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QA007 1779
A2 MEDIA STUDIES BLOG OF GABRIELLE GONZALES
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* AS Level Media Studies Blog (2014-15)
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MEMES
REMIX CULTURE | POWERPOINT PRESENTATION
September 28, 2015November 5, 2015 / GG / 1 Comment
My presentation is done! Using what I learnt about creating maximum effect with
minimalism from the Powerpoint TEDx lecture, and from my research on Remix
Culture, I made this:
> DOWNLOAD LINK:
>
> MEME PROJECT- REMIX
POLITICAL MEMES
September 18, 2015September 25, 2015 / GG / 1 Comment
For the MEME Project, I chose political satire, specifically focusing on the
2016 Elections in America.
I think political memes are controversial but also can serve as a means of
informing and getting younger people involved with politics. Also, the ease with
which one can produce memes promotes freedom of expression, which is essential
in a society that is always at risk of being controlled to think a certain way
or believe a certain idea. However, it requires readers to be media literate
because certain memes, which convey false or negative ideas (homophobia,
xenophobia, islamophobia, etc.), have the potential to harm society.
My meme is very critical of the Trump campaign, which has already garnered a
great deal of mockery and antagonism, for its open display of hateful and racist
ideas and beliefs, on social media especially amongst young people . Adhering to
the conventions of Memes (which I have acquired, really, through mere
observation… and urbandictionary and Know Your Meme), I have made mine:
* satirical
* with a pop culture reference – this requires meta-literacy as the reader will
have to know the show and be familiar with the Trump campaign in order to
understand the meme
* based on an existing idea / joke – the base image of my meme is the Ancient
Aliens still. The show itself has become infamous for being so far-fetched,
that there was a widespread belief and joke that even the people on the show
were incapable of explaining the phenomena they so believe in. The meme
became a popular medium to ridicule or satirise things/people/issues that
everyone cannot seem to fathom or take seriously.
Image made on imgflip.com
Although it is very simple, it was overall quite difficult to come up with
something original (even now, I’m sure someone may have already made one
similar). With imgflip, I picked the original meme template but discarded the
upper line. What I have noticed when browsing memes on social media platforms
like Twitter, Tumblr and Facebook is the minimalist nature of memes nowadays;
people, generally teenagers (who are just way too busy these days), do not find
‘TLDR’s too appealing.
> TLDR adj. verb.
> Too long, didn't read.
>
> Person: Did you read that article from Huffington Post?
> Me: TLDR
A single photo of a celebrity with “sigh” for a caption would generate retweets
and reblogs within two seconds.
I chose the Ancient Aliens meme because it was appropriate in expressing genuine
confusion to the inexplicable concept or culture of being Trumpian.
Apart from a political meme, I also made a ‘basic’ internet meme a while ago :
Screenshot from Twitter
The intention of the meme was to be humourous and relatable to students just
like myself. The image I used is a popular image that surfaced in Tumblr as part
of a particular trend making use of random screenshots or perfectly timed/paused
images to depict feelings or real-life situations.
--------------------------------------------------------------------------------
EVALUATION
From production and discussion, I think memes have become such a huge culture by
itself. The average digital native would not go a day without meme-ing or being
exposed to memes. Whether for bad or good, memes have had implications on our
language, behaviour and general perspective of everything. I personally refer to
memes everyday, without even noticing when I do, and I think it is gratifying
for most people to do so because it is like being a part of an inside joke.
Alternatively, I think memes offer a way of accurate expression of
emotions/feelings. My Spongebob Squarepants meme post above is an example of
this, and I find quite interesting that a large number of people can derive the
same feeling or meaning from a single picture. Memes are the digital age’s
version of literary greats’ works! Therefore, it is also gratifying because it
makes it easy and oftentimes humourous to convey how we feel with such precision
and little explanation to other people, and even share it with people who can
relate.
As a digital native, I think memes play a vital role because they are what most
teenagers recognise and are more likely to react to. The internet is a great
avenue for political activism but it can only be practised with memes to have
any effect on and response from its audience – the late millenials and the
generations thereafter. Online news articles, campaign websites and informative
videos a.k.a. anything TLDR, are simply way too much and not enough.
If my final coursework product were sold in real life, it would also probably
have memes made in response- for humour and to show appreciation. I would
incorporate memes as it is a mode of viral marketing, that is free and likely to
appeal to a greater deal of people. Unlike print media, digitally, a meme
displaying my product would be passed around or shared and reproduced within
seconds… And like almost every meme made, it would be a part of daily routine.
THE MEME PROJECT
September 16, 2015September 25, 2015 / GG / Leave a comment
WHAT ARE MEMES?
Memes are representations of ideas, jokes, styles, etc., within a culture, made
viral through all forms of media; the most common are shared globally, to reach
different members of pop culture, through social-media platforms.
Memes are created to be satirical/critical of societal or political issues, or
pop culture (e.g. Cult classic films, TV show ‘fandoms’). Alternatively, memes
are a means of applying pop culture on real life / relatable situations (e.g. a
line or quote from a celebrity/show/film said in a different context or slightly
altered to make sense in another context):
(Screenshot from twitter) This tweet, from a friend, makes a meme out of Nicki
Minaj’s VMA 2015 speech in which she addresses Miley Cyrus and the recent news
of her bad comments to the Press.
The example above shows how influencial the media is, but also how easy it is
for anyone to recycle its material in order to keep the joke running, as pointed
out by Richard Dawkins in ‘ The Selfish Gene. This particular instance during
the VMAs was negatively received, especially by parents who criticised MTV’s
inappropriate material, however, it generated hype amongst many young people who
use and produce memes. The hype demanded replays of the award show on MTV during
the following days.
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