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Text Content

GENERATING PRODUCT IDEAS


ACTIONABLE TECHNIQUES FOR FINDING NEW BUSINESS IDEAS

 * Book
 * Story
   

From the best-selling author


GENERATE PRODUCT IDEAS FOR YOUR NEW BUSINESS PROJECT

Learn how to find ideas for your next business, side hustle, or indie startup
using 17 highly actionable techniques.

Buy Now

30 ratings


NEED NEW IDEAS? DONE.

Today every skill for building a product can be learnt online — coding, design,
marketing — besides one: generating new product ideas. With this book, you will
learn actionable techniques for finding ideas to start your next profitable
SaaS, physical, digital, services or content business.


READ BY PROFESSIONALS WORKING AT:

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WHAT WILL YOU LEARN FROM THIS BOOK?

 * Find ideas — Discover actionable techniques to immediately find problems to
   build businesses around.
 * Notice opportunities — Learn the mental models that will help you to start
   noticing problems in the future and convert them into products later.
 * Find niche markets — Learn how to define the audiences that you’d enjoy
   serving and explore opportunities in their niches.
 * Prioritize ideas — Sort ideas with the biggest potential impact to fit your
   business and personal goals.

View table of contents


WHAT’S INSIDE?

 * 17 actionable techniques for generating product ideas
 * 60+ examples of product ideas
 * 6 printable PDF canvases for practicing the techniques
 * Lists of B2B audiences you could serve
 * Resources listing untackled business problems
 * Resources to help you keep track of new products
 * A method for prioritizing ideas
 * No upsale, no fluff



> The way to get good ideas is to get lots of ideas...

Linus Pauling, Nobel Prize laureate


FIND PROBLEMS TO SOLVE

Discover 17 techniques that will help you to find problems and business
opportunities from different sources, such as:

 * 
   Scientific research
 * 
   Web search analysis
 * 
   Market trends
 * 
   Your own experience
 * 
   Open data sets
 * 
   Unrelated industries
 * 
   Business model patterns
 * and more...

PDF-Canvases included for practicing generating ideas


EXAMPLES OF IDEAS YOU'LL GENERATE YOURSELF

Problem: It’s hard for non-native speakers or language learners to know if their
language level will be good enough to understand a book or movie prior to
purchase.



Solution: Analyze language complexity and assign a score to books, movies,
podcasts, YouTube channels, etc. Build a stand-alone platform and/or a browser
add-on displaying the scoring on Amazon, Netflix, YouTube, etc. You could
potentially license this information, similar to how IMDB licenses their data.
Problem: High CO2 levels in the air can decrease human cognitive performance by
50%. It negatively affects people in co-working spaces and the companies whose
workers’ productivity is affected are losing money.



Solution: Build a service that measures indoor CO2 levels, provides a report on
the results, and sells equipment or services to improve it.
Problem: Looking down at your phone places enormous strain on the spine and can
result in head, neck, and arm pain, as well as numbness.



Solution: Create a smartphone app to measure and track the user’s posture. The
measurements could be sourced via the device’s built-in inclinometer.
Problem: Research shows that modern products often wear out more quickly than
they used to, but eCommerce websites don’t consider durability, warranty
conditions, repair costs, and resource consumption in their pricing. These
factors can heavily affect the product’s cost over its entire lifespan.



Solution: Help eCommerce websites to provide consumers with expanded price
information that consider these factors.
Problem: There are no sustainably produced rain covers for bikes on the market.



Solution: Produce and distribute bike rain covers made of sustainable materials.
Problem: Workspaces of any kind (office, co-working, coffee shop, home) produce
noise which can affect people’s performance, creativity levels, and even their
health.



Solution: Build an app to measure, track, and analyze noise levels. Show when
the noise level or noise type is suboptimal, so the user can move to another
space. Provide a weekly or monthly summary insight.



WHAT READERS SAY

> I’ve probably read every blog post and IndieHackers thread on finding ideas,
> so I was sceptical. Regardless, most of the techniques in this book turned out
> to be completely new to me. I’d defeintely recommend this book to all
> indie-hackers.

Marijus Merkevičius Freelance Software Developer & Indie Hacker

> This book is really inspiring and so practical. It’s thought-provoking and
> full of examples which definitely motivates to build something new.

Tanya Nativ Design Researcher at Sketch

> This book is a great resource for entrepreneurs looking for new ideas or
> inspiration, regardless of the reader's background. I also really liked the
> fact that the book is concise, unlike many other books nowadays that come with
> unnecessary fillers.

Asif Shah Entrepreneur

31 reviews

30 ratings


WHO SHOULD READ THIS BOOK?

 * Entrepreneurs and indie hackers
   
   * Launch a new SaaS, physical, digital, or content product.
   * Build a backlog of business ideas.
   * Find ideas for growth and marketing projects.

 * Full-time employees (software engineers, PMs, data scientists, marketers
   etc.)
   
   * Build a side hustle that, one day, could become your own full-time
     business.
   * Increase your chances of getting hired as a product manager by building a
     side project and gaining experience in validating, shipping, marketing, and
     selling.
   * Find innovative marketing and growth ideas for your company’s products.
   * Start a weekend project to realize your passions.

 * Freelancers
   
   * Find opportunities for a side project to diversify your income.
   * Learn to package your freelance experience into a product.
   * Grow your personal brand via small marketing and content products.

 * Students
   
   * Gain real-world experience by building your own small projects.
   * Find ideas for your school projects or your first portfolio.


SUBSCRIBE FOR PRACTICAL ADVICE AND RESOURCES

Occasionally I send out tips and resources that will help you to come up with
product ideas. You can join too.

Join




ABOUT THE AUTHOR

Artiom Dashinsky

Hey! My name is Artiom Dashinsky and I'm an entrepreneur and product designer
based in Berlin and Tel Aviv. During my career, I led the design of multiple
products at startups, co-founded a tech startup, and managed an agency.

For the last few years, I'm making a living from the products I've built like
Swag Fair, OpenStanding, SketchKeys, VeggieMat, Solving Product Design
Exercises, etc.

Products I've built are used by tens of thousands of professionals working at
companies like Google, Airbnb, Netflix, and Boeing. Products I built or designed
are featured in Wired, TechCrunch, Forbes, Quartz and more.

My previous book became an Amazon Best Seller in the UX Design category. Reach
me on Twitter or email.

Read about why I wrote this book

--------------------------------------------------------------------------------


BUY THE BOOK

136 pages with actionable advice and no fluff.


EBOOK

PDF, EPUB, Kindle

Buy for $22

30-days money back guarantee


PAPERBACK + EBOOK

Worldwide shipping

Buy for $32

30 ratings


ALSO AVAILABLE ON:

Check out my previous book for UX designers


FAQ


 * ON WHICH AMAZON MARKETPLACES THE BOOK IS AVAILABLE?
   
   Here is the full list: USA, UK, Canada, Germany, France, Spain, Italy, Japan.


 * HOW LONG WILL MY PRINT COPY TAKE TO ARRIVE? HOW MUCH DOES SHIPPING COST?
   
   Your shipping costs and estimated delivery times will be available to you at
   checkout. Shipping costs start from: US — $3.99; UK — $3.44; EU — $4.99;
   Canada — $5.99; the rest of the world, depending on your location - $5-10.


 * HOW MUCH TIME WILL IT TAKE FOR ME TO READ THE BOOK?
   
   The book has 136 pages, so it will take about two-three hours to read, not
   including the practical exercises. This book is self-published, so it doesn't
   have a page count minimum set by a publisher. I value your time, so I worked
   hard to keep the noise-to-signal ratio high to make sure you can finish it
   over a weekend, including practice time.


 * DO YOU HAVE A MONEY-BACK GUARANTEE POLICY?
   
   Yes, for the digital copy sold on the website. I’m convinced that you’ll find
   this book valuable. If you feel that it wasn’t, reach out to me within 30
   days of your purchase and you’ll receive your money back, no questions asked.


 * DO YOU HAVE A DISCOUNT FOR STUDENTS?
   
   Yes. If you’re a full-time student, send me an email from your ".edu" address
   or provide other proof, and I’ll send you a 20% off coupon for the website.


 * DO YOU PROVIDE BULK PRICING?
   
   Yes. If you’re buying more than three copies for your team, students, event
   attendees, etc., reach out to me for a bulk pricing cost.


 * HOW ENVIRONMENTALLY SUSTAINABLE IS THE PRODUCT?
   
   The paperback is print-on-demand, which means that each copy is printed for
   each order. This method eliminates waste and the need for storage space. In
   addition each copy is printed in the closest country to the customer:
   Australia, Canada, Europe, the United Kingdom, and the United States. I
   suggest you buy the digital copy rather than the print version. If you buy a
   print version, please consider reselling it later on eBay or Amazon. I lend
   or donate some of my profits from my books sales to Kiva.


 * I’M A NON-NATIVE SPEAKER AND I’M AFRAID IT WILL BE HARD FOR ME TO UNDERSTAND
   YOUR BOOK
   
   I’m a non-native speaker as well but this book has been professionally edited
   and we have worked hard to make it accessible for native and non-native
   speakers. Read the first pages of the book to see if you’re comfortable with
   the level of complexity.
   


 * I HAVE A QUESTION
   
   Contact me directly via email.

Buy Now

Generating Product Ideas: Actionable Techniques for Finding New Business Ideas

Copyright 2020

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