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Submitted URL: http://redirects.pryor.com/?c=495143&v=2000351867500&l=2397&z=40258&r=243979&a=r&utm_source=house&utm_medium=email&utm_camp...
Effective URL: https://www.pryor.com/training-seminars/digital-marketing/?c=495143&v=2000351867500&l=2397&z=40258&r=243979&a=r&utm_so...
Submission: On September 01 via api from US

Form analysis 9 forms found in the DOM

GET https://www.pryor.com/search/

<form role="search" method="get" id="searchform" class="searchform" action="https://www.pryor.com/search/">
  <div class="searcharea">
    <input type="text" value="" name="search" id="search" class="searchbox" placeholder="Search" aria-labelledby="search">
    <input type="hidden" value="on" name="fseminar">
    <input type="hidden" value="on" name="fonsite">
    <input type="hidden" value="on" name="inperson">
    <input type="hidden" value="on" name="fwebinar">
    <input type="hidden" value="on" name="fproduct">
    <input type="hidden" value="on" name="fscategory">
    <input type="hidden" value="on" name="fpage">
    <input type="hidden" value="on" name="fpost">
    <input type="image" src="https://pryormediacdn.azureedge.net/icons/search.png" class="searchbutton" alt="Search Pryor.com">
  </div>
</form>

Name: change-country — POST 

<form action="" method="post" name="change-country" class="flag right">
  <input type="image" src="https://pryormediacdn.azureedge.net/icons/us-flag.png" alt="USA Flag" name="country" value="1" class="active">
  <input type="image" src="https://pryormediacdn.azureedge.net/icons/canada-flag.png" alt="Canada Flag" name="country" value="2" class="">
</form>

Name: request-name-email — POST 

<form method="post" id="sign-up-for-savings" name="request-name-email">
  <input type="hidden" name="form" value="request-name-email">
  <h3 class="white" style="color: #f5c300; text-align: center; padding: .1em">Sign Up for Savings</h3>
  <div id="request-name-email-input-container">
    <div style="display: inline-block; width: 41%; margin-left: 4%; padding-right: 5%;margin-bottom: 5px">
      <input type="text" name="first" placeholder="First Name" required="">
    </div>
    <div style="display: inline-block; width: 41%">
      <input type="text" name="last" placeholder="Last Name" required="">
    </div>
    <div style="width: 89%; margin-left: 4%">
      <input type="email" name="email" placeholder="Email Address" required="">
    </div>
    <div style="padding: 0 .5em;">
      <img src="/loading.gif" id="loading-request-name-email" style="display: none">
      <input type="hidden" name="recaptcha_response" data-action="request-name-email">
      <input type="submit" name="btnSubmit" id="request-name-email-submit" value="Sign Up" style="width: 100%; margin-left: 0" class="button orange">
    </div>
  </div>
  <p class="white" id="request-name-email-thank-you" style="display: none;padding: .6em 2em 1em 2em">Congratulations, you're on the list to receive new course information and promotional opportunities from Pryor Learning.&nbsp;</p>
</form>

Name: request-on-site-training — POST 

<form action="" method="post" name="request-on-site-training" id="onsiteTrainingForm" onsubmit="validateForm('onsiteTrainingForm')">
  <p>(* = Required Information)</p>
  <input type="hidden" name="form" id="onsiteTrainingForm-form" value="request-on-site-training">
  <label for="onsiteTrainingForm-topic">Onsite Training Topic: </label><br>
  <input type="text" name="topic" id="onsiteTrainingForm-topic" value="Digital Marketing                                                          " hidden="">
  <span style="line-height:2em;padding-left:0.25em;">Digital Marketing </span><br>
  <input type="hidden" name="topiccode" id="onsiteTrainingForm-topiccode" value="DN">
  <input type="hidden" name="page" id="onsiteTrainingForm-page" value="_">
  <input type="hidden" name="entryTime" id="onsiteTrainingForm-entryTime" value="2021-09-01 13:54:38">
  <input type="hidden" name="entryPage" id="onsiteTrainingForm-entryPage" value="_">
  <div class="span6 half-first">
    <label for="onsiteTrainingForm-first">*First Name</label>
    <input type="text" name="first" id="onsiteTrainingForm-first" placeholder="" required="">
  </div>
  <div class="span6 half-last">
    <label for="onsiteTrainingForm-last">*Last Name</label>
    <input type="text" name="last" id="onsiteTrainingForm-last" placeholder="" required="">
  </div>
  <label for="onsiteTrainingForm-email">*Email Address</label>
  <input type="email" name="email" id="onsiteTrainingForm-email" placeholder="" required="">
  <label for="onsiteTrainingForm-phone">*Phone Number</label>
  <input type="tel" name="phone" id="onsiteTrainingForm-phone" placeholder="" required="">
  <label for="onsiteTrainingForm-company">Company</label>
  <input type="text" name="company" id="onsiteTrainingForm-company" placeholder="">
  <div class="span6 half-first">
    <label for="onsiteTrainingForm-postal">*Postal Code</label>
    <input type="text" name="postal" id="onsiteTrainingForm-postal" placeholder="" data-fill="postalCode" required="">
  </div>
  <div class="span6 half-last">
    <label for="onsiteTrainingForm-circleNumber">Express Code</label>
    <input type="text" name="circleNumber" id="onsiteTrainingForm-circleNumber" placeholder="" data-fill="circleNumber">
  </div>
  <input type="checkbox" name="moreTopics" id="moreTopics" value="addTopics" style="height: auto;width: auto;"><label for="moreTopics">&nbsp;&nbsp;I am interested in additional onsite training topics</label> <br>
  <input type="hidden" name="recaptcha_response" data-action="request_onsite_training">
  <div class="float-clear">
    <input type="submit" name="btnSubmit" id="onsiteTrainingForm-submit" value="Submit" class="button orange">
  </div>
</form>

Name: request-group-discount — POST 

<form action="" method="post" name="request-group-discount" id="groupDiscountForm" onsubmit="validateForm('groupDiscountForm')">
  <p>(* = Required Information)</p>
  <input type="hidden" name="form" value="request-group-discount">
  <input type="hidden" name="entryTime" value="2021-09-01 13:54:38">
  <input type="hidden" name="entryPage" value="_">
  <div class="span6 half-first">
    <label for="groupDiscountForm-first">*First Name</label>
    <input type="text" name="first" id="groupDiscountForm-first" placeholder="" required="">
  </div>
  <div class="span6 half-last">
    <label for="groupDiscountForm-last">*Last Name</label>
    <input type="text" name="last" id="groupDiscountForm-last" placeholder="" required="">
  </div>
  <label for="groupDiscountForm-title">Job Title</label>
  <input type="text" name="title" id="groupDiscountForm-title" placeholder="">
  <label for="groupDiscountForm-organization">Organization</label>
  <input type="text" name="organization" id="groupDiscountForm-organization" placeholder="">
  <label for="groupDiscountForm-email">*Email Address</label>
  <input type="email" name="email" id="groupDiscountForm-email" placeholder="" required="">
  <div class="span6 half-first">
    <label for="groupDiscountForm-phone">*Phone Number</label>
    <input type="tel" name="phone" id="groupDiscountForm-phone" placeholder="" required="">
  </div>
  <div class="span6 half-last">
    <label for="groupDiscountForm-postal">*Postal Code</label>
    <input type="text" name="postal" id="groupDiscountForm-postal" placeholder="" data-fill="postalCode" required="">
  </div>
  <label for="groupDiscountForm-have">How Many Users Do You Have?</label><br>
  <span class="plain-select">
    <select name="learners-have" id="groupDiscountForm-have">
      <option value="<10">Less than 10</option>
      <option value="10-50">10 to 50</option>
      <option value="51-100">51 to 100</option>
      <option value="100+">More than 100</option>
    </select>
  </span>
  <div class="span6 half-first">
    <label for="groupDiscountForm-circleNumber">Express Code</label>
    <input type="text" name="circleNumber" id="groupDiscountForm-circleNumber" placeholder="" data-fill="circleNumber">
  </div>
  <input type="hidden" name="recaptcha_response" data-action="request_group_discount">
  <div class="float-clear">
    <input type="submit" name="btnSubmit" id="groupDiscountForm-submit" value="Submit" class="button orange">
  </div>
</form>

Name: change-location — GET 

<form action="" method="get" name="change-location" id="changeLocationForm" novalidate="">
  <input type="text" name="zip" placeholder="Postal Code" data-fill="postalCode" aria-labelledby="changeLocationForm-postal" id="changeLocationForm-postal" required="">
  <p>- or -</p>
  <select id="changeLocationForm-loc" name="loc" aria-labelledby="changeLocationForm-loc">
    <option value="">Select State or Province</option>
    <option value="AL">Alabama, US</option>
    <option value="AK">Alaska, US</option>
    <option value="AZ">Arizona, US</option>
    <option value="AR">Arkansas, US</option>
    <option value="CA">California, US</option>
    <option value="CO">Colorado, US</option>
    <option value="CT">Connecticut, US</option>
    <option value="DE">Delaware, US</option>
    <option value="FL">Florida, US</option>
    <option value="GA">Georgia, US</option>
    <option value="HI">Hawaii, US</option>
    <option value="ID">Idaho, US</option>
    <option value="IL">Illinois, US</option>
    <option value="IN">Indiana, US</option>
    <option value="IA">Iowa, US</option>
    <option value="KS">Kansas, US</option>
    <option value="KY">Kentucky, US</option>
    <option value="LA">Louisiana, US</option>
    <option value="ME">Maine, US</option>
    <option value="MD">Maryland, US</option>
    <option value="MA">Massachusetts, US</option>
    <option value="MI">Michigan, US</option>
    <option value="MN">Minnesota, US</option>
    <option value="MS">Mississippi, US</option>
    <option value="MO">Missouri, US</option>
    <option value="MT">Montana, US</option>
    <option value="NE">Nebraska, US</option>
    <option value="NV">Nevada, US</option>
    <option value="NH">New Hampshire, US</option>
    <option value="NJ">New Jersey, US</option>
    <option value="NM">New Mexico, US</option>
    <option value="NY">New York, US</option>
    <option value="NC">North Carolina, US</option>
    <option value="ND">North Dakota, US</option>
    <option value="OH">Ohio, US</option>
    <option value="OK">Oklahoma, US</option>
    <option value="OR">Oregon, US</option>
    <option value="PA">Pennsylvania, US</option>
    <option value="RI">Rhode Island, US</option>
    <option value="SC">South Carolina, US</option>
    <option value="SD">South Dakota, US</option>
    <option value="TN">Tennessee, US</option>
    <option value="TX">Texas, US</option>
    <option value="UT">Utah, US</option>
    <option value="VT">Vermont, US</option>
    <option value="VA">Virginia, US</option>
    <option value="WA">Washington, US</option>
    <option value="WV">West Virginia, US</option>
    <option value="WI">Wisconsin, US</option>
    <option value="WY">Wyoming, US</option>
    <option value="DC">Washington, D.C., US</option>
    <option value="VI">Virgin Islands, US</option>
    <option value="PR">Puerto Rico, US</option>
    <option value="AB">Alberta, Canada</option>
    <option value="BC">British Columbia, Canada</option>
    <option value="MB">Manitoba, Canada</option>
    <option value="NB">New Brunswick, Canada</option>
    <option value="NL">Newfoundland and Labrador, Canada</option>
    <option value="NS">Nova Scotia, Canada</option>
    <option value="NT">Northwest Territories, Canada</option>
    <option value="NU">Nunavut, Canada</option>
    <option value="ON">Ontario, Canada</option>
    <option value="PE">Prince Edward Island, Canada</option>
    <option value="QC">Quebec, Canada</option>
    <option value="SK">Saskatchewan, Canada</option>
    <option value="YT">Yukon, Canada</option>
  </select><br>
  <input type="submit" name="submit" id="changeLocationForm-submit" value="Submit" class="button orange">
</form>

Name: change-location — GET 

<form action="" method="get" name="change-location" id="changePostalLocationForm" novalidate="">
  <input type="text" name="zip" placeholder="Postal Code" data-fill="postalCode" aria-labelledby="changePostalLocationForm-postal" id="changePostalLocationForm-postal" required="">
  <input type="submit" name="submit" id="changePostalLocationForm-submit" value="Submit" class="button orange">
</form>

POST 

<form id="prompt-express-code" method="post" class="circle-form" action="" onsubmit="return false">
  <input type="hidden" name="form" value="prompt-express-code">
  <input type="hidden" name="browser" value="">
  <input type="hidden" name="entryTime" value="2021-09-01 13:54:38">
  <input type="hidden" name="second" value="1">
  <div class="section">
    <table cellpadding="2px" style="margin: 15px 0px;">
      <tbody>
        <tr>
          <td>
            <img src="https://pryormediacdn.azureedge.net/icons/express-code.png" width="50px" alt="Express Code">
          </td>
          <td>
            <span style="font-size: 14px; text-transform:uppercase; border-bottom:1px solid #000000; display: inline-block;">Express Code</span> <span class="link-mimic show-image"><img
                src="https://pryormediacdn.azureedge.net/icons/question-icon.png" width="10px" alt="What is an Express Code"></span>
            <input type="text" name="circle_number" id="prompt-express-code-circle_number" placeholder="000000" data-fill="circleNumber"
              style="text-align:center; width:113px; display:block; font-size: 24px; font-weight: bold; padding:3px; line-height: 24px; height:auto; margin:1px 0px; letter-spacing: 1.5px;" aria-labelledby="prompt-express-code-circle_number">
            <span id="submit-express-code-error" style="color: red;"></span>
          </td>
        </tr>
      </tbody>
    </table>
  </div>
  <div class="section">
    <label for="prompt-express-code-vip_number_text">VIP Number</label> <span class="link-mimic show-image"><img src="https://pryormediacdn.azureedge.net/icons/question-icon.png" width="10px" alt="What is a VIP Number"></span>
    <br>
    <label style="font-family:Courier New;">VIP <input type="text" name="vip_number" id="prompt-express-code-vip_number" placeholder="00 000 000 000 00" data-fill="vipNumber"
        style="width:173px; display: inline-block; font-family:Courier New; font-size: 15px; padding:3px; line-height: 24px; height:auto; margin:1px 0px"></label>
    <p class="hidden image">
      <img src="https://pryormediacdn.azureedge.net/images/findvip.jpg" alt="Find my VIP Number">
    </p>
  </div>
  <input type="submit" name="validate-ec" id="prompt-express-code-submit" value="Submit" class="button orange circle-button" onclick="lookupExpressCode()">
  <img src="/loading.gif" id="loading" style="display: none;">
</form>

POST 

<form id="prompt-express-code-auto" method="post" class="circle-form" action="">
  <input type="hidden" name="form" value="prompt-express-code">
  <input type="hidden" name="browser" value="">
  <input type="hidden" name="entryTime" value="2021-09-01 13:54:38">
  <input type="hidden" name="second" value="1">
  <div class="section">
    <table cellpadding="2px" style="margin: 15px 0px;">
      <tbody>
        <tr>
          <td>
            <img src="https://pryormediacdn.azureedge.net/icons/express-code.png" width="50px" alt="Express Code">
          </td>
          <td>
            <span style="font-size: 14px; text-transform:uppercase; border-bottom:1px solid #000000; display: inline-block;">Express Code</span> <span class="link-mimic show-image"><img
                src="https://pryormediacdn.azureedge.net/icons/question-icon.png" width="10px" alt="What is an Express Code"></span>
            <input type="text" name="circle_number" id="prompt-express-code-auto-circle_number" placeholder="000000" data-fill="circleNumber"
              style="text-align:center; width:113px; display:block; font-size: 24px; font-weight: bold; padding:3px; line-height: 24px; height:auto; margin:1px 0px; letter-spacing: 1.5px;" aria-labelledby="prompt-express-code-auto-circle_number">
          </td>
        </tr>
      </tbody>
    </table>
  </div>
  <div class="section">
    <label for="prompt-express-code-auto-vip_number_text">VIP Number</label> <span class="link-mimic show-image"><img src="https://pryormediacdn.azureedge.net/icons/question-icon.png" width="10px" alt="What is a VIP Number"></span>
    <br>
    <label style="font-family:Courier New;">VIP <input type="text" name="vip_number" id="prompt-express-code-auto-vip_number" placeholder="00 000 000 000 00" data-fill="vipNumber"
        style="width:173px; display: inline-block; font-family:Courier New; font-size: 15px; padding:3px; line-height: 24px; height:auto; margin:1px 0px"></label>
    <p class="hidden image">
      <img src="https://pryormediacdn.azureedge.net/images/findvip.jpg" alt="Find my VIP Number">
    </p>
  </div>
  <input type="submit" name="submit" id="prompt-express-code-auto-submit" value="Submit" class="button orange circle-button">
</form>

Text Content

Pryor+ Login Cart   Enter Express Code

 * 
 * Pryor+ Login
 * Cart

 * 

 * Find a Seminar — In-person or online ▼
   * Enter Express Code
   * Find a Seminar
 * OnDemand Training ▼
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   * DVDs, CDs, Books, etc.
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 * Annual Pass with Pryor+ ▼
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 *   Enter Express Code

 * Find a Seminar — In-person or online
 * OnDemand Training
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 * Webinars
 * Training Categories
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 * Products
 * Pryor+






DIGITAL MARKETING

ANALYTICS, DIGITAL ADVERTISING, EMAIL, SEO, SOCIAL MEDIA, EMERGING TRENDS AND
MORE


Continuing Education Credits: CEU: 0.6 

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(155)




1 DAY SEMINAR


$199 $184/PERSON


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LIVE ONLINE SEMINARS

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Sep 8 9am-4pm EDT

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Oct 28-29 9am-4pm PDT

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PRIVATE TEAM TRAINING

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or online.

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> "I have been a member of Fred Pryor for almost three years now and I have yet
> to attend a class that didn't have valuable information that would benefit my
> company and/or our employees."”
> 
> — Teri M.

> "Excellent!! As always, Fred Pryor's courses are easy to follow, very
> informative and presented in a format that keeps your attention!!"”
> 
> — Cynthia S.

> "I enjoy all of the seminars that I attend through the Fred Pryor Training
> Rewards program. They are very informative and the instructors are very
> knowledgeable and helpful."”
> 
> — Tasha M.

> "Excellent info for all levels of users. There are always things to add to
> your "bag of tricks"."”
> 
> — Wendy S.

> "Wow! I have taken many wonderful courses through Fred Pryor; this one takes
> the cake!!"”
> 
> — Dana N.

> "Top notch! Thank you Fred Pryor, this is the best investment my boss could
> have made."”
> 
> — Lewis C.

> "I received a lot of great information in this training. Several co-workers
> went with me which was a great help for me to start implementing some of the
> changes we need to do at the office. It was very eye opening for them to
> realize the things that we need to do at the office. It was very eye opening
> for them to realize the things that need to get to me. It was like Fred Pryor
> and the trainer had my back!"”
> 
> — Tasha C.


OVERVIEW

The overall meaning of digital marketing is any form of advertising that is done
through a digital channel. Determining the best digital marketing strategy that
fits your business is the first step in a successful plan. A major advantage to
digital marketing versus traditional marketing is that results are in real time.
You have the ability to see if advertising campaigns are proving fruitful and
view website traffic immediately.

Building a solid foundation as you embark on your digital marketing journey is
key. We'll walk you through step-by-step, and provide the tools you need to
build a framework for success.

This one day course will add dimension to your organization's digital marketing
efforts. You'll:

 * Learn digital marketing basics.
 * Find the best social media platforms for your organization.
 * Discover how to strategize and develop integrated email and web campaigns.
 * Study insights into analytics and evaluating the return on your digital
   investment.
 * Determine ways to define your digital marketing strategy.




AGENDA

►    ▼    DIGITAL MARKETING OVERVIEW

 * What's Changed and Emerging Trends
   * Discover the new face of primetime, drive time, newspapers and more
   * Learn how digital disruption continually affects your digital marketing
     strategy
 * Digital Landscape: The Evolution of the Consumer Journey
   * Use multichannel marketing to get your customers to spend up to four times
     more
   * Find out why it's critical to create and maintain a single view of your
     customer across all channels — websites, apps, social media, etc.
   * Look at brands using digital marketing successfully
     * How did they become a thought leader?
     * How do they influence purchases?
     * How do they generate online sales?
     * How does their customer support attract, keep and convert customers?
     * How do they nurture customer relationships?
     * How do they fuel brand advocacy?

►    ▼    CURRENT TRENDS

 * Discover important technologies that will boost your digital marketing
   program
   * Content Management Systems
   * Website Analytics Platforms
   * Marketing Automation Technologies
 * Best Practices for Email and Text
   * Avoid blacklisting and SPAM filters so you reach current and potential
     buyers
   * Explore a must-have guide to effective email streams
   * Manage opt-ins/opt-outs to retain as many customers as possible
 * Social Media
   * Find out which social media platforms are "in"
   * Discover the demographics of popular platforms
   * Learn what types of "posts" offer the highest engagement for each platform

►    ▼    DIGITAL ASSESSMENT

 * The Role of Digital
   * Understand the role digital plays in your overall marketing strategy
   * Take an objective look at what you're doing right - and what needs to
     change now
   * Identify missing opportunities to engage your customers online
   * Examine how your target segments use digital to research, purchase and
     advocate products
   * Identify the must-have components of a digital program
 * Determine Your Digital Priorities
   * Establish goals, objectives and key performance indicators (KPIs)
   * Understand the critical difference between metrics and KPIs
   * Define your target audience priority
 * External Assessment
   * Assess your current performance and pinpoint what to keep and what to ditch
   * Evaluate your target audience - what are their likes and dislikes?
   * Compare your efforts with your competitors
     * What to measure
     * How to "grade" yourself
     * How to make sense of the results
 * Analyze industry best practices
   * What to look for in online benchmarking tools
   * How to leverage online tools for the most accurate results
 * Internal Assessment and Review
   * Identify your stakeholders and solicit their insight
   * Discover how to provide an overview of analytics
   * Learn major internal research insights to focus on

►    ▼    DEVELOP YOUR STRATEGY

 * Use SMART Goals to Guide Digital KPIs
   * Think strategically and establish a plan for the next five years
 * Develop a Project Plan: What to Include to Ensure Effectiveness
   * Establish and communicate a digital vision
   * Examine sample plans to identify the best approach for your organization

►    ▼    IMPLEMENT YOUR STRATEGY

 * Understand and Optimize Results
   * Learn proven techniques to drive traffic - earned, owned and paid
   * Discover how to increase Search Engine Optimization (SEO) and traffic
     referrals
   * Gain tips and tricks to help grow online sales
 * Relationship Management
   * Establish and nurture relationships online, so you control content and your
     story
   * Implement effective content marketing strategies
   * Develop a content calendar that keeps customers coming back
 * Build and Grow Your Social Media Presence
   * Discover the most popular social media platforms
   * Learn how to establish your social brand identity

►    ▼    DIGITAL MARKETING GOVERNANCE

 * Learn ways to keep your efforts compliant




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TRAINING CATEGORIES

 * Administrative Assistant & Front Desk
 * Business Writing & Grammar
 * Communication
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