www.fictiv.com Open in urlscan Pro
2606:4700:3035::ac43:9727  Public Scan

URL: https://www.fictiv.com/articles/fictiv-coo-and-cro-discuss-why-women-in-leadership-are-good-for-business
Submission: On September 13 via manual from US — Scanned from DE

Form analysis 12 forms found in the DOM

GET https://www.fictiv.com/search/

<form role="search" method="get" class="search-form flex justify-between items-stretch h-full w-full relative" action="https://www.fictiv.com/search/" data-cb-wrapper="true">
  <button type="submit" class="search-submit absolute px-4 bg-grey-100 t-0 cursor-pointer h-full" value="Search">
    <!--?xml version="1.0" encoding="UTF-8"?-->
    <svg width="15px" height="15px" viewBox="0 0 15 15" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink">
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  <input type="search" class="search-field w-full bg-grey-100 py-2 px-12 text-12 font-museo-700 text-grey-600 border border-transparent outline-none focus:border-teal-light" name="searchwp" id="search-bar-field" placeholder="Search...">
  <div class="font-museo-700 cursor-pointer text-grey-600 absolute bg-grey-100 h-full t-0 px-4" id="search-bar-close"><span></span></div>
</form>

GET https://fictivloc:8890/search/

<form role="search" method="get" class="search-form py-6 flex justify-between items-stretch h-full w-full relative" action="https://fictivloc:8890/search/" data-cb-wrapper="true">
  <input type="search" class="search-field w-full bg-grey-100 py-2 px-12 text-12 font-museo-700 text-grey-600 border border-transparent outline-none focus:border-teal-light" name="searchwp" placeholder="Keyword...">
  <button type="submit" class="search-submit absolute px-4 t-0 cursor-pointer h-full" value="Search">
    <svg width="18" height="18" viewBox="0 0 18 18" fill="none" xmlns="http://www.w3.org/2000/svg">
      <path d="M16.5 16.5L11.5001 11.5M13.1667 7.33333C13.1667 10.555 10.555 13.1667 7.33333 13.1667C4.11167 13.1667 1.5 10.555 1.5 7.33333C1.5 4.11167 4.11167 1.5 7.33333 1.5C10.555 1.5 13.1667 4.11167 13.1667 7.33333Z" stroke="#344054"
        stroke-width="1.66667" stroke-linecap="round" stroke-linejoin="round"></path>
    </svg>
  </button>
</form>

GET https://www.fictiv.com

<form role="search" method="get" id="search-form" class="search-form" action="https://www.fictiv.com" data-cb-wrapper="true">
  <div class="flex justify-between items-stretch h-full" id="search-wrapper">
    <div class="w-full">
      <input placeholder="" class="w-full bg-grey-100 py-2 px-2 text-12 font-museo-700 text-grey-600 border border-transparent outline-none focus:border-teal-light resources-search-input" type="text" value="" name="s" id="s" style="max-width: 100%;">
    </div>
    <div id="resources-search-submit" class="bg-grey-100 resources-search-submit cursor-pointer">
      <div class="flex items-center h-full px-2">
        <!--?xml version="1.0" encoding="UTF-8"?-->
        <svg width="15px" height="15px" viewBox="0 0 15 15" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink">
          <g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd">
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</form>

GET https://www.fictiv.com/filter/

<form method="GET" action="https://www.fictiv.com/filter/" id="filter-form" data-cb-wrapper="true">
  <div class="pb-1">
    <p class="uppercase font-museo-500 text-grey-400">Topic</p>
  </div>
  <div class="flex flex-wrap -mx-1">
    <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-1">
      <input class="filter-item-checkbox filter-content-btn hidden" type="checkbox" id="fictiv_topic-design-for-manufacturability-sidebar" name="fictiv_topic[]" value="design-for-manufacturability">
      <label class="select-none cursor-pointer block  text-16 border px-3 rounded py-1 border-grey-200 font-museo-700 text-grey-600" for="fictiv_topic-design-for-manufacturability-sidebar">DFM Guides</label>
    </div>
    <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-1">
      <input class="filter-item-checkbox filter-content-btn hidden" type="checkbox" id="fictiv_topic-material-guides-sidebar" name="fictiv_topic[]" value="material-guides">
      <label class="select-none cursor-pointer block  text-16 border px-3 rounded py-1 border-grey-200 font-museo-700 text-grey-600" for="fictiv_topic-material-guides-sidebar">Material Guides</label>
    </div>
    <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-1">
      <input class="filter-item-checkbox filter-content-btn hidden" type="checkbox" id="fictiv_topic-engineering-workflow-tips-sidebar" name="fictiv_topic[]" value="engineering-workflow-tips">
      <label class="select-none cursor-pointer block  text-16 border px-3 rounded py-1 border-grey-200 font-museo-700 text-grey-600" for="fictiv_topic-engineering-workflow-tips-sidebar">Engineering Workflow Tips</label>
    </div>
    <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-1">
      <input class="filter-item-checkbox filter-content-btn hidden" type="checkbox" id="fictiv_topic-mechanical-design-sidebar" name="fictiv_topic[]" value="mechanical-design">
      <label class="select-none cursor-pointer block  text-16 border px-3 rounded py-1 border-grey-200 font-museo-700 text-grey-600" for="fictiv_topic-mechanical-design-sidebar">Mechanical Design Tips</label>
    </div>
    <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-1">
      <input class="filter-item-checkbox filter-content-btn hidden" type="checkbox" id="fictiv_topic-industry-reports-sidebar" name="fictiv_topic[]" value="industry-reports">
      <label class="select-none cursor-pointer block  text-16 border px-3 rounded py-1 border-grey-200 font-museo-700 text-grey-600" for="fictiv_topic-industry-reports-sidebar">Industry Reports</label>
    </div>
    <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-1">
      <input class="filter-item-checkbox filter-content-btn hidden" type="checkbox" id="fictiv_topic-supply-chain-optimization-sidebar" name="fictiv_topic[]" value="supply-chain-optimization">
      <label class="select-none cursor-pointer block  text-16 border px-3 rounded py-1 border-grey-200 font-museo-700 text-grey-600" for="fictiv_topic-supply-chain-optimization-sidebar">Supply Chain Optimization</label>
    </div>
    <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-1">
      <input class="filter-item-checkbox filter-content-btn hidden" type="checkbox" id="fictiv_topic-fictiv-updates-sidebar" name="fictiv_topic[]" value="fictiv-updates">
      <label class="select-none cursor-pointer block  text-16 border px-3 rounded py-1 border-grey-200 font-museo-700 text-grey-600" for="fictiv_topic-fictiv-updates-sidebar">Fictiv Updates</label>
    </div>
    <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-1">
      <input class="filter-item-checkbox filter-content-btn hidden" type="checkbox" id="fictiv_topic-fictiv-culture-sidebar" name="fictiv_topic[]" value="fictiv-culture">
      <label class="select-none cursor-pointer block  text-16 border px-3 rounded py-1 border-grey-200 font-museo-700 text-grey-600" for="fictiv_topic-fictiv-culture-sidebar">Fictiv Culture</label>
    </div>
  </div>
  <div class="pb-2 mt-8 border-b border-grey-200">
    <p class="uppercase font-museo-500 text-grey-400">filter by</p>
  </div>
  <div class="filter-tax-wrapper">
    <div class="flex items-center justify-between filter-title cursor-pointer py-2 px-1 border-b border-grey-200 select-none">
      <div>
        <p class="text-16 font-museo-500 text-grey-600"> Content type </p>
      </div>
      <div class="px-2 filter-arrow transform tranisition-transform duration-200 origin-center">
        <p> ▸ </p>
      </div>
    </div>
    <div class="bg-grey-lighter filter-items overflow-hidden">
      <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-1">
        <input class="filter-item-checkbox filter-content-btn hidden" type="checkbox" id="content_type-cpt_masterclass-mobile" name="content_type[]" value="cpt_masterclass">
        <label class="select-none cursor-pointer block  text-16 border px-3 rounded py-1 border-grey-200 font-museo-700 text-grey-600" for="content_type-cpt_masterclass-mobile">Master Class</label>
      </div>
      <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-1">
        <input class="filter-item-checkbox filter-content-btn hidden" type="checkbox" id="content_type-cpt_blog-mobile" name="content_type[]" value="cpt_blog">
        <label class="select-none cursor-pointer block  text-16 border px-3 rounded py-1 border-grey-200 font-museo-700 text-grey-600" for="content_type-cpt_blog-mobile">Articles</label>
      </div>
      <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-1">
        <input class="filter-item-checkbox filter-content-btn hidden" type="checkbox" id="content_type-cpt_case_study-mobile" name="content_type[]" value="cpt_case_study">
        <label class="select-none cursor-pointer block  text-16 border px-3 rounded py-1 border-grey-200 font-museo-700 text-grey-600" for="content_type-cpt_case_study-mobile">Case Studies</label>
      </div>
      <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-1">
        <input class="filter-item-checkbox filter-content-btn hidden" type="checkbox" id="content_type-cpt_ebook-mobile" name="content_type[]" value="cpt_ebook">
        <label class="select-none cursor-pointer block  text-16 border px-3 rounded py-1 border-grey-200 font-museo-700 text-grey-600" for="content_type-cpt_ebook-mobile">eBooks</label>
      </div>
      <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-1">
        <input class="filter-item-checkbox filter-content-btn hidden" type="checkbox" id="content_type-cpt_teardown-mobile" name="content_type[]" value="cpt_teardown">
        <label class="select-none cursor-pointer block  text-16 border px-3 rounded py-1 border-grey-200 font-museo-700 text-grey-600" for="content_type-cpt_teardown-mobile">Teardowns</label>
      </div>
      <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-1">
        <input class="filter-item-checkbox filter-content-btn hidden" type="checkbox" id="content_type-cpt_tool-mobile" name="content_type[]" value="cpt_tool">
        <label class="select-none cursor-pointer block  text-16 border px-3 rounded py-1 border-grey-200 font-museo-700 text-grey-600" for="content_type-cpt_tool-mobile">Tools</label>
      </div>
      <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-1">
        <input class="filter-item-checkbox filter-content-btn hidden" type="checkbox" id="content_type-cpt_webinar-mobile" name="content_type[]" value="cpt_webinar">
        <label class="select-none cursor-pointer block  text-16 border px-3 rounded py-1 border-grey-200 font-museo-700 text-grey-600" for="content_type-cpt_webinar-mobile">Webinars</label>
      </div>
      <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-1">
        <input class="filter-item-checkbox filter-content-btn hidden" type="checkbox" id="content_type-cpt_podcast-mobile" name="content_type[]" value="cpt_podcast">
        <label class="select-none cursor-pointer block  text-16 border px-3 rounded py-1 border-grey-200 font-museo-700 text-grey-600" for="content_type-cpt_podcast-mobile">Podcasts</label>
      </div>
    </div>
  </div>
  <div class="filter-tax-wrapper">
    <div class="flex items-center justify-between filter-title cursor-pointer py-2 px-1 border-b border-grey-200 select-none">
      <div>
        <p class="text-16 font-museo-500 text-grey-600"> Role </p>
      </div>
      <div class="px-2 filter-arrow transform tranisition-transform duration-200 origin-center">
        <p> ▸ </p>
      </div>
    </div>
    <div class="bg-grey-lighter filter-items overflow-hidden">
      <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-2">
        <input class="filter-item-checkbox " type="checkbox" id="fictiv_role-business-leadership-sidebar" name="fictiv_role[]" value="business-leadership">
        <label class="select-none cursor-pointer block  text-14 font-museo-500" for="fictiv_role-business-leadership-sidebar">Business Leadership</label>
      </div>
      <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-2">
        <input class="filter-item-checkbox " type="checkbox" id="fictiv_role-engineering-sidebar" name="fictiv_role[]" value="engineering">
        <label class="select-none cursor-pointer block  text-14 font-museo-500" for="fictiv_role-engineering-sidebar">Engineering</label>
      </div>
      <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-2">
        <input class="filter-item-checkbox " type="checkbox" id="fictiv_role-industrial-design-sidebar" name="fictiv_role[]" value="industrial-design">
        <label class="select-none cursor-pointer block  text-14 font-museo-500" for="fictiv_role-industrial-design-sidebar">Industrial Design</label>
      </div>
      <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-2">
        <input class="filter-item-checkbox " type="checkbox" id="fictiv_role-supply-chain-sidebar" name="fictiv_role[]" value="supply-chain">
        <label class="select-none cursor-pointer block  text-14 font-museo-500" for="fictiv_role-supply-chain-sidebar">Supply Chain</label>
      </div>
    </div>
  </div>
  <div class="filter-tax-wrapper">
    <div class="flex items-center justify-between filter-title cursor-pointer py-2 px-1 border-b border-grey-200 select-none">
      <div>
        <p class="text-16 font-museo-500 text-grey-600"> Industry </p>
      </div>
      <div class="px-2 filter-arrow transform tranisition-transform duration-200 origin-center">
        <p> ▸ </p>
      </div>
    </div>
    <div class="bg-grey-lighter filter-items overflow-hidden">
      <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-2">
        <input class="filter-item-checkbox " type="checkbox" id="fictiv_industry-aerospace-sidebar" name="fictiv_industry[]" value="aerospace">
        <label class="select-none cursor-pointer block  text-14 font-museo-500" for="fictiv_industry-aerospace-sidebar">Aerospace</label>
      </div>
      <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-2">
        <input class="filter-item-checkbox " type="checkbox" id="fictiv_industry-automotive-sidebar" name="fictiv_industry[]" value="automotive">
        <label class="select-none cursor-pointer block  text-14 font-museo-500" for="fictiv_industry-automotive-sidebar">Automotive</label>
      </div>
      <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-2">
        <input class="filter-item-checkbox " type="checkbox" id="fictiv_industry-consumer-products-sidebar" name="fictiv_industry[]" value="consumer-products">
        <label class="select-none cursor-pointer block  text-14 font-museo-500" for="fictiv_industry-consumer-products-sidebar">Consumer Products</label>
      </div>
      <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-2">
        <input class="filter-item-checkbox " type="checkbox" id="fictiv_industry-medical-devices-sidebar" name="fictiv_industry[]" value="medical-devices">
        <label class="select-none cursor-pointer block  text-14 font-museo-500" for="fictiv_industry-medical-devices-sidebar">Medical Devices</label>
      </div>
      <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-2">
        <input class="filter-item-checkbox " type="checkbox" id="fictiv_industry-robotics-sidebar" name="fictiv_industry[]" value="robotics">
        <label class="select-none cursor-pointer block  text-14 font-museo-500" for="fictiv_industry-robotics-sidebar">Robotics</label>
      </div>
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  </div>
  <div class="filter-tax-wrapper">
    <div class="flex items-center justify-between filter-title cursor-pointer py-2 px-1 border-b border-grey-200 select-none">
      <div>
        <p class="text-16 font-museo-500 text-grey-600"> Manufacturing Processes </p>
      </div>
      <div class="px-2 filter-arrow transform tranisition-transform duration-200 origin-center">
        <p> ▸ </p>
      </div>
    </div>
    <div class="bg-grey-lighter filter-items overflow-hidden">
      <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-2">
        <input class="filter-item-checkbox " type="checkbox" id="fictiv_manufacturing_process-3d-printing-sidebar" name="fictiv_manufacturing_process[]" value="3d-printing">
        <label class="select-none cursor-pointer block  text-14 font-museo-500" for="fictiv_manufacturing_process-3d-printing-sidebar">3D Printing</label>
      </div>
      <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-2">
        <input class="filter-item-checkbox " type="checkbox" id="fictiv_manufacturing_process-cnc-machining-sidebar" name="fictiv_manufacturing_process[]" value="cnc-machining">
        <label class="select-none cursor-pointer block  text-14 font-museo-500" for="fictiv_manufacturing_process-cnc-machining-sidebar">CNC Machining</label>
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      <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-2">
        <input class="filter-item-checkbox " type="checkbox" id="fictiv_manufacturing_process-compression-molding-sidebar" name="fictiv_manufacturing_process[]" value="compression-molding">
        <label class="select-none cursor-pointer block  text-14 font-museo-500" for="fictiv_manufacturing_process-compression-molding-sidebar">Compression Molding</label>
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      <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-2">
        <input class="filter-item-checkbox " type="checkbox" id="fictiv_manufacturing_process-die-casting-sidebar" name="fictiv_manufacturing_process[]" value="die-casting">
        <label class="select-none cursor-pointer block  text-14 font-museo-500" for="fictiv_manufacturing_process-die-casting-sidebar">Die Casting</label>
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      <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-2">
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        <label class="select-none cursor-pointer block  text-14 font-museo-500" for="fictiv_manufacturing_process-injection-molding-sidebar">Injection Molding</label>
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      <div class="flex flex-row-reverse justify-between items-center py-1 filter-item px-2">
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        <label class="select-none cursor-pointer block  text-14 font-museo-500" for="fictiv_manufacturing_process-post-processing-sidebar">Post Processing</label>
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        <label class="select-none cursor-pointer block  text-14 font-museo-500" for="fictiv_manufacturing_process-rtv-molding-sidebar">RTV Molding</label>
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FICTIV COO AND CRO DISCUSS WHY WOMEN IN LEADERSHIP ARE GOOD FOR BUSINESS

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YOUR MATERIAL SELECTION ASSISTANT

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Christine Evans

03.08.2022 Fictiv Updates



Time to read: 10 min

Ruth Bader Ginsburg was a staunch advocate for women’s rights throughout her
illustrious career as both lawyer and judge. As one of the pre-eminent legal
minds of her generation, she won plenty of battles in the fight for gender
equality, but women ascending to the highest levels of power in business (and
elsewhere) remains an all-too-rare occurrence. Still, it happens more often now
than ever before thanks to Justice Ginsburg’s efforts, and the efforts of many
others who share her beliefs.

That progress is clearly evident at Fictiv, where women hold multiple executive
positions that are almost always occupied by men — the Chief Operations Officer,
Chief Revenue Officer, and VP of Engineering are all women. So, to honor
International Women’s Day, COO Jean Oliveri and CRO Joanne Moretti sat down to
talk about their career paths and the importance of having women in positions of
power.


WHY DO COMPANIES NEED WOMEN IN LEADERSHIP? 

Jean: To me, the simple answer is representation. As of 2020, the world
population was roughly split 50/50, men to women. Women are every bit as capable
as men and should bring their voice in equal representation wherever their
interests lie. And I truly believe that women anywhere should have the same
degree of opportunity, in every sense, that is afforded to men. 

It may be an idealistic approach, but lack of representation is an issue I’ve
been working on throughout my career to change and improve, both for myself and
for the women around me. We have to strive for that equal representation because
that generates increased awareness and acceptance, which in turn creates greater
opportunities for future generations.

Joanne: Yes! This brings me to why I love the RBG quote that’s leading this
article. Women bring a different perspective to the table, and the more
perspectives you have in the room, the better the decisions will be. The bottom
line is that having women in leadership positions is good for business.

How good? My go-to on the topic of women and gender diversity in business and
leadership is the annual report by Credit Suisse called the “Gender 3000”. As
the name implies, it surveys 33,000 individuals across 3,000 companies, in 46
countries. Their 2021 survey highlights why women in leadership are so
important. The study found the best-performing companies in terms of share price
display superior diversity in both the boardroom and the C-Suite — though
performing on the former and failing on the latter erodes the “diversity
premium.”  And the premium is quantifiable.

Specifically, greater diversity coincides with better EBITDA margins across
time. Comparing the average margin since 2010 for companies with over a 20%
diversity threshold with those below 15% reveals a premium of 1.6 percentage
points. If we lower the threshold to less than 10%, the gap is even wider. In
fact, the margin gap across the ascending tiers of diversity is remarkably
stable over time.  

Also, 28% of the companies with above-average female representation have credit
ratings of A– or higher, and companies with more than 20% management diversity
have traded at an average premium of 13% to companies with less than 15% female.
There are several other major indicators that show up like this, but the overall
consensus is that combining women both at the board level and in senior
management roles is a winning combination.

Jean: I one hundred percent agree, Joanne. As a leader, I demand diversity in my
business, and that means operating with consideration and respect for all
voices, which includes women wherever they happen to be sitting — it’s not just
about gender, but also compassion, empathy, and cultural sensitivity. They all
contribute to my team achieving superior results. 


WHY AREN’T MORE WOMEN IN LEADERSHIP POSITIONS? AND WHAT NEEDS TO HAPPEN TO GET
MORE WOMEN INTO POSITIONS OF POWER?

Joanne: I think some women (and men) make a conscious decision about where they
will focus. They realize that aiming for a senior executive role means things
like longer hours, travel, and giving up weekends for emergency meetings. 

I believe that raising a family requires a partnership and both women and men
are making decisions on which career in the family will lead. My husband never
went back to his role at Microsoft after taking parental leave — instead, he
stayed home for 14 years to focus on our family. Because we were both traveling
and pursuing demanding careers, once we had the children we realized a choice
needed to be made. From that point forward I leaned into my career, worked the
crazy hours, took on roles that stretched me, and pursued executive leadership
opportunities. 

Now, my story may not be typical, but I believe that it’s becoming more and more
common because it’s become more acceptable for men to choose to be the primary
caregiver. And when making conscious decisions about who will lean into a career
and who will lean into family, increasingly women are choosing to focus on their
careers. I have 3 friends who occupy leading executive positions, while their
husbands cover the homefront. 

So, to answer the question, I think it boils down to choices about where women
want to be and what role they want to play — assuming that their company gives
them that option to choose to pursue an executive role (unfortunately, many
still don’t). Right now, it still skews heavily towards women as caregivers and
men as breadwinners, but that’s slowly changing by a percentage or two a year,
and I think that change will continue as the roles and responsibilities of
parents shift and evolve.

Jean: From my perspective, there are a lot of women in leadership roles already,
and it’s trending in the right direction. Over my three decades in business,
there are many more women leading now than when I started. Are there enough
women in leadership positions across industries? Obviously, no. We have a long
way to go. 

So, women have to continually speak up and demand a seat at the table. It’s
about having the confidence that we belong and that our voice matters. We have
to actively pass down our knowledge to other women. We’re behind in no small
part because generations of older men have passed down their knowledge to
younger men. Women who have gained that knowledge need to make a point of
sharing what we know with the next generations of women, too. It’s about helping
other women get in the game and celebrating their successes when they do.

The good old boy system has served men quite well, and it’s time we start
building something that isn’t similarly exclusive but serves women in similar
ways.


WHAT OBSTACLES ON YOUR CAREER PATH DID YOU OVERCOME? AND WHAT DID YOU LEARN IN
OVERCOMING THEM?

Joanne: My biggest challenge was the feeling of guilt about balancing my career
with my family. That feeling was with me until my husband pulled me aside and
helped me realize that parenting and caregiving is not exclusive to women — that
there was nothing to feel guilty about when one parent, regardless of gender,
fills that role.

As far as business obstacles, my biggest obstacle is myself. I get in trouble
when I measure others through my lens. Everyone learns differently and sees and
feels differently, and it’s important to be empathetic and understand everyone
is different. Otherwise, I’m fortunate to have support at home and a partner who
not only loves me but admires me, too. So, I find few, if any obstacles, in the
way.  

Jean: In general, I’ve dealt with the same headwinds that I think all women
face. I always felt like that when a man walks in a conference room, they start
at the top. There is an assumption that they belong there. 

Women, however, don’t get that same benefit of the doubt. We start at the bottom
and have to prove ourselves, building our credibility through word and deed. I
feel that women have always had to fight for their right to be there, while it’s
simply given to men. It’s why I’ve always taken on the fight to be the best I
could be whether it was in sports or business, and that attitude is how I’ve
been successful.

I also think that through people like Joanne, myself and other strong women
gaining power, we’re changing that attitude and culture, little by little.
Hopefully, all women will get on equal footing someday. I don’t expect that to
happen anytime soon, but we are doing it now at Fictiv!


HOW HAVE WORK ENVIRONMENTS CHANGED FOR WOMEN DURING YOUR CAREER?

Joanne: Today, I’m in a progressive paradise at Fictiv. Powerful women are
everywhere. Jean’s our COO, I’m CRO, a soon-to-be-announced woman heads up
engineering, and Anna is responsible for People Ops. (We even have Mark, a man,
running Marketing, which is typically a role that skews female). We have an
incredible seat at the table, where results count, not skin color, gender, or
religious beliefs.  

It’s a drastic difference compared to 35 years ago when I started. Back then I
received misogynistic comments all day long, unequal access to promotions and
pay, and plenty of inappropriate advances — one so serious I literally punched
the guy in the face. It was the wild west, and it was painful. Many men are
threatened by powerful women. I have been told “not to emasculate men in
public,” and have been criticized for being too stubborn, too opinionated, and
too vocal on more than one occasion. 

> I’m not ignorant enough to believe that because I sit in San Francisco, I have
> the same experience as women working in Oklahoma, or Arkansas, or many other
> places.
> 
> – Jean Olivier, COO, Fictiv

So, about 16 years ago I decided to do something about it and started a chat
group for women inside CA Technologies. It was a space where women celebrated
accomplishments and discussed their concerns, and together we overcame many
obstacles. In the years that followed, that organization turned into the
Butterfly Group on LinkedIn. We now have almost 500 women helping and supporting
one another through career changes, sponsorships, and investments.  

Jean: I agree with Joanne about how wonderful it is to work in the environment
we do at Fictiv. However, I’m not ignorant enough to believe that because I sit
in San Francisco, I have the same experience as women working in Oklahoma, or
Arkansas, or many other places. When I started my career, I was in the midwest,
in workplaces that were not great environments for women. 

And I think many women are still fighting the same issues that Joanne was
talking about, and I’m not just talking about in the US, either. Women around
the world are facing these issues. That said, I think some work environments
have become more respectful. We have laws and rules in place that have changed
what is acceptable in the workplace while prohibiting and limiting some of the
grotesque behaviors that I had to put up with in years past. 

Now, I’m at a level in my career where I can have strong input into the
environment that I create for other people, and at my last four companies, I’ve
made damn sure that we had zero tolerance for those behaviors at each one. 


WHAT ADVICE WOULD YOU GIVE TO YOUNG WOMEN WHO WANT TO BECOME STRATEGIC
DECISION-MAKERS AT WORK?

Joanne: Learn finance. If there’s one thing that will help you no matter what
role you’re in, it’s speaking the language of business and cultivating financial
acumen. Doing so levels the playing field and will change your world as it
changed mine. I read books on the topic — the best resource I found was a book
called Financial Intelligence — and learned from the best in business by
watching and asking a lot of WHYs (the “5 Whys” is my favorite way to drill down
to find answers). 

> Learn finance. If there’s one thing that will help you no matter what role
> you’re in, it’s speaking the language of business and cultivating financial
> acumen.
> 
> – Joanne Moretti, CRO, Fictiv

Second, be of service to other people. Your team, your peers, your customers,
your partners, your friends, and, of course, your family. Rather than seeking
command, or to gain something from others, put others first. 

Jean: Be aware of the types of people you’re working with, and don’t stay at a
company that doesn’t treat you with respect. Also, focus on proving your value
and being dependable and trustworthy — do what you say you’ll do, then deliver.


WHY IS FICTIV A GREAT PLACE FOR WOMEN TO BUILD THEIR CAREERS?

Joanne: For many years, at the vast majority of companies there were only ever
one or two women in the room — even at my last stop before coming to Fictiv, I
was always one of the only women at the executive level. 

What’s astounding about Fictiv is that everyone has a seat at the table — we
have women excelling in non-typical roles that usually skew 100% male, like me
as CRO and Jean as COO. And perhaps most importantly, our voices are not only
welcomed but appreciated as well. We influence the decisions being made about
company strategy.

Our co-founders Nate and Dave Evans appreciate the value of diverse viewpoints
and understand the diversity premium better than anyone I know. In fact, before
I started at Fictiv full-time, they asked me to be the independent board member
on Fictiv’s board! I think that speaks volumes about how they value diversity of
thought. There are no secret boy’s clubs here where decisions are made.

Jean: Like Joanne, I’m excited about what the company is doing. I was one of 3
people in my graduating class of engineers, and I was the only woman in the room
for years… decades, even! I look around at Fictiv, and we have so many women in
manufacturing, technical, and decision-making roles — I couldn’t be more proud
of what we’re building. I think it’s representative of how the world is changing
and will hopefully continue to change. 

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