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HOW TO DATA ANALYZE ANY BUSINESS




HOW TO DATA ANALYZE ANY BUSINESS


WITH EXCEL, SQL, VBA, POWERQUERY, POWERBI, LOOKER AND CHATGPT.


ONLINE CERTIFICATE MASTER COURSE.



THE MOST USED ANALYTICS ALGORITHMS AND TECHNIQUES
THAT YOU NEED TO KNOW IN ORDER TO OPTIMIZE ANY BUSINESS.

40+ HOURS OF SHORT, EASY, PRE-RECORDED, 5-10 MINUTE VIDEO LESSONS.
ALLOWING YOU TO FIT THIS ONLINE TRAINING INTO YOUR LIFESTYLE.
100% ONLINE. START ANY TIME. FINISH ANY TIME. COME BACK FOREVER.

LEARN TO MAKE YOUR MODELS MORE SOPHISTICATED WITH:
REGRESSION, CLUSTERING, CHURN, OPTIMIZATION, BAYES, ASSOCIATION RULES, AND MORE.


WHY YOU NEED THIS TRAINING?

While Accounting focuses on aggregating data, Analytics is all about getting
more granular analysis. At the most detailed level of recording, data can reveal
behavioral patterns that remain hidden in the typical Profit and Loss. Business
professionals that can explain pro-forma results by exposing the true underlying
drivers of performance will prosper in this era of Data Science.

All you need in order to exploit this information is the ability to use
Analytics techniques to extract, manipulate, analyze, and monetize the data.
This training is specifically designed for business professionals who want to
become more data-driven and mathematically oriented in their analytical
processes. 



LEARN FROM A SEASONED BUSINESS ANALYTICS EXPERT

Hi, I am Robert Hernandez and I want to teach you everything that I know will
help you better understand your business, from the data, up. This ambitious
course has been 20 years in the making.  In this course, I have condensed
everything you need to know into 20 hours of easy training. I teach you the
techniques that you will use every day and don’t waste your time with stuff that
is never used. I also support you every step of the way.

I am an expert in the field of business mathematical Optimization and Analytics.
I have spent the last 17 years building data-driven models, for companies in
over 20 different industries, from tech to tourism. I have a very unique skill
set including cross-disciplinary experience, advanced mathematical and analytics
skills, data transformation, industry-specific knowledge, and business-process
improvement expertise. I began my career at the Walt Disney Company in Revenue
Planning. Read More+

Have Questions about this course? Email me

Who is already registered for this course?

C-Level Executives | Finance Professionals | Accounting Professionals | Business
Analysts
Marketing Managers | General Managers | Business Investors | Admins | Operations
Analysts 


GET SPECIFIC SKILLS THAT YOU CAN APPLY IMMEDIATELY

YOU WILL LEARN:


MODULE 1: SOURCES OF USEFUL DATA

The business world is swimming in data, but not all of it is useful for
intelligent decision making.  Discover where you can find the data points that
lead to better decision making within your transaction databases and on the
internet. Understand how the data is stored, how you can retrieve it, and how
you can filter through the noise.


MODULE 2: PREPARING DATA LIKE A DATA SCIENTIST

The best analysis is always a direct result of the amount of time spent on data
preparation.  You will master the best techniques for taking any transaction
data file and transforming it into a useful tool. Learn how to combine data from
different sources to create a complete view of your business activity.


MODULE 3: ACCOUNTING VS. ANALYTICS

While Profit & Loss statements are the leading source of performance information
for small businesses, they have all but been completely discarded as a source of
business insights in this predictive analytics age. Using real business data,
you will escape the “Accounting” mindset and learn to “Think Analytics-ly”,
which will transform the way that you think about the breadth and depth of the
questions that you need to answer in order to make more profit.


MODULE 4: DEMAND AND PRICING MODELS

The easiest and most efficient way to create profit is through strategic
pricing. Gain new perspectives by looking at your pricing from different
points-of-view. Explore sources of data that will help you better determine
market demand and use that information to mathematically calculate the optimal
price.


MODULE 5A: SALES AND REVENUE OPTIMIZATION
MODULE 5B: SALESPERSON BEHAVIOR AND PERFORMANCE ANALYSIS

Dive into every data point that reveals hidden truths about your Revenue
performance.  Understand your drivers of revenue growth from multi-dimensional
angles. Gain the knowledge of Mathematical Revenue Analysis. Learn to optimize
your sales efforts by prioritizing efficiency while ensuring effectiveness.


MODULE 5B: SALESPERSON BEHAVIOR AND PERFORMANCE ANALYSIS

Dive into every data point that reveals hidden truths about your Revenue
performance.  Understand your drivers of revenue growth from multi-dimensional
angles. Gain the knowledge of Mathematical Revenue Analysis. Learn to optimize
your sales efforts by prioritizing efficiency while ensuring effectiveness.


MODULE 6: ADVANCED PERFORMANCE RATIOS ANALYSIS FOR BENCHMARKING

Discover the data that is available for you to compare your performance to your
industry. You will build and understand how to interpret the most useful
financial and operational ratios. Then, you will learn how to create your own
Key Performance Ratios so that you can outsmart the competition.


MODULE 7: LABOR COST OPTIMIZATION

You’ve heard that “all expenses walk in on two feet.” Take a data-driven
approach to eliminating waste and optimizing workforce output. You will learn
labor analytics techniques that will allow you to make more sophisticated
decisions about hiring, scheduling, and compensating. Learn to use mathematical
models of different labor scenarios to discover the optimal mix.


MODULE 8: CASH FLOW AND BREAK-EVEN ANALYTICS

Cash is King! Shine a light on the vulnerabilities in your business model. You
will understand how to leverage data from different sources to discover and
continuously monitor the activities that are creating liquidity, stability and
wealth versus those that are creating risk.

Industries covered in the case studies in this training.

Consumer Services | Business Services | Hotel and Restaurant | Retail |
Manufacturing
Wholesale | Technology | Entertainment | Transportation | Many Others


MODULE 9: STATISTICALLY PRECISE BUDGETING

The discipline to adhere to a process of annual planning is critical to the
growth of any small business. Sharpen your business model by formulating a
budget that incorporates mathematical insights from your transaction data. Learn
multi-scenario budgeting, from best-case to crisis.  


MODULE 10: STATISTICAL VARIANCE ANALYSIS

Learn how to incorporate probability and statistics into the analysis of
year-over-year, month-over-month, and actual-vs-budgeted performance.  You will
be able to master the use of mathematical concepts that help reveal the true
sources of variances in your results.


MODULE 11. SHORT AND LONG-TERM PREDICTIVE MODELS FOR FORECASTING

The most powerful skill any business owner should develop is the ability to
predict.  Learn how to apply different forecasting techniques to different
business activities.  Go from simple Naive forecasting to Monte-Carlo
simulations in just a few hours.


MODULE 12: ANALYTICS OF MARKETING ENGINEERING FOR EFFECTIVENESS

Learn how to create a market response model to be able to identify the marketing
efforts that are creating additional profit versus those that are a waste of
money.  


MODULE 13: GRANULAR PRODUCT LEVEL PROFIT ANALYSIS

Take your understanding of your business to the ultimate level by creating
Single Product Profit and Loss Statements. Get into the most granular level of
profit analysis to reveal which products and services will help you grow and
which will weigh you down.


MODULE 14: DATA SCIENCE OF CUSTOMER BEHAVIOR ANALYSIS

Learn to follow the customer journey using all available data points. You will
dive into an exhaustive small business case study of customer segmentation and
using the most popular analytics techniques. Master the concepts of clustering,
scoring, and value analysis.


MODULE 15: DESIGNING YOUR ANALYTICS REPORTS WITH POWERBI

You will master the best-in-class techniques for data visualizations so that you
can design reports that will allow you to see the information that you need
quickly and clearly.


BONUS MODULE 1: THE ANALYTICS-DRIVEN P&L

Use your newly acquired advanced analytics techniques to provide a more detailed
and insightful view of a company’s revenues, costs, and profitability compared
to a traditional P&L statement.


BONUS MODULE 2: CHALLENGING BIAS IN DECISION MAKING

Learn to identify the cognitive or systematic errors that can distort your
judgment and lead to suboptimal decisions.





GO BEYOND P&LS AND BUSINESS RATIOS

Start any time. Finish whenever. Come back forever.

40+ Hours of pre-recorded, on-demand video | Self-Paced | Downloadable Excel
Templates
No Time Limit Lifetime Availability | No exams | Certificate of Completion


TAUGHT BY A REAL, BUSINESS OPTIMIZATION EXPERT,
NOT A UNIVERSITY PROFESSOR OR CORPORATE TRAINER. 

--------------------------------------------------------------------------------


UNLIKE UNIVERSITY-BASED COURSES, THE FOCUS OF THIS TRAINING  
IS ON THE APPLICATION INSTEAD OF THE THEORY OF DATA ANALYTICS. 

--------------------------------------------------------------------------------


IN THIS UNIQUE COURSE YOU WILL LEARN BY WATCHING THE INSTRUCTOR ACTUALLY  
PERFORM EVERY OPERATION STEP-BY-STEP USING REAL BUSINESS DATA FOR EVERY TOPIC. 

--------------------------------------------------------------------------------


WHEN WAS THE LAST TIME YOUR MIND WAS TRANSFORMED BY A TRAINING COURSE?




SAVE YEARS OF LEARNING. IT’S LIKE 17 ANALYTICS COURSES IN 1.


UNDERSTAND ANY BUSINESS, FROM THE DATA, UP!

100% Money-back Guarantee.

Course material released October 25, 2024.

Pre-register now and save 40%.

$1495 Original price was: $1495.$895Current price is: $895.Add to cart




Finishing a course now.

Aleida Gerena-Rios, A.G.R. MULTI SERVICES, LLC
Garberville, CA

William Abernethy, ABERNETHY & COMPANY, PC
Columbia, SC

Virginia Smith, ADVANTAGE BUSINESS SOLUTIONS
Dallas, TX

Angela Timm, AJM BUSINESS SERVICES, INC
Sun Lakes, AZ

Sam Asamoah, ASAMOA & ASSOCIATES, CPA
Louisville, KY

Bella White, B&R ENTERPRISES INC
Rio Rancho, NM

Soviesky Balbuena, BALBUENA BUSINESS TRAVEL CORP
New York, NY

Mircea Doctor, BANAT TRAVEL SERVICE LLC
Portland, OR

Richard Dougherty, BARATZ & ASSOCIATES, P.A.
Marlton, NJ

Donna Barwick, BARWICK & ASSOCIATES
Colonial Heights, VA

Nigel Bearman, BEARMANCPA PLLC
Wilmington, NC

Travis Belton, BELTON ACCOUNTING SERVICES, INC.
Tucker, GA

Bennet Okoro, BENCOK ONE INC
Baltimore, MD

Benjamin An, BENJAMIN AN & CO., P.C.
St. Louis, MO

David Berthon, BERNTSON PORTER & COMPANY PLLC
Bellevue, WA

Connie Pelletier, BKD, LLP
Houston, TX

Anna Degeer, BOARDROOM SOLUTIONS INC
Calgary, AB

Kidane Habte, BULLET TRAIN TAX PLUS
Los Angeles, CA

Alexander Alvarez, BUSINESS MANAGEMENT SERVICES LLC
Cincinnati, OH

Cathy Tollerene, CATHY TOLLERENE, CPA
Mansfield, TX

Cynthia Blanche, CB LAW, PLLC
San Antonio, TX

Cecil Wilson, CECIL P. WILSON III
Eureka, CA

Clara Carter, CJC FINANCIAL RESOURCE SERVICES
Totowa, NJ

Normand Collard, COLLARD & SOWIZRAL, PC
Concord, MA

Connie Lamoureux, CONNIE LYNN LAMOUREUX DBA PARKER ACCOUNTING SERVICES
Parker, AZ

Tom Krause, CORRIGAN KRAUSE
Westlake, OH

Matthew Corwin, CORWIN, REICHTER & COMPANY, PC
West Des Moines, IA

Connie Bates, CRA ACCOUNTING & CONSULTING SERVICE
Marietta, GA

Blake Lackey, CURTIS BLAKELY & CO P.C.
Longview, TX

Darin Dallimore, D2 ACCOUNTING SOLUTIONS, PLLC
Idaho Falls, ID

Amiee Benson, EDGE TAX & ACCOUNTING, LLC
Prescott, AZ

Vickie Wood, ERNST & YOUNG LLP
Grandview Heights, OH

Lissen Ney, FISHER CPA FIRM
The Woodlands, TX

Sheri Schultz, FISKE & COMPANY
Plantation, FL

Fred Zrenner, FRED J. ZRENNER CPA PC
St. Louis, MO

Fredericka Mclean, FREDERICKA O MCLEAN CPA
Hollywood, FL

Tracy Belcher, FWB COMPANY, LLC
Clovis, NM

Gary Lee, GARY W LEE, P A
Jacksonville Beach, FL

Ray Fredericksdorf, GUERRILLA FINANCE, INC.
Silverthorne, CO

Greg Snyder, GW SNYDER AND ASSOCIATES
Salt Lake City, UT

George Graff, HAFEN, BUCKNER, EVERETT & GRAFF, PC
St. George, UT

Judith Hands, HANDS BOOKKEEPING
Santa Fe, NM

Lori Toney, HEIDER,TANNER, AND DIRKS,INC.
Denver, CO

Helen Simmons, HELEN M. MEAGHER, C.P.A.
Lincoln, IL

April Pinkett, HOWE & ASSOCIATES, PC
Columbia, MO

John Turner, JOHN E TURNER PC
Houston, TX

Gregg Frank, JOHNS CREEK PROFESSIONAL BOOKKEEPING
Johns Creek, GA

Maureen Birmingham, KELLEY SAMMONS TOOLE & ELLISON, LLP
Atlanta, GA

Ken Biddick, KENNETH BIDDICK & CO PC
Sewell, NJ

 
Who is OWL?
We are a lab of Mathematicians, Behavioral Scientists, Information Technology
veterans and a bunch of brilliant, energetic, award-winning statisticians united
by our passion for analytics. We work around the clock, challenging ourselves,
being innovative thinkers, working in the trenches, crafting models and
strategies that have proven to surpass even the most selective and exacting
expectations.

OWL Insights
 * The 7 Data Science Skills That Will Change the Accounting Career
 * The Words You Use Reveal If You Are Data-Driven
 * Dream-Driven vs Data-Driven Budgeting
 * The 5 Steps to Analytics Enlightenment
 * What The Best Financial Analysts Do Best





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