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Effective URL: https://www.salesforce.com/products/engagement-marketing/?d=7010M000000uW0VQAU&nc=7013y000000aCLRAA2&eid=dy-sc360-rpt&utm_s...
Submission: On November 16 via api from US — Scanned from DE
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Skip to content MARKETING CLOUD ENGAGEMENT Build relationships with engagement marketing tools, powered by AI. Activate your data to deliver personalized campaigns at scale and increase customer lifetime value. Watch demo WHAT CAN YOU DO WITH AN ENGAGEMENT MARKETING PLATFORM? Create and deliver AI-powered, personalized campaigns connecting every moment of customer engagement. ACTIVATE RELEVANT CUSTOMER DATA AT SCALE. JOURNEY ORCHESTRATION Design and deliver personalized customer journeys that improve engagement and conversions — across the entire lifecycle. Use simple, drag-and-drop tools to streamline journey creation — with messaging, content, and AI-decisioning built into a single workflow. Automate triggered experiences, like post-purchase or cross-selling, using data from various data sources or API events. And optimize each individual experience using real-time customer data, which ensures relevancy at every moment. MULTICHANNEL MESSAGING Integrate any type of customer message, even offline channels, into your customer journeys. Deliver a connected marketing experience that uses AI and decisioning to better engage your customers, no matter where they are. Using email, mobile push, SMS, third-party messaging, advertising — or even direct mail — you can design, build, and deploy those moments, all in one central console. CROSS-CRM ENGAGEMENT Unify departmental silos to simplify the customer experience. With native integrations across Salesforce products, you can build connected journeys, regardless of whether your customers are engaging with marketing channels, service centers, sales reps, or loyalty programs. Power engagements with integrated activities across the platform — such as a service center follow-up, triggered by a negative customer survey result. ENGAGE WITH HYPER-DYNAMIC CONTENT ON THE RIGHT CHANNEL. EMAIL MARKETING Push the limits of email personalization and campaign efficiency with AI. Choose from prebuilt templates or create tailored customer emails from scratch. Integrate all of your campaigns, including transactional and promotional messages, and manage your email sender score, with a single platform. Choose the right piece of content for each customer, from a convenient, consolidated library. MOBILE APP ENGAGEMENT Reach your customers on their preferred channels with integrated in-app engagement. With push messaging, you can use geotargeting or behavioral data to deliver relevant and timely messages that maximize both app engagement and ROI. CONVERSATIONAL MESSAGING Engage customers with bidirectional mobile messaging platforms — like SMS, WhatsApp, and LINE — so that customers can connect directly with your brand. Learn more about your customers by interacting with them through conversational marketing for engagements like appointment confirmations, surveys, or building preferences — all while delivering impactful experiences that build strong, brand-customer relationships. MAXIMIZE MARKETING EFFECTIVENESS. CROSS-CHANNEL ANALYTICS Knowledge is power — so grow your marketing with stronger analytics. Analyze journey performance with built-in dashboards to optimize your campaigns across email, mobile, and advertising. With easy filtering, sorting, and grouping capabilities, you can build custom reports and easily share insights with key stakeholders. Use performance data to optimize campaigns — all to help you drive engagement and grow customer lifetime value. GOOGLE ANALYTICS INTEGRATION Connect campaigns with Google Analytics for a deeper understanding of customer behavior across email, web, and mobile journeys. GA4 collects both website and app data to provide a holistic view of customer engagement — so marketers can optimize existing campaigns and the entire ecosystem of journeys. With this integration, marketers can also manage Google audiences and segments directly in Marketing Cloud Engagement to refine segments, trigger journey experiences, and reach customers with targeted ads. DIGITAL ADVERTISING Activate first-party audience segments across the digital ad ecosystem to power your customer acquisition and conversion campaigns. Choose from Google, Meta, Twitter, and more to extend your reach, leveraging first-party customer data to enhance your targeting and messaging for more relevant advertising experiences. Engage segments with advertising-specific campaigns or add advertising within your customer journeys for connected cross-channel experiences EXTEND THE POWER OF MARKETING CLOUD ENGAGEMENT WITH THESE RELATED PRODUCTS. DATA CLOUD FOR MARKETING Activate your data, scale insights with AI, and unify all your data into a single customer profile. Learn more MARKETING CLOUD PERSONALIZATION Automate dynamic offers for each customer in real time across each moment in the customer journey. Learn more MARKETING CLOUD INTELLIGENCE Optimize marketing performance and spend across every campaign, channel, and journey. Learn more LOYALTY MANAGEMENT Nurture relationships and create lasting loyalty on the world’s #1 CRM. Learn more View all products FIND THE RIGHT MARKETING CLOUD ENGAGEMENT EDITION FOR YOUR BUSINESS NEEDS. PROFESSIONAL Personalized marketing automation $ 1250 org/USD/month* (billed annually) * Email Marketing * Content Creation * Robust analytics Contact us CORPORATE Personalized cross-channel strategic marketing $ 4200 org/USD/month* (billed annually) * Journey Orchestration * Mobile Messaging * AI-Powered Insights Contact us ENTERPRISE Sophisticated journeys across channels, brands, and geographies Request a quote Price based on contact and message volume * Journey Orchestration * Multiple Business Units * Global platform Contact us This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information. View detailed pricing GET THE MOST OUT OF YOUR ENGAGEMENT MARKETING TOOLS WITH PARTNER APPS AND EXPERTS. STAY UP TO DATE ON ALL THINGS MARKETING. Sign up for our monthly marketing newsletter to get the latest research, industry insights, and product news delivered straight to your inbox. Sign up now LEARN NEW SKILLS WITH FREE, GUIDED LEARNING ON TRAILHEAD. HIT THE GROUND RUNNING WITH MARKETING TIPS, TRICKS, AND BEST PRACTICES. Guide GET 50 PROVEN TACTICS FOR INCREASING EMAIL ROI AND LOWERING MARKETING SPEND. Get the guide Blog LEARN THE TOP EMAIL MARKETING KPIS TO HELP YOU KEEP LEARNING, TESTING, AND EVOLVING. Read the blog Blog MARKETERS NEED TO REWRITE THEIR EMAIL BEST PRACTICES AS HISTORIC KPIS LOSE RELEVANCE. HERE'S HOW. Read the blog Analyst Report SEE THE COST SAVINGS AND BUSINESS BENEFITS OF USING MARKETING CLOUD. Read the Report See all resources READY TO TAKE THE NEXT STEP? TALK TO AN EXPERT. Tell us a bit more so the right person can reach out faster. Request a call STAY UP TO DATE. Get the latest research, industry insights, and product news delivered straight to your inbox. Sign up for newsletter MARKETING CLOUD ENGAGEMENT FAQ WHAT IS AN ENGAGEMENT MARKETING PLATFORM? A marketing engagement platform helps marketers, businesses, and brands create and implement strategies to engage with their customers and build long-term relationships. It combines various marketing channels, like email, mobile messaging, chat apps (WhatsApp), and more with campaign management to engage with customers throughout their journey, from initial awareness to post-purchase engagement. Engagement marketing platforms provide features such as customer segmentation, personalized messaging, social media integration, email marketing automation, analytics, and campaign management. The goal is to create meaningful engagement, drive customer connect, and build loyalty by delivering relevant and valuable content or experiences. HOW DO ENGAGEMENT MARKETING TOOLS HELP MY BUSINESS? Marketing Engagement platforms enable brands to build loyal customer relationships with a range of marketing activities, including lead generation, customer retention, brand advocacy, and upselling/cross-selling. Using an engagement marketing platform effectively, businesses can enhance customer satisfaction, strengthen brand loyalty, and ultimately drive growth and revenue. HOW DO I CHOOSE THE RIGHT ENGAGEMENT MARKETING PLATFORM? Choose the engagement platform that best suits your business's needs, aligns with your goals, and empowers you to execute effective and successful marketing campaigns across multiple channels. Key considerations include native connectivity to your data as well as marketing, commerce, and service experiences, channel breadth, flexibility to manage simple and complex journeys, native measurement tools, embedded AI, customer support and training resources, reputation (for example analyst reports and product reviews), as well as dependability and scalability. IS ENGAGEMENT THE SAME AS EXACTTARGET? Marketing Engagement is the evolution of ExactTarget platform that was acquired by Salesforce. Marketing Engagement has greatly expanded on the original ExactTarget features and functionalities and incorporates additional messaging, data integrations, channels, and AI capabilities. IS ENGAGEMENT THE SAME AS JOURNEY BUILDER? Journey Builder is the campaign management tool at the heart of Marketing Engagement, with several embedded, marketer-friendly AI features like send-time optimization, engagement frequency, and multi-variant testing. With pre-build Journey templates, customers are able to get started sending promotional and transactional emails, mobile messages, like push and SMS, and any custom channels quickly. IS ENGAGEMENT THE SAME AS SALESFORCE ADVERTISING STUDIO? Advertising Studio is one of the channels that can be used for audience activation in Marketing Engagement. Advertising audience targets can be added into journeys along with email, mobile messages, and so on, and can be added or removed from an audience based on engagement within the journey. Advertising supports audience mapping to Google, Facebook, Instagram, YouTube, Snapchat, LinkedIn and Twitter, as well as customer integrations. NEED HELP? No problem. Chat with our sales experts or call us at 1-800-664-9073. Let's Chat No Thanks Contact Us Live chat:Let's Chat We use cookies on our website to improve website performance, to analyze website usage and to tailor content and offers to your interests. Advertising and functional cookies are only placed with your consent. By clicking “Accept All Cookies”, you consent to us placing these cookies. By clicking “Do Not Accept”, you reject the usage of such cookies. We always place required cookies, which are necessary for the website to work properly. For more information about the different cookies we are using, read the Privacy Statement. 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