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Brian Newar
Jan 28, 2022


APPLE STOCK JUMPS AFTER CEO REVEALS IT'S INVESTING IN THE METAVERSE

Tim Cook said in an investors' call that Metaverse applications have a lot of
potential and that his company is investing in AR developments on its devices.

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Apple's stock price jumped in after hours trading after CEO Tim Cook said during
the company’s Q1 2022 earnings call that he sees considerable potential in the
Metaverse space.

When asked during the call on Thursday about Apple’s opportunities within the
Metaverse, Cook responded “we see a lot of potential in this space and are
investing accordingly.”

> “We're always exploring new and emerging technologies and I've spoken at
> length about how it's very interesting to us right now.”

The Metaverse is an interoperable virtual universe created, in part, by users
that offers socialization, gaming and even live concerts. Although it can be
accessed with a browser, the experience is better with virtual reality (VR) or
augmented reality (AR).

APPL had dropped about 3% to $159.22 during regular trading hours but has since
jumped up 8% to $167.23 in after-hours trading. The Metaverse was just one of
the topics discussed on the call.

Appleinsider reported that in the Thursday call, Cook pointed out that Apple
(APPL) already has a bevy of 14,000 apps on its App Store that have been
designed using the AR developer platform ARKit. Apps designed using ARKit could
help users gain access to the Metaverse.

Whereas Meta has leaned toward using the Oculus headset to immerse users into
the Metaverse, Apple is placing its bets so far on AR technology. An Apple
headset was scheduled for release in 2022, but Bloomberg reported on Thursday
that it may be delayed due to hardware and software challenges.

Despite Cook’s embrace of the Metaverse, the headset in development is believed
to be focused on gaming, communication and content consumption. So far, the
largest company in the world by market cap is lagging behind other tech leaders
like Meta and Microsoft, both of which are moving forward with public plans to
develop in the Metaverse.

Related: Meta poaches staff from Microsoft and Apple for metaverse plans

Microsoft recently purchased Activision Blizzard for $69B with the intention of
expanding Metaverse gaming.

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