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 * Welcome
 * Brand
 * Audience
 * Customer Journey Blueprint

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 * Welcome
 * Brand
 * Audience
 * Customer Journey Blueprint

 * Welcome
 * Brand
 * Audience
 * Customer Journey Blueprint

Menu
 * Welcome
 * Brand
 * Audience
 * Customer Journey Blueprint


COWPOKES WORK & WESTERN BRAND STRATEGY REPORT

Thank you for selecting Element212 to create the brand strategy plan for your
company. We believe that great brands are built and maintained through a solid
understanding of who they are, why their customers choose them, and where their
opportunities lie.


PROJECT GOALS

In the aftermath of a global pandemic, economic downturn, and soaring inflation,
both the economy and consumer purchasing patterns have undergone significant
transformations in recent years. Against this backdrop, our objective is to
redefine the positioning of the Cowpokes brand, adapting to the evolving
landscape. We aim to craft innovative and effective branding strategies that
will strongly connect with their audience in the year 2024.


SUMMARY OF PROJECT

Element212 facilitated a comprehensive Brandstorming meeting with the Cowpokes
Work & Western team, delving into crucial aspects such as brand positioning,
strengths, differentiators, and goals. Following this, we orchestrated the
deployment of a digital survey across the Cowpokes database, consisting of
14,509 recipients. Notably, the email garnered 5,142 opens, with 220 individuals
clicking on the survey link. Subsequently, 160 respondents successfully
completed the survey. The rich insights gleaned from this process have
significantly influenced our strategic and creative trajectory for the upcoming
2024 marketing campaigns.


SUPPORTING RESEARCH

The Element212 team utilizes the analytics and financial reports provided by
Cowpokes Work & Western to influence and direct our strategies.

 

We look forward to presenting our brand strategy to the Cowpokes Work and
Western team and discussing any questions you may have along the way!



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