works
   
   discover how the latest retail software works

 * Solutions
   by need
   Increase Margin by 6%
   Save 40 hours on repricing
   +2% margin by following rivals
   +3% margin on stock clearance
   Competitive Pricing
   Market-based Pricing
   Dynamic Pricing
   by industry
   Apparel & Footwear
   Consumer electronics
   Health & Beauty
   Sporting Goods
   Pet Supplies
   Home Improvement
   Toys & Hobbies
   Automotive supplies
   Open All Solutions
   
   Individual business case needs individual solution
   
   Answer 5 retail questions
   
   Get a 8-step pricing checklist for retailers to win in 2021

 * Resources
   Blog
   Pricing Hub
   Case Studies
   Use Cases
   Academy
   Click and download the story of Wiggle
   See all resources
 * Customers
 * Company
   Vision
   About us
   Press
   Careers
   Contacts
 * Partners

Market Test
Request pricing



OPTIMAL PRICES
FOR EVERY PRODUCT.
EVERY DAY.

Competera is an AI-powered platform helping retailers to set optimal prices.
Dominate your market with the cutting-edge Machine Learning technology combined
with the best econometric practices.

Market Test Product tour

Try Competera profit calculator now

Anonymous survey for Category Managers. Take part in a study!

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Representative Vendor in 2021 Market Guide

Artificial Intelligence Project of the Year 2020

Now Tech: Pricing and Promotion 2019

Analysts and experts recognize Competera as a major vendor for B2C pricing
solutions


ADDRESS THE MOST COMPLEX PRICING CHALLENGES

In the times of the “new normal” price becomes one of the most important parts
of efficient communication between the retailer and the consumer. 60% of your
customers choose products based on their price.

Competera helps to prevent losses in profits by switching businesses from
outdated pricing approaches. Focus on the whole portfolio instead of separate
SKUs.




SUCCESS IS A JOURNEY. LET'S COMPLETE IT TOGETHER

Competera is an industry-agnostic solution suitable for online, offline,
omnichannel, mono- or multi brand retailers. We help your team get optimal
prices for each product across all selling channels by using a unique
combination of pricing tools.

COST-PLUS

Margin-centric

Ad hoc repricing

Human-driven decision

MARKET-DRIVEN

Competitor-centric pricing triggered by market changes

Regular repricing

Constant manual check

Data dependence

RULE-BASED

Based on rules and business constraints

Automated real-time repricing

Human-supervised

Market-share focused

ELASTICITY-BASED

Mix of rules & demand-based pricing

Goal-oriented repricing

Manager as a strategist

Portfolio coverage

PERSONALIZED

Shopper-centric pricing

Individual offers based on LTV

Balance between customer demand and business goal

COMPETERA PRICING PLATFORM

A unified workplace with an easy-to-use interface



COMPETITIVE DATA

High-quality, timely product matches and data scraping covering any region,
currency, or language in a single dashboard – designed for retailers with tens
of thousands of products. Details



PRICING AUTOMATION

Coherent, fast and flexible pricing with defined workflows and a transparent
cause & effect analysis of every price change. Details

PRICE OPTIMIZATION

Elasticity-based price setting driven by demand patterns, products cross-impact
and more than 20 pricing and non-pricing factors. Details

COST-PLUS



Margin-centric

Ad hoc repricing

Human-driven decision

COMPETERA PRICING PLATFORM

A UNIFIED WORKPLACE WITH AN EASY-TO-USE INTERFACE

COMPETITIVE DATA

HIGH-QUALITY, TIMELY PRODUCT MATCHES AND DATA SCRAPING COVERING ANY REGION,
CURRENCY, OR LANGUAGE IN A SINGLE DASHBOARD – DESIGNED FOR RETAILERS WITH TENS
OF THOUSANDS OF PRODUCTS. DETAILS

PRICING AUTOMATION

COHERENT, FAST AND FLEXIBLE PRICING WITH DEFINED WORKFLOWS AND A TRANSPARENT
CAUSE & EFFECT ANALYSIS OF EVERY PRICE CHANGE. DETAILS

MARKET-DRIVEN



Competitor-centric pricing
triggered by market changes

Regular repricing

Constant manual check

Data dependence

COMPETERA PRICING PLATFORM

A UNIFIED WORKPLACE WITH AN EASY-TO-USE INTERFACE

COMPETITIVE DATA

HIGH-QUALITY, TIMELY PRODUCT MATCHES AND DATA SCRAPING COVERING ANY REGION,
CURRENCY, OR LANGUAGE IN A SINGLE DASHBOARD – DESIGNED FOR RETAILERS WITH TENS
OF THOUSANDS OF PRODUCTS. DETAILS

PRICING AUTOMATION

COHERENT, FAST AND FLEXIBLE PRICING WITH DEFINED WORKFLOWS AND A TRANSPARENT
CAUSE & EFFECT ANALYSIS OF EVERY PRICE CHANGE. DETAILS

RULE-BASED



Based on rules and business constraints

Automated real-time repricing

Human-supervised

Market-share focused

COMPETERA PRICING PLATFORM

A UNIFIED WORKPLACE WITH AN EASY-TO-USE INTERFACE

COMPETITIVE DATA

HIGH-QUALITY, TIMELY PRODUCT MATCHES AND DATA SCRAPING COVERING ANY REGION,
CURRENCY, OR LANGUAGE IN A SINGLE DASHBOARD – DESIGNED FOR RETAILERS WITH TENS
OF THOUSANDS OF PRODUCTS. DETAILS

PRICING AUTOMATION

COHERENT, FAST AND FLEXIBLE PRICING WITH DEFINED WORKFLOWS AND A TRANSPARENT
CAUSE & EFFECT ANALYSIS OF EVERY PRICE CHANGE. DETAILS

ELASTICITY-BASED



Mix of rules & demand-based pricing

Goal-oriented repricing

Manager as a strategist

Portfolio coverage

COMPETERA PRICING PLATFORM

A UNIFIED WORKPLACE WITH AN EASY-TO-USE INTERFACE

COMPETITIVE DATA

HIGH-QUALITY, TIMELY PRODUCT MATCHES AND DATA SCRAPING COVERING ANY REGION,
CURRENCY, OR LANGUAGE IN A SINGLE DASHBOARD – DESIGNED FOR RETAILERS WITH TENS
OF THOUSANDS OF PRODUCTS. DETAILS

PRICE OPTIMIZATION

ELASTICITY-BASED PRICE SETTING DRIVEN BY DEMAND PATTERNS, PRODUCTS CROSS-IMPACT
AND MORE THAN 20 PRICING AND NON-PRICING FACTORS. DETAILS

PERSONALIZED



Shopper-centric pricing

Individual offers based on LTV

Balance between customer demand and business goal

COMPETERA PRICING PLATFORM

A UNIFIED WORKPLACE WITH AN EASY-TO-USE INTERFACE

COMPETITIVE DATA

HIGH-QUALITY, TIMELY PRODUCT MATCHES AND DATA SCRAPING COVERING ANY REGION,
CURRENCY, OR LANGUAGE IN A SINGLE DASHBOARD – DESIGNED FOR RETAILERS WITH TENS
OF THOUSANDS OF PRODUCTS. DETAILS

PRICE OPTIMIZATION

ELASTICITY-BASED PRICE SETTING DRIVEN BY DEMAND PATTERNS, PRODUCTS CROSS-IMPACT
AND MORE THAN 20 PRICING AND NON-PRICING FACTORS. DETAILS

 * 1
 * 2
 * 3
 * 4
 * 5


COMPETERA CASE STUDY

We believe that modern machine learning technology could empower humans with
better decisions

Giftware
Find Me A Gift
Improving revenue by 9% with the help of AI
read
Consumer electronics
RD Electronics
Setting optimal prices across five European markets
read
DIY
Sdvor
Tenfold operations costs savings thanks to high-quality competitive data
read
Consumer electronics
Elkjøp
How Elkjøp Sustained the Competition with Amazon
read
Home decor
Balsam Brands
Boosting gross margin and revenue by over 3,5%
read
DIY
Vimos
Gaining 12.3% revenue uplift without traffic losses
read
Sporting Goods
Wiggle
Competition-based pricing for over half a million SKUs
read
Apparel & footwear
Intertop
Markdown optimization: saving 200 b.p. in profit margin
read
Consumer electronics
Foxtrot
Boosting revenue by 16% without risking profit margins
read
Health & beauty
Kosmo
Boosting revenue and sales across over 100 price zones
read
Sporting Goods
Wiggle
Market-driven pricing for over half a million SKUs
read
Giftware
Find Me A Gift
Improving revenue by 9% with the help of AI
read
Consumer electronics
RD Electronics
Setting optimal prices across five European markets
read
DIY
Sdvor
Tenfold operations costs savings thanks to high-quality competitive data
read
Consumer electronics
Elkjøp
How Elkjøp Sustained the Competition with Amazon
read
Home decor
Balsam Brands
Boosting gross margin and revenue by over 3,5%
read
DIY
Vimos
Gaining 12.3% revenue uplift without traffic losses
read
Sporting Goods
Wiggle
Competition-based pricing for over half a million SKUs
read
Apparel & footwear
Intertop
Markdown optimization: saving 200 b.p. in profit margin
read
Consumer electronics
Foxtrot
Boosting revenue by 16% without risking profit margins
read
Health & beauty
Kosmo
Boosting revenue and sales across over 100 price zones
read
Sporting Goods
Wiggle
Market-driven pricing for over half a million SKUs
read
Giftware
Find Me A Gift
Improving revenue by 9% with the help of AI
read
Consumer electronics
RD Electronics
Setting optimal prices across five European markets
read
DIY
Sdvor
Tenfold operations costs savings thanks to high-quality competitive data
read



SOFTWARE TRUSTED BY CUSTOMERS ACROSS THE GLOBE

Every Competera's client receives up to 9% revenue uplift.
 * 
 * 
 * 
 * 
 * 
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 * 
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 * 

Read Case studies


DISCOVER THE ART OF PRICING

AI-DRIVEN

Competera adapts the latest AI, machine learning and deep learning algorithms to
the needs of retailers, helping them switch to fact-based pricing. It brings a
shopper-centric experience with prices and a balance of margin and turnover.

RAPID

High speed equals getting to profits quicker. It takes from 2 weeks to fully
deploy a customized Competera platform that fulfills client needs. Compared to
other types of solutions, our
time-to-value is outstanding.

TECH MADE SIMPLE

Competera allows each pricing team to play by their own rules and choose
different pricing solutions and modules for specific tasks. Your team members
will do so with ease and convenience – in one dashboard.


STAY UPDATED ON RETAIL NEWS

Article
Forget the 'Black Box' Issue or How to Make Users Trust AI
The latest tech solutions are hard to adopt at their full capacity, as end-users
do not trust AI. We know how to make users trust advanced algorithms...

Article
Exploring the Revised Retail Reality With Carol Spieckerman
The interview with the most renowned retail experts worldwide to understand the
ins and outs of the industry and look into the ways to help retail....


Case study
Racing with the Giant: How Elkjøp Sustained the Competition with Amazon
Learn how a consumer electronics retailer enhanced its competitive data
monitoring with Competera....
All articles


CHECK HOW MUCH PROFIT COMPETERA CAN BRING TO YOUR BUSINESS


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BEST ANALYTICS / BI SOLUTIONS

E-commerce Germany award

PRICE OPTIMIZATION SOLUTIONS

Constellation

#1 ECOMMERCE SOLUTIONS SOFTWARE 2019

Crozdesk

TOP 3 STARTUPS AT THE AI SUMMIT

London Tech Week

NOW TECH: PRICING AND PROMOTION

Forrester

HIGH PERFORMER 2020

G2 Crowd

Product
 * Competitive Data
 * Pricing Automation
 * Price Optimization

Solutions
 * Increase Margin by 6%
 * Save 40 hours on repricing
 * +3% margin on stock clearance
 * +2% margin by following rivals
 * Competitive Pricing
 * Market-based Pricing
 * Dynamic Pricing

Resources
 * Blog
 * Whitepapers
 * Case Studies
 * Use Cases
 * Academy

Company
 * Vision
 * About us
 * Press
 * Careers
 * Contacts

Сontact us:
+1 415 854-5391 US
+44 203 608 7782 UK



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