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Text Content

Insider – G2 Summer’24 Report Leader with most #1 rankings

ANNOUNCEMENT

Insider named as the Top 3 Leader in 9 categories with a perfect user
satisfaction score of 100, entering SMS Marketing as the #1 Leader

Learn more

 * Why Insider
   The Insider Difference
   
   Discover what makes us different
   
   Compare Vendors
   
   Find out how we compare to other industry players
   
   Switch to Insider
   
   Discover why the worlds best-loved brands choose Insider
   
   Marketing teams can achieve 60% higher productivity and efficiency - while
   driving more growth and revenue.
   
   Explore Insider
 * Platform
   Platform Overview
   
   Capabilities
   
   Customer Data Management 360° Customer Profiles Predict Behavior Audience
   Segmentation Integrations Personalization Recommendations Visual Product
   Discovery Pre-Built Templates Site Search A/B Testing Journey Orchestration
   Insights and Analytics Behavioral Analytics AI & Machine Learning
   
   Channels
   
   Web Email Site Search Conversational CX WhatsApp Web Push App InStory SMS
   
   Fuel your customer experience with real-time actionable insights and maximize
   performance. Explore
   Behavioral Analytics
   
   Learn more
 * Solutions
   
   Use Cases
   
   Optimize Customer Acquisition
   
   Target the right audience to generate more leads
   
   Increase Customer Engagement
   
   Engage customers with seamless on-site experiences
   
   Reduce Customer Churn
   
   Improve customer loyalty by delivering relevant, timely experiences
   
   Industries
   
   Retail & Ecommerce Beauty & Cosmetics Automotive Financial Services Media &
   Entertainment Travel & Hospitality Telecommunications
   
   See how Insider works for yourself
   
   Explore Insider
 * Customers
 * Resources
   
   See how Insider works for yourself
   
   Explore Insider
   
   Interactive Tools
   
   Take a Platform Tour
   
   Explore Insider for yourself
   
   CDP Explorer
   
   Learn how to put your customer data into action
   
   WhatsApp Explorer
   
   Discover the power of WhatsApp for business
   
   SMS Templates Library
   
   60+ templates for seamless SMS marketing
   
   Productivity Calculator
   
   Understand what you could gain from Sirius AI™
   
   Other Resources
   
   Case Studies Blog Webinars Reports Ebooks & Guides Glossary
 * Company
   About Us Newsroom Partnerships Technology Partners Solution Partners
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   Samsung chooses Insider as global partner to deliver AI-led individualized
   cross-channel customer experiences.
   
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 * Explore Insider

 * Login
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 * English
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#1 AI-NATIVE PLATFORM
FOR INDIVIDUALIZED,
CROSS-CHANNEL CUSTOMER EXPERIENCES

Connect data across channels, predict future behavior with AI, and automate
cross-channel journeys, as unique as each customer, from a single platform -
with the fastest time to value.

Get a Demo Platform Tour


TRUSTED BY MARKETING TEAMS AT 1,200+ BRANDS,
FROM HIGH-GROWTH BUSINESSES TO ENTERPRISE PLAYERS




EVERYTHING YOU NEED TO BUILD AND LAUNCH ENGAGING CUSTOMER EXPERIENCES AT SCALE

Craft personalized, data-driven customer experiences across 12+ channels for
every use case, industry and business objective.


 * CONNECT DATA
   
   Stitch together every single customer interaction to build a clear picture of
   your customer’s behaviors, interests, needs, and preferences.
   
   Discover Insider’s CDP


 * PERSONALIZE EXPERIENCES
   
   Harness the power of data and AI to build relevant, targeted campaigns that
   predict customer behaviors and deliver results at scale.
   
   Explore personalization


 * ORCHESTRATE JOURNEYS
   
   Build seamless omnichannel customer journeys across 12+ channels to reach
   your customers wherever they are.
   
   Discover orchestration




EVERYTHING YOU NEED TO BUILD AND LAUNCH ENGAGING CUSTOMER EXPERIENCES AT SCALE

Craft personalized, data-driven customer experiences across 12+ channels for
every use case, industry and business objective.


CONNECT DATA

Stitch together every single customer interaction to build a clear picture of
your customer’s behaviors, interests, needs, and preferences.


PERSONALIZE EXPERIENCES

Harness the power of data and AI to build relevant, targeted campaigns that
predict customer behaviors and deliver results at scale.


ORCHESTRATE JOURNEYS

Build seamless omnichannel customer journeys across 12+ channels to reach your
customers wherever they are.




YOU ARE IN GOOD COMPANY

“We needed a solution that would help us implement segmentation scenarios and
deliver personalization at scale in order to boost engagement and drive
conversions. Insider has helped us generate more than 26% increase in AOV within
one month.”

Sam Hau

eCommerce Manager

259%

increase in AOV

13%

increase in conversion rate

50.3%

increase in mobile conversion rate

Read the full story

“We’ve managed to achieve 6X ROI from the [platform] already. Insider has become
so much more than a technology partner for us. They own our growth targets like
their own and always share best practices and industry know-how..."

Group Head of Digital Marketing and eCommerce

6X

Return on Investment (ROI)

159%

increase in conversions with Cart Reminders

64%

increase in lead gen with Segmentation

Read the full story

“I would absolutely recommend Insider. They are a great partner to work with. We
work in a very agile environment and they are super responsive, always next to
us with anything that we need, especially in peak times where we need quick
solutions.”

Alejandra Salazar

Ecommerce Content Manager

30X

Return on Investment (ROI) in 12 weeks

4.6%

uplift in conversion rate

45%

increase in lead capture rate

Read the full story

"We’ve seen more and more conversions that translate into showroom visits and
test drive requests, which has led to more sales."

Alaa Tarawneh

Digital Marketing Manager

12X

Return on Investment (ROI)

150%

increase in lead collection

35%

increase in conversion

Read the full story

“The partnership has exceeded even our most ambitious expectations. Last year we
observed 72X ROI. We are so happy. With Insider, we finally have a unified view
of each customer. We can identify previously unknown visitors, track their
behavior and personalize their experience accordingly. We have seen exceptional
results."

CRM Manager

72X

Return on Investment (ROI) in 12 months

5

channels activated

25%

uplift in customer lifetime value

Read the full story

“We needed a solution that would help us implement segmentation scenarios and
deliver personalization at scale in order to boost engagement and drive
conversions. Insider has helped us generate more than 26% increase in AOV within
one month.”

Sam Hau

eCommerce Manager

259%

increase in AOV

13%

increase in conversion rate

50.3%

increase in mobile conversion rate

Read the full story

“We’ve managed to achieve 6X ROI from the [platform] already. Insider has become
so much more than a technology partner for us. They own our growth targets like
their own and always share best practices and industry know-how..."

Group Head of Digital Marketing and eCommerce

6X

Return on Investment (ROI)

159%

increase in conversions with Cart Reminders

64%

increase in lead gen with Segmentation

Read the full story

“I would absolutely recommend Insider. They are a great partner to work with. We
work in a very agile environment and they are super responsive, always next to
us with anything that we need, especially in peak times where we need quick
solutions.”

Alejandra Salazar

Ecommerce Content Manager

30X

Return on Investment (ROI) in 12 weeks

4.6%

uplift in conversion rate

45%

increase in lead capture rate

Read the full story

"We’ve seen more and more conversions that translate into showroom visits and
test drive requests, which has led to more sales."

Alaa Tarawneh

Digital Marketing Manager

12X

Return on Investment (ROI)

150%

increase in lead collection

35%

increase in conversion

Read the full story

“The partnership has exceeded even our most ambitious expectations. Last year we
observed 72X ROI. We are so happy. With Insider, we finally have a unified view
of each customer. We can identify previously unknown visitors, track their
behavior and personalize their experience accordingly. We have seen exceptional
results."

CRM Manager

72X

Return on Investment (ROI) in 12 months

5

channels activated

25%

uplift in customer lifetime value

Read the full story

“We needed a solution that would help us implement segmentation scenarios and
deliver personalization at scale in order to boost engagement and drive
conversions. Insider has helped us generate more than 26% increase in AOV within
one month.”

Sam Hau

eCommerce Manager

259%

increase in AOV

13%

increase in conversion rate

50.3%

increase in mobile conversion rate

Read the full story

“We’ve managed to achieve 6X ROI from the [platform] already. Insider has become
so much more than a technology partner for us. They own our growth targets like
their own and always share best practices and industry know-how..."

Group Head of Digital Marketing and eCommerce

6X

Return on Investment (ROI)

159%

increase in conversions with Cart Reminders

64%

increase in lead gen with Segmentation

Read the full story

“I would absolutely recommend Insider. They are a great partner to work with. We
work in a very agile environment and they are super responsive, always next to
us with anything that we need, especially in peak times where we need quick
solutions.”

Alejandra Salazar

Ecommerce Content Manager

30X

Return on Investment (ROI) in 12 weeks

4.6%

uplift in conversion rate

45%

increase in lead capture rate

Read the full story

"We’ve seen more and more conversions that translate into showroom visits and
test drive requests, which has led to more sales."

Alaa Tarawneh

Digital Marketing Manager

12X

Return on Investment (ROI)

150%

increase in lead collection

35%

increase in conversion

Read the full story

“The partnership has exceeded even our most ambitious expectations. Last year we
observed 72X ROI. We are so happy. With Insider, we finally have a unified view
of each customer. We can identify previously unknown visitors, track their
behavior and personalize their experience accordingly. We have seen exceptional
results."

CRM Manager

72X

Return on Investment (ROI) in 12 months

5

channels activated

25%

uplift in customer lifetime value

Read the full story

See all success stories


ONE PLATFORM, INFINITE
CUSTOMER EXPERIENCES

We’re on a mission to empower marketers to drive growth and revenue, by
delivering seamless customer experiences that are as unique as each customer.

Click for sound



3:08











IMPACTFUL CUSTOMER JOURNEYS ON THE CHANNELS THEY USE MOST

Connect data across 12+ channels to build a 360-degree view of your customers
and deliver campaigns that inspire action.

EUNIFY CUSTOMER DATADECISIONENGINEEXPERIENCEJOURNEY ORCHESTRATIONWEB SDKAPP
SDKINTEGRATION
HUBAttributesEventsEngagementDataProductDataPersonalizationDynamicContentRecommendationsStoriesPredictiveAIGenerativeAIConversationalAIWebAppSearchEmailWeb
PushTikTokSMSFacebookMessagingInstagramInStoryWhatsAppANALYTICSUser
AnalyticsChannel AnalyticsCampaign AnalyticsROI Dashboard
Get a Demo Platform Tour

MAKE MARKETING ZEN WITH


SIRIUS AI™


MAKE MARKETING ZEN WITH SIRIUS AI™

Our patent-pending Generative AI solution delivers trustworthy, relevant,
personalized experiences -on autopilot. Marketing teams can achieve 60% higher
productivity and efficiency - while driving more growth and revenue

Explore Sirius AI™


LOVED BY BRANDS, RECOGNIZED BY ANALYSTS

 * G2
 * Gartner
 * Forrester
 * IDC




INSIDER TOPS G2’S SUMMER’24 REPORTS AS A #1 LEADER FOR 8 YEARS RUNNING

Rated the #2 Best Software in the UK, #3 in EMEA, and #7 globally for
Enterprises, we’ve topped the charts with the most #1 rankings in G2’s Summer’24
report. We’re ranked #1 in 6 categories – CDP, Personalization, Mobile
Marketing, SMS Marketing and more, while securing top positions in Marketing
Automation and Customer Journey Analytics, and E-commerce Search.

Read the full report



INSIDER NAMED A LEADER IN THE 2023 GARTNER® MAGIC QUADRANT™ FOR PERSONALIZATION
ENGINES

Insider’s AI-powered personalization capabilities make it the #1 choice for
marketers worldwide. We received the highest scores for all three
personalization use cases; Marketing (3.99/5.0), Digital Commerce (4.11/5.0),
and Services and Support (3.94/5.0).

Read the full report



INSIDER RECOGNIZED AS A LEADER IN THE FORRESTER WAVE™: CROSS-CHANNEL CAMPAIGN
MANAGEMENT (INDEPENDENT PLATFORMS) Q3, 2021

Insider achieved a perfect 5.0/5.0 rating across 16 Forrester Wave criteria,
including personalization, platform architecture, innovation strategy,
predictive analytics, and machine learning, with the highest score in the
campaign orchestration category.

Read the full report



INSIDER NAMED A LEADER IN THE IDC MARKETSCAPE FOR WORLDWIDE OMNICHANNEL
MARKETING PLATFORMS 2023

Read the report to learn more about why recognized Insider as a disruptor “at or
above technical parity with the conventional solutions” and highlighted our
extensive breadth of channels, personalization, and AI/ML.

Access the report


"With Insider, our email marketing process has been greatly simplified, and it
is this, along with the admirable tech support, that makes them a great choice
for us at LEGO."

Marketing Manager
LEGO

"I would definitely recommend Insider to any brand. Insider has a unique ability
to connect channels to deliver a single customer journey, where we can better
manage and communicate with individual customers."

Business Analyst
Madeira Madeira

"With Insider's platform and customer support team, we have achieved 12x ROI.
Using Smart Recommender, we now provide the relevancy our product
recommendations. With Web Push, we are able to drive great traffic into our
website, making it one of our top traffic sources."

Marketing Specialist
Decathlon

"Insider's team of Growth Consultants have helped us with the detection,
creation, and evolution of campaigns we've performed the integration. It offers
an array of predictive templates that not only saves time and effort but also
allows us to run a number of campaigns simultaneously."

Digital Content Director
Puma


Check out our G2 reviews


INTEGRATION HUB

Break down silos and unlock the potential of your tech stack by integrating data
from 100+ data sources. Onboard new data sources in a few clicks.

Discover more



WHAT COULD YOU ACHIEVE WITH INSIDER?

Wouldn't you like to generate more revenue and growth from your customer
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