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 * About
 * Case study
   * Case study #1
   * Case Study #2
   * Case Study #3
   * Case Study #4
 * LinkedIn

 * About
 * Case study
   * Case study #1
   * Case Study #2
   * Case Study #3
   * Case Study #4
 * LinkedIn




HI, IT’S WILLIAM


PRODUCT DESIGN


RESEARCH


UX/UI


I RESEARCH AND DESIGN PRODUCTS FOR THE ARTS, EDUCATION, AND SMES (10+ YRS).

Hi, it’s William


PRODUCT DESIGN


RESEARCH


UX/UI

I research and design products for the arts, education, and SMEs (10+ yrs).



I have helped clients achieve:

 * ADA Compliance
 * + 30% Sales
 * First page Google ranking


CASE STUDY #1 RETAIL SHOP



A Google UX case study. I wanted to understand how to design a garment
customization sequence for a retail store that allowed for multiple levels of
customization.

UX Research, UX Design, prototyping, user interviews, testing

Learn more about Case Study #1



CASE STUDY #2
THE BUTCHER APP



The butcher app (Google UX case study project) was developed for a family owned
specialty butcher shop in Saint Louis, MO. The butcher wants to make it easier
for their customers to place orders online during the pandemic.

UX Research, UX Design, competitive audit,  user interviews, prototyping

Learn more about Case Study #2




CASE STUDY #3
RESPONSIVE LANDSCAPING WEBSITE



Level Ground needed to update their web assets and wanted to improve their
Google page rank (SEO).

UX Research, UX Design, prototyping, testing, SEO, WordPress.

IMPACT

– Increased page rank to first page
– Users +41%
– Pageviews +82%
– Pages/Session +31%
– Avg. Session Duration +57%
– Bounce rate -7%

Learn more about Case Study #3



CASE STUDY #4
RESPONSIVE WEBSITE W/ONLINE BOOKING



I researched the competition and formulated a competitive strategy, updating SEO
keywords and integrating square online booking.

IMPACT
– First page Google ranking
– User session +240% vs. LY
– Organic Search Acquisition +381% vs. LY  

UX Research, UX Design, competitive audit,  user interviews, prototyping

Learn more about Case Study #4

Thank you for checking out my portfolio.
If you have any questions, or would like to connect
william@mouat.co

© 2024, William Mouat

william@mouat.co

LinkedIn

 * About
 * Case study #1
 * Case Study #2
 * Case Study #3
 * LinkedIn

 * About
 * Case study #1
 * Case Study #2
 * Case Study #3
 * LinkedIn