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Submission: On August 30 via api from US — Scanned from DE
Submission: On August 30 via api from US — Scanned from DE
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Mobile App Experience Maturity Assessment Profile Profile Maturity Assessment Results Über Company Profile We’ll get started by learning more about your role in your organization and what mobile app you’d like us to evaluate. Please fill out the requested information below. Then we’ll take you to the assessment. First Name Last Name Work Email Job Title Company Audience Size/MAU Select one App Store URL Country Select one By submitting my information, I agree that Airship Group, Inc. may contact me with marketing communications, industry content and event invitations. See our Privacy Policy for more information on how we process your personal data and to opt out any time. The information submitted in this questionnaire will be aggregated and anonymized for use in general benchmarking and industry reports. The aggregated information will not identify a person or company as the source of the information. Maturity Assessment Now, tell us how the descriptions in the left column align with your brand's mobile app performance, where 1 = strongly disagree and 5 = strongly agree. App Growth App Experiences Personalization Automation Experimentation Orchestration 1Strongly disagree 1 2 2 3 3 4 4 5Strongly agree 5 Our app is the priority digital platform for our business and we use all channels to promote it and prompt downloads(i.e., website, TV, in-store, in-product, email, social, etc) 1 2 3 4 5 We continually improve our app rating and number of app reviews to optimize our listings in the app stores 1 2 3 4 5 We frequently experiment and measure to improve app visibility and conversion rates in the app stores 1 2 3 4 5 The value proposition for our app is clearly defined and is both evident and valued by our target audience 1 2 3 4 5 We measure and monitor app user LTV (lifetime value) and understand the overlap between our top customers and our app user base 1 2 3 4 5 1Strongly disagree 1 2 2 3 3 4 4 5Strongly agree 5 To orient new users, we use a personalized onboarding program to highlight features and benefits and we continually optimize it 1 2 3 4 5 Our onboarding journey is reinforced through multiple forms of messages (i.e., modals, app inbox, in-app messaging and push notifications) 1 2 3 4 5 We trigger relevant and contextual experiences for users based on user activity and attributes (i.e., in-app behaviors, location data, session length, history, etc.) 1 2 3 4 5 We leverage an inbox within the app to ensure key information is available to customers when they need it (personalized updates, messages, offers, etc.) 1 2 3 4 5 We use in-app messaging and app experiences (i.e., offers, challenges, gamification, data collection, etc.) to drive app behavior and engagement 1 2 3 4 5 1Strongly disagree 1 2 2 3 3 4 4 5Strongly agree 5 We use a persistent identifier for customer identification that aligns with our other channels 1 2 3 4 5 We utilize an in-app preference center to collect explicit user preference data for the app and other channels 1 2 3 4 5 We regularly use a combination of app behavioral and preference data to create segmented, personalized and contextual messages and app experiences 1 2 3 4 5 We leverage data from across the business (digital and in-store behavior, demographics, historical data) combined with app behavior to curate individualized app experiences 1 2 3 4 5 Our customer data is continuously updated and available for personalizing both messages and app experiences 1 2 3 4 5 1Strongly disagree 1 2 2 3 3 4 4 5Strongly agree 5 Our app messages are designed and scheduled independently and deployed on an ad hoc basis 1 2 3 4 5 Message frequency to our audience is determined by customer activity, engagement with messages and channels, and customer preferences 1 2 3 4 5 We use a mix of behavior-based, scheduled and ad hoc messaging to drive app usage 1 2 3 4 5 We have adequate resources to build and deploy personalized app experiences and messaging at scale 1 2 3 4 5 The majority of our app experiences and messages are delivered in real time through automations and triggers 1 2 3 4 5 1Strongly disagree 1 2 2 3 3 4 4 5Strongly agree 5 We continually A/B test our app experiences, such as onboarding, opt-in and registration flows, to optimize performance 1 2 3 4 5 We optimize our audience segments and targeting criteria to drive desired outcomes 1 2 3 4 5 We frequently assess and optimize our journey logic to ensure optimal performance and business impact 1 2 3 4 5 All of our app features are A/B tested to determine the optimal design, content, layout and navigation 1 2 3 4 5 1Strongly disagree 1 2 2 3 3 4 4 5Strongly agree 5 All of our channel teams collaborate and coordinate our messaging to maximize app traffic and enhance customer experiences 1 2 3 4 5 Our mobile app and related journeys are informed by behaviors and actions carried out in other channels, as well as in the mobile app 1 2 3 4 5 Our team has a defined strategy, established processes, and access to customer preference data that inform which channel and what frequencies are best for specific initiatives and experiences 1 2 3 4 5 Your Overall Maturity Level: Basics We’ve taken a look at your responses in the assessment and evaluated each section. The chart to the right shows where you rank overall and for each dimension. Your overall maturity level is an aggregation of your dimensional levels. Your mobile maturity is Basic. Your strategy is starting to gain momentum, but when it comes to getting customers to move through the customer app lifecycle, you’re just getting started. Thank you for taking Airship’s Mobile Maturity Assessment. We’re evaluating your answers and will be in touch soon with the results. This puts you that much closer to improving your mobile app experience capability. If you have immediate questions, please contact us. Created with Highcharts 9.0.1 Overall Maturity Level: Dimensional Levels: App Growth App Experiences Personalization Automation Experimentation Orchestration Basics Executing Accelerating Leading Created with Highcharts 9.0.1Chart context menu Overall Maturity Level: Dimensional Levels: App Growth App Experiences Personalization Automation Experimentation Orchestration Basics Executing Accelerating Leading Back Weiter Please Wait Page: | Router: Willkommen zurück VORHERIGE SITZUNG NEU LADEN? Sie haben bereits eine Analyse gestartet. Möchten Sie die vorhandene Analyse laden oder eine neue erstellen? Vorhandene laden or Neue erstellen ADMINISTRATION (VERWALTUNG) Schließen Thank you for taking Airship's Mobile Maturity Assessment. We're evaluating your answers and will be in touch soon with the results. This puts you that much closer to improving your mobile app experience capability. If you have immediate questions, please reach out to us at contact us. Work Email Ok YOUR REPORT IS ALMOST READY YOUR REPORT IS BEING CREATED RIGHT NOW AND WILL BE SENT TO YOUR MY-ITEMS AS SOON AS IT IS READY. Close YOUR REPORT IS ALMOST READY YOUR REPORT IS BEING CREATED RIGHT NOW AND WILL BE SENT TO YOUR EMAIL AS SOON AS IT IS READY. Close YOUR REPORT COULD NOT BE CREATED THERE WAS AN ISSUE CREATING YOUR REPORT Close CREATE REPORT CONSULTANT / SALES INFORMATION Organization First name Last name Title Phone Email RECIPIENT LOGO Upload Logo REPORT OPTIONS File format Cancel Add to My Items Schließen Mobile App Experience Maturity Assessment Welcome to Your Mobile App Experience (MAX) Maturity Assessment Thank you for your interest in assessing your level of maturity in the Airship journey to mastering mobile app experience. As with any journey, it’s important to understand where you’re starting from so you're clear about the tasks ahead, including your next steps and required capabilities. The following assessment takes about 15 minutes and asks for your input on six key performance dimensions. We’ll analyze your input to provide you the current state of your MAX maturity and what you can do to improve. Do not show this next time Begin Assessment Export Untersuchen Info Sonstiges We use cookies to enhance your browsing experience, personalize content and to help us better understand how you use our sites. We also share information about your use of our site with our social media, advertising and analytics partners. To set your own preferences and to learn more about the cookies we use click "Cookie Settings" in the footer. If we have detected the GPC opt-out preference signal, then it will be honored. Privacy Policy Cookies Settings Reject All Accept All Cookies * YOUR PRIVACY * ESSENTIAL COOKIES * FUNCTIONAL COOKIES * MARKETING COOKIES YOUR PRIVACY When you visit our website, we may store or retrieve information on your browser, mostly in the form of cookies. 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