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    <input id="header-search" type="text" name="query">
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NameProviderPurposeExpiryTypeAI_buffer [x2]MicrosoftUsed in context with the
"AI_sentBuffer" in order to limit the number of data-server-updates (Azure).
This synergy also allows the website to detect any duplicate
data-server-updates. SessionHTMLAI_sentBuffer [x2]MicrosoftUsed in context with
the "AI_buffer" in order to limit the number of data-server-updates (Azure).
This synergy also allows the website to detect any duplicate
data-server-updates.
SessionHTML_zg#SiteimprovePendingSessionHTTPai_sessionMicrosoftPreserves users
states across page requests.1 dayHTTPARRAffinitySiteimproveUsed to distribute
traffic to the website on several servers in order to optimize response
times.SessionHTTPARRAffinitySameSiteSiteimproveUsed to distribute traffic to the
website on several servers in order to optimize response
times.SessionHTTPASP.NET_SessionIdSiteimprovePreserves the visitor's session
state across page requests.SessionHTTPCookieConsentCookiebotStores the user's
cookie consent state for the current domain1 yearHTTPtestAdobe Inc.Used to
detect if the visitor has accepted the marketing category in the cookie banner.
This cookie is necessary for GDPR-compliance of the website.
SessionHTTPXSRF-TOKENsiteimprove-org.myfreshworks.comEnsures visitor
browsing-security by preventing cross-site request forgery. This cookie is
essential for the security of the website and visitor. SessionHTTP

Preferences (25)

NameProviderPurposeExpiryTypecom.adobe.reactor.dataElementCookiesMigratedAdobe
Inc.Used in context with the cache-function on the website, facilitating data
transfer between Adobe DTM onto Adobe Launch.
PersistentHTML{"words":[-1288006946,-1483007902,-1995847802,-2065102362,1163771237],"sigBytes":20}VidyardPendingPersistentHTML{"words":[-1668506022,1169764117,-517733184,433706393,-1470893810],"sigBytes":20}VidyardPendingPersistentHTMLvidyardSettings [x2]VidyardPendingPersistentHTMLAITR_UrlTooLongMicrosoftPendingSessionHTMLCookieConsentBulkSetting-# [x2]CookiebotEnables
cookie consent across multiple websitesPersistentHTMLAWSALB [x2]Siteimprove
www.g2.comRegisters which server-cluster is serving the visitor. This is used in
context with load balancing, in order to optimize user experience. 7
daysHTTPAWSALBCORS [x2]Siteimprove
www.g2.comRegisters which server-cluster is serving the visitor. This is used in
context with load balancing, in order to optimize user experience. 6
daysHTTPloglevelVidyardMaintains settings and outputs when using the Developer
Tools Console on current session.PersistentHTML_x_wSiteimproveAllows the website
to recoqnise the visitor, in order to optimize the chat-box functionality.
SessionHTTPdebugGoogleThis cookie is used to detect errors on the website - this
information is sent to the website's support staff in order to optimize the
visitor's experience on the website.PersistentHTMLTiPMixSiteimproveRegisters
which server-cluster is serving the visitor. This is used in context with load
balancing, in order to optimize user experience. 1
dayHTTPx-ms-routing-nameSiteimproveRegisters which server-cluster is serving the
visitor. This is used in context with load balancing, in order to optimize user
experience. 1 dayHTTPvisitorIdws.zoominfo.comPreserves users states across page
requests.1
yearHTTPpagead/1p-user-list/928785810/ [x2]GooglePendingSessionPixeltdGoogleRegisters
statistical data on users' behavior on the website. Used for internal analytics
by the website operator. SessionPixel__cf_bm [x3]ws.zoominfo.com
www.g2.com
G2CrowdThis cookie is used to distinguish between humans and bots. This is
beneficial for the website, in order to make valid reports on the use of their
website.1 dayHTTP_cfuvidws.zoominfo.comThis cookie is a part of the services
provided by Cloudflare - Including load-balancing, deliverance of website
content and serving DNS connection for website operators. SessionHTTP

Statistics (45)

NameProviderPurposeExpiryTypevisitorId [x2]VidyardRegisters statistical data on
users' behavior on the website. Used for internal analytics by the website
operator. PersistentHTMLai_sessionMicrosoftRegisters the website's speed and
performance. This function can be used in context with statistics and
load-balancing.PersistentHTMLobject(quot;#-#-#T#:#:#.#Zquot;)MicrosoftPendingSessionHTMLajs_anonymous_id [x2]cdn.dreamdata.cloudThis
cookie is used to count how many times a website has been visited by different
visitors - this is done by assigning the visitor an ID, so the visitor does not
get registered twice.PersistentHTMLheat.aspxSiteimproveCollects data on the
user’s navigation and behavior on the website. This is used to compile
statistical reports and heatmaps for the website
owner.SessionPixelimage.aspxSiteimproveRegisters statistical data on users'
behavior on the website. Used for internal analytics by the website operator.
SessionPixelAnalyticsSyncHistoryLinkedInUsed in connection with
data-synchronization with third-party analysis service. 29
daysHTTP#.#-#-#-#-#.ack [x2]cdn.dreamdata.cloudUsed to contain user’s survey and
quiz answers in Local
Storage.PersistentHTML#.#-#-#-#-#.inProgress [x2]cdn.dreamdata.cloudUsed to
contain user’s survey and quiz answers in Local
Storage.PersistentHTML#.#-#-#-#-#.queue [x2]cdn.dreamdata.cloudUsed to contain
user’s survey and quiz answers in Local
Storage.PersistentHTML#.#-#-#-#-#.reclaimEnd [x2]cdn.dreamdata.cloudUsed to
contain user’s survey and quiz answers in Local
Storage.PersistentHTML#.#-#-#-#-#.reclaimStart [x2]cdn.dreamdata.cloudUsed to
contain user’s survey and quiz answers in Local
Storage.PersistentHTML__q_domainTestjs.qualified.comUsed in context with
Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses,
time spent on the website and page requests for the visit. This is used for
retargeting of multiple users rooting from the same IP-addresses. ABM usually
facilitates B2B marketing
purposes.SessionHTTP__q_state_86yvA5d8pDbj3WpPjs.qualified.comPending1
yearHTTP_helpkit_sessionSiteimproveUsed to implement and maintain form settings
on the website. SessionHTTP_zitokjs.zi-scripts.comPending399
daysHTTPai_userMicrosoftUsed by Microsoft Application Insights software to
collect statistical usage and telemetry information. The cookie stores a unique
identifier to recognize users on returning visits over time.1
yearHTTPajs_anonymous_idcdn.dreamdata.cloudThis cookie is used to identify a
specific visitor - this information is used to identify the number of specific
visitors on a website.1 yearHTTPAMCV_#Adobe Inc.Unique user ID that recognizes
the user on returning visits2 yearsHTTPAMCVS_#AdobeOrgAdobe
Inc.PendingSessionHTTPln_orLinkedInRegisters statistical data on users' behavior
on the website. Used for internal analytics by the website operator. 1
dayHTTPnmstatSiteimproveThis cookie contains an ID string on the current
session. This contains non-personal information on what subpages the visitor
enters – this information is used to optimize the visitor's experience.399
daysHTTPs_ccAdobe Inc.Used to check if the user's browser supports
cookies.SessionHTTPsa-user-id [x2]StackAdaptUsed to track visitors on multiple
websites, in order to present relevant advertisement based on the visitor's
preferences. 1 yearHTTPsa-user-id [x2]StackAdaptUsed to track visitors on
multiple websites, in order to present relevant advertisement based on the
visitor's preferences. PersistentHTMLsa-user-id-v2 [x2]StackAdaptUsed to track
visitors on multiple websites, in order to present relevant advertisement based
on the visitor's preferences. PersistentHTMLsa-user-id-v2 [x2]StackAdaptUsed to
track visitors on multiple websites, in order to present relevant advertisement
based on the visitor's preferences. 1
yearHTTPseenArticlesArraySiteimprovePendingSessionHTMLunifiedScriptVerifiedjs.zi-scripts.comPendingSessionHTMLziwsSessionSiteimproveCollects
statistics on the user's visits to the website, such as the number of visits,
average time spent on the website and what pages have been
read.SessionHTMLziwsSessionIdjs.zi-scripts.comCollects statistics on the user's
visits to the website, such as the number of visits, average time spent on the
website and what pages have been
read.SessionHTMLevents_distinct_idwww.g2.comSets a unique ID for the session.
This allows the website to obtain data on visitor behavior for statistical
purposes.SessionHTTPbscookie [x2]LinkedInThis cookie is used to identify the
visitor through an application. This allows the visitor to login to a website
through their LinkedIn application for example.1 yearHTTP

Marketing (71)

NameProviderPurposeExpiryType6suuidb.6sc.coRegisters user behavior and
navigation on the website, and any interaction with active campaigns. This is
used for optimizing advertisement and for efficient retargeting. 399
daysHTTPv1/beacon/img.gifb.6sc.coUsed in context with Account-Based-Marketing
(ABM). The cookie registers data such as IP-addresses, time spent on the website
and page requests for the visit. This is used for retargeting of multiple users
rooting from the same IP-addresses. ABM usually facilitates B2B marketing
purposes.SessionPixel_uetsid [x2]MicrosoftUsed to track visitors on multiple
websites, in order to present relevant advertisement based on the visitor's
preferences. PersistentHTML_uetsid_exp [x2]MicrosoftContains the expiry-date for
the cookie with corresponding name. PersistentHTML_uetvid [x2]MicrosoftUsed to
track visitors on multiple websites, in order to present relevant advertisement
based on the visitor's preferences.
PersistentHTML_uetvid_exp [x2]MicrosoftContains the expiry-date for the cookie
with corresponding name. PersistentHTMLMUIDMicrosoftUsed widely by Microsoft as
a unique user ID. The cookie enables user tracking by synchronising the ID
across many Microsoft domains.1
yearHTTPajs_group_id [x2]cdn.dreamdata.cloudCollects data on visitors. This
information is used to assign visitors into segments, making website
advertisement more efficient.
PersistentHTMLajs_group_properties [x2]cdn.dreamdata.cloudCollects data on
visitors. This information is used to assign visitors into segments, making
website advertisement more efficient.
PersistentHTMLajs_user_id [x2]cdn.dreamdata.cloudCollects data on visitors'
preferences and behavior on the website - This information is used make content
and advertisement more relevant to the specific visitor.
PersistentHTMLajs_user_traits [x2]cdn.dreamdata.cloudCollects data on visitors.
This information is used to assign visitors into segments, making website
advertisement more efficient. PersistentHTML_dpAdobe Inc.This cookie is set by
the audience manager of a website in order to determine if any additional
third-party cookies can be set in the visitor’s browser – third-party cookies
are used to gather information or track visitor behavior on multiple websites.
Third-party cookies are set by a third-party website or
company.SessionHTTPdemdexAdobe Inc.Via a unique ID that is used for semantic
content analysis, the user's navigation on the website is registered and linked
to offline data from surveys and similar registrations to display targeted
ads.180 daysHTTPdpmAdobeSets a unique ID for the visitor, that allows third
party advertisers to target the visitor with relevant advertisement. This
pairing service is provided by third party advertisement hubs, which facilitates
real-time bidding for advertisers.180 daysHTTPIDEGoogleUsed by Google
DoubleClick to register and report the website user's actions after viewing or
clicking one of the advertiser's ads with the purpose of measuring the efficacy
of an ad and to present targeted ads to the user.1
yearHTTPpagead/landing [x2]GoogleCollects data on visitor behavior from multiple
websites, in order to present more relevant advertisement - This also allows the
website to limit the number of times that they are shown the same advertisement.
SessionPixeltest_cookieGoogleUsed to check if the user's browser supports
cookies.1 dayHTTPeverest_g_v2Adobe Inc.Used for targeted ads and to document
efficacy of each individual ad.SessionHTTPeverest_session_v2Adobe Inc.Used for
targeted ads and to document efficacy of each individual ad.SessionHTTPfrMeta
Platforms, Inc.Used by Facebook to deliver a series of advertisement products
such as real time bidding from third party advertisers.3
monthsHTTP_g2_session_idwww.g2.comSets a unique ID for the session. This allows
the website to obtain data on visitor behavior for statistical
purposes.SessionHTTPCONSENT [x2]Google
YouTubeUsed to detect if the visitor has accepted the marketing category in the
cookie banner. This cookie is necessary for GDPR-compliance of the website. 2
yearsHTTPpagead/1p-user-list/#GoogleTracks if the user has shown interest in
specific products or events across multiple websites and detects how the user
navigates between sites. This is used for measurement of advertisement efforts
and facilitates payment of referral-fees between
websites.SessionPixelpagead/1p-user-list/928785810GooglePendingSessionPixelbcookieLinkedInUsed
by the social networking service, LinkedIn, for tracking the use of embedded
services.1 yearHTTPli_gcLinkedInStores the user's cookie consent state for the
current domain179 daysHTTPli_sugrLinkedInCollects data on user behavior and
interaction in order to optimize the website and make advertisement on the
website more relevant. 3 monthsHTTPlidcLinkedInUsed by the social networking
service, LinkedIn, for tracking the use of embedded services.1
dayHTTPUserMatchHistoryLinkedInUsed to track visitors on multiple websites, in
order to present relevant advertisement based on the visitor's preferences. 29
daysHTTPlpv#PardotUsed in context with behavioral tracking by the website. The
cookie registers the user’s behavior and navigation across multiple websites and
ensures that no tracking errors occur when the user has multiple browser-tabs
open. 1 dayHTTPvisitor_id# [x2]PardotUsed in context with
Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses,
time spent on the website and page requests for the visit. This is used for
retargeting of multiple users rooting from the same IP-addresses. ABM usually
facilitates B2B marketing purposes.1 yearHTTPvisitor_id#-hash [x2]PardotUsed to
encrypt and contain visitor data. This is necessary for the security of the user
data. 1
yearHTTP{"words":[#,#,#,#,#],"sigBytes":20}VidyardPendingPersistentHTML#-#-#-#-#SiteimprovePendingPersistentHTML__tld__cdn.dreamdata.cloudUsed
to track visitors on multiple websites, in order to present relevant
advertisement based on the visitor's preferences.
SessionHTTP_an_uidSiteimprovePresents the user with relevant content and
advertisement. The service is provided by third-party advertisement hubs, which
facilitate real-time bidding for advertisers.6 daysHTTP_fbp Meta Platforms,
Inc.Used by Facebook to deliver a series of advertisement products such as real
time bidding from third party advertisers.3
monthsHTTP_fw_crm_vSiteimproveCollects information on user preferences and/or
interaction with web-campaign content - This is used on CRM-campaign-platform
used by website owners for promoting events or products.1
yearHTTP_gcl_auGoogleUsed by Google AdSense for experimenting with advertisement
efficiency across websites using their services. 3
monthsHTTP_gd_sessionj.6sc.coCollects visitor data related to the user's visits
to the website, such as the number of visits, average time spent on the website
and what pages have been loaded, with the purpose of displaying targeted ads.1
dayHTTP_gd_svisitorj.6sc.coCollects visitor data related to the user's visits to
the website, such as the number of visits, average time spent on the website and
what pages have been loaded, with the purpose of displaying targeted ads.399
daysHTTP_gd_visitorj.6sc.coCollects visitor data related to the user's visits to
the website, such as the number of visits, average time spent on the website and
what pages have been loaded, with the purpose of displaying targeted ads.399
daysHTTP_uetsidMicrosoftCollects data on visitor behavior from multiple
websites, in order to present more relevant advertisement - This also allows the
website to limit the number of times that they are shown the same advertisement.
1 dayHTTP_uetvidMicrosoftUsed to track visitors on multiple websites, in order
to present relevant advertisement based on the visitor's preferences. 1
yearHTTPajs%3Acookiescdn.dreamdata.cloudCollects data on visitors. This
information is used to assign visitors into segments, making website
advertisement more efficient. 1 yearHTTPajs%3Atestcdn.dreamdata.cloudCollects
data on visitors. This information is used to assign visitors into segments,
making website advertisement more efficient. 1
yearHTTPajs_group_idcdn.dreamdata.cloudThis cookie is used to assign specific
visitors into segments, this segmentation is based on visitor behavior on the
website - the segmentation can be used to target larger groups.1
yearHTTPajs_user_idcdn.dreamdata.cloudThis cookie is used to collect data on the
visitor's behavior on the website - this information can be used to assign the
visitor to a visitor segment, based on common preferences.1
yearHTTP_session_idG2CrowdStores visitors' navigation by registering landing
pages - This allows the website to present relevant products and/or measure
their advertisement efficiency on other websites. 13
daysHTTPVISITOR_INFO1_LIVEYouTubeTries to estimate the users' bandwidth on pages
with integrated YouTube videos.179 daysHTTPYSCYouTubeRegisters a unique ID to
keep statistics of what videos from YouTube the user has
seen.SessionHTTPytidb::LAST_RESULT_ENTRY_KEYYouTubeStores the user's video
player preferences using embedded YouTube
videoPersistentHTMLyt-remote-cast-availableYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-cast-installedYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-connected-devicesYouTubeStores the user's video player
preferences using embedded YouTube
videoPersistentHTMLyt-remote-device-idYouTubeStores the user's video player
preferences using embedded YouTube
videoPersistentHTMLyt-remote-fast-check-periodYouTubeStores the user's video
player preferences using embedded YouTube
videoSessionHTMLyt-remote-session-appYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-session-nameYouTubeStores the user's video player
preferences using embedded YouTube videoSessionHTML

Unclassified (1)

NameProviderPurposeExpiryTypeb/ss/#/1/#/s#Adobe Inc.PendingSessionPixel

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Broken links. Outdated content. It’s important to resolve those issues, but
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DON’T JUST TAKE IT FROM US

> Since the relaunch, we were able to quadruple traffic to our website and gain
> deep data-driven insights into the mechanics of content design, which will
> guide our digital marketing efforts moving forward.

Jörg Lothal
Senior Manager Corporate Communications, Web Intelligence & SEM — Merck

Read Merck’s story (Merck)

> The Siteimprove platform has enabled us to double our traffic to our website
> over the last two years, increase team efficiency by over 20%, and given us an
> exciting roadmap of enhancements for the future.

Scott Room
Director Brand, Marketing and Digital — Openreach

Read Openreach’s story (Openreach)

> The metrics that we measure with Siteimprove are the Quality Assurance Index
> and Digital Certainty Index. We’ve made a lot of progress since our first
> crawl in 2015, and now we’re trying to keep that level as high as possible at
> around 95 out of 100.

Ralf Klanke
Center of Excellence Lead, Tonality and Search — Vodafone

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